Shopware Experts in Hamburg
matched in minutes from over 15,000 CVs with vetted, available specialistsHire experts who build and extend Shopware storefronts, custom plugins, API integrations, and migration projects with clean PHP and Symfony code. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Hamburg, who have recently used Shopware
Vadim Bünger
Last position:
Dozent Applied AI at Digital Institut des Mittelstands GmbH
- Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
- Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
- Building n8n-based automations for the Digital Institut des Mittelstands
Dominic Dreiner
Last position:
Senior GEO Strategist & AI Search Consultant at Venmate GmbH
- Industry: SaaS (Customer Success Management) – B2B
Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.
- GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
- Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
- Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
- Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
- Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
- Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies
Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS
Gunnar Wulf
Last position:
IT-Consultant at Independent Freelancer
- Enterprise and IT strategy
- Digital transformation
- Process and portfolio management
- Interim IT management
Timo Daedrich
Last position:
External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH
- Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
- Coordination of internal and external resources
- Stakeholder management and requirements management
- Support in the functional concept design of features
- Creation of project reports and running SteerCo meetings
- Leading and moderating regular meetings and alignments
- Consulting on the company's e-commerce strategy
- Sparring partner for the Head of E-Commerce
Nikolas Reichardt
Last position:
Data Protection Coordinator for Online-Services and Tracking-Technology at Telefónica Germany GmbH & Co. OHG
As a bridge between Legal, IT, and Marketing, my responsibilities include conducting technical due diligence, documentation, and designing privacy-compliant IT functions across multiple B2P Telefónica Germany brands as part of the RAITT digitalization program. Focused on aligning web and app services with GDPR, TDDDG, and Privacy by Design & Default principles.
Core responsibilities included analysing and visualising data flows across customer journeys, validating tracking and martech integrations, and supporting IT teams in designing privacy-compliant digital architectures. Delivered documentation for internal legal assessments and maintained OneTrust governance and cookie-banner accuracy.
Services and technologies involved:
- Identity & Authentication: CIAM (OAuth2, OIDC), login and session handling, customer account services
- Analytics & Measurement: Google Analytics (GA4), Google Tag Manager (Server-side Tagging & Data Stream Design), event tracking and tagging
- Advertising & Attribution: Google Ads, Google DoubleClick / Campaign Manager, Meta Pixel, affiliate partner integrations
- Experience & Personalisation: Adobe Experience Manager (AEM), Adobe Target, Adobe Experience Platform (AEP), Adobe Edge Network
- Security & Delivery: Cloudflare (CDN), PayPal FraudNet
- Compliance & Governance: OneTrust CMP, consent categories, cookie governance, TDDDG-compliant banner logic
- General web/app services: partner APIs, data transfers, tracking schemas, consent-dependent data activation
Nikolaj De Lousanoff
Last position:
Co-Founder and CEO at Yay Way UG
- Set up a digital reusable packaging system (take-away) for food and beverages
- Secured €1.4 million in investor funding for market launch and app development
- Acquired multinational corporations for pilot implementation in Austria, Benelux, and the UK
Agnes Schweitzer
Last position:
Project lead in the discovery phase for integrating Dutch franchisees into the global inventory management system landscape at Douglas Group Technology GmbH & Co. KG
- Defining the approach and participants
- Conducting requirements workshops
- Creating a result presentation and an investment case
Michael Meyer
Last position:
Product Owner at ECE
- Gathering requirements from departments
- Developing mockups
- Maintaining backlog and moderating sprint meetings
- Managing the developers
- Stakeholder management
- Used skills: Scrum, requirements engineering, requirements management
- Technologies used: various
- IT environment: Microsoft Dynamics Business Central
- Industry: Real estate
- Role: project manager, product owner
Bea Wesemann
Last position:
Consultant / PMO at Grase Online Marketing
- Capture and assess existing workflows in the relevant business areas.
- Identify bottlenecks, breaks in the process and inefficiencies.
- Derive target processes based on the new strategic direction.
- Consider market requirements, customer expectations and technological possibilities.
- Adjust roles, responsibilities and interfaces according to the new processes.
- Introduce clear areas of responsibility to strengthen implementation.
- Provide recommendations for further action.
- Create templates for processes and specific briefing documents.
- Establish KPIs to measure the success of the new processes.
Jan Lüders
Last position:
Senior Developer at #Die.Digitalfabrik GmbH
- Languages: PHP7/8 (Shopware 5 & 6), Vue.js, Docker, Oracle, Apache, MongoDB (NoSQL)
- Infrastructure: ScaleCommerce (e-commerce cluster, container-based)
- Team: 3
- Development methodology: Kanban (Jira/Confluence)
- Planning and development of various client projects in an agency environment
Osiozekhai Aliu
Last position:
Developer at Amorelie
- New calendar functions for the Christmas calendar
- Improved RMA handling
- Setup new Docker environment for the team
Discover over 15,000 top freelancers
Statistics of experts using Shopware
Aggregated from the professional profiles of matched freelancers.
Experience
14 years (Germany: 18 years)
Position duration
1.5 years (Germany: 2.5 years)
Positions per freelancer
13 (Germany: 12)
Top business areas
Information Technology, Product Development, Project Management
Top industries
Retail, Information Technology, Fashion
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
100% (Germany: 81%)
Master's degree or higher
57% (Germany: 34%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
91% (Germany: 90%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Hamburg are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Hamburg using Shopware
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Shopware covers
Shopware is an e-commerce system for brands, retailers, and B2B shops that need flexible product catalogs, checkout flows, and content-driven storefronts. It is often used for custom online stores, marketplace features, and headless commerce setups built around the Shopware 6 ecosystem.
Core skills
A strong specialist works with the Shopware administration, storefront, plugin system, Twig templates, PHP, Symfony, and API integrations. They also understand theme work, caching, search, payments, and data flows between the shop and ERP or PIM systems.
Typical tasks
- Build or refine Shopware storefronts and themes
- Create custom plugins and business rules
- Connect payment, shipping, ERP, and PIM tools
- Plan migrations from Shopware 5 to Shopware 6
- Support API-based or headless commerce projects
When to bring in help
Companies usually look for freelance Shopware expertise when an internal team needs support for a launch, a migration, or a complex integration. This is common in Hamburg for trading, retail, and B2B businesses that need fast coordination between commerce, logistics, and internal systems.
What strong professionals deliver
Good specialists write maintainable code, keep plugins compatible with updates, and avoid fragile customizations. They think in storefront performance, admin usability, and long-term support so the shop stays stable after release.
How to choose well
Look for hands-on experience with Shopware 6, real plugin work, and clear knowledge of Symfony and modern PHP. Strong freelancers explain trade-offs, document their changes, and can work smoothly with product, design, and technical teams, both remote and on-site when needed.
Frequently asked questions
Quick answers to the questions that come up most around Shopware.
Shopware is used to build online stores that need more than a basic catalog and checkout. Companies choose it for custom commerce flows, product content, promotions, and integrations with systems like ERP, PIM, payments, and shipping. It is a strong fit when the shop needs to adapt to business rules instead of forcing the business into a standard template.
Shopware 6 is the modern platform and the main focus for new projects. Shopware 5 is still seen in older installations, but it follows a different architecture and usually needs migration planning rather than small tweaks. A freelancer should be able to explain both if your current shop has legacy code or an upgrade path.
A strong Shopware specialist usually works comfortably with PHP, Symfony, Twig, the plugin system, and the admin interface. API integration experience matters too, because many projects connect the shop to ERP, PIM, CRM, or payment services. For custom storefront work, clean theme implementation and performance awareness are important as well.
A simple theme update can be handled by a focused specialist, but custom checkout logic, plugin development, and migrations need deeper experience. Shopware projects often fail when someone knows only general PHP and not the platform’s structure. If the shop is business-critical, choose someone who has delivered end-to-end releases, not just isolated fixes.
Shopware is often chosen when a company wants strong customization and a flexible commerce setup without giving up control of the stack. Compared with Shopify, it gives more room for tailored logic and integrations. Compared with Magento, teams often value its more focused ecosystem and cleaner project structure, especially for Shopware 6 work.
Yes, most Shopware work can be done remotely if communication is clear and the access setup is ready. For Hamburg teams, on-site workshops can still help at the start of a migration, discovery phase, or store launch. Many companies use a mixed setup: remote delivery with in-person planning when it adds value.
Look for concrete project examples, not just tool names. A strong Shopware freelancer can explain why a plugin was built a certain way, how updates are handled, and how they keep the shop stable over time. Good signs are clear documentation, careful testing, and realistic advice when a request should be simplified.
Start with your current Shopware version, the scope of the work, and any connected systems such as ERP, PIM, or payment providers. A Shopware expert can work faster when they see the current theme, plugin list, and known pain points. If you have a launch date or migration goal, share that early so the plan stays realistic.
The average hourly rate of freelancers in Hamburg, Germany who have used Shopware in their recent projects is 109 €, which corresponds to a daily rate of about 874 € based on an 8-hour working day.
Of the freelancers in Hamburg, Germany who have used Shopware in their recent projects, 100% hold at least a Bachelor's degree and 57% hold at least a Master's degree.
On average, freelancers in Hamburg, Germany who have used Shopware in their recent projects have 14 years of professional experience, with a single engagement typically lasting around 1.5 years.
The most common languages among freelancers in Hamburg, Germany who have used Shopware in their recent projects are German (100%), English (91%), and Spanish (36%).
The most common industries among freelancers in Hamburg, Germany who have used Shopware in their recent projects are Retail (91%), Information Technology (73%), and Fashion (55%).
The most common business areas among freelancers in Hamburg, Germany who have used Shopware in their recent projects are Information Technology (100%), Product Development (82%), and Project Management (82%).
Main locations of FRATCH Experts, who have recently used Shopware
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
