Content Management System Expert

Planning, delivery & facilitation of crisis communications and reputation management

AQIM is a non-profit organization based in Austria. It is an association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting on preventive crisis communications, in collaboration with the founding members and communications leads. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

Project highlights:

Consulting and training for:

• Assessing crisis potential as a new market participant and for its internet-based communications activities
• Planning and developing crisis communications with targeted measures
• Developing a crisis plan to minimize reputational risks in the event of a crisis
• Delivering training and information sessions

Results:

• The one-off consulting event initially planned to prepare for an information campaign became a multi-part workshop on preventive crisis communications. It gave the organization the skills and confidence to handle an acute challenge, and also helped the participating interim managers build skills they could use in their day-to-day client assignments
• The workshop enabled those responsible to launch the information campaign, which was being prepared at the time and planned to run for six months, on social media as scheduled at the end of January 2026
• Carefully prepared scheduling and clear guidelines for responding to critical voices, including terminology, tone of voice, and compliance rules, ensured a smooth launch and delivery of a 3-month information campaign

• Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
• Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
• Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
• Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
• Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns

As part of preparing and providing operational support for a company succession:

• Company analysis: Analysis of the overall economic, organizational and structural situation (current status, strengths/weaknesses, potential risks)
• Process analysis: Recording and documentation of all relevant business processes (BPMN, UML) in the areas of management, finance, purchasing, sales and operations
• Process optimization: Identification of weaknesses and inefficiencies, development and operational implementation of improvement measures
• Stakeholder management: Identification and analysis of all relevant internal and external stakeholders; structured communication and coordination with former and future owners, shareholders and employees
• Change management: Supporting employees and management throughout the handover process; building acceptance and trust among all parties involved
• Governance & documentation: Preparation and handover of structured operating manuals, process documentation and an organizational manual for the new business owner
• Risk & weakness analysis: Assessment of operational and strategic risks in the handover process and development of recommendations for action
• Operational support: Interim assumption of management responsibilities; ensuring business continuity during the transition phase

TOURISM

colle-il-diaccino.de · Holiday Accommodation

• Designed and developed the website: interactive site map, accommodation comparison, and image galleries.
• Implemented German, English, and Italian language versions. Set up inquiry forms with input validation and spam protection, language-specific SEO metadata, and automated tests.

Stack: Next.js, React, TypeScript, Tailwind, next-intl, React Hook Form, Zod, Resend, Playwright, Vitest

• Independently designed, conducted and evaluated a research project examining dynamic management capabilities (DMCs) in the implementation of HR practices at different management levels (top, middle and frontline management).
• Focus on the strategic role of frontline management in implementing effective HRM measures.
• Self-initiated project with academic collaboration involving York St John University, Robert Kennedy College and the University of Cambridge.

• Documented complex financial reporting processes in deep-dive sessions with subject matter experts
• Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
• Identified the biggest time drains (40 % of close time)
• Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
• Created a validation rule catalog with 351 rules as the basis for pre-submission automation
• Business case: estimated savings potential of 480–960 T€/year for the EAR region
• Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
• AI-supported project management workflows (minutes, tasks, knowledge synchronization)
• Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools

Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint

The consultancy is developing AI agents for managers for a client. The underlying logic is built in GPTs, while the client works with Microsoft.

In progress:

• Designing and implementing agents for people management and leadership development in Copilot Studio
• Transferring the GPT logic to the end client's Microsoft environment

• Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance)
• Communication interface between stakeholders and digital specialist departments

• Led sales excellence and post-merger integration project for klarsolar GmbH into E.ON Germany
• Defined strategic integration and transformation: stakeholder alignment, B2B (up to 100 kWp) and B2C (up to 30 kWp) scaling, brand and sales strategy harmonization, synergy realization
• Developed and implemented holistic sales strategy 2025/26 with vision 2030
• Reorganized sales organization: lead generation, presales, inside sales, field sales, sales ops, after sales
• Introduced CRM-based lead qualification, performance monitoring, business rules and low performer management
• Established sales governance, performance reviews, continuous improvement processes, incentive and compensation logic
• Owned sales IT roadmap (ERP, CRM, BI, planning tools) and deployed KPIs, dashboards, control systems
• Professionalized sales recruiting, onboarding, knowledge management and training academy
• Acted as trusted advisor to C-level and shareholders, provided growth potential analyses and board recommendations
• Achieved all project goals on budget and timeline, seamless integration with measurable synergies in 6 months, increased market penetration and sales efficiency

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Audit, advisory and interim management in the areas of corporate governance, compliance, risk management (GRC), Internal Control Systems and Internal Audit.
• Design, implementation and optimization of control and compliance structures in international corporations and mid-sized companies.
• Support with transformation projects, organizational development, audit management, process optimization and executive coaching.

• Advise B2B technology and mid-market companies on commercial strategy, sales effectiveness, operating model design, and scalable growth.
• Coach senior sales leaders and executive teams on GTM choices, leadership effectiveness, accountability, and execution.
• Support market entry and growth planning through structured assessment of customer segments, value propositions, channel options, coverage models, investment priorities, KPIs, and risks.
• Facilitate peer-level strategy sparring and translate strategic decisions into measurable commercial initiatives.
• Combine systemic coaching, sales leadership experience, and change management practice to ensure decisions are practical and adopted.

• Built a customized MediaWiki instance, including installation, MySQL database, SSL, and automatic backups
• Set up user roles (Admin, Mod, Verified, User) and a permissions system
• FlaggedRevisions for editorial review workflows · Commenting and rating extensions