WooCommerce Experts

• Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
• Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

• Partner directly with C-level leadership (CEO, CAIO, CTO) on architecture, OKR strategy, and cross-team roadmap prioritization, translating strategic goals into structured engineering requirements.
• Surfaced and mapped technical debt across the entire organization with C-level leadership and co-defined a prioritized remediation strategy, balancing debt paydown against feature delivery.
• Led code reviews and technical standards across the team, fostering a mentor-first environment with two-way feedback dialogue — pairing on complex pipeline work and unblocking junior engineers on async architecture patterns.
• Re-architected the AI companion's core processing pipeline from synchronous to asynchronous with a queue-based worker architecture, enabling horizontal scalability and cutting upload processing time ~4x (from ~22s to 5–10s) while improving response accuracy.
• Designed an AI-driven document intelligence workflow with automatic multi-document classification, per-document summarization, and relevance guardrails for the patient care journey.
• Built a unified patient memory system (short- and long-term context) bridging the document vault and chatbot into a single bidirectional, context-aware platform.

• Development of a SaaS platform for esports teams with roles, scheduling, statistics, and billing
• Planning and implementation of the architecture, external API integrations, and operations
• Stack: Laravel 13, React 19, TypeScript, PostgreSQL, Redis, and Stripe

Overall architecture and technical implementation of a Wix-based subscription frontend with Stripe payments and connection to Axxessio's SaaS backend. Implemented Stripe Checkout, subscriptions, webhooks, and transaction logging end to end. Customer data and contract information transferred automatically via a JWT-protected REST API. Designed and documented proxy and security architecture for IP whitelisting, HMAC, and operations, and aligned it with the backend team.

Stack: Wix Studio, Wix Velo, JavaScript, Stripe, Webhooks, JWT, HMAC, REST API, Hetzner, Cloudflare

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

BAFA consulting and project support for the introduction of AI solutions and AI agents.

• Analysis of existing business and customer service processes as well as identification of automation potential
• Design of AI-supported processes and agents for communication, support, and internal workflows
• Gathering and structuring requirements with the company's contacts
• Planning implementation and coordinating between client, consulting, and development
• Advising on the integration of AI into existing workflows and systems
• Developing use cases and prioritizing them by value and implementation effort
• Supporting tests, adjustments, and rollout of the solutions
• Advising on data protection, process design, and the use of AI in the company

Methods/Technologies: AI agents, on-premises LLM, RAG, prompt engineering, process automation, API integrations, n8n, project management.

PHP and React redesign of a web-based ERP system.

• Development of the header and parts of the navigation
• Development of various modules in React, e.g. calendar, chat, and various tables

• Branding and discoverability
• UX/UI design and conversion optimization
• Increased impressions
• Increased lead generation
• Increased visibility and recognition
• Increased word-of-mouth referrals
• Managed social media campaigns

• Strategic project development, realisation, and implementation with internal and/or external development team
• Multi stakeholder management
• Planning new projects, cost calculation, risk calculation
• AI project for the electrical components production
• Building management systems integrations (BACnet, Modbus, etc)
• Inhouse BACring system architecture and development (control system for fire protection and smoke extraction systems)
• Inhouse MES system architecture and development
• Project management
• Agile-SCRUM project development
• Solution architecture and processes analytics (UML)
• Business application development
• Jira project management
• Reporting and documentation
• Recruitment process for the IT staff
• Software architecture, project development, costs, risks
• Education IT staff (internal and external)
• Responsibility for 5 development/DevOps/QA teams

• Design, development and search engine optimization of the website [link]
• Services: website development (WordPress, custom), search engine optimization.
• Tech stack: JavaScript, HTML, CSS.

• Led marketing and e-commerce for an early-stage start-up in organic skincare

• E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

• Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

• Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

• Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

• Creation of a platform where schools can run competitions to collect e-waste or old textiles
• Development of a shared PHP backend for administration by the client
• Connection of two separate WordPress sites via REST API
• Development of a custom WordPress theme with an extensive login area for students
• Setup of normally editable content pages using Elementor

• PHP application development for the following news portal CMS:
• lebensmittelzeitung.net
• textilwirtschaft.de
• horizont.net
• iz.de
• fvw.de
• ahgz.de
• horizont.at
• agrarzeitung.de
• food-service.de
• fashionmagazine.it

• Directed a global marketplace implementation project, coordinating teams across three continents.
• Served as a proxy to the overall Project Manager, ensuring seamless alignment between local and central stakeholders.
• Acted as the German-speaking lead to maintain clear communication with the client.