Julia U.-Co-Founder, CEO & Managing Director
Check rate
Experience
Co-Founder, CEO & Managing Director
truckoo GmbH
- Scaled truckoo from inception to a profitable 8-figure business, led a team of 20 colleagues, sold vehicles to 23 countries in MEA
- Responsible for launching and scaling the supply-side of the truckoo marketplace: acquire and retain key accounts (> 50 vehicles in fleet), manage SEO & SEA to reach smaller customers, build partnerships with branded or independent truck repair shops (current: 350 across Germany), engage in strategic partnerships (e.g. Deutsche Leasing AG)
- Played a key role in shaping the product roadmap, driving product strategy and direction in close collaboration with my C-Level colleagues
- Built and managed investor relationships, successfully securing funding across three investment rounds
- Led the finance function, managing the monthly and annual financial reporting and managing collaboration with external tax advisors
- Led the HR function, managing recruitment and termination processes while driving company culture, team engagement and employee events
Strategy Consultant
goetzpartners Management Consultants GmbH
- Conducted multiple buy-side commercial due diligences for Private Equity funds
- Executed a performance improvement and strategy program for a global dairy producer incl. new production site assessment and restructuring of sales organization
Key Account Manager
Flare HR Pty Ltd
- Spearheaded the rollout of the newly launched Flare platform (SaaS), successfully onboarding its first customers
- Translated customer insights and feedback into actionable product roadmap priorities, working closely with the product team
Working Student
Foodora (Rocket Internet Venture)
- Supporting the Operations department
Working Student
ShopWings (Rocket Internet Venture)
- Supporting the Operations department
Intern
J.Lindeberg AB
- Conducted market and competitive analyses, designed and implemented a budget analysis and future planning tool as well as J.Lindebergs global Marketing Guidelines
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Banking and Finance, Food and Beverage, Information Technology, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Sales, Finance, Marketing, Accounting, and Human Resources.
Summary
I am a highly driven and dedicated professional who brings structure, resilience, and empathy to the teams I work with. As a co-founder of truckoo, I learned to remain focused and solution-oriented in the face of significant setbacks, while embracing unfamiliar challenges, rapidly building expertise, and seeing initiatives through to completion. Working within a lean team required me to be deeply hands-on and operational, while simultaneously maintaining a strategic, big-picture perspective and helping shape the direction and building a profitable 8-figure business. This combination of execution, adaptability, and strategic thinking has become a defining part of how I work.
Languages
Education
The University of Sydney Business School
Sydney, Australia
NOVA School of Business and Economics
Masters in Economics and CEMS Masters in International Management · Economics; International Management · Lisbon, Portugal
Yonsei University
Korea, Republic of
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Julia is based in Munich, Germany.
Julia speaks the following languages: German (Native), English (Advanced).
Julia has at least 10 years of experience. During this time, Julia has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years and 8 months. Note that Julia may not have shared all experience and actually has more experience.
Based on recent experience, Julia would be well-suited for roles such as: Co-Founder, CEO & Managing Director, Strategy Consultant, Key Account Manager.
Julia's most recent position is Co-Founder, CEO & Managing Director at truckoo GmbH.
In recent years, Julia has worked for truckoo GmbH.
Julia is most experienced in industries like Automotive, Food and Beverage, and Banking and Finance. Julia also has some experience in Information Technology, Fashion, and Retail.
Julia is most experienced in business areas like Strategy, Sales, and Finance. Julia also has some experience in Marketing, Accounting, and Human Resources.
Julia has recently worked in industries like Automotive.
Julia has recently worked in business areas like Accounting, Finance, and Human Resources.
Julia holds a Master in Economics; International Management from NOVA School of Business and Economics and a Bachelor in Business Administration from Ludwig-Maximilians University.
Julia will be available full-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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