Elisabeth W.-COO / Chief Transformation Officer in Consumer Goods
Check rate
Experience
Executive Advisor | Business Potential & Strategy Implementation & Managing Partner
Wesse Consult
European business consultancy helping consumer goods and FMCG companies unlock untapped potential, define winning strategies, and execute with precision and measurable impact.
- Analyzing business challenges with ~20% effort to drive ~80% output, ensuring clear priorities, structures and actionable recommendations that deliver rapid, measurable results.
- Driving holistic Operations and business transformation, cost efficiency, customer focus, go-to-market strategy and KPI-driven performance.
- Acting as a trusted C-Level advisor and sparring partner to turn strategy into measurable results; helping CEOs, founders and leadership teams in businesses of all sizes to strengthen growth and profitability.
Vice President Strategy & PMO Europe / Asia / Australia
Parts Town / Repa
International market leader in high-tech distribution of mission critical spare parts for professional kitchens with $3BN annual revenue and ~5,000 employees in >50 countries.
Accountable for strategic transformation across three regions, including strategy development, execution and stakeholder management in close partnership with the Private Equity owner Berkshire Partners and the global board.
Developed and adapted the global transformation strategy for Europe, Asia and Australia. Worked with Executive Leadership Teams and stakeholders to define priorities, operating models and governance structures; combined strategic steering with operational anchoring, including change and crisis management.
Impact: Three Strategic PMOs established and led | +15% efficiency in regional organizations | 25% faster delivery timelines | –20% resource investment | >90% executive engagement score
Initiated and led a Data & AI program to automate forecasting and reporting and to optimize processes and resources company-wide; built a data-based performance monitoring framework to steer operational KPIs.
Impact: +25% forecast accuracy | –20% reporting cycle time | 100% data quality on critical KPIs | +2% profitability within 18 months across digital, data and AI programs
Restructured the logistics network (streamlined from 8 to 2 warehouses) and introduced digital planning processes; built cross-regional KPI monitoring to steer inventory, delivery times and costs.
Impact: –18% logistics cost | +12% OTIF (On-Time-In-Full) | –10% working capital
Led post-merger integration programs consolidating ERP systems; developed KPI monitoring and value-creation frameworks for reporting to the Private Equity owner Berkshire Partners.
Impact: 10% efficiency gain within 24 months
Conducted an 80/20 sales analysis across the European, Asian and Australian customer base to identify the key accounts driving most of the revenue and profitability; segmented the customer portfolio accordingly and realigned all sales and marketing activities, resource allocation and account plans to each segment's priority and growth potential.
Impact: Top 20% accounts mapped to 80%+ of revenue | +11% key account revenue | -15% low-value sales & marketing spend | +6 pp resource allocation to priority segments
Global Strategy Transformation Office Leader
Amway
International direct selling market leader with $8.9BN annual revenue and ~15,000 employees in >100 countries.
Formulated and implemented Western world markets' global strategies, encompassing Europe, Russia, Africa, Australia, New Zealand and Latin America in collaboration with global and local leadership teams. As part of the regional Executive Teams, monitored and advised on the application of local strategy plans while managing a diverse, complex internal and external stakeholder environment.
- Increasing the speed of strategy implementation by 30% within 24 months through establishing and running Project Management Offices (PMOs) and strong change, communication and people management.
- Improving profitability by up to 4% within 24 months by founding and executing operational strategies including process optimization, operating model, customer experience and KPI tracking.
Head of Strategy & Planning & PMO Europe / Africa
Amway
International direct selling market leader with $8.9BN annual revenue and ~15,000 employees in >100 countries.
Identified growth opportunities through end-to-end analysis and localized global strategies in partnership with the executive team; secured strategy implementation by leading multiple PMOs. Reduced resource investment by 30% through localizing and prioritizing the application of global strategy.
Senior Manager Strategic Projects Europe / Africa
Amway
International direct selling market leader with $8.9BN annual revenue and ~15,000 employees in >100 countries.
Established and led the Regional Project Management Office, Customer Experience (CX) and Business Opportunity departments. Directed cross-functional project teams and the remodelling of digital, sales and marketing strategies.
Marketing Portfolio Manager, Beauty
Amway
International direct selling market leader with $8.9BN annual revenue and ~15,000 employees in >100 countries.
Oversaw Beauty portfolio operations for Europe, Africa and Russia. Defined and rolled out the go-to-market strategy for the Beauty portfolio across Europe, Africa and Russia; set up a regional PMO to govern launch timing, pricing and sales-force enablement, aligning marketing, sales and supply chain around a shared launch calendar and KPI targets.
Impact: +6% Beauty category revenue | +3 pp market share | 90% on-time campaign launches
- Developed and executed integrated ATL/BTL, digital and in-store campaigns: +18% campaign ROI
Global Senior Project Leader
Beiersdorf
Orchestrated end-to-end project planning operations from creating concepts, establishing business cases, sales analyses, procuring resources and defining responsibilities to creating budgets.
Led change management for a global operating model redesign; developed stakeholder maps, communication plans and training programs to secure buy-in and drive fast, sustained adoption of the new organizational structure, prioritizing cost reduction and measurable value creation.
Impact: 90% stakeholder adoption rate | -20% implementation time | +10% employee engagement score
Analyzed end-to-end global supply chain processes and identified inefficiencies in planning, procurement and logistics; designed and rolled out standardized, KPI-driven process improvements with regional supply chain teams to reduce cost and lift service levels.
Impact: -12% supply chain cost | +9% on-time delivery | -15% process cycle time
Marketing Manager
Nike Austria & Slovenia
Led brand and sales strategy execution for Austria & Slovenia, setting up a lean PMO to govern seasonal go-to-market plans, retail sales targets and trade marketing budgets, lifting regional sell-out revenue and market share.
Senior Management Consultant
Kraftkinz Consultancy
Advertising Manager
Media Markt / Saturn
Account Manager Consumer Goods (i.e. L'Oreal)
Advertising Agency Gaiser & Partner
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Cosmetics, Food and Beverage, Transportation, Professional Services, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, Sales, Logistics, and Supply Chain Management.
Summary
Global Operations & Transformation Executive and Interim Manager with 20+ years of experience leading Operations, Business-Strategy Execution and Corporate Transformation in complex, multinational Consumer Goods/FMCG and Retail organizations and their B2B suppliers. Member of global C-suite leadership teams at Amway ($8.9BN revenue) and Parts Town / REPA ($3BN revenue, Private Equity-owned by Berkshire Partners); brings executive gravitas, high energy, a get-it-done mentality and operational rigor to consistently deliver value creation, cost reduction and AI/data-driven performance.
Robust, resilient and flexible senior industry authority who leads through stakeholder engagement and translates corporate vision into prioritized plans that are implemented and measured globally. Project experience in establishing and leading six Transformation / Program Management Offices, logistics and supply chain optimization (network consolidation from 8 to 2 warehouses), data & AI enablement, post-merger integration with ERP consolidation, and customer-centric operating models. PMP-certified, Certified Scrum Master, Bachelor in Marketing.
Skills
- Operations & Operational Excellence: Kpi-Driven Cost Reduction And Cost Cutting, Process Management, Working Capital, And Logistics And Supply Chain Optimization In Consumer Goods, Fmcg And Retail Organizations And Their B2b Suppliers
- Business Strategy Execution: Prioritization, Governance And Delivery Of Strategic Initiatives Through Transformation Program Management Offices (Six Established And Led)
- Corporate Transformation For Cost Efficiency, Growth And Profitability, Including Operating Model Design And Post-Merger Integration (Erp Consolidation)
- Sales & Marketing, Go-To-Market And Customer Experience (Cx): Omnichannel, Direct-To-Consumer And B2b2c Models. 8+ Years Of Experience In Marketing And Sales At Media-Saturn, Nike And Amway.
- Change And Stakeholder Management In Complex, Global Matrix Organizations; Change Communication And Alignment Of Leadership Teams
- C-Level Sparring And Executive Reporting To Ceos, Executive Boards And Private Equity Owners; Value-Creation And Kpi Frameworks
- Leadership Of Cross-Functional, Global Teams (Up To 50 Ftes) And Build-Up Of High-Performance, Team-Oriented Cultures
- Interim-Ready: Fast Analysis Of Business Challenges (~20% Effort For ~80% Output), Clear Priorities And Rapid, Measurable Results
Languages
Education
Marketing Academy
Bachelor, Marketing · Marketing · Vienna, Austria
Commercial Academy
Commercial Diploma, Marketing · Marketing · Graz, Austria
Certifications & licenses
Harvard Manage Mentor
Davenport University
ScrumStudy
PMI Project Management Institute
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Elisabeth is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Elisabeth speaks the following languages: German (Native), English (Advanced), Italian (Elementary).
Elisabeth has at least 28 years of experience. During this time, Elisabeth has worked in at least 11 different roles and for 8 different companies. The average length of individual experience is 3 years and 7 months. Note that Elisabeth may not have shared all experience and actually has more experience.
Based on recent experience, Elisabeth would be well-suited for roles such as: Executive Advisor | Business Potential & Strategy Implementation & Managing Partner, Vice President Strategy & PMO Europe / Asia / Australia, Global Strategy Transformation Office Leader.
Elisabeth's most recent position is Executive Advisor | Business Potential & Strategy Implementation & Managing Partner at Wesse Consult.
In recent years, Elisabeth has worked for Wesse Consult, Parts Town / Repa, and Amway.
Elisabeth is most experienced in industries like Retail, Cosmetics, and Food and Beverage. Elisabeth also has some experience in Transportation, Professional Services, and Advertising.
Elisabeth is most experienced in business areas like Marketing, Project Management, and Strategy. Elisabeth also has some experience in Sales, Logistics, and Supply Chain Management.
Elisabeth has recently worked in industries like Retail, Food and Beverage, and Transportation.
Elisabeth has recently worked in business areas like Strategy, Project Management, and Logistics.
Elisabeth holds a Bachelor in Marketing from Marketing Academy.
Elisabeth has 4 certificates. Among them, these include: Harvard Manage Mentor, UXQB Certified Professional for Usability and User Experience, and Scrum Master Certified Credential.
Elisabeth is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Jens R.
Thomas P.
Katharina N.
Ralph S.
Tobias B.
Chrisabel P.
Sahra H.
Michael W.
Max Z.
Corinna P.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Executive Advisor | Business Potential & Strategy Implementation & Managing Partner
Vera S.
Stefan R.
Francisco B.
Roland C.
Jan-Christoph W.
Florian F.
Marc E.
Lilli S.
Thomas L.
Martin J.
Nearby freelancers
Professionals working in or nearby Munich, Germany
Mohammed N.
Tony S.
Max R.
Alexander R.
Florian S.
Viaceslav K.
Olga B.
Paul W.
Athanasios S.
Roland C.
