HubSpot Expert
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Meet FRATCH Experts who have recently used HubSpot
Suparni N.
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Samet P.
Last position:
AI Consultant & Project Manager for Reporting Automation at Toyota Financial Services (EAR)
- Documented complex financial reporting processes in deep-dive sessions with subject matter experts
- Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
- Identified the biggest time drains (40 % of close time)
- Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
- Created a validation rule catalog with 351 rules as the basis for pre-submission automation
- Business case: estimated savings potential of 480–960 T€/year for the EAR region
- Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
- AI-supported project management workflows (minutes, tasks, knowledge synchronization)
- Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools
Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint
Ole H.
Last position:
Senior IT Project Manager at Rail-Flow GmbH
The client operates a SaaS platform for managing rail and intermodal transport (Rail-Flow Transport Management Platform).
For two of its customers, it was looking for a 3-month project management replacement. Both customers offer rail and intermodal transport services. Implementation progress differs: one customer is already live and wanted its Phase 2 enhancements implemented; the other customer is implementing its MVP and entering an intensive testing phase.
As part of the assignment, project management was taken over, including management of the internal development team (offshore Turkey).
- Took over complete project management for 2 customer projects, including the roles of Product Owner and Co-Scrum Master
- Managed agile implementation teams consisting of business analysts, implementation consultants, developers (offshore) and QA staff
- Ensured compliance with and further development of project governance
- Planning and rollout management: creation and maintenance of project and rollout plans as well as coordination of role assignments with the client’s management
- Requirements and change management: management of contractual requirements, bugs and changes
- Customer and project communication: organization and moderation of status meetings and steering committees
- Identification of project risks, initiation of countermeasures and escalation
- Ensured correct and timely invoicing for project services together with Finance
Methods: Scheduling (forward- and backward-based), including milestone planning, structured interviews, multi-project management (in English)
Tools / Technologies: Jira, Confluence / Atlas, Claude (Skills, Artifacts), MS Outlook
Henok M.
Last position:
Electrician Specialist for Predefined Work (Dt: EFfT) at WBS Trainings
- Fundamentals of electronics measurement, electropneumatic circuits & protective measures according to DIN-VDE
- Installation, wiring and commissioning of PLC-controlled Systems
Joachim A.
Last position:
HubSpot Project Manager, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance)
- Communication interface between stakeholders and digital specialist departments
Tobias B.
Last position:
Executive Consultant (C-Level) at klarsolar GmbH (E.ON Energie Deutschland GmbH)
- Led sales excellence and post-merger integration project for klarsolar GmbH into E.ON Germany
- Defined strategic integration and transformation: stakeholder alignment, B2B (up to 100 kWp) and B2C (up to 30 kWp) scaling, brand and sales strategy harmonization, synergy realization
- Developed and implemented holistic sales strategy 2025/26 with vision 2030
- Reorganized sales organization: lead generation, presales, inside sales, field sales, sales ops, after sales
- Introduced CRM-based lead qualification, performance monitoring, business rules and low performer management
- Established sales governance, performance reviews, continuous improvement processes, incentive and compensation logic
- Owned sales IT roadmap (ERP, CRM, BI, planning tools) and deployed KPIs, dashboards, control systems
- Professionalized sales recruiting, onboarding, knowledge management and training academy
- Acted as trusted advisor to C-level and shareholders, provided growth potential analyses and board recommendations
- Achieved all project goals on budget and timeline, seamless integration with measurable synergies in 6 months, increased market penetration and sales efficiency
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Jelena K.
Last position:
B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners
- 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
- Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
- Support in translating the business concept into a scalable sales structure and preparing for future operational implementation
Patrick U.
Last position:
Interim-Recruiter at Excelitas Deutschland GmbH
Full management of the recruiting ramp-up in the Semiconductor (semiconductor manufacturing) area, with end-to-end management of all recruiting activities. Operational and strategic recruiting & talent acquisition in the areas of Engineering, Back-Office & Manufacturing in the cleanroom. Filling key positions during a critical ramp-up phase. Recruiting technical professionals and specialists. Close coordination with hiring managers and HR business partners. Optimization of existing processes. Conducting and evaluating interviews together with the specialist department. Salary and contract negotiations.
- Managed the entire recruiting ramp-up in the Semiconductor area (end-to-end)
- Focus: Engineering and high-volume recruiting in production (semiconductors)
- Recruiting technical professionals for Engineering, Back-Office & Manufacturing in the cleanroom
- Stakeholder alignment with hiring managers and HR business partners
- Building new and optimizing existing processes
Tools: SAP SuccessFactors, MS-Office, MS-Teams
Helmut G.
Last position:
(Interim) CFO at Eutecma
Asset of GPP (Private Equity)
- B2B, Provider of cooled packaging solutions for the pharmaceutical industry
- €20m in revenue, 50 employees, 2 locations
Responsibilities:
- Responsibility for all commercial and financial activities
- Establishment of a finance and reporting structure
- Carve-Out / Post-closing transition management
Achievements:
- Preparation of investor reporting package (sales, financials, cash) using Power BI
- Development of a sales funnel
- Business process redesigns and implementation of regular business reviews
Armen M.
Last position:
CTO/CPO Platform & Technology at Green Mobility Holding
- Overall responsibility for platform transformation across ERP, CRM, PIM and AI-supported process automation
- ERP transformation: Introduction and migration to Microsoft Dynamics 365 Business Central
- CRM & Growth Stack: Implementation of HubSpot as the central CRM and platform for lead and marketing automation
- Product data & Commerce Enablement: Introduction of an ePIM to scale Category Management and digital Commerce processes
- AI-supported process automation: Design and introduction of agent-based AI workflows to automate processes in Business Services, Accounting, Tender Management and Marketing
- Building a scalable platform organization consisting of Product Development, DevOps, UX, Cloud Engineering and Corporate IT
- Introduction of modern product and portfolio governance (e.g. OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
- Harmonization of heterogeneous system landscapes and transformation into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
- Coaching and development of Product Owners, Tech Leads, Delivery Managers and UX teams in building a scalable product organization
Benjamin H.
Last position:
Service Manager (Customer, Service & Release Management, GSB 11) at Bechtle AG for ITZBund
Service & Release Management:
- Initially solely responsible for operational customer service and release management for three months until the team was scaled up
- End-to-end release communication: coordination with development and hosting, client-specific release notes, distribution management, dispatch and follow-up of feedback
- Participation in release acceptance through hands-on testing; close alignment with release planning
- SLA-driven case handling in ServiceNow; ticket processing times tracked as a KPI for improving service speed
- Central interface between federal authorities, specialist departments and development; escalation management, internal dailies and monthly client reviews
Process Development:
- As-is/to-be process analysis and visualisation (draw.io, BPMN), incl. interfaces to adjacent departments
- Service-oriented process handbook with clearly defined roles and responsibilities
- Walkthrough and optimisation of service processes in the ITSM framework together with IT
- Incident workflows between ITSM tools and Jira; Jira project configuration and shared dashboards
- Improvement management: quick clarification with development or structured submission with tracking in Jira
Enablement & Knowledge Management:
- Handbook for GSB 11 customer management incl. ServiceNow handling, work instructions and client templates
- Self-service documentation, step-by-step guides and client-specific service records in Confluence
- Supporting client authorities through the transition from rollout to live operations
- Onboarding a colleague from the GSB 7 team: knowledge transfer between teams, shared best practices and short-term reinforcement of the GSB 11 team
- Establishing post-rollout interviews to evaluate the transfer of responsibilities between departments
- Evaluation of internal AI agents for incident communication and guide creation
René P.
Last position:
Full Stack Developer at XPS Software
- Industry: B2B
- Headless frontend with AEM integration
- Special challenge: Migrating a PWA application in live operation based on .NET and legacy code; the entire application must be migrated to React and Express.js/TypeScript
- Technical frameworks: Tailwind, XML, JavaScript, Caddy, ReactJS, Express.js, REST API, JSON
- Cloudflare CDN
- Caddy server with GitHub CI/CD pipeline
Viliana H.
Last position:
Trainee in Insurance Management at Allianz Deutschland AG
Worked across several departments with a focus on AI implementation, change, strategic projects, and leadership development.
- Implemented AI initiatives and change management projects.
- Supported strategic analyses and prepared decision-making materials for top management.
- Prepared and facilitated leadership meetings and offsites.
- Developed controlling solutions with Excel for structured management and analysis.
Anadeel R.
Last position:
Startup Founder at Bayern Bee
- AI-driven marketing to boost SME growth with smart automation
- Data-led strategy to maximize ROI through targeted campaigns
Discover over 15,000 top freelancers
Statistics of experts using HubSpot
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.4 years
Positions per freelancer
10
Top business areas
Marketing, Project Management, Sales
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
88%
Master's degree or higher
46%
Doctorate
4%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
99%
Based on our profile pool as of 5 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using HubSpot
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
HubSpot experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (79%)
- Professional Services (65%)
- Retail (43%)
- Banking and Finance (41%)
- Advertising (39%)
- Media and Entertainment (36%)
- Manufacturing (36%)
- Automotive (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
HubSpot in practice
HubSpot is a customer platform built around CRM data, marketing, sales, customer service and content management. Companies use it to manage contacts, capture leads, automate communication and give teams a shared view of customer activity. Its connected hubs support the full journey from first interaction to ongoing service.
Core capabilities
Strong HubSpot work goes beyond setting up contacts and pipelines. Specialists configure objects, properties, lifecycle stages, permissions, reporting and automation so the portal reflects how a company actually operates. They also align teams on data ownership, handovers and repeatable processes.
- Configure CRM records, pipelines and custom properties
- Build workflows, forms, lists and lead-routing rules
- Create dashboards, attribution views and operational reports
- Set up email campaigns, landing pages and customer portals
Ecosystem and integrations
HubSpot connects with websites, advertising tools, commerce systems, support applications and business software through native integrations, APIs and webhooks. Professionals may work with HubSpot Marketing Hub, Sales Hub, Service Hub, Content Hub and Operations Hub in one portal. Data mapping, sync rules and error handling are central to reliable integrations.
When companies need help
Freelance expertise is useful during a new implementation, a portal redesign or a migration from another CRM. Companies also bring in specialists when adoption is low, reporting is unclear or automation has become difficult to maintain. A focused review can expose duplicate data, broken workflows and gaps between marketing, sales and service.
- Migrate contacts, companies, deals and historical activity
- Replace manual handovers with controlled automation
- Audit portal structure, permissions and data quality
- Improve campaign, pipeline and support reporting
Delivery and collaboration
A good engagement starts with clear process maps, data rules and measurable deliverables. Specialists should document configuration decisions, test workflows with realistic records and train the teams who will use the portal. Remote work suits many HubSpot projects, while workshops may help when stakeholders need to agree on processes and ownership.
What strong specialists bring
Experienced HubSpot professionals combine CRM judgment with practical knowledge of inbound marketing, sales operations, customer service and analytics. They understand when native features are enough and when custom code, an integration or a process change is safer. Quality shows in clean naming, controlled permissions, useful reports, tested automation and documentation that another team can maintain.
Frequently asked questions
The facts hiring teams ask for most often when it comes to HubSpot.
HubSpot is used to manage customer relationships, marketing campaigns, sales pipelines, service requests and website content in one connected environment. Companies use it to centralize customer data and automate activities across the customer journey.
HubSpot usually appeals to companies that want CRM, marketing, sales and service capabilities with a closely connected user experience. Salesforce and other CRM systems may offer deeper customization for complex enterprise structures, so the right choice depends on processes, integration needs and internal ownership.
A strong HubSpot specialist often understands CRM architecture, marketing operations, sales processes, customer service workflows and analytics. Useful adjacent skills include API integrations, data migration, HTML and CSS for content work, consent management and process documentation.
The required experience depends on the scope rather than the platform name alone. A simple portal configuration may need focused operational knowledge, while a migration, custom integration or multi-team rollout calls for someone who can plan data models, testing, permissions and adoption.
HubSpot projects are often suitable for remote collaboration because configuration, documentation and testing can be handled online. Regular workshops, shared process maps and access controls are important when stakeholders are distributed or when customer data must be handled carefully.
A company may bring in a HubSpot freelancer for a migration, portal audit, integration, automation redesign or time-sensitive rollout. External expertise is also useful when the internal team knows the business but lacks the specialist capacity to structure the system and document the result.
Look for a clear explanation of the proposed data model, automation logic, permissions and testing approach. High-quality HubSpot work leaves clean naming conventions, useful reports, documented decisions and workflows that can be maintained without constant specialist support.
Freelancers work on portal configuration, CRM customization, campaign operations, workflow automation, reporting, content, integrations and data migration. HubSpot also supports work across Marketing Hub, Sales Hub, Service Hub, Content Hub and Operations Hub, so specialists should state which areas they can deliver confidently.
The average hourly rate of freelancers who have used HubSpot in their recent projects is 105 €, which corresponds to a daily rate of about 842 € based on an 8-hour working day.
Of the freelancers who have used HubSpot in their recent projects, 88% hold at least a Bachelor's degree, 46% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers who have used HubSpot in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers who have used HubSpot in their recent projects are German (99%), English (98%), and French (26%).
The most common industries among freelancers who have used HubSpot in their recent projects are Information Technology (79%), Professional Services (65%), and Retail (43%).
The most common business areas among freelancers who have used HubSpot in their recent projects are Marketing (81%), Project Management (69%), and Sales (66%).
Main locations of FRATCH Experts, who have recently used HubSpot
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
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