Facebook Experts
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Meet FRATCH Experts who have recently used Facebook
Gudrun Aydt
Last position:
Project: Consulting & Concept Development Programmatic Print / Donor Communication at Kindernothilfe e.V.
Project: Consulting & Concept Development Programmatic Print / Donor Communication
Tasks:
- Analysis of existing print advertising materials and donor communication
- Development of a new thank-you letter and dialogue marketing concept
- Advice on emotional and target-group-specific communication with donors
- Concept development for a cross-channel on- and offline marketing mix
- Coordination of print, email, and CRM communication as part of new marketing processes
- Support in introducing new communication workflows around the future email software
- Creation of briefing materials and campaign approaches for different target groups
- Research, selection, and management of suitable print and production service providers
- Advice on personalization and automation options in the programmatic print environment
Technical implementation:
- Coordination of print and digital processes
- Management of external service providers and print providers
- Support in integrating new marketing and communication processes
Reporting:
- Analysis of existing response mechanisms
- Assessment of optimization potential in donor communication
- Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]
Geert Schmelzer
Last position:
Interim Spokesperson at Enertrag SE
- Classic press work
- Development and implementation of communication strategies for individual Enertrag projects such as wind farms
- Development and implementation of a crisis communication strategy
- Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
- Advising the board and the communications management
Daniel Rohde
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Anna Spirit-Palacios
Last position:
Senior Marketing Project Lead at FOR LONG LIFE Inc.
project-based mandate
- Responsibility for marketing, growth, and market expansion strategies for several supplement brands
- Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
- Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
- Coordination of product launches, rebranding initiatives, and optimization of brand positioning
- Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
- Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
- Coordination of product information, claims, platform requirements, and approval processes for international markets
- Analysis of digital performance metrics to identify growth and optimization potential
Isabelle Rath
Last position:
Content Specialist at ECE Market Places
Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.
Ulrike Wolter
Last position:
Interim HR Business Partner at Industrial Company
Markus Steffen
Last position:
Fullstack Developer at VRM Digital / RYZE
- Development and maintenance of a news portal CMS with interfaces.
- PHP development with HTML, CSS, SCSS, JavaScript, MySQL, Laravel, documentation of the interfaces and the system.
- Further development of the SSO system based on Laravel with a large API and connections to AWS, SAP, ERPS.
- Reorganisation and development of the news portals on the basis of a publish platform, services and interfaces to Google, Facebook, Twitter, SSO, SAP technical based on NodeJS with TypeScript and AWS.
- Technologies: PHP, Laravel, MySQL, JavaScript, Vue.js, NodeJS, TypeScript, jQuery, CSS, SCSS, SASS, Unix, Jira, Confluence, Git, Apache, Nginx, AWS.
Kenneth Shinabery
Last position:
Content Producer at Digital Career Institute GmbH
- Created marketing content including videos, graphics for marketing and sales activities
- Developed content strategies using Adobe Creative Cloud tools for course promotion
- Additionally worked on content as director, producer and script writer
- Set up KPIs for online marketing, then analyzed analytics and engagement
Kai Thomas
Last position:
Senior Community Manager at Social Element
- Monitoring and community management for Nissan's global social media channels and other clients, with a focus on a 100% response rate
- Building efficient workflows and response libraries for comments and DMs
- Conducting performance reviews to further develop the moderation team
- Analyzing community feedback to identify recurring pain points and passing them on to the brand team
- Ensuring a consistent tone in all responses – in line with brand guidelines and legal requirements
- Quality assurance and mentoring for junior moderators
- Creating reports with KPIs such as engagement volume, response time, and sentiment trends
- Escalating potentially PR-sensitive topics to protect the brand reputation
- Further developing the community strategy through continuous learnings from day-to-day work
Catharina Rosique-Struve
Last position:
Freelance Social Media, Content & Copy at Various clients
Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:
- Strategy & Consulting
- Social Media Management
- Content Creation
- Copywriting
- Creator Partnerships
Jan Sammeck
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Stefan Dömelt
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Marcel Schuler
Last position:
Team Lead Content-Marketing at roadsurfer GmbH
Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. â—Ź Responsibility for multilingual website rollouts as part of internationalization. â—Ź Responsibility for multilingual website rollouts as part of internationalization. â—Ź Building and managing influencer and media partnerships.
Nazrin Alili
Last position:
Junior Marketing Project Manager at Eingenetzt Marketing Agentur
- Planning and executing integrated 360° marketing campaigns for mid-sized B2B clients
- Stakeholder management with internal teams, industry partners, and external agencies
- KPI-based performance reporting and deriving optimization measures
- Managing SEA budgets; keyword research and competitor analysis (ahrefs, Google Search Console)
- Scheduling and deadline management across multiple parallel client projects
- Tools: Google Ads, Google Search Console, ahrefs, WordPress, Trello, Canva, ChatGPT, Claude, Gemini
Dennis Harrock
Last position:
SEM / SEA / SEO Manager at #DoYourSports GmbH
Search engine optimization (SEO) as well as content creation for the online shop and Amazon products of the sports equipment manufacturer #DoYourSports.
Discover over 15,000 top freelancers
Statistics of experts using Facebook
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
3.7 years
Positions per freelancer
9
Top business areas
Marketing, Project Management, Product Development
Top industries
Advertising, Professional Services, Media and Entertainment
Certification focus areas
Marketing, Information Technology, Human Resources
Bachelor's degree or higher
87%
Master's degree or higher
47%
Doctorate
5%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 6 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts using Facebook
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Facebook covers
Facebook is used for brand pages, community posts, paid campaigns, and customer contact. Companies also use it for lead generation, event promotion, remarketing, and traffic to product or content pages. It often sits at the center of the broader Meta setup, alongside Instagram and Messenger.
Core work
- Facebook Pages setup and cleanup
- Content planning and post publishing
- Ads Manager campaign setup and tuning
- Pixel, events, and conversion tracking
- Community moderation and inbox handling
Strong professionals know how to keep brand voice, campaign structure, and tracking aligned. They also understand how Facebook behavior changes across audiences, industries, and ad formats.
Ecosystem and tools
A good Facebook specialist works with Meta Business Suite, Ads Manager, Pixel, Events Manager, Commerce tools, and audience targeting. They should also be comfortable with creative testing, UTM tracking, reporting, and handoff between marketing and analytics teams. The best work is structured, traceable, and easy to extend.
When teams bring in help
Companies usually look for freelance expertise when campaign results stall, tracking is unclear, or a Page needs a reset. They also bring in specialists for product launches, account recovery, ad account audits, and short-term support during busy sales periods. For teams in Germany, remote work is common, but on-site workshops can help align content, offers, and approval flows.
What strong professionals deliver
A strong Facebook professional does more than post content. They connect business goals to campaign setup, audiences, creative, and measurement.
- clear account structure
- clean tracking and naming
- content that fits the audience
- useful reporting and next steps
- practical fixes for underperforming campaigns
Skills around Facebook
The best specialists often bring related skills in paid social, copywriting, design briefing, conversion tracking, and landing page review. They know how Facebook works with Instagram, Messenger, CRM systems, and web analytics. That makes them useful for both ongoing work and focused project rescue.
Frequently asked questions
Key details about Facebook, drawn from the questions we get asked most.
Facebook is usually used for brand visibility, paid acquisition, community management, and customer communication. Many companies also rely on it for lead generation, event promotion, and remarketing. It becomes more useful when content, ads, and tracking are managed together.
Facebook is often stronger for broad audience reach, community pages, and ad formats tied to Meta’s tools. Instagram leans more visual, while LinkedIn is usually better for professional and B2B audiences. Many projects need someone who can work across all three without breaking the strategy.
A strong Facebook specialist usually knows Meta Ads Manager, Pixel setup, copywriting, basic design briefing, and campaign reporting. Experience with UTM tagging, landing pages, and CRM handoff is also valuable. These skills help turn activity into measurable outcomes.
A simple Page setup or content calendar may need only a focused Facebook specialist with practical platform knowledge. Paid campaigns, tracking issues, or account recovery need someone deeper in Ads Manager and Events Manager. The right level depends on whether the work is operational, strategic, or technical.
Review the freelancer’s Facebook work history, the types of accounts they have handled, and the clarity of their reporting. Ask for examples of campaign structure, audience strategy, and tracking setup. Good specialists explain not just what they did, but why it worked.
Most Facebook work can be done remotely because Pages, ads, and reporting are cloud-based. On-site time is useful when teams need fast approval, workshop-style planning, or close alignment with sales and content teams. Many companies use a mix of both.
A strong Facebook freelancer can deliver Page audits, campaign structures, creative briefs, audience plans, tracking checks, and reporting summaries. For ongoing support, they may also handle publishing, moderation, and optimization. The deliverables should be clear enough for the team to continue the work.
If Facebook results are hard to explain, tracking looks inconsistent, or ads spend without clear learning, it is time to bring in help. Other signs are weak engagement, poor audience fit, or a Page that no longer reflects the brand. A good specialist can usually isolate the problem quickly.
The average hourly rate of freelancers who have used Facebook in their recent projects is 97 €, which corresponds to a daily rate of about 773 € based on an 8-hour working day.
Of the freelancers who have used Facebook in their recent projects, 87% hold at least a Bachelor's degree, 47% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers who have used Facebook in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 3.7 years.
The most common languages among freelancers who have used Facebook in their recent projects are German (96%), English (96%), and French (34%).
The most common industries among freelancers who have used Facebook in their recent projects are Advertising (58%), Professional Services (56%), and Media and Entertainment (56%).
The most common business areas among freelancers who have used Facebook in their recent projects are Marketing (88%), Project Management (64%), and Product Development (54%).
Main locations of FRATCH Experts, who have recently used Facebook
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
