Magento Experts in Germany

• Built a customized MediaWiki instance, including installation, MySQL database, SSL, and automatic backups
• Set up user roles (Admin, Mod, Verified, User) and a permissions system
• FlaggedRevisions for editorial review workflows · Commenting and rating extensions

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

• Consulting, design, analysis, software architecture and development
• Design, development and implementation of a Pimcore environment and connection of several external API systems in a Kubernetes environment, as well as various PIM and ERP systems
• Technologies: Unix environment, design, Symfony development, design, PHP 8+, software architecture, MySQL/SQL, Shell Script, Git Dev Ops tasks, AI coding assistance, Pimcore 12, Shopware 6
• Team size: >10 people

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving project goals
• Leading digitalization projects and their phases, including concept development, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Holding planning meetings
• Organizing, designing and running team, client and requirements workshops with up to 50 participants at operational and management level
• Main point of contact for business and technical topics, as well as project coordination
• Creating and maintaining backlogs (user stories and EPICs) in Jira, translating requirements into user stories and prioritizing them
• Approving and publishing online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Preparing and maintaining project documentation
• Planning and designing the nationwide rollout/reuse under the Einer-für-Alle principle via WSP/FIT-Connect
• Communication between stakeholders, clients, public authorities and the Ministry of Economic Affairs, Industry, Climate Action and Energy (MWIKE)
• Working according to the SCRUM methodology

• Reporting to the Head of the IT business unit
• Establishment and management of the digitalization unit – leading a team currently consisting of three employees
• Development of an organization-wide digitalization portfolio and digitalization strategy through 2030, including a mission statement, target vision, fields of action and specific work packages
• Analysis and structuring of the existing digitalization portfolio – creating transparency regarding initiatives, benefits, risks and dependencies
• Design of a consistent approach for recording, evaluating and prioritizing digitalization needs from the specialist departments
• Analysis and redesign of business and administrative processes – in cooperation with specialist departments, IT and central functions
• Development of structures for the digital office 2030, document and knowledge management – digital collaboration and sustainable integration of knowledge
• Supporting projects in the areas of HR, finance, M365, Power Platform, automation and AI
• Establishment of methods and formats for process management, change, participation and employee enablement

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.

• Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
• Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
• Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
• Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
• Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Responsible for establishing and leading the Products & Portfolio division, consisting of three teams: UX/UR & BA, Projects & Portfolio, and Products & Innovations
• Currently managing three teams with 35 employees and 3 students
• Budget responsibility in the high single-digit million range
• Restructuring of the User Research, User Concept, and Business Analysis teams, including market and competitive analysis
• Development and implementation of a new portfolio management process (PMO), including new PPM software (Meisterplan)
• Establishment of project and program management standards
• Implementation of a new CRM and ERP system based on Microsoft Dynamics
• Market launch of tracking, security, and AI-based products (Live Shipment Tracking, Business Partner Check, TIMOCOM AI)
• Secured innovation funding for R&D activities in the single-digit million range

First network for professionals working on circular business models

Founded a global network for professionals working on circular business models to connect, collaborate, innovate, and scale impact.

• Partnered with the City of Munich and Circular Munich on a 3-year strategy to improve data collection and textile reuse in Munich.
• Advised 5 SMEs on how to pilot, scale and optimize circular business models for profitability and sustainability.
• Produced market research on the circular business landscape to highlight opportunities, trends and risks.

• Developing the infrastructure and improving existing infrastructure: Jenkins, Gitlab Pipeline, OpenShift, Docker, Helm Chart, Kubernetes, Artifactory, CodePipeline, CodeArtifact, Python
• Documenting solutions in Jira/Confluence
• Supporting other colleagues in different technical areas

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Unified AI initiatives through the central coordination and integration of artificial intelligence projects to increase efficiency and business value.
• Identified and prioritized AI use cases through business process analysis and translated them into structured product backlogs and roadmaps.
• Led change management activities, including the introduction of new digital tools, communication strategies, and training concepts to support cultural change.
• Managed requirements and processes through end-to-end requirements analysis, process modeling, and organizational optimization.
• Scaled agile practices (Scrum, Kanban, OKRs) and promoted cross-functional collaboration and continuous improvement.
• Supported company-wide digital transformation by leading technical change initiatives and strengthening collaboration models.

• Consulting and project management to build an AI-based automation platform for market data analysis
• Automated testing of financial data
• Market data automation with Python and N8N
• AI data integration and AI learning
• Use of Ollama and Qwen
• Data organization and database management