Customer Relationship Management Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Customer Relationship Management
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
- Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
- Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
- AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Creation of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization, and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Jelena K.
Last position:
B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners
- 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
- Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
- Support in translating the business concept into a scalable sales structure and preparing for future operational implementation
Marcus B.
Last position:
Senior PMO Lead / Transformation Office Consultant at International Family-Owned Company
International Family-Owned Company | Revenue of more than 1 billion EUR | CONFIDENTIAL
- Established and operationalized a company-wide PMO; took over the initial management function during ongoing operations.
- Structured a portfolio of more than 15 strategic transformation initiatives across several countries and functions.
- Designed project intake, decision levels, responsibilities and regular steering meetings; management reporting as well as risk and dependency management.
- Established the PMO environment with Microsoft 365, Planner Premium, Teams, SharePoint and Forms; planned reporting and prepared the structured handover to an internal PMO organization.
Inka S.
Last position:
Freelance Recruiter & HR Operations at D-LABS GmbH
- Independently managing recruiting for design, research, and freelancer positions
- Successfully filling three key positions in UX Design and User Research in close collaboration with the hiring managers
- Further developing recruiting processes and optimizing the candidate experience
- Developing standardized recruiting templates, HR documentation, and process guides
Bidya B.
Last position:
Product Manager – Payments & Platform at Pipedrive
CRM and revenue platform managing billing and subscription workflows.
- Scaled payments infrastructure across data products, direct debit expansion and automated abuse prevention, generating $416K in annualized operational savings ($8K/week) by eliminating redundant gateway calls.
- Owned backlog and sprint execution for autonomous checkout abuse detection pipelines, designing real-time risk guardrails and velocity heuristics that blocked card testing attacks.
- Architected enterprise billing migrator user stories and data reconciliation mechanisms, achieving zero-downtime subscription state transitions and cutting $60K in infrastructure overhead.
- Expanded European direct debit (SEPA) payment capabilities, managing cross-squad API dependencies and automated webhook error-handling to eliminate checkout friction.
Mladen B.
Last position:
Senior SAP BW/4HANA / BPC / SAC Consultant – Freelancer at Company in Berlin and Belgium in the utilities sector
- Implementation of data models in BW/4HANA, ABAP CDS Views, HANA Calculation Views, AMDP Scripts, OData Services, object-oriented ABAP in BW, SAC.
- Adjustments in BPC for BW/4HANA.
Tatjana M.
Last position:
Recruiting & Sales Team Lead at SalesPotentials
- Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
- Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
- Interim recruiter for various companies
- New customer acquisition by phone, email and LinkedIn Sales Navigator
- Process optimization through AI
- Optimization of the careers website and job profiles
Abdulla A.
Last position:
Principal AI Product Consultant at Recare
- Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
- Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
- Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).
Jens S.
Last position:
Marketing Consultant – [New Customer Acquisition (B2B), Social Media, SEO] at Manufacturer of precision metal parts [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
- Designed a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
- Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
- Visualized the process logic of the contact sequences (flowchart)
- Described the distinction from “Account-Based Marketing”
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Goal categorization, definition and recommendations for action
- Review and selection of channels
- Design of channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Developed, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competitor analyses
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Dario J.
Last position:
Senior Interim Recruiter (Sales) at Falk & Ross Europe
Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.
- Stakeholder-Management
- High Volume Sales Recruiting / Blue Collar
- Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
- International recruiting for Switzerland
- Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing
Kyle B.
Last position:
GTM Strategy Consultant at Black Bee Strategy
I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.
- Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
- Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise
Alexandr K.
Last position:
Technical Co-Founder at Dealyv
- Joined the initial development team and helped transform an n8n prototype into a production-ready 0-to-1 product in a fast-paced environment.
- Owned delivery across CRM and Twilio integrations, customer communication workflows, and administrative interfaces.
- Collaborated on AI evaluation, microservice architecture, and other cross-functional product and engineering topics.
- Supported the CEO across VC communications, customer acquisition, product positioning, onboarding, documentation, pricing, and sales.
Alexander Z.
Last position:
Senior Data Solutions Engineer at VMware Inc.
- Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
- Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
- Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
- Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.
Tommy S.
Last position:
Process Manager · Order-to-Cash & Automation at EWE Tel GmbH
- Root cause analysis of complex business, technical, and data-related errors in PowerCloud across process, booking, and system boundaries.
- Data-driven management of payments and receivables; contributed to reducing historical receivables from over 100 Mio. EUR to under 25 Mio. EUR.
- Identification of automation and straight-through processing potential at the interface between business departments, IT, and external service providers.
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 21 years)
Position duration
2.6 years (Germany: 3.2 years)
Positions per freelancer
9 (Germany: 11)
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
94% (Germany: 88%)
Master's degree or higher
59% (Germany: 54%)
Doctorate
6% (Germany: 7%)
Certifications per freelancer
2 (Germany: 3)
Most common languages
English, German, Spanish
Speak two or more languages
96% (Germany: 97%)
Based on our profile pool as of 9 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Berlin using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Customer Relationship Management experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (75%)
- Professional Services (60%)
- Retail (46%)
- Banking and Finance (35%)
- Manufacturing (30%)
- Media and Entertainment (30%)
- Healthcare (30%)
- Education (28%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
CRM foundations
Customer Relationship Management, commonly called CRM, combines the processes, data and software used to manage interactions with prospects and customers. It gives sales, service and marketing teams a shared view of accounts, contacts, activities, opportunities and customer history. A well-designed CRM supports consistent work from the first inquiry through retention.
Business processes
CRM projects turn commercial goals into clear workflows. Specialists map lead capture, qualification, account ownership, pipeline stages, approvals, service cases and renewal activity. They define permissions, data quality rules, reporting logic and handover points so teams can work reliably instead of maintaining disconnected spreadsheets.
- Sales pipeline and opportunity management
- Marketing campaign and lead processes
- Customer service case handling
- Account, contact and activity records
Ecosystem and integrations
The ecosystem includes Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM and industry-specific systems. Strong professionals connect CRM environments with email, calendars, websites, marketing automation, ERP, billing, support and analytics tools. Their work can involve APIs, webhooks, integration middleware, identity management, data imports and custom automation.
When specialists help
Companies bring in freelance CRM expertise during a new implementation, migration, redesign or recovery from poor adoption. They also need support when a sales model changes, teams expand across locations or existing reports no longer reflect how the business operates. Berlin companies may value professionals who can collaborate on-site with local teams or work remotely across time zones and languages.
- Replacing fragmented customer data
- Preparing a Salesforce, HubSpot or Dynamics rollout
- Migrating and cleaning records
- Improving user adoption and reporting
Deliverables and quality
Typical deliverables include process maps, a configured CRM environment, data models, integration specifications, dashboards, automation rules, test plans and user documentation. Quality shows in clean ownership rules, useful reports, secure access, resilient integrations and workflows that match real team behavior. A strong specialist explains trade-offs and leaves the system maintainable.
Choosing the right professional
Look for experience with the relevant CRM product, business process and integration landscape rather than product knowledge alone. Ask for examples of comparable migrations, automation, governance or adoption work, and clarify how success will be tested. The right professional can translate between commercial stakeholders and technical teams, communicate clearly in the required language and adapt delivery to remote or on-site collaboration.
Frequently asked questions
Need clarity? These are the questions we hear most often about Customer Relationship Management.
Customer Relationship Management is used to organize customer data and coordinate sales, marketing and service activity. It can manage leads, accounts, opportunities, communications, support cases, forecasts and retention workflows in one shared environment.
CRM is designed around customer interactions, commercial pipelines and service processes, while spreadsheets are flexible but difficult to govern at scale. ERP software usually focuses on finance, operations and supply chains; CRM can integrate with it to connect customer-facing work with back-office records.
A strong Customer Relationship Management freelancer may also understand business analysis, data migration, API integration, marketing automation, reporting, access control and change management. Useful product knowledge can include Salesforce, HubSpot, Microsoft Dynamics 365 or Zoho CRM, depending on the environment.
The right CRM experience depends on the scope, data complexity and number of teams involved. A straightforward configuration may need focused product expertise, while a migration, multi-system integration or redesign requires a professional who can manage architecture, testing, governance and adoption.
Customer Relationship Management work is often suitable for remote collaboration because configuration, documentation, testing and workshops can be handled online. On-site sessions in Berlin can still help with stakeholder interviews, process mapping and user training, especially when teams need close coordination.
Before engaging a CRM specialist, define the business goals, current tools, key user groups, data sources, integrations and known process problems. Access to representative records and time with sales, marketing or service stakeholders helps the professional assess the work accurately.
Good Customer Relationship Management work is clear in the results: reliable data, practical workflows, useful reporting, secure permissions and strong user adoption. Ask the professional to explain testing, migration validation, documentation, error handling and how the configuration can be maintained after handover.
Freelancers working with CRM may configure objects and fields, design automations, build dashboards, migrate records or connect systems through APIs. They can also support data governance, campaign operations, customer service workflows, training and ongoing improvements across Salesforce, HubSpot or Microsoft Dynamics 365.
The average hourly rate of freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects is 101 €, which corresponds to a daily rate of about 811 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects, 94% hold at least a Bachelor's degree, 59% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are English (97%), German (94%), and Spanish (22%).
The most common industries among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are Information Technology (75%), Professional Services (60%), and Retail (46%).
The most common business areas among freelancers in Berlin, Germany who have used Customer Relationship Management in their recent projects are Marketing (67%), Product Development (66%), and Information Technology (63%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Munich 
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Stuttgart 
Dusseldorf 
Leipzig 
Dortmund 
Essen 
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Hanover 
Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
