Search Engine Advertising Expert
to grow qualified traffic with fast, precise AI matchingHire experts who plan paid search strategies, structure Google Ads and Microsoft Advertising accounts, write high-intent ad copy, and optimize bids, budgets and landing pages. Get matched quickly with vetted, available freelancers who fit your brief.
Meet FRATCH Experts who have recently used Search Engine Advertising
Artur S.
Last position:
Senior Marketing & Transformation Consultant at Stadtwerke LĂĽbeck
- Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
- Development of data-driven marketing and sales strategies
- Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
- Target, annual and budget planning for the EDL@Home business area
- Definition of business requirements for marketing platforms
- KPI-based performance management
- Development of dashboards to measure success
- Performance reviews with management
- Management of external service providers
- Stakeholder management between Marketing, Sales, IT, Customer Service and Management
Peter S.
Last position:
Project Manager for SAP GTS Trade Services, edition for SAP 4/HANA at ETENGO AG
- Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
- Planning and conducting workshops, including scheduling and documentation
- Development and consulting of the organisational structure and its master data
- Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
- Uploading and maintaining sanction and commodity lists
- Implementation and validation of integration tests
- Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
- Development and presentation of prototypes
- Derivation of insights for the final concept
Gudrun A.
Last position:
Project: Consulting & Concept Development Programmatic Print / Donor Communication at Kindernothilfe e.V.
Project: Consulting & Concept Development Programmatic Print / Donor Communication
Tasks:
- Analysis of existing print advertising materials and donor communication
- Development of a new thank-you letter and dialogue marketing concept
- Advice on emotional and target-group-specific communication with donors
- Concept development for a cross-channel on- and offline marketing mix
- Coordination of print, email, and CRM communication as part of new marketing processes
- Support in introducing new communication workflows around the future email software
- Creation of briefing materials and campaign approaches for different target groups
- Research, selection, and management of suitable print and production service providers
- Advice on personalization and automation options in the programmatic print environment
Technical implementation:
- Coordination of print and digital processes
- Management of external service providers and print providers
- Support in integrating new marketing and communication processes
Reporting:
- Analysis of existing response mechanisms
- Assessment of optimization potential in donor communication
- Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Daniel R.
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Jens S.
Last position:
Marketing Consultant – [New Customer Acquisition (B2B), Social Media, SEO] at Manufacturer of precision metal parts [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
- Designed a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
- Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
- Visualized the process logic of the contact sequences (flowchart)
- Described the distinction from “Account-Based Marketing”
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Goal categorization, definition and recommendations for action
- Review and selection of channels
- Design of channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Developed, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competitor analyses
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Stefan F.
Last position:
Managing Partner & Co-Founder at IMPLENEX
- Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
- End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
- Built a B2B marketing & sales funnel incl. CRM for structured lead generation
- Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
- Built a partner network for co-delivery
- Acquired, onboarded, and delivered consulting engagements
Henry V.
Last position:
Full-Stack Developer & Design Lead at FUNKE Mediengruppe
As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.
The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.
My responsibilities/tasks in this project:
- Creating the UI design system
- UX research
- Prototyping
- Rebranding & creating the new CI manual across all regional shops
- Shopware 6 front-end & back-end development
- Design & creative lead
- Ad design, landing pages
Torben S.
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Serena S.
Last position:
Senior Digital Project & Quality Manager (Marketing & Campaign Operations) at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Jan M.
Last position:
Managing Director at Nexcent GmbH
- IT consulting
- Power Platform & Databricks
- AI software development (custom software)
- Commercial responsibility for the company
Eva P.
Last position:
SEO Consultant at Coaching
SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.
Responsibilities:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of site structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting and prioritization of further SEO measures
Jörg R.
Last position:
Marketing Consultant at Freelance
- Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
- Development of marketing strategies including responsibility for operational execution
- Concept for a productized service offer for SMEs
- Building AI-supported workflows and automations for marketing and sales
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Advertising
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
3.4 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Professional Services, Retail
Certification focus areas
Marketing, Human Resources, Project Management
Bachelor's degree or higher
88%
Master's degree or higher
46%
Doctorate
6%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
98%
Based on our profile pool as of 26 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using Search Engine Advertising
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Advertising experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (64%)
- Professional Services (60%)
- Retail (59%)
- Information Technology (57%)
- Media and Entertainment (51%)
- Manufacturing (36%)
- Automotive (33%)
- Education (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Paid search fundamentals
Search Engine Advertising places sponsored listings on search results pages when people actively look for a product, service or solution. It is commonly called paid search or PPC, and is used to capture demand, generate leads, support ecommerce sales and reach users at important points in the buying journey.
Campaign structure
Strong campaigns connect business goals with search intent. Specialists group keywords into relevant campaigns and ad groups, define match types and negative keywords, write responsive ads, select locations and audiences, and align every click with a useful landing page. Google Ads and Microsoft Advertising are common platforms.
Measurement and control
The work depends on clean data and disciplined optimization. Experts configure conversion tracking, analytics integrations, attribution settings and reporting views, then assess search terms, impression share, click quality and conversion behavior. They adjust bids, budgets, creative and landing-page recommendations based on evidence rather than assumptions.
Where companies use it
Search Engine Advertising supports many commercial and operational goals:
- Capturing demand for ecommerce products and subscription services
- Generating qualified enquiries for professional and local services
- Supporting product launches, seasonal offers and new market entry
- Protecting branded search visibility alongside organic results
- Testing messaging before broader marketing investment
When specialists add value
Companies often bring in freelance expertise during an account restructure, a platform migration, a new market launch or a period of inefficient spend. They also need support when tracking is unreliable, internal teams lack paid search capacity, or campaigns generate traffic without enough qualified conversions. Remote collaboration works well when access, approvals and reporting routines are clear.
What strong experts deliver
A capable professional combines commercial judgment with hands-on platform knowledge. They can explain why a keyword, bid strategy or landing page change matters, distinguish useful volume from weak intent, and protect measurement quality. Look for specialists who document decisions, test methodically, communicate trade-offs clearly and leave the account easier to manage.
Frequently asked questions
Key details about Search Engine Advertising, drawn from the questions we get asked most.
Search Engine Advertising is used to place paid ads in search results for relevant queries. Companies use it to generate leads, sell products, promote services, reach local audiences and capture demand that already exists.
Paid search can place an approved ad in a visible search position soon after a campaign is configured, while SEO focuses on earning organic visibility over time. The two approaches often work together: advertising can capture immediate demand and test messaging, while SEO builds unpaid reach.
A strong Google Ads specialist may also work with Microsoft Advertising, Google Analytics, Tag Manager and product-feed tools. The right toolset depends on the market, campaign type, conversion model and reporting setup.
PPC work benefits from skills in conversion tracking, analytics, copywriting, landing-page optimization and feed management. Knowledge of CRM data, attribution and broader search strategy is also useful when lead quality matters more than click volume.
Search Engine Advertising projects vary in complexity, so the required background depends on the account structure, spend control, markets and tracking needs. A focused setup may need a hands-on specialist, while a multi-market account with complex attribution calls for broader strategic and technical experience.
Google Ads work is usually well suited to remote collaboration because platforms, dashboards and documentation are available online. Teams should agree on access permissions, approval workflows, meeting routines and the language used for ad copy and stakeholder reporting.
Ask a paid search specialist to explain account decisions, conversion definitions, testing methods and reporting logic. Review anonymized examples of their process and check whether they focus on qualified business outcomes instead of reporting clicks alone.
Microsoft Advertising or Google Ads work should begin with clear goals, target audiences, geographic scope, offer details, landing pages and conversion definitions. Freelancers should also confirm access, approval responsibilities, tracking limitations and how success will be evaluated.
The average hourly rate of freelancers who have used Search Engine Advertising in their recent projects is 101 €, which corresponds to a daily rate of about 804 € based on an 8-hour working day.
Of the freelancers who have used Search Engine Advertising in their recent projects, 88% hold at least a Bachelor's degree, 46% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers who have used Search Engine Advertising in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.4 years.
The most common languages among freelancers who have used Search Engine Advertising in their recent projects are German (100%), English (97%), and French (24%).
The most common industries among freelancers who have used Search Engine Advertising in their recent projects are Advertising (64%), Professional Services (60%), and Retail (59%).
The most common business areas among freelancers who have used Search Engine Advertising in their recent projects are Marketing (93%), Project Management (76%), and Sales (59%).
Main locations of FRATCH Experts, who have recently used Search Engine Advertising
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf In Austria our freelancers and interim experts support companies from Vienna to Graz — on-site where your project needs them, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Vienna Graz Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Zurich Geneva Basel Bern Countries:
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