Digital Consultant
from over 15,000 CVs, matched in minutes with the power of AIGet help with digital strategy, customer journeys, CRM and martech setups, analytics, and website or app improvement projects. FRATCH connects you with vetted, available freelancers fast and precisely.
Meet FRATCH Digital Consultant
Marco Steidel
Last position:
IT Interim Manager & Digitalization Consultant at paarprojekt GmbH
- Project management and consulting services with a focus on IT interim management: digitalization of corporate management including processes and applications
- Assessment of the entire IT infrastructure including applications, core processes, and contracts, including cost optimization
- Evaluation and introduction of solutions to promote digitalization in the company in the areas of: property management, CRM, invoice review & approval processes, smart metering, DMS, time tracking
- Digitization of file folders and introduction of SharePoint and Microsoft Teams as the central document & communication platform
- Design and delivery of AI workshops including rollout of AI tools to increase efficiency and transparency in key business processes
- Creation of training materials and delivery of user training for newly introduced digital processes and solutions
Chrisabel Prischl
Last position:
AI Systems & Product Strategy Expert at Webmeisterin
I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.
Antje Baumann
Last position:
AI Strategy Consultant, Change Manager at SMEs (various marketing boutiques, IT & office services)
AI Strategy & Enablement for SMEs Management consulting – SMEs (e.g. marketing boutique, IT & office services)
Concept and delivery of structured AI introduction and strategy workshops for small and medium-sized businesses. Result: Practical AI status assessment, prioritized use case list, and management decision template as the basis for the next steps in the company’s AI development.
Activities
- Needs analysis and individual preparation of the consulting formats
- Facilitation of a structured AI status assessment including vision, mission, and target picture
- Identification and prioritization of relevant AI use cases and action fields
- Creation of management decision templates and roadmaps
- Raising awareness for opportunities, risks, and success factors of AI introduction
- Support for first customers with AI-supported automation scenarios
- Supporting people and teams through the change process of AI introduction (CM)
Methods / Tools / Technologies
Methods:
- AI status assessment & use case analysis
- Workshop moderation / facilitation
- Requirement Management
- Change Management (PROSCI)
Tools:
- Generative AI tools (e.g. ChatGPT, Claude)
- Automation/AI coding tools (e.g. n8n, Claude Code, Visual Studio, Antigravity)
Technologies:
- Prompt engineering
- AI workflow automation
Patrick Hohensee
Last position:
Lead Technical Recruiter | Business Partner AWS EMEA at Amazon Web Services (AWS)
- Partnered with senior stakeholders across AWS EMEA to drive talent strategy, partner development, and business growth in the cloud ecosystem.
- Focus areas:
- Collaboration with Sales & Partner Management on Go-to-Market initiatives
- Advisory on long-term resource strategy for Cloud, Data, and Security Divisions
- Supporting internal innovation teams in scaling AI and automation projects
- Result: Contributed to AWS’s expansion in Central Europe by aligning business, technology, and people strategy.
Tom Gufler
Last position:
Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-departmental implementation of multiple whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Stefan Fröhlich
Last position:
Managing Partner & Co-Founder at IMPLENEX
- Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
- End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
- Built a B2B marketing & sales funnel incl. CRM for structured lead generation
- Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
- Built a partner network for co-delivery
- Acquired, onboarded, and delivered consulting engagements
Sebastiano Guzzanti
Last position:
Interim Manager & Strategic Advisor | Organization, People, Process & Digitalization at Sebastiano Guzzanti Solutions
- Strategic consulting: End-to-end optimization of SCM, processes, and structures based on 30 years of industry experience.
- Interim management: Leadership responsibility to bridge vacancies and stabilize teams during transformations.
- Transformation & Assets: Support for restructurings, asset utilization & brokerage (surplus assets), and digitalization (SAP S/4HANA).
Patrick Roose
Last position:
Program Manager at Public Sector
Leading and managing strategic digital projects supporting service management and setup of a service-oriented organisation
Planning, coordinating and managing ~25 digital projects according to best practices with project managers
Performing portfolio management: roadmapping, dependency management, requirements capture, business case validation, solution ideation, deliverables tracking, risk management, SQERT reporting, financial monitoring (Capex, Opex)
Providing support to project teams and securing end-to-end project delivery
Contributing to service management foundation: ITSM, ITAM, ITOM, CMDB, SOO, CSDM
Managing resource pool estimation and allocation
Continuously improving project methodology and practices
Rüdiger Schulz
Last position:
Full-Stack Software Engineer / Consultant for Digitalization at ARTEVENT
Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.
Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.
Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.
Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.
Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.
Alma Andresen
Last position:
HR Digitalization Project Lead at Ayvens / Société Generale Group
Negotiation and conclusion of company agreements on Workday & other topics I Consulting and implementation of labor law projects in the HR context I Translating complex labor and co-determination law issues into practical solutions I Workday
Stefan Stallmann
Last position:
Digital & AI Transformation, Agile Culture & Business Management Consultant & Project Manager at Freelance
- Freelance work as a consultant (workshops and coaching for small to midsize companies in the areas of lean startup methodology, digital & AI transformation strategy, agile culture, design thinking)
- AI training & certification
- Project Management
Alfred Marx
Last position:
Project Manager, System Architect, AI Implementation at Software
Development of an AI console for integration into different open source solutions (ERP, CRM..)
Development of the target architecture Integration of different AI platforms (ChatGPT, Anthropic, Perplexity) Workflow with cross-platform use of the AI platforms Voice input and voice output History Console-based project management Generation of custom agents (Crewai..) Integration of the agents into the AI workflow
Jörn Menninger
Last position:
Freelance Senior Business Analyst / Project Lead / Digital Strategy Consultant at Freiberuflich
- Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
- Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
- Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
- Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
- Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.
Thomas Gaiser
Last position:
Interim Digital Product Manager at Novartis Pharma GmbH
- Defined and established a clear product strategy and roadmap to align product development with business goals and market trends
- Led and prioritized product requirements for cross-functional, international stakeholder groups (TA, brand family, content managers, legal)
- Efficiently managed the development process in international agile teams for on-time and on-budget delivery of critical product releases
- Led product launch and marketing activities in coordination with channel orchestration experts
- Monitored and analyzed product performance metrics (KPIs) to optimize and maximize business value with data-driven insights
Boris Saydakov
Last position:
Founder at Vivaqui
Founded and launched Vivaqui.app - a two-sided local services marketplace, executing a full platform build, validation, pre-launch brand pivot, from neighborhood concept to feel-good wellness discovery platform.
Discover over 15,000 top freelancers
Digital Consultant statistics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.5 years
Positions per freelancer
12
Top business areas
Information Technology, Project Management, Strategy
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
95%
Master's degree or higher
71%
Doctorate
12%
Certifications per freelancer
3
Most common languages
English, German, Spanish
Speak two or more languages
93%
Based on our profile pool as of 21 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Digital Consultant
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
A Digital Consultant helps companies make better use of digital channels, tools, and data. They turn business goals into practical plans and support the work needed to improve acquisition, conversion, retention, and customer experience.
- Review the current digital setup and identify gaps
- Define a digital roadmap and priorities
- Support website, app, CRM, CMS, or marketing automation projects
- Improve user journeys, analytics, and reporting
- Align business, marketing, product, and IT teams
Typical deliverables
Strong digital consultants do more than give advice. They create concrete output that teams can use right away, such as strategy decks, channel plans, audit findings, workshop results, KPI frameworks, and implementation recommendations. In many projects, they also help with vendor selection, briefings, or hands-on coordination.
Skills and tools
A good Digital Consultant understands both business and technology. They should be comfortable with platforms and methods such as Google Analytics, Tag Manager, CRM systems, CMS tools, SEO basics, marketing automation, UX thinking, and data-driven testing.
- Digital strategy and transformation
- Customer journey mapping
- Analytics, tracking, and reporting
- Content, campaign, and channel planning
- Stakeholder management and workshops
When companies bring them in
Businesses hire a freelance digital consultant when they need outside perspective, specialist knowledge, or extra capacity for a defined project. That is common during platform rollouts, website relaunches, digital audits, tool migrations, or when internal teams need help connecting strategy with execution.
For companies in Germany, this often means working across both business and IT teams, sometimes remotely and sometimes on-site for workshops, approvals, or launch support.
What strong consultants stand out on
The best digital consultants are clear thinkers and practical doers. They ask sharp questions, spot weak processes fast, and recommend steps that fit the company’s real setup. They communicate well with non-technical stakeholders, but they can also talk details with analysts, developers, and product teams.
- They focus on business outcomes, not just tools
- They can translate between strategy and execution
- They document decisions in a way teams can follow
- They adapt to complex environments and mixed stakeholder groups
Choosing the right fit
Look for a profile that matches your project stage. A strategy-heavy assignment needs broad digital consulting experience. A more technical task may call for someone with hands-on knowledge of analytics, martech, CRM, or platform implementation. The right freelancer should understand your industry, your channels, and the way your team works.
Frequently asked questions
Key details about Digital Consultant, drawn from the questions we get asked most.
A Digital Consultant helps define what should change in a company’s digital setup and how to make it happen. That can include audits, roadmap work, channel planning, customer journey improvements, and support for tools like CRM, CMS, or analytics. The role is part strategy, part execution support.
The most important skills are structured thinking, clear communication, and a solid grasp of digital channels and tools. A strong consultant should understand analytics, UX basics, marketing tech, and how teams work across marketing, product, and IT. They also need to turn vague goals into concrete actions.
Not always, but the roles often overlap. A digital consultant usually works on digital strategy, tools, customer experience, or channel performance, while a digital transformation consultant may focus more on broader process and operating-model change. In practice, many professionals do both depending on the project.
A freelancer makes sense when the need is project-based, urgent, or highly specialized. That includes relaunches, audits, system migrations, or times when your team lacks specific digital expertise. It is also a good option when you need outside perspective without adding long-term headcount.
Typical deliverables include audits, strategic recommendations, workshop outcomes, KPI sets, and implementation plans. In some projects, the consultant also helps create briefs, evaluate vendors, or support rollout decisions. The best work is specific enough that your team can act on it without rewriting it from scratch.
Most work can be done remotely, especially strategy, analysis, and documentation. On-site time is useful for workshops, stakeholder alignment, or when the consultant needs to understand how teams actually work together. In Germany, many clients prefer a mix of both depending on the phase of the project.
Look for evidence of clear thinking, relevant project work, and strong recommendations that fit your context. A good Digital Consultant can explain trade-offs, not just list ideas, and should be able to talk about results in terms of business goals. References, case examples, and a well-structured approach are strong signs.
Freelancers should show which digital problems they solved, which tools they know, and what type of company or project they fit best. They should also make clear whether they are stronger in strategy, analytics, martech, CRM, UX, or implementation support. Clients want to see practical thinking, not broad claims.
The average hourly rate for Digital Consultant is 117 €, which corresponds to a daily rate of about 938 € based on an 8-hour working day.
Of the freelancers working as Digital Consultant, 95% hold at least a Bachelor's degree, 71% hold at least a Master's degree, and 12% hold a doctorate.
On average, freelancers working as Digital Consultant have 20 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers working as Digital Consultant are English (94%), German (93%), and Spanish (27%).
The most common industries among freelancers working as Digital Consultant are Information Technology (81%), Professional Services (69%), and Retail (44%).
The most common business areas among freelancers working as Digital Consultant are Information Technology (91%), Project Management (82%), and Strategy (78%).
FRATCH Digital Consultant main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
