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Michelle E - Marketing Manager

Michelle E
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Bonndorf im Schwarzwald, Germany

Experience

Jun 2022 - Present
3 years 10 months

Marketing Manager

CONICA AG

Expertise details
Position Summary
Marketing Manager at CONICA AG
Industries
Manufacturing
Business Areas
Marketing
  • Developing and implementing marketing campaigns to increase brand awareness and generate leads
  • Creating target audience–relevant content
  • Managing external service providers and coordinating internal stakeholders
  • Planning and organizing trade shows and events
  • Managing and growing social media channels
  • Creating, sending, and analyzing newsletters
  • Analyzing marketing activities
  • Working closely with sales and product management to align marketing efforts
  • Building and maintaining press and media contacts, including writing press releases
May 2020 - May 2022
2 years 1 month

Head of Brand Marketing

Kochoptik, VisilabGroup

Expertise details
Position Summary
Head of Brand Marketing at Kochoptik, VisilabGroup
Industries
Retail
Business Areas
Marketing
  • Leading the development of the new Kochoptik strategy and strategic priorities in Switzerland
  • Leading the definition of the annual marketing plan and budgeting
  • Working closely with sales managers and the 26 branch managers to coordinate actions and meet targets
  • Creating and executing the annual marketing plan
  • Budget creation and responsibility
  • Defining, planning, and executing Mailchimp marketing campaigns
  • Monitoring results via Salesforce and optimizing when necessary
  • Managing the Kochoptik marketing team: 1 person
Jan 2019 - Apr 2020
1 year 4 months

Sales Steering

Admeira AG

Expertise details
Position Summary
Sales Steering at Admeira AG
Industries
Media and Entertainment
Business Areas
Business Intelligence
Sales
  • Co-responsible for creating the monthly GL and Dealfront VR reporting broadcast
  • Responsible for creating, analyzing, and sending the Google Analytics "Sales Performance" report
  • Co-responsible for the "Booking Opening Broadcast" analysis at the channel group level
  • Responsible for planning and delivering Salesforce trainings within Admeira
  • Co-responsible for designing and implementing the processes for employee entries, exits, and changes in coordination with HR
  • Creating and analyzing or updating various steering reports for the Business Unit Partner
Jul 2016 - Dec 2018
2 years 6 months

Marketing Manager

Helios Ventilatoren

Expertise details
Position Summary
Marketing Manager at Helios Ventilatoren
Industries
Manufacturing
Business Areas
Marketing
Mar 2014 - Jun 2016
2 years 4 months

Media Agency Manager

Admeira AG

Expertise details
Position Summary
Media Agency Manager at Admeira AG
Industries
Media and Entertainment
Business Areas
Marketing
Jun 2010 - Aug 2013
3 years 3 months

Marketing & Sales

Creativework AG

Expertise details
Position Summary
Marketing & Sales at Creativework AG
Industries
Information Technology
Business Areas
Marketing
Sales
Sep 2009 - May 2010
9 months

Junior Project Manager

Detail AG

Expertise details
Position Summary
Junior Project Manager at Detail AG
Industries
Professional Services
Business Areas
Project Management
May 2005 - Jul 2009
4 years 3 months

Print Production Specialist

Blue Spirit Communications

Expertise details
Position Summary
Print Production Specialist at Blue Spirit Communications
Industries
Media and Entertainment
Business Areas
Marketing

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Manufacturing, Information Technology, Retail, and Professional Services.

Media and Entertainment
Manufacturing
Information Technology
Retail
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Business Intelligence, and Project Management.

Marketing
Sales
Business Intelligence
Project Management
Profile match chart

Skills

  • Adobe Creative Cloud
  • Ms Office
  • Mailchimp
  • Salesforce
  • Hubspot
  • Canva
  • Hootsuite
  • Dealfront
  • Google Analytics
  • Wordpress
  • Chatgpt
  • Midjourney

Languages

German
Native
Dutch
Native
English
Advanced

Education

Apr 2013 - Apr 2016

SMA

Dipl. Marketing Manager HF · Marketing

Nov 2010 - Present

SMA

Dipl. Marketing Assistant

May 2005 - Jul 2009

Publicitas AG & Ogilvy&Mather

Apprenticeship as a polygraphic specialist

Statistics

Experience

Total positions 8
Experience in Media and Entertainment 7.5 y
Avg length 2 y 6 m
Longest experience 4 y 2 m

Expertise

Recent roles Marketing Manager, Head of Brand Marketing, Sales Steering
Main industries Media and Entertainment, Manufacturing, Information Technology
Main business areas Marketing, Sales, Business Intelligence

Qualifications

Highest degree Bachelor

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michelle based?

Michelle is based in Bonndorf im Schwarzwald, Germany.

What languages does Michelle speak?

Michelle speaks the following languages: German (Native), Dutch (Native), English (Advanced).

How many years of experience does Michelle have?

Michelle has at least 20 years of experience. During this time, Michelle has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 6 months. Note that Michelle may not have shared all experience and actually has more experience.

What roles would Michelle be best suited for?

Based on recent experience, Michelle would be well-suited for roles such as: Marketing Manager, Head of Brand Marketing, Sales Steering.

What is Michelle's latest experience?

Michelle's most recent position is Marketing Manager at CONICA AG.

What companies has Michelle worked for in recent years?

In recent years, Michelle has worked for CONICA AG, Kochoptik and VisilabGroup.

Which industries is Michelle most experienced in?

Michelle is most experienced in industries like Media and Entertainment, Manufacturing, and Information Technology. Michelle also has some experience in Retail and Professional Services.

Which business areas is Michelle most experienced in?

Michelle is most experienced in business areas like Marketing, Sales, and Business Intelligence. Michelle also has some experience in Project Management.

Which industries has Michelle worked in recently?

Michelle has recently worked in industries like Manufacturing and Retail.

Which business areas has Michelle worked in recently?

Michelle has recently worked in business areas like Marketing.

What is Michelle's education?

Michelle holds a Bachelor in Marketing from SMA and a Bachelor from SMA.

What is the availability of Michelle?

Michelle is immediately available for suitable projects.

What is the rate of Michelle?

Michelle's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Michelle?

To hire Michelle, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 880-1040 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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