Customer Relationship Management Experts
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Meet FRATCH Experts who have recently used Customer Relationship Management
Marco Steidel
Last position:
IT Interim Manager & Digitalization Consultant at paarprojekt GmbH
- Project management and consulting services with a focus on IT interim management: digitalization of corporate management, including processes and applications
- Assessment of the entire IT infrastructure, including applications, core processes, and contracts, including cost optimization
- Evaluation and introduction of solutions to support digitalization in the company in the areas of property management, CRM, invoice review and approval processes, smart metering, DMS, and time tracking
- Digitization of file folders and introduction of SharePoint and Microsoft Teams as the central document and communication platform
- Design and delivery of an AI workshop, including rollout of AI tools to increase efficiency and transparency in key business processes
- Creation of training materials and delivery of user training for newly introduced digital processes and solutions
Khalid El Mansouri
Last position:
Lead Architect & Developer at kem-consulting
Development of an agent-based governance platform for the automated assurance of EU AI Act compliance and ODA-compliant orchestration of AI services in complex enterprise environments.
Design and implementation of an agent-based "Mission Control" framework (Aletheia Conductor) for autonomous state monitoring and process control.
Development of "Compliance-as-Code" (CaC) solutions based on OPA/Rego for system-wide enforcement of regulatory guardrails.
Integration of TM Forum ODA standards (TMF630, TMF622, TMF642) to ensure interoperability and standardization.
Building a highly available event-driven architecture using Redpanda and CloudEvents v1.0 for near-real-time event processing.
Implementation of an audit-proof "Evidence Chain" through cryptographic linking of trace logs in preparation for automated audits.
Tech Stack: Java 21 (Quarkus Native), TypeScript (Next.js), Redpanda (Kafka API), CloudEvents v1.0, OPA (Open Policy Agent) & Rego, TimescaleDB, ZincSearch, Redis, TM Forum ODA, Git, GitHub, Clean Code Development, Like-C4.
Tobias Witte
Last position:
CEO & Fouder at Wittbix
Johannes Hohenthaner
Last position:
Business Analyst for Riester subsidy management migration at Insurance company
- Analysis of the Riester subsidy GeVos for provider change 2.0 in the AZUR subsidy management system
- Representation of the GeVos in BPMN 2.0 with Draw.io and Adonis
- Analysis of the data sets exchanged with the life insurance policy administration system and migration to the msg data sets
- Design and mapping of the interfaces to the new msg.ZulagenVerwaltung for various Riester subsidy GeVos at data field level
Alwin G.
Last position:
IT Interim Manager & AI Strategist
- AI product development: Design of an AI-supported GRC platform to automate compliance processes.
- AI expertise: Strategic deepening in Agentic AI and GenAI as a core asset for modern IT governance
- IT interim management and strategic consulting
Peter Sachs-Witzel
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Swetha Banuvaram
Last position:
Project Management at the sandblasters GmbH
- Planning and concept development for building a new business model, including structuring and implementing business processes.
- Coordination and management of external service providers as well as interface management.
- Introduction and implementation of new digital tools and processes to optimize operational workflows.
Gudrun Aydt
Last position:
Project: Consulting & Concept Development Programmatic Print / Donor Communication at Kindernothilfe e.V.
Project: Consulting & Concept Development Programmatic Print / Donor Communication
Tasks:
- Analysis of existing print advertising materials and donor communication
- Development of a new thank-you letter and dialogue marketing concept
- Advice on emotional and target-group-specific communication with donors
- Concept development for a cross-channel on- and offline marketing mix
- Coordination of print, email, and CRM communication as part of new marketing processes
- Support in introducing new communication workflows around the future email software
- Creation of briefing materials and campaign approaches for different target groups
- Research, selection, and management of suitable print and production service providers
- Advice on personalization and automation options in the programmatic print environment
Technical implementation:
- Coordination of print and digital processes
- Management of external service providers and print providers
- Support in integrating new marketing and communication processes
Reporting:
- Analysis of existing response mechanisms
- Assessment of optimization potential in donor communication
- Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]
Ole Himmel
Last position:
Interim Head of PMO at RAILPOOL GmbH
Due to the steady growth of the customer organization and the associated increase in the number of projects in a wide range of areas, including IT/digitalization, sales and organizational development, and controlling, the demands on the projects are increasing. Projects are often started but not implemented within the planned time frame, resources are not clearly assigned, and the business value is not clearly demonstrated. The goal of the assignment as Interim Head of PMO is to further develop and embed an existing project organization from the CDO area at management level. It is important that the governance is pragmatic, easy to understand, and simple to apply in daily project work. The tasks and roles are to be defined, embedded in the organization, and this strategic PMO is also to be supported by an IT solution. This solution is to be selected and introduced. In addition, all ongoing projects are to be gradually transferred into PMO governance and project control is to be centralized.
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Matthias Schneider
Last position:
Overall Project Coordinator at Bundeswehr Informatik (BWI GmbH)
- PMO lead for Security Clearance 2 (SÜ2) cleared
- Reporting to sub-program management GMN
- System maintenance 25+
- Functional control and coordination of Jira setup
- Preparation of decision papers (e.g. project planning, steering model, communication plans, controlling models, role and responsibility matrices)
- Development of program-wide knowledge management using Confluence, creation of Jira concept
- Development of an access concept for all project tools
- Analyzing existing processes, identifying improvement potential, and designing solutions to increase efficiency and effectiveness
- Development of a concept for introducing automation approaches in existing tools
- Creating intranet articles as project marketing
- Responsible for project governance through reporting and resource planning in the sub-program
- Agile further development of the project method
- Gathering customer requirements (requirements engineering)
- Preparation and support of contract negotiations (7-year term, budget of over 500 million)
Andreas Schott
Last position:
Interim Manager / Consultant at BTC AG
- Support in managing complex projects in agile, traditional, and hybrid environments
- Building and implementing governance structures to clarify roles, responsibilities, and decision paths
- Designing and facilitating workshops (e.g. kick-offs, retrospectives, lessons learned)
- Developing and introducing standardized processes and templates for project, portfolio, and change management
- Supporting companies in their development toward agile or autonomous structures
- Analyzing and improving collaboration between line organization, project management, and operations
- Introducing role profiles and competency models for new ways of working
- Developing guidelines for decision-making (e.g. based on corporate strategy, cost-effectiveness, customer focus)
- Facilitating conflict discussions and decision rounds between stakeholders
- Developing and applying guidelines for communication in change processes
- Supporting managers with feedback and review formats
- Visual preparation of complex topics for management decisions
- Developing use cases for AI-supported automations in project work
- Supporting the evaluation and introduction of digital tools to improve processes
- Operational responsibility for Citrix & AD/Access: ensuring stable IT operations, including incident handling, handovers, and quality assurance in day-to-day business
- Closing operational gaps by clearly defining responsibilities between BTC, BITS, and service providers
- Performing a structured gap analysis of existing service agreements, make-or-buy decisions, and role clarification with KPI anchoring
- Leading escalations with quick intervention in case of conflicting goals and unclear responsibilities
Wolfgang Orgler
Last position:
Business Analyst at DekaBank
Lead Business Analyst – Analysis and optimization of private banking processes
Responsibility for the business analysis and further development of business processes in private banking, with a focus on CRM, customer data management, and master data processes
Carrying out a comprehensive business process analysis to identify optimization potential, business gaps, and improvement opportunities along the customer lifecycle
Gathering, analyzing, and structuring business requirements in close cooperation with business units, management, IT architecture, and development teams
Creating and aligning business concepts, process models, user stories, and requirement documentation as the basis for technical implementation
Analyzing and optimizing existing master data processes with a focus on data quality, responsibilities, and efficient data maintenance
Designing and further developing CRM customer data processes while taking regulatory requirements and business goals into account
Planning and moderating workshops with business, IT, and stakeholders for requirements analysis, process design, and solution finding
Managing requirements and ensuring consistent communication between business and IT
Using AI-supported analysis tools to help with requirements analysis, structuring information, and improving documentation quality
Franz Bauer
Last position:
Product Development (AI) at Own initiative
AI telephone assistant platform
Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL
- Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
- Built agentic workflows and full automations with Claude Code and Google AI Studio.
- Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.
Thomas Müller
Last position:
Requirements Engineer (SPC) - ONE.CRM VW Salesforce Solution at CARIAD SE / Diconium Strategy GmbH
- Rework demand, development and operational organizational set up for the Solution Train
- Rework requirement refinement process flow from strategic theme to user story
- Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
3.2 years
Positions per freelancer
11
Top business areas
Project Management, Information Technology, Product Development
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
87%
Master's degree or higher
53%
Doctorate
8%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
97%
Based on our profile pool as of 6 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
CRM scope
Customer Relationship Management, often called CRM, organizes how a company tracks leads, accounts, contacts, opportunities and service cases. It supports sales pipelines, customer support and campaign follow-up in one place. Strong work here turns scattered customer data into a usable process.
Common stacks
- Salesforce setup, customization and process design
- Microsoft Dynamics 365 Sales and Customer Service work
- HubSpot CRM configuration, automation and reporting
- Data model cleanup, field mapping and deduplication
- Integrations with ERP, email, telephony and marketing tools
What experts deliver
A strong CRM specialist does more than enter fields. They shape workflows, permissions, lifecycle stages, task automation and dashboards so teams can actually use the system. They also adapt the setup to sales motions, support handoffs and account management.
When to bring one in
Companies usually need freelance CRM expertise when a rollout is urgent, the setup is messy, or an existing system no longer fits the way teams work. Typical tasks include migration, admin support, automation fixes and reporting cleanup. In Germany, this often means working with local sales and service teams while keeping remote delivery smooth.
Signs of quality
- Clear thinking about process, not just fields and screens
- Experience with data migration and validation
- Practical automation without brittle complexity
- Clean reporting that matches business decisions
- Comfortable working with users, stakeholders and technical teams
Ecosystem and fit
CRM work often sits beside marketing automation, customer service, analytics, identity management and ERP systems. The best professionals understand the product landscape, whether the project centers on Salesforce, Dynamics 365, HubSpot CRM or a legacy CRM that needs careful rescue. They document decisions and leave the system maintainable.
Frequently asked questions
Before you brief your next project: the most common questions about Customer Relationship Management.
A strong Customer Relationship Management specialist designs the way customer data moves through sales, service and account work. They configure fields, stages, automations, dashboards and permissions so teams can trust the system and use it every day.
No. CRM is the broader discipline, and Salesforce is only one common system within it. Many projects also use Microsoft Dynamics 365, HubSpot CRM or SAP Customer Experience, depending on the company’s size, process and stack.
Customer Relationship Management focuses on the full customer record and the operational process around it: leads, opportunities, cases and accounts. Marketing automation is usually narrower and focuses on campaigns, nurturing and lead capture. In practice, both need clean integration and shared data rules.
A good CRM professional usually brings data modeling, workflow design, reporting, user training and integration thinking. SQL, APIs, basic scripting and a good grip on sales or service processes are often useful as well.
It depends on the scope. A small cleanup or dashboard project may need one focused specialist, while a migration or multi-team rollout needs someone who has handled data quality, permissions, automations and stakeholder alignment before. The key is proven work on the same CRM type and use case.
Most Customer Relationship Management work can be done remotely because the system, data and workflows are online. On-site time helps when workshops are needed for process mapping, user adoption or sensitive stakeholder discussions. Many teams mix both, especially when local language support matters.
Look for clear examples of process improvement, clean migrations and reporting that matches business needs. A strong CRM freelancer explains trade-offs simply, asks about data ownership and user roles, and avoids overcomplicating the setup.
They should know the business goal, the current system, data sources and who owns the final process decisions. For Customer Relationship Management work, success often depends on communication as much as configuration, especially when sales, service and marketing teams all use the same record.
The average hourly rate of freelancers who have used Customer Relationship Management in their recent projects is 110 €, which corresponds to a daily rate of about 879 € based on an 8-hour working day.
Of the freelancers who have used Customer Relationship Management in their recent projects, 87% hold at least a Bachelor's degree, 53% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers who have used Customer Relationship Management in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers who have used Customer Relationship Management in their recent projects are German (99%), English (96%), and French (24%).
The most common industries among freelancers who have used Customer Relationship Management in their recent projects are Information Technology (77%), Professional Services (61%), and Manufacturing (40%).
The most common business areas among freelancers who have used Customer Relationship Management in their recent projects are Project Management (76%), Information Technology (75%), and Product Development (64%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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