Kristina Weise - Project Management for Digitalization · Business Transformation · E-Commerce · CRM

Q: Where is Kristina based?

Kristina is based in Ingelheim am Rhein, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Kristina speak?

Kristina speaks the following languages: German (Native), English (Intermediate) .

Q: How many years of experience does Kristina have?

Kristina has at least 15 years of experience. During this time, Kristina has worked in at least 7 different roles and for 9 different companies . The average length of individual experience is 2 years and 8 months . Note that Kristina may not have shared all experience and actually has more experience.

Q: What is Kristina's latest experience?

Kristina's most recent position is Project Management · E-Commerce & Digitalization at ALB-GOLD .

Q: What companies has Kristina worked for in recent years?

In recent years, Kristina has worked for ALB-GOLD , Beckhuis Living , TIFA eG , and Self-employed .

Q: Which industries is Kristina most experienced in?

Kristina is most experienced in industries like Retail , Professional Services , and Food and Beverage . Kristina also has some experience in Information Technology and Manufacturing .

Q: Which business areas is Kristina most experienced in?

Kristina is most experienced in business areas like Information Technology , Project Management , and Operations . Kristina also has some experience in Strategy , Sales , and Finance .

Q: Which industries has Kristina worked in recently?

Kristina has recently worked in industries like Professional Services , Retail , and Information Technology .

Q: Which business areas has Kristina worked in recently?

Kristina has recently worked in business areas like Information Technology , Project Management , and Strategy .

Recommended expert

Ingelheim am Rhein, Germany

Check rate

Experience

Jan 2025 - Dec 2025

1 year

Project Management · E-Commerce & Digitalization

ALB-GOLD

Support in restructuring the e-commerce area after the previous role holder left. Instead of just a temporary solution, this created the basis for the future organization and further development of the area.

Focus areas

Analysis of the existing e-commerce area
Structuring tasks and priorities
Defining the future role profile
Support in recruiting and onboarding

Results

Structured handover to the new e-commerce lead
Clear foundation for the further development of the area

Jan 2023 - Present

3 years 8 months

Project Management · Digitalization & E-Commerce

Beckhuis Living

After the company was acquired, support for management gradually grew into responsibility for developing the digital business further – from shop relaunch and CRM to the introduction of new digital solutions.

Focus areas

Project management for the shop relaunch
Introduction of HubSpot incl. CRM migration
AI-based voicebot: concept & rollout
Digitalization of finance and service processes

Results

Successful relaunch and further development of the online shop
Introduction of modern CRM and AI solutions

Aug 2020 - Apr 2022

1 year 9 months

Project Management · E-Commerce & Digitalization

TIFA eG

Support for a strategic e-commerce project with the goal of building a shared shop solution for member companies. The focus was on analyzing the business, organizational, and technical requirements.

Focus areas

Analysis of the Shopware and system landscape
Structuring complex requirements
Coordination with member companies and business teams

Jun 2019 - Mar 2021

1 year 10 months

Project Management · E-Commerce & Digital Sales Channels

Weber

Support for the e-commerce team in further developing digital sales channels, with a focus on Amazon.

Focus areas

Further development of the Amazon Brand Store
Coordination of content and marketing activities
Management of ongoing e-commerce initiatives

Sep 2018 - May 2019

9 months

Project Management · Digital Platforms

GROHE AG

Further development of digital platforms used internationally, with a focus on content syndication and translation management. Interface between business teams, IT, and external development partners.

Focus areas

Further development of international digital platforms
Translated business requirements into user stories
Roadmap planning and prioritization

Jan 2018 - Present

8 years 8 months

Project Management · Digitalization · E-Commerce · CRM · AI

Self-employed

I support companies with digital projects – from e-commerce and CRM to AI and process optimization. Often, it is not only about managing a project, but first and foremost about creating clarity around goals, priorities, and the approach.

Focus areas:

Project management for digital projects
E-commerce, CRM & platforms
Introduction of AI solutions
Process analysis & optimization
Selection of digital systems
Interface between management · department · IT
Implementation of complex digitalization

Skills:

AI Project Management
AI Adoption
Digital Transformation
CRM Migration
HubSpot
Voicebot
Process Automation
Stakeholder Management
Business Analysis
Requirements Engineering
Change Management
Cross-functional Collaboration

The specific projects can be found in the timeline.

Mar 2017 - Jul 2018

1 year 5 months

Digital Business Consultant

Transgourmet Deutschland GmbH & Co. OHG

Responsible for the further development of Transgourmet's and Selgros's digital sales channels. Managing digital projects from requirements through to successful implementation.

Focus areas

Further development of digital sales channels (shop, app, sales tools)
Created functional and technical specifications
Managed internal and external development partners

Nov 2014 - Feb 2017

2 years 4 months

Project Management · E-Commerce & Digitalization

Möbel Martin

Building and developing e-commerce in a traditional retail company. Together with the management, digital sales channels were successfully integrated into existing processes and the organization.

Focus areas

Concept and implementation of the new website
Managing technical service providers and agencies
Interfaces to ERP and connected systems

Apr 2011 - Oct 2014

3 years 7 months

Head of Retail Operations · Multi-Channel & Digitalization

Villeroy & Boch

Responsible for the further development of international retail processes with a focus on multi-channel and digitalization. Led cross-functional projects and provided functional leadership to a team of three.

Focus areas

International retail processes & multi-channel concepts
Project management for international cash register system (Global Store)
Functional leadership of a team of three employees

Results

Further developed international process standards
Led and developed a high-performing team

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Professional Services, Food and Beverage, Information Technology, and Manufacturing.

Retail

Professional Services

Food and Beverage

Information Technology

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Operations, Strategy, Sales, and Finance.

Information Technology

Project Management

Operations

Strategy

Sales

Finance

Summary

Companies bring me in for concrete projects – for example around e-commerce, CRM, AI, or process optimization – and quickly realize that it is not just about project management.

Before we get started, we look at the target picture, the starting point, and the approach together. Because successful projects rarely begin with a project plan, but with a shared understanding of what really needs to be achieved.

I create clarity, connect management, business teams, and IT, and support projects in a way that turns complex initiatives into successful results.

Skills

Why I Am Brought In

Project Management For Digital Projects
E-Commerce, Crm & Platforms
Introduction Of Ai Solutions
Process Analysis & Optimization
Selection Of Digital Systems
Interface Between Management · Business · It
Implementation Of Complex Digitalization Projects

How I Work

Fast Onboarding
Practical & Structured
Analytical, Goal-Oriented
Collaborative And On Equal Footing
Sustainable Implementation

Industry Focus

Retail & E-Commerce
Consumer Goods & Branded Products
Industry & Manufacturing
Wholesale
B2b & B2c
Multi-Channel Business Models

Methods & Systems

E-Commerce: Shopware, Shopify (Project Management), Amazon Brand Store, Amazon Vendor
Crm: Hubspot, Crm Selection, Crm Rollout
Project & Team: Jira, Confluence, Miro, Microsoft 365
Digitalization & Ai: Process Automation, Voicebots, Erp/Crm Integration

Personal Strengths

Fast Onboarding In New Companies And Topics
Structured Analysis Of Complex Issues
Clear Communication Between Business And It
Practical Implementation With A Focus On Value
Trusting Cooperation With Management And Business Teams

Languages

German

Native

English

Intermediate

Education

Oct 2002 - Jun 2006

University of Applied Sciences Kaiserslautern

Diploma in Business Informatics (FH) · Business Informatics · Kaiserslautern, Germany · 1.6

Certifications & licenses

Master Management with AI (MMAI®)

Academy4.ai, SGO business school

Statistics

Experience

Total positions 9

Experience in Retail 13.5 y

Avg length 2 y 8 m

Longest experience 8 y 7 m

Expertise

Recent roles Project Management · E-Commerce & Digitalization, Project Management · Digitalization & E-Commerce, Project Management · E-Commerce & Digital Sales Channels

Main industries Retail, Professional Services, Food and Beverage

Main business areas Information Technology, Project Management, Operations

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

August 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Kristina is based in Ingelheim am Rhein, Germany and can operate in on-site, hybrid, and remote work models.

Kristina speaks the following languages: German (Native), English (Intermediate).

Kristina has at least 15 years of experience. During this time, Kristina has worked in at least 7 different roles and for 9 different companies. The average length of individual experience is 2 years and 8 months. Note that Kristina may not have shared all experience and actually has more experience.

Based on recent experience, Kristina would be well-suited for roles such as: Project Management · E-Commerce & Digitalization, Project Management · Digitalization & E-Commerce, Project Management · E-Commerce & Digital Sales Channels.

Kristina's most recent position is Project Management · E-Commerce & Digitalization at ALB-GOLD.

In recent years, Kristina has worked for ALB-GOLD, Beckhuis Living, TIFA eG, and Self-employed.

Kristina is most experienced in industries like Retail, Professional Services, and Food and Beverage. Kristina also has some experience in Information Technology and Manufacturing.

Kristina is most experienced in business areas like Information Technology, Project Management, and Operations. Kristina also has some experience in Strategy, Sales, and Finance.

Kristina has recently worked in industries like Professional Services, Retail, and Information Technology.

Kristina has recently worked in business areas like Information Technology, Project Management, and Strategy.

Kristina holds a Bachelor in Business Informatics from University of Applied Sciences Kaiserslautern.

Kristina has 1 certificate: Master Management with AI (MMAI®).

Kristina is immediately available full-time for suitable projects.

Kristina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Kristina, click the Meet button on the profile to request a meeting and discuss your project needs.