Mailchimp Expert

• Industry: Insurance, Trade, IT
• Customers & Projects: Consulting and selling insurance and similar services
• Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
• Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Defining the agency's business strategy & long-term goals
• Building & maintaining client relationships
• Preparing proposals & negotiating
• Overseeing finances, budget planning & control
• Selecting, leading & developing employees
• Ensuring the quality of marketing services delivered
• Managing contracts & ensuring compliance with legal requirements
• Monitoring the market & adapting the range of services
• Building & maintaining relationships with relevant stakeholders
• Taking an active operational role in client projects

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

• Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
• Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Built and drove the European marketing function during the company's market expansion, establishing processes that improved campaign efficiency and cross-market alignment.
• Supported the go-to-market strategy for 14 crypto ETP/ETF products across multiple European markets, contributing to successful listings and early investor awareness
• Developed and executed marketing strategies across key European markets, including DACH, the UK, France, Italy, Spain and the Nordics, driving growth in brand visibility, investor engagement and investor acquisition.
• Led PR activities: coordinated with a European PR agency, managed press releases, and expanded media exposure, increasing share of voice and securing coverage in top tier outlets.
• Delivered integrated digital marketing campaigns that increased website traffic, boosted content engagement, and drove a consistent uplift in qualified inbound leads.
• Drove audience growth and user acquisition across LinkedIn and owned channels, significantly increasing newsletter subscriptions and strengthening recurring engagement with educational content.
• Managed the European marketing budget and identified cost-efficient advertising and influencer opportunities, improving overall campaign ROI.
• Organised and executed the company's participation at major European blockchain and finance events, enhancing visibility and strengthening institutional relationships.
• Created annual digital and content plans; coordinated research based educational materials that improved investor understanding and supported conversion.
• Strengthened brand presence and credibility in key markets through consistent messaging, education, and multi-channel execution.

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research

Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.

Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.

Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods

As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.

Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Print and Editorial Design
• Photo production concept development
• Concept development and consulting
• UX/UI web design
• Design for BMW Business 01/2025 and MINI Business 01/2025 showroom | 24 Hours
• The BMW i5 drives locally emission-free, helping companies achieve their environmental goals. Efficient production in Dingolfing reduces resource consumption, while the vegan interior offers an ethical alternative.
• These features strengthen the companies' environmental profile and support CSR efforts, making the BMW i5 particularly attractive to environmentally conscious company car drivers.
• The BMW i5 Touring impresses with its range and fast charging times, making it ideal for company car drivers who frequently cover long distances. With a range of up to 560 kilometers and the ability to charge at fast-charging stations at up to 205 kW, drivers spend more time on the road than at the charging station.