WooCommerce Experts

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

• Development of a SaaS platform for esports teams with roles, planning, statistics and billing
• Design and implementation of the architecture, external API integrations and operations
• Stack: Laravel 13, React 19, TypeScript, PostgreSQL, Redis and Stripe

• Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.

• Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.

• Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.

• Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.

• Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.

• Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.

• Implement conversion and event tracking for websites, landing pages and e-commerce platforms.

• Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.

• Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.

• Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.

• Set up and work with Meta Ads, Meta Pixel and conversion tracking.

• Implement and troubleshoot Meta Conversion API (CAPI) integrations.

• Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.

• Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.

• Create analytics and performance reports using Google Analytics 4 and Looker Studio.

• Perform SEO audits, technical SEO analysis and website optimization.

• Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.

• Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.

• Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.

• Work with Google Merchant Center, product feeds and e-commerce integrations.

• Configure and troubleshoot product data feeds for advertising and e-commerce platforms.

• Implement marketing, analytics and website integrations using APIs and existing platform integrations.

• Use JavaScript for tracking implementations, custom website functionality and technical integrations.

• Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.

• Implement automation for marketing and business processes where repetitive manual workflows can be simplified.

• Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.

• Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.

• Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.

• Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.

• Google certified in Google Ads, Google Ads Measurement and Google Analytics.

• Developed the “Cost Transparency” plugin for Shopware 6 that extends product details with an interactive graphic illustrating different shares of the total price

• Technologies: Shopware, PHP, Twig, CSS, JavaScript

Overall architecture and technical implementation of a Wix-based subscription frontend with Stripe payments and integration with Axxessio's SaaS backend. Implemented Stripe Checkout, subscriptions, webhooks and end-to-end transaction logging. Automated the transfer of customer data and contract information via a JWT-protected REST API. Documented the proxy and security architecture for IP whitelisting, HMAC and operations, and coordinated with the backend team.

Stack: Wix Studio, Wix Velo, JavaScript, Stripe, Webhooks, JWT, HMAC, REST API, Hetzner, Cloudflare

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support with the functional design of features
• Preparation of project reports and execution of SteerCo meetings
• Leadership and moderation of regular meetings and coordination sessions
• Consulting on the company’s E-Commerce strategy
• Sparring partner for the Head of E-Commerce

Self-employed owner of DriveLink Solutions since May 2026. Planning, design, and development of websites, web applications, and CRM solutions; WordPress/WooCommerce, PHP, JavaScript, HTML/CSS, MySQL, REST APIs, automation with n8n and Make, technical SEO, and maintenance.

Selected work samples:

• Adresse Mieten Berlin Web design and frontend implementation of a multi-page website for business addresses and mail services. Structured presentation of services, pricing comparison with monthly/biannual toggle, responsive design, FAQ, and contact options.

• Bauen & Wohnen im Bestand / Bau & Raum Anonymized construction/trades demo with a personal introduction, overview of services, and project inquiry. The work sample shows design and frontend features; it is not a confirmed customer review.

• Fleetaro In-house development of a rental and CRM web application with rental agreements and invoices, as well as an Android app for vehicle handovers, returns, and damage recording. Project presentation with cleaned sample data; it has not yet been sold or used in real-world rental operations.

Further information and work samples are available through the portfolio link in the profile.

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup, focused on AI search visibility and AI citations in ChatGPT, Perplexity, and Google AI Overviews – including a GEO workshop and prioritized implementation roadmap.

• GEO Workshop & Roadmap: Designed and delivered a GEO workshop (how LLMs work, AI search architecture, citation strategies); translated its findings into a prioritized implementation roadmap with impact and effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author, and Organization schema, coverage validation
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300-word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & Technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Design and finalization of adidas branding on a coach (adidas AG - Handball)
• Coordination and collaboration with the photographer (high-resolution files) and the production company on site (printing and installation)

Created a Microsoft Excel app

• Set up protection for VBA code
• Set up XLS Padlock for download from a web shop, including WordPress, WooCommerce, credit card and PayPal payments
• The generated EXE file is digitally signed with a certificate from Microsoft Artifact Signing

Products: Microsoft Excel VBA WordPress Woocommerce Code signing

• Backend WordPress web development.