Customer Relationship Management Experts in Berlin

• Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
• Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
• Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
• Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

• Producing German website, email and social media copy
• Localising technical website copy from English to German (IT, Tech, consumer products)
• Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
• Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors

• Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
• Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
• Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
• Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.

• Built operational analytics dashboard suite for a multi-unit F&B group from granular Lightspeed POS data — KPI reporting, product-mix analysis, demand forecasting and expansion site-selection
• Automated weekly, monthly and quarterly reporting and P&L variance analysis, plus a demand-forecasting tool that converts POS data into hourly kitchen prep schedules
• Developed a customer-review intelligence system across six sites — automated data collection, AI classification into operational themes with bilingual reply drafting and an interactive dashboard, cutting weekly review analysis from 2.5 hours to minutes

• Built a JTBD-based prioritization framework for 3,000+ accumulated feature requests, identified 27 broker jobs, validated 8 through 25 user interviews, and used the resulting job map as a live prioritization filter for all incoming channels (Upvoty, CSAT, consulting tickets).
• Responsible for the Scout24 Lighthouse initiative: Document Intelligence with full RAG architecture (semantic chunking, bge-m3 embeddings, pgvector, BM25+Dense hybrid retrieval).
• Reduced lead time of customer feature requests to 3.1 days through code analysis, ticket specification, and independent implementation using a coding agent (Codex).
• Developed an LLM-based support agent (GPT-4o mini, Codex-generated merge requests) that reduced 3rd-level escalations from 40% to 5% of all monthly tickets.
• Integrated six partners through technical coordination, specification, backlog and release management, and led seven full stack developers.
• Eliminated regulatory exposure for brokers in six weeks through risk analysis (BGH ruling on distance selling/GDPR), new audit features, and coordination with legal and data protection officers.

• Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
• Stakeholder management, active sourcing.
• Ensuring an optimal candidate experience, conducting interviews.
• Key hires: Team Lead Data Integration, Backend Engineer.
• Tools: LinkedIn Recruiter, Personio, Slack

I run my own freelance agency based in Berlin and help startups and teams.

• I helped 100+ businesses achieve the digital products they wanted.
• Took ownership of the design process, collaborating with other teams.
• Conducted design thinking, user research, and competitive analysis.
• Developed design concepts, wireframes, and high-fidelity prototypes.
• Optimized websites and their conversion rates to reach more clients.
• I help clients in tech, hospitality, luxury, real estate, and professional services.
• I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.

• Designed and implemented a hybrid recommendation system (content-based + collaborative filtering)
• Built end-to-end ML pipelines including data processing, feature engineering, model training, and evaluation
• Developed RAG-based LLM systems using LangChain and vector databases for semantic search and knowledge retrieval
• Established MLOps workflows with MLflow for experiment tracking, versioning, and deployment readiness
• Implemented deep learning models (computer vision & classification) using PyTorch and TensorFlow

• Teaching knowledge about modern technologies
• Interactive teaching using tools such as miro

• Analysis of complex business processes and end-to-end user journeys in digital product and platform environments
• Gathering, structuring, and prioritizing business and technical requirements (Functional / Non-Functional Requirements)
• Translating business goals into actionable requirements, user stories, and acceptance criteria
• Conducting stakeholder interviews, workshops, and reviews with business teams, IT, UX, and management
• Creating and maintaining requirement artifacts (BRD, FRD, user stories, process models, decision papers)
• Ensuring consistency between business needs, technical implementation, and product vision
• Close collaboration with development teams to clarify business questions during implementation
• Support with impact analyses (A/B tests), change requests, and scope management
• Quality assurance of implemented requirements including acceptance criteria and business testing
• Advising on the further development of product strategy and roadmap structure
• Prioritizing backlog items based on business value
• Defining and sharpening product goals, KPIs, MVP definition, and other success metrics
• Evaluating new features, tools, and initiatives from a user and business perspective
• Facilitating decision-making between business, product, and technology
• Supporting go-to-market considerations and product positioning
• Sparring partner for product and stakeholder decisions at management level
• Dashboard creation, data modeling, BI report administration, and data analysis in Power BI

• Creation of new reports, triggers, and alerts in Zendesk due to price adjustments in logistics

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation