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Customer Relationship Management Experts

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Hire experts who configure CRM workflows, connect sales and service data, and improve reporting across systems such as Salesforce, HubSpot and Microsoft Dynamics 365. Get fast, precise matches with vetted, available freelancers.

Meet FRATCH Experts who have recently used Customer Relationship Management

Verified expert

Marco S.

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IT Interim Manager | Interim CIO | Transformation Lead | IT Project Manager & Program Manager | Digital Advisory Board Member

Grünwald
Marco S.

Last position:

IT Interim Manager & Digitalization Consultant at paarprojekt GmbH

  • Project management and consulting services with a focus on IT interim management: digitalization of corporate management, including processes and applications
  • Assessment of the entire IT infrastructure, including applications, core processes and contracts, including cost optimization
  • Evaluation and implementation of solutions to promote digitalization in the company in the areas of property management, CRM, invoice review and approval processes, smart metering, DMS and time tracking
  • Digitization of file folders and introduction of SharePoint and Microsoft Teams as central document and communication platforms
  • Design and delivery of an AI workshop, including the rollout of AI tools to increase efficiency and transparency in key business processes
  • Preparation of training materials and delivery of user training for newly introduced digital processes and solutions
Verified expert

Gerhard K.

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Senior IT / Project / Digitalization Manager

Wissen
Gerhard K.

Last position:

Senior Project Manager and Site Manager at HENSOLDT Optronics GmbH

  • Set-up of the data center in Oberkochen (Defence division)
  • Planning of the fiber-optic ring and simulation of Wi-Fi coverage
  • Installation plan for WAN and LAN cables for office and production (infrastructure)
  • Adaptation of the SAP system (R3) for the Oberkochen site (software)
  • IT transformation of the SAP system to SAP HANA
  • Planning of network infrastructure and server technologies in the SAP environment
  • Pre-sales support and establishment of change management
  • Independent coordination of utilities according to time, budget and quality
  • Mapping of the project in MS Project and SERVICENow
  • Development and design of hardware and software
  • Demand management and portfolio management
  • Set-up of a risk register and migration plan
  • Preparation of payment-supporting documents in coordination with the responsible finance and commercial functions
  • Budget: 5 million - 34 FTE
Verified expert

Silvia B.

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Consultant

Überlingen
Silvia B.

Last position:

Business Consultant - Product Management Banking at Aareal Bank AG

  • Focus on optimizing and further developing the internal customer EBICS application
  • Functional and technical consulting for Aareal First Financial Solutions AG on EBICS standard products and applications in the areas of operations and further development, as well as project-related communication with external development partners and the product manufacturer to implement the corresponding technical optimizations
  • As the functional coordinator, providing advice on content-related and regulatory requirements as well as technical prerequisites and requirements, and bringing these together at the functional level
  • Consulting on the use of EBICS formats
  • Reviewing the current EBICS standard for optimization and further development potential
  • Analyzing the current state to identify development potential and deriving appropriate recommendations for action while considering regulatory requirements
  • Conducting EBICS tests throughout the project
  • Functional responsibility for requirements management and, in this context, recording and documenting requirements for such tests
  • Designing a functional and sustainable test management system
  • Conducting and evaluating tests
  • Consulting on sustainable quality assurance and audits
  • Project language: German and English
  • Tools/Methods: MS Project, MS Office, MS Visio, TestRail, Confluence, Jira, Business Logics Bankkrecher, Business Logics Test Data Generator, Business Logics Banking Tool, Business Logics Test System, DBEAVER, Squirrel, Unix Virtual Machines, WinSCP, Kitty, Putty, various Aareal Bank products, Online Banking Portal, Aareal Sign, core banking system, SAP Blue Eagle, SAP RE-FX, Aareon Wodis Sigma, Haufe Real Estate Wowinex, GAP Group Immotion, UTS Karthago, SAP IS-U/Waste, SIV kVASy, various EBICS clients
Verified expert

Amit S.

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Senior IT Project Manager | IT Transformation | Program & Delivery Management

Düsseldorf
Amit S.

Last position:

IT Project Manager – SAP S/4 HANA Delivery Consultant at CHG Meridian UK Limited

  • Managed the integrated SAP S/4HANA delivery plan for 12 BTS workstreams, including milestone, dependency, and governance management.
  • Coordinated end-to-end delivery across Business, IT, and Operations, focusing on execution, readiness, and issue resolution.
  • Responsible for RAID, test, cutover, and deployment management to ensure a successful go-live.
  • Implemented KPI tracking, status reporting, and PMO governance to provide transparent management of performance, risks, and escalations.
Verified expert

William N.

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Senior/Lead Business Analyst & AI Workflow Consultant | Requirements Engineering | BI | Workflow Automation | Claude Code

Berlin
William N.

Last position:

Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH

  • Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
  • Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
  • Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
  • Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
  • Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
  • Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
  • AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
  • Creation of a historical data layer as a basis for trend and time-series analyses
  • AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
  • Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
  • Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
  • Breaking down overall requirements into clearly defined work packages and tasks
  • Definition, prioritization, and management of milestones throughout the entire project lifecycle

Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code

Verified expert

Matthias S.

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Senior Project Manager

Bonn
Matthias S.

Last position:

Overall Project Coordinator at Bundeswehr Informatik (BWI GmbH)

  • PMO Lead Security Clearance 2 (SÜ2) verified
  • Reporting to the GMN sub-program management
  • System maintenance 25+
  • Functional management and coordination of the Jira setup
  • Preparation of decision papers (e.g. project planning, governance model, communication plans, controlling models, roles and responsibilities matrices)
  • Development of program-wide knowledge management using Confluence, creation of Jira concept
  • Development of an access concept for all project tools
  • Analysis of existing processes, identification of improvement potential, and design of solutions to increase efficiency and effectiveness
  • Development of a concept for introducing automation approaches into existing tools
  • Creation of intranet articles for project marketing
  • Responsible for project governance through reporting and resource planning in the sub-program
  • Agile development of the project methodology
  • Gathering customer requirements (Requirements Engineering)
  • Preparation and support of contract negotiations (7-year term, 500+ million budget)
Verified expert

Ralph S.

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Organizational Architect and PMO for Complex Transformations and Strategic Reorganizations

Neckarsulm
Ralph S.

Last position:

Interim Head of Business Excellence at DEHN SE

Process architect and transformation driver for company-wide excellence initiatives (covering a vacancy) Establishment and management of a company-wide process and governance framework to strengthen structure, leadership and effectiveness in an internationally growing family-owned company. Responsibility for the global process house, end-to-end governance, process role architecture and further development of the integrated management system – including international implementation (Romania, USA).

Scope:

  • Management of the Business Excellence department with 6 employees and functional leadership of 20+ Process Owners
  • Establishment of a global process operating system (architecture, roles, governance, global-local logic)
  • Development of a group-wide control and KPI system for processes (transparency, KPIs, maturity)
  • Introduction of mechanisms to ensure effectiveness in day-to-day operations (role enablement, communities, feedback)
  • Governance and role framework for new production sites in Romania and USA (mandates, roles, decision logic)
  • Stabilization and further development of the integrated management system (IMS)

Sustainable Results:

  • Global process operating system established - Structure, roles, governance and global-local rules defined as a binding framework and anchored in the management system — the basis for consistent management and scalability.
  • End-to-end process ownership strengthened - Process Owner roles globally defined, qualified and anchored in Communities of Practice — clear ownership structures across all sites for the first time.
  • KPI and process management logic established - Uniform KPI system, maturity model and reporting principles developed — the basis for fact-based decisions, prioritization and transparency throughout the company.
  • Effectiveness in day-to-day operations increased - Enablement architecture, onboarding mechanisms, regular meeting formats and feedback loops introduced — the process system is applied in daily work and continuously improved.
  • Governance framework for new site implemented - Mandates, roles, decision paths and escalation logic for the new production site in Romania developed — clear structure for setup, management and integration.
Verified expert

Patrick L.

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Senior AI Software Engineer with 9 years of experience delivering practical AI products for enterprise and public sector

Frankfurt am Main
Patrick L.

Last position:

Senior GenAI Fullstack Developer at SBH (Schulbau Hamburg)

Remote freelance role focused on Agentic AI strategy, secure application patterns, and reusable agentic workflows for a government agency.

  • Development and implementation of an open-source Agentic AI strategy for a government agency, with a focus on GDPR, security, and self-hosted solutions
  • Development of reusable agentic workflows and business applications that enable non-technical employees to solve business problems independently
  • Implementation of nine business applications with Single Sign-On (SSO) and Azure PostgreSQL integration on Hetzner Linux servers

Techstack: Python, Streamlit, Anthropic SDK (Claude), Azure, Linux, PostgreSQL, MS SQL, Angular

Verified expert

Oliver V.

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Interim Manager and Management Consultant

Hamburg
Oliver V.

Last position:

Interim Manager and Management Consultant at Self-employed

  • Developed a market entry strategy for the claims division of an insurance services provider.
  • Analyzed and optimized existing claims processes.
  • Defined management metrics and KPIs to improve performance and efficiency.
  • Advised management on market positioning and process digitalization.
  • Led an IT team of 13 employees as part of an interim vacancy cover.
  • Ensured stable IT operations and managed external IT service providers.
  • Led regulatory projects, particularly the implementation of the DORA regulation.
  • Prepared and supported an IT security audit.
  • Change management and conflict moderation in a challenging transformation environment (FI migration).
Verified expert

Thomas P.

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Project Manager, Product Owner & AI Consultant, AI Transformation - ERP · Shop · Marketing

Leipzig
Thomas P.

Last position:

Product Owner & AI Automation Architect (B2B) at Ihre-Hygieneberatung

  • Development of a digital audit application for inspections in medical facilities. The goal is to connect on-site data collection, voice recording, documentation and downstream processes in one end-to-end, AI-supported workflow.

  • Design and development of a Flutter audit app with Claude Code for the structured execution and documentation of inspections.

  • Processing of voice recordings captured in the app through automatic transcription and AI-supported creation of structured inspection reports, followed by an approval process

  • Connecting various data sources such as email, Odoo 19, attendance records and Google Drive via n8n to automate billing and follow-up processes

  • Automatic provision of required documents and email delivery through n8n-controlled workflows, including the use of LLMs for text creation

  • Skills: Flutter, Claude Code, LLM Integration, n8n, Odoo 19, Google Drive, Process Automation

Verified expert

Ebru A.

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Business Analyst | Project & Product Manager | PMO | CRM & Salesforce | MarTech | SaaS & Rollout Management | Digital

Darmstadt
Ebru A.

Last position:

Product Analytics & App Tracking Consultant at EnBW mobility+ AG & Co. KG

  • Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
  • Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
  • Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
  • Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
  • Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
  • Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.
Verified expert

Wolfgang O.

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Business Analyst

Freilassing
Wolfgang O.

Last position:

Project Manager at EnBW - Netze Südwest

  • New development and further development of the existing MS Dynamics CRM

IT systems: Microsoft Dynamics Customer Service, SharePoint, DevOps, SAP IS-U

  • CRM implementation / further development
  • Taking over from the previous service provider
  • Business process analysis
  • Agile project organization
  • Business analysis / requirements engineering with AI support
  • Use of AI in development
  • Analysis of master data processes
  • CRM customer data management
  • Requirements documentation
  • Stakeholder management
  • Workshop moderation
Verified expert

Khalid E.

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Lead Architect & Developer

Alsbach-Hähnlein
Khalid E.

Last position:

Lead Architect & Developer at kem-consulting

  • Development of an agent-based governance platform for the automated assurance of EU AI Act compliance and ODA-compliant orchestration of AI services in complex enterprise environments.

  • Design and implementation of an agent-based "Mission Control" framework (Aletheia Conductor) for autonomous state monitoring and process control.

  • Development of "Compliance-as-Code" (CaC) solutions based on OPA/Rego for system-wide enforcement of regulatory guardrails.

  • Integration of TM Forum ODA standards (TMF630, TMF622, TMF642) to ensure interoperability and standardization.

  • Building a highly available event-driven architecture using Redpanda and CloudEvents v1.0 for near-real-time event processing.

  • Implementation of an audit-proof "Evidence Chain" through cryptographic linking of trace logs in preparation for automated audits.

  • Tech Stack: Java 21 (Quarkus Native), TypeScript (Next.js), Redpanda (Kafka API), CloudEvents v1.0, OPA (Open Policy Agent) & Rego, TimescaleDB, ZincSearch, Redis, TM Forum ODA, Git, GitHub, Clean Code Development, Like-C4.

Verified expert

Jelena K.

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Interim Commercial & Sales Leader | Strategic Advisory & Coaching

Berlin
Jelena K.

Last position:

B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners

  • 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
  • Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
  • Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

Discover over 15,000 top freelancers

Statistics of experts using Customer Relationship Management

Aggregated from the professional profiles of matched freelancers.

Experience

21 years

Customer Relationship Management experts have 21 years of professional experience on average.

Position duration

3.2 years

Customer Relationship Management experts stay in a single position for 3.2 years on average.

Positions per freelancer

11

Customer Relationship Management experts have completed 11 positions on average over the course of their careers.

Top business areas

Project Management, Information Technology, Product Development

Customer Relationship Management experts have gathered most of their hands-on project experience in Project Management, Information Technology, and Product Development.

Top industries

Information Technology, Professional Services, Manufacturing

Customer Relationship Management experts are most in demand in Information Technology, Professional Services, and Manufacturing.

Certification focus areas

Information Technology, Project Management, Product Development

Customer Relationship Management experts earn their certifications most often in Information Technology, Project Management, and Product Development.

Bachelor's degree or higher

88%

88% of Customer Relationship Management experts hold at least a Bachelor's degree.

Master's degree or higher

54%

54% of Customer Relationship Management experts hold at least a Master's degree.

Doctorate

8%

8% of Customer Relationship Management experts have a doctorate (PhD).

Certifications per freelancer

3

Customer Relationship Management experts hold 3 professional certifications on average.

Most common languages

German, English, French

Customer Relationship Management experts most often speak German, English, and French.

Speak two or more languages

97%

97% of Customer Relationship Management experts speak two or more languages.

Based on our profile pool as of 26 Sep 2026.

Daily rate distribution

0% 25% 50% 75% 100%
3% of Customer Relationship Management experts charge less than €400 per day.
31% of Customer Relationship Management experts charge between €400 and €800 per day.
48% of Customer Relationship Management experts charge between €800 and €1200 per day.
14% of Customer Relationship Management experts charge between €1200 and €1600 per day.
4% of Customer Relationship Management experts charge €1600 or more per day.
<€400 €400-​800 €800-​1200 €1200-​1600 €1600+

The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.

Average rates of experts using Customer Relationship Management

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 875 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Customer Relationship Management experts industry focus

See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.

  • Information Technology (77%)
  • Professional Services (60%)
  • Manufacturing (40%)
  • Retail (40%)
  • Banking and Finance (39%)
  • Automotive (35%)
  • Media and Entertainment (28%)
  • Telecommunication (26%)

Please note that freelancers can work across multiple industries, so percentages overlap.

About the technology

CRM foundations

Customer Relationship Management, commonly called CRM, combines processes, data and software for managing relationships with prospects, customers and partners. Companies use it to centralize contact records, track opportunities, coordinate sales activity and support consistent service. A well-designed CRM gives teams one reliable view of every customer interaction.

Business use cases

CRM systems support the full customer journey, from lead capture to renewal. They can automate follow-ups, route enquiries, manage pipelines and connect marketing, sales and service operations.

  • Lead, account and contact management
  • Sales pipeline and opportunity tracking
  • Marketing journeys and campaign attribution
  • Customer support case management
  • Renewal, retention and account planning

Ecosystem and tooling

Common ecosystems include Salesforce, HubSpot, Microsoft Dynamics 365, SAP Customer Experience and Zoho CRM. Specialists work with modules for sales, service, marketing and commerce, plus APIs, webhooks, data imports and reporting tools. They may also connect CRM data with ERP, finance, identity, communication and analytics systems.

When expertise matters

Companies bring in freelance CRM professionals when a new system needs planning, an existing setup has become difficult to maintain, or teams cannot trust their data. Expertise is also useful during migrations, acquisitions, process redesigns and integrations with business-critical tools.

  • Define objects, fields, permissions and ownership rules
  • Clean, map and migrate customer data
  • Configure automation, approvals and notifications
  • Build dashboards, forecasts and operational reports

Delivery and collaboration

A strong engagement starts with discovery of sales, service and reporting processes rather than configuration alone. Freelancers document requirements, create a practical data model, test changes with users and prepare training and handover materials. Remote work is often effective because workshops, sandbox reviews and documentation can be handled online, while on-site sessions may help with complex stakeholder alignment.

What quality looks like

Strong CRM professionals balance platform knowledge with process judgment. They understand data governance, access control, integration limits and user adoption, and they explain trade-offs in clear business terms. Look for evidence of a clean rollout, measurable workflow improvements, thoughtful documentation and solutions that remain maintainable after handover.

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Frequently asked questions

Before you brief your next project: the most common questions about Customer Relationship Management.

Customer Relationship Management is used to organize customer data and coordinate sales, marketing and service work. CRM systems track leads, accounts, conversations, opportunities, cases and renewals in a shared environment.

CRM is designed around customer interactions, revenue processes and service workflows, while spreadsheets usually lack controlled automation and shared visibility. ERP software focuses more on finance, supply chain and operations, although integrations between ERP and CRM are often essential.

A strong Customer Relationship Management freelancer may specialize in Salesforce, HubSpot, Microsoft Dynamics 365, SAP Customer Experience or Zoho CRM. Useful adjacent skills include APIs, data migration, reporting, marketing automation, identity management and ERP integration.

The right level for a CRM project depends on its scope, data quality and integration needs rather than a fixed duration of experience. A simple configuration may need focused platform expertise, while a migration or multi-team transformation calls for proven discovery, architecture, testing and change-management skills.

Customer Relationship Management work is often suitable for remote collaboration through workshops, sandbox reviews, documentation and video training. On-site sessions can still be valuable when teams have complex processes, sensitive stakeholder relationships or a need for intensive user adoption support.

Evaluate whether CRM changes reflect real business processes, use clean data structures and have clear ownership rules. Ask for examples of testing, documentation, permissions, reporting logic and user training, not only screenshots of configured screens.

CRM expertise is often needed when teams keep separate customer lists, miss follow-ups, duplicate records or produce conflicting pipeline reports. It also helps when automation is unreliable, users avoid the system or a planned integration and migration carries significant operational risk.

Before working with Customer Relationship Management, freelancers should clarify business goals, user groups, data sources, existing customizations, security requirements and success criteria. They should also confirm who owns decisions, who tests the solution and how future administration will be handled.

The average hourly rate of freelancers who have used Customer Relationship Management in their recent projects is 109 €, which corresponds to a daily rate of about 875 € based on an 8-hour working day.

Of the freelancers who have used Customer Relationship Management in their recent projects, 88% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 8% hold a doctorate.

On average, freelancers who have used Customer Relationship Management in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.2 years.

The most common languages among freelancers who have used Customer Relationship Management in their recent projects are German (99%), English (96%), and French (24%).

The most common industries among freelancers who have used Customer Relationship Management in their recent projects are Information Technology (77%), Professional Services (60%), and Manufacturing (40%).

The most common business areas among freelancers who have used Customer Relationship Management in their recent projects are Project Management (75%), Information Technology (75%), and Product Development (64%).

Main locations of FRATCH Experts, who have recently used Customer Relationship Management

Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.

Zurich Geneva Basel Bern

Countries:

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Philipp Thomaschewski

FRATCH CEO

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