Clemens O.-Bridging Strategy And Execution In B2B

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Experience
Accenture Managing Director, Head of Business Line Marketing/Sales/ Customer Service D-A-CH
Accenture
- B2B, B2B2C and B2C strategies
- Marketing, sales and service transformations
- Organizational and process redesign
- CMO/CSO governance
Accenture Managing Director, Business Line Marketing/Sales/Customer Service D-A-CH
Accenture
- Sales strategies in B2B, B2B2C and B2C environments: strategic options, market analysis, market segmentation, products and processes
- Business redesign as part of refocusing marketing, sales and service organizations, including organizational and process design and efficiency programs
- Marketing, sales and service steering models
- Go-to-market strategies for customer service departments
- Development of business service and application service providers
Co-Founder | Executive Advisor
Strat-Exx
Co-founder of Strat-Exx (together with Bernd Hirschle), a boutique advisory firm for B2B decision-makers: CEOs, managing directors, CSOs and business unit leaders in high tech, mechanical and plant engineering, building materials, chemicals, energy and telecommunications.
Accelerating profitable growth: Strat-Exx accelerates profitable growth by finding and solving the bottlenecks that hold growth back. Profitable growth is a product, not a sum — if one factor is weak, it holds all the others back. That is why we focus on the bottleneck, across eight equally important factors:
- Markets — Are we investing in the right geographies, applications and customer segments?
- Revenue drivers — Is the product portfolio right for each market, and are we making the most of our potential?
- Market access — Are all the requirements for serving the market in place?
- Organization — Are sales, marketing and business units empowered and aligned?
- Commercial excellence — Do we reach a new, better level of performance every three years?
- Management — Is the strategy reflected in the results?
- Immediate actions — Plan Gap Recovery and Sales Gap Recovery when a company or business unit is at risk of missing its target
- Technology foundation — Are business decisions made before IT starts building, so that systems, data and AI support the growth model?
My role:
- Executive advisor with responsibility for mandates involving boards, executive management and business unit leaders
- Growth strategy, go-to-market and new business models, including asset monetization
- Commercial excellence and performance management in marketing and sales
- Digital transformation and Agentic AI in marketing, sales and digital commerce
- Working as a consultant, program manager or interim manager — tailored to the company’s DNA, its people and its specific growth question
Experience: 34 years in consulting, including 14 years as a Managing Director at Accenture (including as a member of the global Marketing, Sales & Customer Service service line board and Chief Digital Officer Accenture Strategy D-A-CH) and five years as a Partner at Horn & Company / neuland.digital and AdEx Partners. Named a “Best Consultant” by brand eins five times (digitalization, sales, innovation, e-commerce).
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Chemical, Construction, Energy, Information Technology, Manufacturing, and Telecommunication.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Information Technology, Project Management, Strategy, and Customer Service.
Summary
Clemens helps B2B leaders bridge the gap between strategy and execution — translating strategic ambition into pragmatic programmes that drive profitable growth, market share and measurable EBIT impact.
Together with Bernd Hirschle, Clemens co-founded Strat-Exx — a boutique advisory practice for B2B leaders. Each engagement is delivered as consulting, program management or interim management — tailored to your company DNA, your people, and the specific growth question on your table.
Clemens has previously held senior leadership positions at Accenture (Managing Director, Member of Global Marketing, Sales & Customer Service board, Chief Digital Officer D-A-CH Strategy) and as Partner at Horn & Company / neuland.digital and AdEx Partners.
His advisory approach was recognized five times by brand eins as “Best Consultant” across digitalization, sales, innovation and eCommerce.
Clemens holds a master’s degree and a doctorate in law.
Skills
- Corporate And Growth Strategy
- New Business Models And Asset Monetization
- Commercial Excellence
- Digital Transformation And Agentic Ai
- Performance Management In Marketing And Sales
Languages
Education
Westfälische Wilhelms-Universität Münster
Dr. jur · Economic Administrative Law · Münster, Germany
Land Baden-Württemberg
Staatsexamen · Law · Germany
Ruprecht-Karls-Universität Heidelberg
Staatsexamen · Law · Heidelberg, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Clemens is based in Rottach-Egern, Germany and can operate in on-site, hybrid, and remote work models.
Clemens speaks the following languages: German (Native), English (Advanced).
Clemens has at least 34 years of experience. During this time, Clemens has worked in at least 3 different roles and for 2 different companies. The average length of individual experience is 11 years and 4 months. Note that Clemens may not have shared all experience and actually has more experience.
Based on recent experience, Clemens would be well-suited for roles such as: Accenture Managing Director, Head of Business Line Marketing/Sales/ Customer Service D-A-CH, Accenture Managing Director, Business Line Marketing/Sales/Customer Service D-A-CH, Co-Founder | Executive Advisor.
Clemens's most recent position is Accenture Managing Director, Head of Business Line Marketing/Sales/ Customer Service D-A-CH at Accenture.
In recent years, Clemens has worked for Strat-Exx.
Clemens is most experienced in industries like Chemical, Construction, and Energy. Clemens also has some experience in Information Technology, Manufacturing, and Telecommunication.
Clemens is most experienced in business areas like Marketing, Sales, and Information Technology. Clemens also has some experience in Project Management, Strategy, and Customer Service.
Clemens has recently worked in industries like Chemical, Construction, and Energy.
Clemens has recently worked in business areas like Information Technology, Marketing, and Project Management.
Clemens holds a Doctorate in Economic Administrative Law from Westfälische Wilhelms-Universität Münster, a Doctorate in Law from Land Baden-Württemberg and a Doctorate in Law from Ruprecht-Karls-Universität Heidelberg.
Clemens is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 28 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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