HubSpot Experts
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Meet FRATCH Experts who have recently used HubSpot
Ole Himmel
Last position:
Interim Head of PMO at RAILPOOL GmbH
Due to the steady growth of the customer organization and the associated increase in the number of projects in a wide range of areas, including IT/digitalization, sales and organizational development, and controlling, the demands on the projects are increasing. Projects are often started but not implemented within the planned time frame, resources are not clearly assigned, and the business value is not clearly demonstrated. The goal of the assignment as Interim Head of PMO is to further develop and embed an existing project organization from the CDO area at management level. It is important that the governance is pragmatic, easy to understand, and simple to apply in daily project work. The tasks and roles are to be defined, embedded in the organization, and this strategic PMO is also to be supported by an IT solution. This solution is to be selected and introduced. In addition, all ongoing projects are to be gradually transferred into PMO governance and project control is to be centralized.
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Anish Gupta
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Andre Kholodov
Last position:
Nearshore Engagement Manager at EnBW AG
- Building strong awareness within the company around nearshoring
- Engagement Manager in the Nearshore Competence Center
- Responsible for nearshore consulting, partner screening and technical onboarding, designing and implementing cooperation scenarios, change management, stakeholder management, participation in steering committees, and collaboration with IT and business units
- Tools used: Microsoft Office 365, Microsoft Teams, Azure Devops, Microsoft Sharepoint, Conceptboard
- Key results: Establishment of a nearshoring strategy, successful identification and implementation of outsourcing partnerships, delivery of change management and stakeholder management at the highest level
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Jörg Hopfgarten
Last position:
Interim Sales Director at Frosted Games Spieleverlag GmbH
- Leading and coordinating the sales team (3 people)
- Building (digital) processes, KPIs, and controlling in sales
- Negotiating terms and planning marketing partnerships with key accounts
- Creating forecasts and setting up a CRM system
Tom Gufler
Last position:
Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-departmental implementation of multiple whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Stefan Fröhlich
Last position:
Managing Partner & Co-Founder at IMPLENEX
- Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
- End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
- Built a B2B marketing & sales funnel incl. CRM for structured lead generation
- Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
- Built a partner network for co-delivery
- Acquired, onboarded, and delivered consulting engagements
Kristina Weise
Last position:
Project Management · E-Commerce & Digitalization at ALB-GOLD
Support in restructuring the e-commerce area after the previous role holder left. Instead of just a temporary solution, this created the basis for the future organization and further development of the area.
Focus areas
- Analysis of the existing e-commerce area
- Structuring tasks and priorities
- Defining the future role profile
- Support in recruiting and onboarding
Results
- Structured handover to the new e-commerce lead
- Clear foundation for the further development of the area
Marina Malkowski
Last position:
Independent Interim HR Manager & HR Consultant at Freelance
- Available for interim assignments as Interim HR Director, Interim Head of HR, Interim CHRO, as well as HR transformation and project assignments; nationwide and pan-European, open to all industries.
- Focus: HR Strategy, organizational development, post-merger integration from Day 1, HR digitalization, performance management, building and scaling HR organizations.
Daniel Arnan
Last position:
Sales Development Representative (SDR) at TenderFlow GmbH
- Acquires new B2B customers for an AI SaaS startup in the public tendering space and books product demos with IT decision-makers.
- Qualifies target customers based on a defined ideal customer profile, including discovery, needs analysis, and objection handling.
- Builds domain knowledge in public procurement (EVB-IT, German and EU procurement portals) for conversations on equal footing.
Mike Mandelc
Last position:
Australia (Living & working abroad) at Australia (Living & working abroad)
- Project-based work in marketing automation, process optimization, and content.
- On-site operational assignments in fully English-speaking teams.
- Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
- Remote projects for Spartan Race Australia & DMC Europe, among others.
Syed Abdul
Last position:
Senior Software Engineer at Giant Eagle
- Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
- Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
- Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
- Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
- Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
- Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
- Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
- Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
- Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
- Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
- Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
- Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
- Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.
Discover over 15,000 top freelancers
Statistics of experts using HubSpot
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.3 years
Positions per freelancer
10
Top business areas
Marketing, Project Management, Sales
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Human Resources
Bachelor's degree or higher
88%
Master's degree or higher
45%
Doctorate
5%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
99%
Based on our profile pool as of 6 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts using HubSpot
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
HubSpot basics
HubSpot is a CRM and customer growth suite used to manage contacts, leads, deals, content, and service work in one place. It combines tools for marketing, sales, service, and website management. Strong professionals know how to turn the suite into a clear process, not just a set of settings.
Common project work
- CRM setup, property design, and lifecycle stages
- Marketing Hub automation, forms, and email journeys
- Sales Hub pipelines, tasks, and deal tracking
- Service workflows, ticket handling, and handoffs
- CMS Hub pages, modules, and content updates
Skills that matter
The best specialists understand HubSpot CRM structure, automation logic, reporting, and permissions. They also know how data moves between forms, lists, sequences, pipelines, and integrations. Good work is usually visible in clean naming, fewer manual steps, and reports teams can trust.
When companies bring help in
Companies often need freelance support during a new setup, a messy migration, or a redesign of lead handling. They also bring in experts when automations break, reporting no longer matches the business, or the portal needs a cleanup after years of quick fixes. In remote teams, clear documentation matters as much as the technical work.
Ecosystem and tools
HubSpot work often touches connected systems and content tools.
- CRM records, custom properties, and segmentation
- Forms, landing pages, and email tools
- Workflows, sequences, and task automation
- Reporting dashboards and attribution views
- API integrations with sales, support, and finance systems
What strong experts deliver
A strong HubSpot professional thinks in process, data quality, and adoption. They can map the customer journey, reduce duplicate records, and build automations that support real work instead of creating noise. For many companies in marketing, SaaS, services, and B2B sales, that mix is what makes the difference.
Frequently asked questions
The facts hiring teams ask for most often when it comes to HubSpot.
HubSpot is used to manage marketing, sales, service, and website activity in one CRM-based system. Companies use it for contact tracking, lead capture, email automation, deal pipelines, support tickets, and reporting. It works well when teams want one shared view of the customer.
HubSpot is often chosen for a more unified day-to-day workflow, especially when marketing and sales need to move fast in the same system. Salesforce is broader and often more complex, while Pardot is mainly a marketing automation layer tied to Salesforce. The right choice depends on process depth, team size, and how much customization is needed.
A strong HubSpot specialist usually understands CRM data design, lifecycle stages, workflows, email deliverability, reporting, and basic integration work. Knowledge of SEO, content operations, sales process design, and data hygiene is also useful. If the project touches the website, CMS and form logic matter too.
A simple HubSpot setup can be handled by a practical specialist, but more complex work needs someone who has seen multiple portals and business models. Migrations, automation redesigns, and reporting cleanup benefit from deeper experience. The key is not just familiarity with the tool, but judgment about process and data structure.
Yes, most HubSpot work is done remotely because the main tasks are configuration, data review, automation, and documentation. On-site time can still help during stakeholder workshops, sales process mapping, or CRM cleanup with multiple teams. Many companies use a mix of remote delivery and a few focused working sessions.
Look for a HubSpot expert who asks about your process before touching settings. Good signs are clear property structures, clean workflows, sensible reporting, and documentation that your team can actually use. They should also explain trade-offs instead of just saying yes to every request.
No, HubSpot is used across marketing, sales, service, and operations. Marketing teams may own forms and campaigns, while sales teams rely on pipelines and sequences, and service teams use tickets and knowledge tools. The best setups support the whole customer journey, not a single department.
Companies often bring in HubSpot professionals to fix broken automations, duplicated records, weak reporting, poor pipeline structure, or a portal that has grown too messy. They are also useful during platform migration or when handoffs between marketing and sales are unclear. In those cases, a specialist can restore structure fast.
The average hourly rate of freelancers who have used HubSpot in their recent projects is 105 €, which corresponds to a daily rate of about 838 € based on an 8-hour working day.
Of the freelancers who have used HubSpot in their recent projects, 88% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers who have used HubSpot in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers who have used HubSpot in their recent projects are German (99%), English (97%), and French (26%).
The most common industries among freelancers who have used HubSpot in their recent projects are Information Technology (78%), Professional Services (66%), and Retail (42%).
The most common business areas among freelancers who have used HubSpot in their recent projects are Marketing (79%), Project Management (70%), and Sales (66%).
Main locations of FRATCH Experts, who have recently used HubSpot
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
