Customer Relationship Management Experts in Berlin
with precise AI matching and vetted, available freelancersHire experts who configure CRM workflows, connect Salesforce or HubSpot with your business systems, and turn customer data into reliable sales and service processes. FRATCH matches you quickly with vetted, available freelancers who fit your project.
Meet FRATCH Experts in Berlin, who have recently used Customer Relationship Management
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company’s BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment using a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic in a central semantic model – elimination of redundant files, manual data transfers and inconsistent metrics across departments
- Forecasting & Planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enabling rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing and consistent modeling using Star Schema, DAX and Power Query
- Incident & Anomaly Analysis: Identification, investigation and explanation of data anomalies, including root-cause analysis and specific recommendations for action
- AI Solution Architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Development of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email delivery of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Jelena K.
Last position:
B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners
- 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
- Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
- Support in translating the business concept into a scalable sales structure and preparing for future operational implementation
Alexander Z.
Last position:
Senior Data Solutions Engineer at VMware Inc.
- Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
- Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
- Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
- Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.
Inka S.
Last position:
Freelance Recruiter & HR Operations at D-LABS GmbH
- Independently managing recruiting for design, research, and freelancer positions
- Successfully filling three key positions in UX Design and User Research in close collaboration with the hiring managers
- Further developing recruiting processes and optimizing the candidate experience
- Developing standardized recruiting templates, HR documentation, and process guides
Markus M.
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the Instant Win Games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and sales processes for Instant Win-Games
Carsten K.
Last position:
Founder and Consultant at kerner.consulting
- Advising executive teams on digitalization, AI and change management
- AI prototypes in around 14 days; business cases and rollout plans with measurable productivity gains
Darav T.
Last position:
COO & Co-Founder at MedTech Startup
Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising
Expanded market reach through targeted outreach efforts
Implemented effective B2B marketing strategies to enhance brand visibility and product reach
Developed a strong sales pipeline focused on long-term relationship building and customer retention
Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards
Led medical and technical teams to drive product development and company growth
Arda I.
Last position:
Founder & Managing Director at Lumin Advisory Sustainability Strategy UG
Founded and lead a Berlin-based sustainability consultancy for semiconductor, electronics, battery and industrial clients.
- Product carbon footprints and LCA (ISO 14040/44, ISO 14067, PACT), Scope 1-3 GHG inventories and decarbonisation roadmaps
- EU regulatory compliance: CSRD/ESRS and double materiality, CBAM, ESPR/Digital Product Passport, EU Battery Regulation, CRMA, WEEE, PPWR/EPR
- Critical raw materials strategy and market intelligence (e.g. gallium/germanium study for a global semiconductor manufacturer)
- EU-funded consortia and proposals (Horizon Europe, EIT RawMaterials, RAMP) Website: luminsustainability.com
Bidya B.
Last position:
Product Manager – Payments & Platform at Pipedrive
CRM and revenue platform managing billing and subscription workflows.
- Scaled payments infrastructure across data products, direct debit expansion and automated abuse prevention, generating $416K in annualized operational savings ($8K/week) by eliminating redundant gateway calls.
- Owned backlog and sprint execution for autonomous checkout abuse detection pipelines, designing real-time risk guardrails and velocity heuristics that blocked card testing attacks.
- Architected enterprise billing migrator user stories and data reconciliation mechanisms, achieving zero-downtime subscription state transitions and cutting $60K in infrastructure overhead.
- Expanded European direct debit (SEPA) payment capabilities, managing cross-squad API dependencies and automated webhook error-handling to eliminate checkout friction.
Mladen B.
Last position:
Senior SAP BW/4HANA / BPC / SAC Consultant – Freelancer at Company in Berlin and Belgium in the utilities sector
- Implementation of data models in BW/4HANA, ABAP CDS Views, HANA Calculation Views, AMDP Scripts, OData Services, object-oriented ABAP in BW, SAC.
- Adjustments in BPC for BW/4HANA.
Dario J.
Last position:
Senior Interim Recruiter (Sales) at Falk & Ross Europe
Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.
- Stakeholder-Management
- High Volume Sales Recruiting / Blue Collar
- Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
- International recruiting for Switzerland
- Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing
Tatjana M.
Last position:
Recruiting & Sales Team Lead at SalesPotentials
- Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
- Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
- Interim recruiter for various companies
- New customer acquisition by phone, email and LinkedIn Sales Navigator
- Process optimization through AI
- Optimization of the careers website and job profiles
Abdulla A.
Last position:
Principal AI Product Consultant at Recare
- Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
- Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
- Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).
David P.
Last position:
AI Generalist / Social Media Content Creator at Mercor
- Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
- Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 21 years)
Position duration
2.6 years (Germany: 3.2 years)
Positions per freelancer
9 (Germany: 11)
Top business areas
Marketing, Product Development, Project Management
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
94% (Germany: 88%)
Master's degree or higher
60% (Germany: 55%)
Doctorate
7%
Certifications per freelancer
2 (Germany: 3)
Most common languages
English, German, Spanish
Speak two or more languages
96% (Germany: 97%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Berlin using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Customer Relationship Management experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (75%)
- Professional Services (59%)
- Retail (46%)
- Banking and Finance (37%)
- Media and Entertainment (31%)
- Manufacturing (30%)
- Healthcare (29%)
- Education (28%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What CRM covers
Customer Relationship Management, commonly called CRM, combines processes, data and software for managing customer interactions. It supports lead capture, sales pipelines, account records, service cases, marketing journeys and renewal work. A well-designed CRM gives teams one reliable view of each relationship instead of scattered spreadsheets, inboxes and disconnected tools.
Systems and ecosystem
CRM work can involve Salesforce, HubSpot, Microsoft Dynamics 365, SAP Customer Experience, Zoho CRM and industry-specific systems. Strong specialists understand data models, permissions, automation, reporting and integration patterns across these environments. They may also work with APIs, webhooks, middleware, marketing automation, customer-data tools and business intelligence platforms.
Typical deliverables
- Configure accounts, contacts, leads, opportunities and service cases
- Design sales stages, approval flows and automated task routing
- Connect CRM records with ERP, finance, support and marketing systems
- Migrate, cleanse and deduplicate customer data
- Build dashboards, forecasts and operational reports
The right setup reflects how teams actually sell, serve and retain customers. It should make ownership clear, reduce manual entry and preserve useful context across every interaction.
When companies need specialists
Companies bring in freelance CRM specialists during a new system rollout, a platform change or a merger that requires data consolidation. They also need support when adoption is low, reporting cannot be trusted or workflows no longer fit the business. In Berlin, projects often involve international teams, several sales channels and collaboration between remote and on-site stakeholders.
Skills beyond configuration
Effective CRM work combines process design with technical delivery. Relevant capabilities include discovery workshops, requirements mapping, user permissions, data governance, integration design, testing, documentation and change enablement. Depending on the project, specialists may also understand customer service operations, marketing automation, subscription models or regulated data handling.
What strong professionals deliver
The strongest professionals ask how teams make decisions before changing fields or automation. They keep the data model understandable, define ownership and test edge cases instead of only demonstrating the happy path. They document configuration, explain trade-offs clearly and measure success through usable processes, dependable data and adoption across the business.
Frequently asked questions
Need clarity? These are the questions we hear most often about Customer Relationship Management.
Customer Relationship Management is used to organize customer data and coordinate sales, marketing and service activities. A CRM system can manage leads, accounts, opportunities, support cases, communications, forecasts and retention workflows in one connected environment.
CRM is designed around customer interactions, pipeline management and relationship history, while spreadsheets usually lack shared controls, automation and dependable reporting. ERP software focuses more on finance, supply chain and operational transactions, although CRM and ERP often need to exchange data.
A strong CRM specialist may work with Salesforce, HubSpot, Microsoft Dynamics 365, SAP Customer Experience or Zoho CRM. Useful adjacent skills include APIs, middleware, data migration, identity and access management, marketing automation, reporting and customer service process design.
The right CRM experience depends on the scope, data quality and number of connected processes, not just the platform name. A focused configuration may need a process-focused specialist, while a rollout involving integrations, migration and governance calls for broader delivery experience.
CRM projects are often suitable for remote collaboration because configuration, documentation and testing can happen online. On-site workshops in Berlin can still help with process discovery, stakeholder alignment and training, especially when teams work in different languages or have complex handoffs.
Before engaging a CRM freelancer, define the business goals, current systems, key user groups, data sources and known process problems. Sharing sample workflows, integration requirements and decision-makers early helps the specialist estimate the work and recommend a practical delivery plan.
Quality CRM work is visible in clean data, clear ownership, sensible automation and reports that match real business questions. Ask candidates to explain a comparable implementation, their testing approach, migration safeguards, documentation standards and how they support adoption after launch.
Freelancers working with Customer Relationship Management may handle discovery, platform configuration, custom objects, workflow automation, integrations, dashboards, data cleansing or user enablement. Many specialize in a platform such as Salesforce or HubSpot, while others focus on process design and cross-system delivery.
The average hourly rate of freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects is 102 €, which corresponds to a daily rate of about 813 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects, 94% hold at least a Bachelor's degree, 60% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are English (97%), German (95%), and Spanish (23%).
The most common industries among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are Information Technology (75%), Professional Services (59%), and Retail (46%).
The most common business areas among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are Marketing (68%), Product Development (65%), and Project Management (63%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Essen 
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Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
