Search Engine Advertising Expert
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Meet FRATCH Experts who have recently used Search Engine Advertising
Joachim A.
Last position:
HubSpot Project Manager, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance)
- Communication interface between stakeholders and digital specialist departments
Peer W.
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Tom G.
Last position:
Digital Growth Partner at LichtBlick SE – Ökostrom & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-functional implementation of several whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital customer acquisition
Artur S.
Last position:
Senior Marketing & Transformation Consultant at Stadtwerke Lübeck
- Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
- Development of data-driven marketing and sales strategies
- Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
- Target, annual and budget planning for the EDL@Home business area
- Definition of business requirements for marketing platforms
- KPI-based performance management
- Development of dashboards to measure success
- Performance reviews with management
- Management of external service providers
- Stakeholder management between Marketing, Sales, IT, Customer Service and Management
Peter S.
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Gudrun A.
Last position:
Project: Consulting & Concept Development Programmatic Print / Donor Communication at Kindernothilfe e.V.
Project: Consulting & Concept Development Programmatic Print / Donor Communication
Tasks:
- Analysis of existing print advertising materials and donor communication
- Development of a new thank-you letter and dialogue marketing concept
- Advice on emotional and target-group-specific communication with donors
- Concept development for a cross-channel on- and offline marketing mix
- Coordination of print, email, and CRM communication as part of new marketing processes
- Support in introducing new communication workflows around the future email software
- Creation of briefing materials and campaign approaches for different target groups
- Research, selection, and management of suitable print and production service providers
- Advice on personalization and automation options in the programmatic print environment
Technical implementation:
- Coordination of print and digital processes
- Management of external service providers and print providers
- Support in integrating new marketing and communication processes
Reporting:
- Analysis of existing response mechanisms
- Assessment of optimization potential in donor communication
- Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Daniel R.
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Thomas D.
Last position:
Senior Manager Print Production and New Customer Acquisition at Glöckle Direct GmbH
- Project management and control of print production for mailings and inserts
- Advertising cost planning and control
- Management and commissioning of marketing and printing service providers
- Interface between the internal departments involved and external service providers
- Planning and management of print-based new customer acquisition
Jens S.
Last position:
Marketing Consultant – [New Customer Acquisition (B2B), Social Media, SEO] at Manufacturer of precision metal parts [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
- Designed a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
- Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
- Visualized the process logic of the contact sequences (flowchart)
- Described the distinction from “Account-Based Marketing”
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Goal categorization, definition and recommendations for action
- Review and selection of channels
- Design of channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Developed, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competitor analyses
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Tim R.
Last position:
Marketing Measurement & Attribution Auditor at Redcare Pharmacy
Results:
- Identified weaknesses in the MMM setup and attribution as a whole
Responsibilities:
- Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing
Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM
André J.
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Henry V.
Last position:
Full-Stack Developer & Design Lead at FUNKE Mediengruppe
As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.
The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.
My responsibilities/tasks in this project:
- Creating the UI design system
- UX research
- Prototyping
- Rebranding & creating the new CI manual across all regional shops
- Shopware 6 front-end & back-end development
- Design & creative lead
- Ad design, landing pages
Torben S.
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
3.3 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Professional Services, Retail
Certification focus areas
Marketing, Human Resources, Information Technology
Bachelor's degree or higher
89%
Master's degree or higher
47%
Doctorate
6%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
98%
Based on our profile pool as of 16 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (63%)
- Professional Services (60%)
- Retail (60%)
- Information Technology (58%)
- Media and Entertainment (51%)
- Manufacturing (35%)
- Automotive (32%)
- Healthcare (32%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Search Engine Advertising covers
Search Engine Advertising places sponsored results on search engine results pages when people search for relevant products, services or solutions. It is commonly called paid search, PPC or SEA, and typically uses platforms such as Google Ads and Microsoft Advertising. Campaigns can target keywords, audiences, locations, devices and search intent.
Campaigns and deliverables
Specialists turn commercial goals into structured campaigns with clear budgets, targeting and measurement. Their work may cover:
- Search, shopping and remarketing campaign setup
- Keyword research, match types and negative keyword planning
- Ad copy, extensions and landing page recommendations
- Conversion tracking, attribution and reporting
Ecosystem and skills
Search Engine Advertising connects media buying with analytics, web content and conversion rate optimisation. Strong professionals work with Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager and product feeds where relevant. They understand auction mechanics, quality signals, bidding strategies and the relationship between search terms and landing-page experience.
When companies need specialists
Companies often bring in freelance expertise before a launch, during an account restructure or when paid search performance becomes difficult to explain. A specialist can also support market expansion, seasonal campaigns, lead generation and ecommerce product advertising. They help teams replace guesswork with a testing plan tied to business outcomes.
What strong professionals deliver
The best specialists separate measurement problems from campaign problems. They build naming conventions, clean account structures and reliable conversion events before drawing conclusions from results. They test messaging and targeting methodically, protect brand terms where appropriate and explain trade-offs in language that marketing, sales and finance teams can use.
Collaboration and project fit
Search Engine Advertising projects can be handled remotely when access, approvals and tracking ownership are clearly defined. On-site work may help when specialists must coordinate closely with brand, sales or product teams. Before engagement, agree on markets, languages, conversion definitions, platform access, reporting cadence and who approves changes; these details shape both delivery speed and campaign quality.
Frequently asked questions
Key details about Search Engine Advertising, drawn from the questions we get asked most.
Search Engine Advertising is used to place sponsored listings in response to relevant searches. Companies use paid search to generate leads, ecommerce sales, bookings, app installs or visits to high-intent pages, while controlling targeting, budget and ad messaging.
SEA can generate visibility quickly for defined search terms, while SEO usually builds unpaid visibility over a longer period. Social advertising targets people through audience and behaviour signals, whereas paid search often captures an explicit need expressed in a query. Many companies combine all three approaches.
A strong paid search specialist often brings conversion tracking, Google Analytics, Google Tag Manager, landing-page testing and feed management skills. Familiarity with CRM data and attribution helps connect campaign activity with qualified leads or revenue rather than surface-level clicks.
Search Engine Advertising projects need enough practical experience to match the account structure, market complexity and measurement setup. A focused campaign audit may suit a specialist with a narrow remit, while a multi-market account restructure calls for someone who has handled comparable budgets, data flows and approval processes.
Search Engine Advertising is well suited to remote collaboration when the specialist receives secure platform access and timely information about products, markets and conversions. Regular reviews with marketing, sales and web teams are still important, especially when ad claims, landing pages or tracking changes require approval.
Before hiring a paid search expert, define the business goal, target markets, priority products or services and conversion events. Provide access to relevant advertising, analytics and tag-management systems, plus previous account data and brand guidelines. Clear ownership of changes prevents delays.
Look for a SEA specialist who asks about profit, lead quality and measurement before proposing bid changes. Review how they structure tests, document assumptions and diagnose search terms, tracking and landing pages. Quality is shown by clear reasoning and durable account hygiene, not by isolated performance claims.
During a Search Engine Advertising audit, the specialist reviews account structure, keyword coverage, search terms, ad relevance, bidding, budgets, audiences and conversion tracking. They identify wasted spend and missed opportunities, then rank recommendations by likely business impact and implementation effort.
The average hourly rate of freelancers who have used Search Engine Advertising in their recent projects is 100 €, which corresponds to a daily rate of about 798 € based on an 8-hour working day.
Of the freelancers who have used Search Engine Advertising in their recent projects, 89% hold at least a Bachelor's degree, 47% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers who have used Search Engine Advertising in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers who have used Search Engine Advertising in their recent projects are German (100%), English (97%), and French (24%).
The most common industries among freelancers who have used Search Engine Advertising in their recent projects are Advertising (63%), Professional Services (60%), and Retail (60%).
The most common business areas among freelancers who have used Search Engine Advertising in their recent projects are Marketing (94%), Project Management (75%), and Sales (61%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Vienna Graz Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Zurich Geneva Basel Bern Countries:
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