Shopware Experts in Germany

Remote freelance role focused on Agentic AI strategy, secure application patterns, and reusable agentic workflows for a government agency.

• Development and implementation of an open-source Agentic AI strategy for a government agency, with a focus on GDPR, security, and self-hosted solutions
• Development of reusable agentic workflows and business applications that enable non-technical employees to solve business problems independently
• Implementation of nine business applications with Single Sign-On (SSO) and Azure PostgreSQL integration on Hetzner Linux servers

Techstack: Python, Streamlit, Anthropic SDK (Claude), Azure, Linux, PostgreSQL, MS SQL, Angular

• Industry: Insurance, Trade, IT
• Customers & Projects: Consulting and selling insurance and similar services
• Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
• Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports

• Consulting, design, analysis, software architecture and development
• Design, development and implementation of a Pimcore environment and connection of several external API systems in a Kubernetes environment, as well as various PIM and ERP systems
• Technologies: Unix environment, design, Symfony development, design, PHP 8+, software architecture, MySQL/SQL, Shell Script, Git Dev Ops tasks, AI coding assistance, Pimcore 12, Shopware 6
• Team size: >10 people

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• Reporting to the Head of the IT business unit
• Establishment and management of the digitalization unit – leading a team currently consisting of three employees
• Development of an organization-wide digitalization portfolio and digitalization strategy through 2030, including a mission statement, target vision, fields of action and specific work packages
• Analysis and structuring of the existing digitalization portfolio – creating transparency regarding initiatives, benefits, risks and dependencies
• Design of a consistent approach for recording, evaluating and prioritizing digitalization needs from the specialist departments
• Analysis and redesign of business and administrative processes – in cooperation with specialist departments, IT and central functions
• Development of structures for the digital office 2030, document and knowledge management – digital collaboration and sustainable integration of knowledge
• Supporting projects in the areas of HR, finance, M365, Power Platform, automation and AI
• Establishment of methods and formats for process management, change, participation and employee enablement

• Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
• Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
• Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
• Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
• Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
• Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
• Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka

• Initiation and management of the CAMRO cooperation platform for municipal animal welfare in Romania
• Conceptualization and development of the web platform, including an interactive map of Romanian counties
• Connecting municipalities and partner organizations in the field of animal welfare
• Development of criteria and transparency standards for participating cooperation partners

• Technical lead of a four-person development team during the two-year redevelopment of the sonnenklar.TV travel portal with over 10,000 daily visitors
• Replaced an established legacy architecture based on Laminas (Zend Framework) and Elasticsearch with a headless platform based on TYPO3 LTS and MariaDB — consolidated two systems into one and significantly reduced operational and maintenance effort
• Built the frontend independently with Vue.js, Nuxt, TypeScript and TailwindCSS; developed most of the component library independently
• Migrated the editorial workflow for over 30 editors from a custom-built backend to the TYPO3 backend
• Significantly reduced loading times for core pages; continuous delivery via Jenkins and GitLab CI

Position ended due to operational reasons as part of staff reductions following the decline in demand in the travel industry.

• Lecturer for applied AI in the “AI Implementation Architect” and “AI Business Innovator” courses
• Conducting remote training to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

• Took over the position on an interim basis after the previous E-Commerce Manager left
• Analyzed and optimized the E-Commerce area and its processes
• Structured tasks, responsibilities and priorities
• Defined the future role profile for the E-Commerce leadership position
• Supported recruiting and onboarding for the replacement
• Developed a roadmap for the further development of the area
• Result: Role restructured and filled with a new E-Commerce Manager

As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.

The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.

My responsibilities/tasks in this project:

• Creating the UI design system
• UX research
• Prototyping
• Rebranding & creating the new CI manual across all regional shops
• Shopware 6 front-end & back-end development
• Design & creative lead
• Ad design, landing pages

• Digital Marketing
• E-Commerce Consulting
• LinkedIn Marketing
• Google Marketing
• Search Engine Optimization (SEO)
• Web Project Management