Customer Relationship Management Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Customer Relationship Management
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
- Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
- Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
- AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Creation of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization, and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Mladen B.
Last position:
Senior SAP BW/4HANA / BPC / SAC Consultant – Freelancer at Company in Berlin and Belgium in the utilities sector
- Implementation of data models in BW/4HANA, ABAP CDS Views, HANA Calculation Views, AMDP Scripts, OData Services, object-oriented ABAP in BW, SAC.
- Adjustments in BPC for BW/4HANA.
Abdulla A.
Last position:
Principal AI Product Consultant at Recare
- Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
- Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
- Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Alexandr K.
Last position:
Technical Co-Founder at Dealyv
- Joined the initial development team and helped transform an n8n prototype into a production-ready 0-to-1 product in a fast-paced environment.
- Owned delivery across CRM and Twilio integrations, customer communication workflows, and administrative interfaces.
- Collaborated on AI evaluation, microservice architecture, and other cross-functional product and engineering topics.
- Supported the CEO across VC communications, customer acquisition, product positioning, onboarding, documentation, pricing, and sales.
Alexander Z.
Last position:
Senior Data Solutions Engineer at VMware Inc.
- Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
- Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
- Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
- Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.
Jens S.
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Rüdiger S.
Last position:
Full-Stack Software Engineer / Consultant for Digitalization at ARTEVENT
Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.
Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.
Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.
Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.
Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.
Kristina H.
Last position:
Editor, Translator and AI Trainer at Freelance
- Producing German website, email and social media copy
- Localising technical website copy from English to German (IT, Tech, consumer products)
- Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
- Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors
Marcus K.
Last position:
Director of Go-to-Market & Operations at Gilion AB
- International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
- Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
- Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
- Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
- Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
- Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation
Tobias K.
Last position:
Digital Commerce Advisor at Self-employed
- Define D2C business models and go-to-market strategies for consumer businesses. Develop business cases and prioritised roadmaps that help management evaluate commercial opportunities, decide where to invest and organise implementation.
- Lead commerce replatforming from business requirements and technology selection through implementation management. Coordinate internal teams and delivery partners, structure programme dependencies and clarify responsibility for key decisions.
- Design customer experience and lifecycle marketing strategies. Translate customer needs and commercial priorities into service and conversion initiatives, platform requirements and data models, and guide technology selection and migration planning.
- Structure commerce operating models with clear responsibilities across marketing, customer experience and technology. Prepare teams to take ownership of platforms and processes, with agreed priorities and clear handovers into internal operations.
- Advise businesses on AI applications in marketing, customer service and commerce operations. Draw on experience in AI-supported automation, process design and governance, alongside contributions to local systems development.
Alans C.
Last position:
B2B Account Manager at 3 Oaks Gaming
- Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
- Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
- Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
- Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.
Murad H.
Last position:
Founder & Technical Lead at Hubpoint.Ai
- Founded an AI-powered scheduling and business-management SaaS for SMBs, owning technology strategy, architecture, product development, UX, billing and go-to-market execution.
- Architected and shipped a multi-tenant platform with REST APIs, RBAC, CRM, billing and notifications, powering the manager dashboard, admin console, booking experience and iOS/Android applications.
- Led and mentored 7 software engineers, 1 DevOps engineer, 1 QA engineer and 1 UX/UI designer, while remaining hands-on across backend, frontend and product delivery.
- Built AI voice and chat agents using Python/FastAPI, OpenAI and Anthropic APIs, RAG, pgvector and tool calling; integrated Twilio, Google Calendar/Meet, Stripe and Firebase.
- Owned production infrastructure and automated delivery across separate environments using Docker, Nginx, GitHub Actions and Grafana; represented the company at accelerators and international startup events.
Selected stack: Python, FastAPI, Node.js, Vue 3, React/Next.js, React Native, PostgreSQL, Redis, Docker
Dominic S.
Last position:
Operations Technology & Analytics at Self-directed
- Built operational analytics dashboard suite for a multi-unit F&B group from granular Lightspeed POS data — KPI reporting, product-mix analysis, demand forecasting and expansion site-selection
- Automated weekly, monthly and quarterly reporting and P&L variance analysis, plus a demand-forecasting tool that converts POS data into hourly kitchen prep schedules
- Developed a customer-review intelligence system across six sites — automated data collection, AI classification into operational themes with bilingual reply drafting and an interactive dashboard, cutting weekly review analysis from 2.5 hours to minutes
Sander O.
Last position:
Interim Head of Contract Management at Enpal
- Directed the contracts management function for Europe's largest renewable energy portfolio, 10 FTE
- Implemented process automations by architecting scalable, data-driven workflows leveraging AI and traditional automation
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
18 years (Germany: 22 years)
Position duration
2.7 years (Germany: 3.2 years)
Positions per freelancer
9 (Germany: 11)
Top business areas
Marketing, Product Development, Project Management
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
94% (Germany: 88%)
Master's degree or higher
60% (Germany: 54%)
Doctorate
6% (Germany: 8%)
Certifications per freelancer
2 (Germany: 3)
Most common languages
English, German, Spanish
Speak two or more languages
96% (Germany: 97%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Customer Relationship Management experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (74%)
- Professional Services (61%)
- Retail (46%)
- Banking and Finance (35%)
- Media and Entertainment (32%)
- Manufacturing (31%)
- Education (30%)
- Healthcare (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
CRM foundations
Customer Relationship Management, commonly called CRM, combines the processes, data and software used to manage interactions with prospects and customers. It gives sales, service and marketing teams a shared view of accounts, contacts, activities, opportunities and customer history. A well-designed CRM supports consistent work from the first inquiry through retention.
Business processes
CRM projects turn commercial goals into clear workflows. Specialists map lead capture, qualification, account ownership, pipeline stages, approvals, service cases and renewal activity. They define permissions, data quality rules, reporting logic and handover points so teams can work reliably instead of maintaining disconnected spreadsheets.
- Sales pipeline and opportunity management
- Marketing campaign and lead processes
- Customer service case handling
- Account, contact and activity records
Ecosystem and integrations
The ecosystem includes Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM and industry-specific systems. Strong professionals connect CRM environments with email, calendars, websites, marketing automation, ERP, billing, support and analytics tools. Their work can involve APIs, webhooks, integration middleware, identity management, data imports and custom automation.
When specialists help
Companies bring in freelance CRM expertise during a new implementation, migration, redesign or recovery from poor adoption. They also need support when a sales model changes, teams expand across locations or existing reports no longer reflect how the business operates. Berlin companies may value professionals who can collaborate on-site with local teams or work remotely across time zones and languages.
- Replacing fragmented customer data
- Preparing a Salesforce, HubSpot or Dynamics rollout
- Migrating and cleaning records
- Improving user adoption and reporting
Deliverables and quality
Typical deliverables include process maps, a configured CRM environment, data models, integration specifications, dashboards, automation rules, test plans and user documentation. Quality shows in clean ownership rules, useful reports, secure access, resilient integrations and workflows that match real team behavior. A strong specialist explains trade-offs and leaves the system maintainable.
Choosing the right professional
Look for experience with the relevant CRM product, business process and integration landscape rather than product knowledge alone. Ask for examples of comparable migrations, automation, governance or adoption work, and clarify how success will be tested. The right professional can translate between commercial stakeholders and technical teams, communicate clearly in the required language and adapt delivery to remote or on-site collaboration.
Frequently asked questions
Need clarity? These are the questions we hear most often about Customer Relationship Management.
Customer Relationship Management is used to organize customer data and coordinate sales, marketing and service activity. It can manage leads, accounts, opportunities, communications, support cases, forecasts and retention workflows in one shared environment.
CRM is designed around customer interactions, commercial pipelines and service processes, while spreadsheets are flexible but difficult to govern at scale. ERP software usually focuses on finance, operations and supply chains; CRM can integrate with it to connect customer-facing work with back-office records.
A strong Customer Relationship Management freelancer may also understand business analysis, data migration, API integration, marketing automation, reporting, access control and change management. Useful product knowledge can include Salesforce, HubSpot, Microsoft Dynamics 365 or Zoho CRM, depending on the environment.
The right CRM experience depends on the scope, data complexity and number of teams involved. A straightforward configuration may need focused product expertise, while a migration, multi-system integration or redesign requires a professional who can manage architecture, testing, governance and adoption.
Customer Relationship Management work is often suitable for remote collaboration because configuration, documentation, testing and workshops can be handled online. On-site sessions in Berlin can still help with stakeholder interviews, process mapping and user training, especially when teams need close coordination.
Before engaging a CRM specialist, define the business goals, current tools, key user groups, data sources, integrations and known process problems. Access to representative records and time with sales, marketing or service stakeholders helps the professional assess the work accurately.
Good Customer Relationship Management work is clear in the results: reliable data, practical workflows, useful reporting, secure permissions and strong user adoption. Ask the professional to explain testing, migration validation, documentation, error handling and how the configuration can be maintained after handover.
Freelancers working with CRM may configure objects and fields, design automations, build dashboards, migrate records or connect systems through APIs. They can also support data governance, campaign operations, customer service workflows, training and ongoing improvements across Salesforce, HubSpot or Microsoft Dynamics 365.
The average hourly rate of freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects is 105 €, which corresponds to a daily rate of about 836 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects, 94% hold at least a Bachelor's degree, 60% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are English (98%), German (94%), and Spanish (23%).
The most common industries among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are Information Technology (74%), Professional Services (61%), and Retail (46%).
The most common business areas among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are Marketing (67%), Product Development (67%), and Project Management (66%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Leipzig 
Dortmund 
Essen 
Bremen 
Hanover 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
