Martin R.-Interim Head of Sales & GTM | B2B Tech & Industrial | Sales Build-up, Turnaround, Market Entry
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Experience
Co-Founder, Go-to-Market (part-time, advisory scope)
HORYZON Systems
Part-time advisory role. Pre-seed, pre-prototype venture: autonomous interceptor drones for drone defence.
- Shaped the early GTM of a defence venture from zero: value proposition, KPI framework and dual-use entry strategy (armed forces and procurement first, police and drone-defence centres as civil scale-up).
- Opened first conversations in the Bundeswehr innovation ecosystem, with authorities and industrial partners ahead of a prototype.
- Support the founding team in investor and ecosystem conversations for the pre-seed round.
Founder & GTM Operator | Interim / Fractional Head of Sales
Martin Riedel GmbH
GTM operator for pre-seed to pre-Series A B2B tech startups selling into industrial and enterprise markets. Fractional or full-time for a defined period, embedded in the team.
- Head of DACH (contract, Jan–Jun 2026) at Sybilion, an AI forecasting platform for process industries: built the DACH GTM from a blank slate (ICP, value proposition, PMF hypotheses, sales process), drove enterprise acquisition hands-on, built pipeline and won a project with a key account within six months; the team now runs the network and pipeline I built.
- GTM review for a seed-stage industrial software company in a turnaround: defined the ICP, migrated the CRM and rebuilt the sales process for visibility and predictable growth.
- GTM sparring partner for a pre-seed cyber-security startup: developed its GTM strategy and execution plan from scratch (target segments, entry use case, pricing logic, first-customer roadmap) and created board-level reporting the founders use to steer towards their first round.
Founder & CEO
RISE Technologies GmbH
Industrial communication platform reducing downtime for manufacturers. Shareholder & Advisor until Oct 2025.
- Founded and scaled RISE into a leading industrial communication platform over nine years; founder-led sales to 50+ enterprise customers, including DAX companies and global industrial OEMs.
- Defined and executed the GTM strategy end to end: ICP, repeatable enterprise sales process, pricing and new revenue models.
- Raised funding, built and led cross-functional teams in product, sales and marketing, and negotiated strategic partnerships; handed over to the next leadership in 2024.
Founder & CEO
enbreeze GmbH (acquired by Elpro Group)
Small wind turbines combining breakthrough technology and design.
- Built the company from idea to market: product, financing, first customers.
- Led the company to acquisition by Elpro Group in 2013.
- Managed post-acquisition integration and transition.
Industry experience
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Experienced in Information Technology, Manufacturing, and Energy.
Business area experience
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Experienced in Sales, Finance, Product Development, Marketing, and Project Management.
Summary
Founder and GTM operator with 15+ years building B2B tech companies from zero in industrial and enterprise markets: three times as founder/CEO, one exit. Founder-led sales to 50+ enterprise customers, including DAX companies and global industrial OEMs.
I build regions and revenue engines from a blank slate: ICP, first doors, pilots, repeatable sales process, pipeline. Hands-on, embedded in the team until the engine runs without the founder in every deal.
Typical mandates:
- Interim / fractional Head of Sales or Head of DACH
- GTM lead for a new product, market or business unit
- Sales management during transitions and turnarounds
- GTM review and sales process rebuild (ICP, CRM, qualification, forecasting)
Recent: Head of DACH (contract) at Sybilion, an AI forecasting platform for process industries – built the DACH GTM from scratch and won a key account within six months. GTM review and CRM/process rebuild for a seed-stage industrial software company in a turnaround. GTM strategy and board reporting for a pre-seed cyber-security startup.
Industries: industrial software and AI, manufacturing / Industry 4.0, process industries, logistics & supply chain, cybersecurity, defence and dual-use (part-time co-founder role at HORYZON Systems, counter-drone).
Available fractional or full-time for a defined period. Operating through Martin Riedel GmbH, based in Schweinfurt, DACH-wide and remote. German (native), English (fluent).
Skills
- Interim Management (Head Of Sales, Head Of Dach, Cro, Vp Sales)
- Go-To-Market Strategy & Market Entry (Dach, From A Blank Slate)
- Sales Management & Sales Leadership
- Business Development & Enterprise B2b Sales (C-Level, Business Unit Leadership At Dax Companies And Global Oems)
- Sales Process Design, Pipeline, Qualification & Forecasting
- Icp Definition, Positioning & Value Proposition
- Product-Market Fit Validation, Pilots To Contracts
- Pricing & Revenue Models
- Turnaround & Transition Management
- Sales Team Hiring, Onboarding & Coaching
- Revops: Crm & Sales Tooling (Attio, Hubspot, Apollo, Clay), Board-Level Reporting
- Technical Fluency: Translating Customer Requirements For Product And Engineering Teams
- Government & Defence Gtm (Bundeswehr Innovation Channels, Dual-Use Positioning)
- Fundraising, Investor Relations & Angel Investing
- Founder & Ceo Experience (3×, 1 Exit)
- Okrs & Agile Leadership
- Industries: Industrial Software & Ai, Manufacturing / Industry 4.0, Process Industries, Logistics & Supply Chain, Cybersecurity, Defence Tech, Cleantech
- Languages: German (Native), English (Fluent)
Languages
Education
Technical University of Munich (EMBA)
MBA · Innovation Management & Entrepreneurship
Executive MBA in Innovation Management & Entrepreneurship, Technical University of Munich, with modules at UC Berkeley Haas School of Business and HHL Leipzig.
Previously: B.A. International Business, Finance – Cologne Business School / University of Hertfordshire (UK), 2005–2008.
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Martin is based in Schweinfurt, Germany.
Martin speaks the following languages: German (Native), English (Advanced).
Martin has at least 14 years of experience. During this time, Martin has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 3 years and 5 months. Note that Martin may not have shared all experience and actually has more experience.
Based on recent experience, Martin would be well-suited for roles such as: Co-Founder, Go-to-Market (part-time, advisory scope), Founder & GTM Operator | Interim / Fractional Head of Sales, Founder & CEO.
Martin's most recent position is Co-Founder, Go-to-Market (part-time, advisory scope) at HORYZON Systems.
In recent years, Martin has worked for HORYZON Systems, Martin Riedel GmbH, and RISE Technologies GmbH.
Martin is most experienced in industries like Information Technology, Manufacturing, and Energy. Martin also has some experience in Aerospace and Defense and Government and Administration.
Martin is most experienced in business areas like Sales, Finance, and Product Development. Martin also has some experience in Marketing and Project Management.
Martin has recently worked in industries like Information Technology, Manufacturing, and Aerospace and Defense.
Martin has recently worked in business areas like Marketing, Sales, and Finance.
Martin holds a Master in Innovation Management & Entrepreneurship from Technical University of Munich (EMBA).
The availability of Martin needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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