Kristina W.-Digital Project Management · E-Commerce · CRM · AI · Automation
Check rate
Experience
Interim E-Commerce Manager
ALB-GOLD Teigwaren GmbH & Co. KG
- Took over the position on an interim basis after the previous E-Commerce Manager left
- Analyzed and optimized the E-Commerce area and its processes
- Structured tasks, responsibilities and priorities
- Defined the future role profile for the E-Commerce leadership position
- Supported recruiting and onboarding for the replacement
- Developed a roadmap for the further development of the area
- Result: Role restructured and filled with a new E-Commerce Manager
Project Management · Digitalization & E-Commerce
Beckhuis Living GmbH
- Built and managed a centrally controlled digital platform ecosystem across several sales channels (including Amazon, Otto, Idealo, Check24, Kaufland) using a central integration platform (Channable), including automated transfer of product, price and order data; integration of 10,000+ products
- Managed the Shopware 6 relaunch project, including migration from Shopware 5
- Selected, implemented and further developed HubSpot, including migration from Greyhound (currently around 20,000 service requests, 12 users)
- Managed interdisciplinary project teams as well as external agencies and technology partners
- Analyzed and optimized cross-functional processes and system landscapes
- Designed and implemented an AI-powered voicebot (ElevenLabs, Make.com, HubSpot) to support service outside business hours (implemented in around 6 weeks)
- Digitalized and automated finance and administrative processes, including automatic payment reconciliation
- Supported recruiting and onboarding of a new E-Commerce Manager
Project Management · E-Commerce & Digitalization
TIFA eG
- Analyzed the existing E-Commerce, Shopware and system landscape of member companies
- Evaluated the requirements for a central, shared shop solution (100+ manufacturers, 50+ wholesalers)
- Structured complex requirements in the association and dealer environment
- Analyzed and optimized data structures, processes and system dependencies
- Coordinated with member companies, business teams and technical partners
- Prepared and supported initial test phases with technology partners; built a pilot network of 3 manufacturers and 2 wholesalers
Digital Manager Hub Central & Amazon
Weber-Stephen Deutschland GmbH
- Built and operated the Amazon Brand Store, including product listings
- Coordinated with Amazon and internal business teams (Sales, Marketing) on placement and marketing volumes
- Supported the website team with ongoing topics for individual country offices
- Delivered social media training as part of the Weber Academy (focus on Instagram/Facebook)
- Coordinated content and marketing activities
Project Management · Digital Platforms
GROHE AG
- Further developed digital platforms used internationally: Content Syndication, Translation Management, Identity Provider
- Gathered and structured business requirements and translated them into user stories for development teams
- Planned roadmaps and prioritized further developments for each platform
- Managed releases, enhancements and bug fixes
- Coordinated external service providers, including budget responsibility
- Developed and delivered platform training
Project Management · Digitalization · E-Commerce · CRM · AI
Self-employed
I support companies with digital projects – from E-Commerce and CRM to AI and process optimization. This is often not just about managing a project, but first creating clarity about goals, priorities, and the approach.
Focus areas:
- Project management for digital projects
- E-Commerce, CRM & platforms
- Implementation of AI solutions
- Process analysis & optimization
- Selection of digital systems
- Interface between management · business departments · IT
- Implementation of complex digitalization projects
Skills:
- AI Project Management
- AI Adoption
- Digital Transformation
- CRM Migration
- HubSpot
- Voicebot
- Process Automation
- Stakeholder Management
- Business Analysis
- Requirements Engineering
- Change Management
- Cross-functional Collaboration
The specific projects can be found in the timeline.
IT Project Manager eCommerce/eBusiness
Transgourmet Deutschland GmbH & Co. OHG
- Implementation of a central Hybris PIM system
- Setup and implementation of a Hybris shop for Selgros Germany
- Optimization of the Gastivo marketplace solution for the food service industry
- Setup of web tracking for websites, shops, and apps across the entire Transgourmet CEE region
- Preparation of specifications and requirements documents, definition and approval of test cases
- Management of internal and external development partners, selection of service providers
- Definition, setup, and analysis of E-Commerce-specific KPIs
Project Manager E-Commerce, Sales and Purchasing
Möbel Martin
- Project management for building the online presence for the INSTORE division
- Analysis and design of the system and data landscape (ERP, PIM, DAM, E-Commerce system) as part of building INSTORE: outlining data flows and system dependencies as a basis for technical implementation by IT
- Project management for creating a new concept for the Purchasing division
- Project management for setting up a price information system for customers
Head of Own Retail Operations · Multi-Channel & Digitalization
Villeroy & Boch AG
- Conceptual development toward cross-selling and multi-channel models
- Project responsibility for the international rollout/replacement of the "Global Store" checkout system (2013–2015)
- Concept and implementation of international mystery shopping programs, including coordination with Purchasing and Own Retail managers in the countries
- Identification of training needs and measures in coordination with HR
- Management of Own Retail processes (planning, inventories, stock levels)
- Functional management of a team of 3 employees
Logistics Process Management/Process Organization, Tableware Division
Villeroy & Boch AG
- Development and optimization of logistics processes for E-Commerce
- Design of new processes for shipping and fulfillment
- Support in building the international E-Commerce business
- Analysis and optimization of cross-functional processes
- Collaboration with Logistics, Sales, Production, and IT
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Manufacturing, Professional Services, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Information Technology, Project Management, Sales, Strategy, and Supply Chain Management.
Summary
Companies bring me in for specific projects – for example in E-Commerce, CRM, AI or process optimization – and quickly realize that it is not just about project management.
Before we get started, we work together to question the target vision, current situation and approach. Successful projects rarely begin with a project plan, but with a shared understanding of what we really want to achieve.
I create clarity, connect management, business teams and IT, and guide projects in a way that turns complex initiatives into successful results.
Skills
What Companies Bring Me In For
- Project Management For Digital Projects
- Project Management For Traditional & Agile Projects
- E-Commerce, Crm & Platforms
- Implementation Of Ai Solutions
- E-Commerce, Crm & Platform Implementations
- Process Analysis & Optimization
- Selection And Implementation Of Digital Systems
- Interface Between Management · Business Teams · It
- Business Analysis, Requirements Engineering & Requirements Management
- Workshop Facilitation, Stakeholder Management & Change Support
- Implementation Of Complex Digitalization Projects
How I Work
- Quick To Get Up To Speed
- Pragmatic & Structured
- Analytical And Goal-Oriented
- Collaborative And On An Equal Footing
- Sustainable Implementation
Industry Focus
- Retail & E-Commerce
- Consumer Goods & Branded Products
- Industry & Manufacturing
- Wholesale
- B2b & B2c
- Multi-Channel Business Models
Methods & Systems
- E-Commerce: Shopware, Amazon Brand Store, Amazon Vendor
- Crm: Hubspot, Crm Selection, Crm Implementation
- Projects & Teams: Jira, Confluence, Microsoft 365
- Digitalization & Ai: N8n, Make.Com, Elevenlabs, Process Automation, Voicebots, Erp/Crm Integration
Personal Strengths
- Quick To Get Up To Speed In New Companies And Topics
- Structured Analysis Of Complex Issues
- Clear Communication Between Business And It
- Pragmatic Implementation With A Focus On Added Value
- Trusted Collaboration With Management And Business Teams
Languages
Education
Kaiserslautern University of Applied Sciences
Diploma in Business Information Systems (University of Applied Sciences) · Business Information Systems · Kaiserslautern, Germany
Certifications & licenses
Master Management with AI (MMAI®)
Academy4.ai, SGO business school
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Kristina is based in Ingelheim am Rhein, Germany and can operate in on-site, hybrid, and remote work models.
Kristina speaks the following languages: German (Native), English (Advanced).
Kristina has at least 20 years of experience. During this time, Kristina has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 2 years. Note that Kristina may not have shared all experience and actually has more experience.
Based on recent experience, Kristina would be well-suited for roles such as: Interim E-Commerce Manager, Project Management · Digitalization & E-Commerce, Project Management · E-Commerce & Digitalization.
Kristina's most recent position is Interim E-Commerce Manager at ALB-GOLD Teigwaren GmbH & Co. KG.
In recent years, Kristina has worked for ALB-GOLD Teigwaren GmbH & Co. KG, Beckhuis Living GmbH, TIFA eG, and Self-employed.
Kristina is most experienced in industries like Retail, Manufacturing, and Professional Services. Kristina also has some experience in Food and Beverage.
Kristina is most experienced in business areas like Operations, Information Technology, and Project Management. Kristina also has some experience in Sales, Strategy, and Supply Chain Management.
Kristina has recently worked in industries like Professional Services, Retail, and Food and Beverage.
Kristina has recently worked in business areas like Operations, Strategy, and Information Technology.
Kristina holds a Bachelor in Business Information Systems from Kaiserslautern University of Applied Sciences.
Kristina has 1 certificate: Master Management with AI (MMAI®).
Kristina is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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