Content Management System Expert in Hamburg

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Optimization of business results and expansion of sales activities
• Responsible for personnel organization
• Introduction of a document management system (DMS)
• Introduction and optimization of the ERP, CMS and CRM landscape
• Introduction of digital signatures
• Increase in revenue, reduction in costs and increase in EBIT

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

Freelance work for a large German family office

Built and further developed a modular B2B SaaS platform for professional wealth management and family offices, alongside freelance delivery of production-ready AI, data management, and automation solutions for the wealth management sector.

• Developed an AI governance framework for regulated finance and asset management workflows, aligned with DORA, BaFin-related governance expectations, and data protection requirements, including role definitions, access levels, and decision rules.
• Designed an agentic system with a locally operated open-source language model, including Qwen2.5 via Ollama, for secure querying of an asset database through text-to-SQL-to-text workflows.
• Built AI-supported analysis and reporting capabilities that generate structured answers, tables, and charts from asset data, with domain validation through resolver logic and RAG elements.
• Developed production-grade data import workflows for financial service provider data from CSV, PDF, and API sources, including validation, plausibility checks, and reconciliation with existing asset data.
• Solved the asset matching problem without a cross-system primary key through multi-stage validation rules and human-in-the-loop approvals.

Results:

• Secured EUR 250,000 in SaaS revenue in 2024, exceeding the forecast by 20%.
• Acquired family office clients with EUR 1.6bn in assets under management.
• Reduced manual effort for the largest client by approx. 3 days per month through automated data import and reconciliation processes.
• Reduced operational error risk through structured data validation, multi-stage asset matching, and human-in-the-loop approvals.

• Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
• Responsible for project management, requirements management, and technical coordination

• Development and further development of e-invoicing solutions, interfaces for invoice processing, and implementation of regulatory requirements

Technology & methods: XRechnung, ZUGFeRD, EN 16931, XML, API integration, backend development, cloud services, automation, compliance, AI-supported document analysis

• Focus on B2B and social media communication, especially LinkedIn
• Content management and content creation to make complex topics easy to understand
• Brand positioning and development of sustainable content with strategic vision
• Copywriting & content creation (Canva)
• Cross-departmental content and project coordination
• Use of AI tools to automate content workflows: Make, n8n, Manus

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• Strategic marketing and IT consulting with a focus on CRM
• Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
• Strategy development for marketing, sales, and digital strategy, among other things
• Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
• Implementation and data integration of CRM in marketing including loyalty program and campaigns
• Support for pitches for IT systems, implementation service providers, and agencies
• Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
• International scaling of business models
• Processes, organization, setup, and optimization of agile structures
• Development of SEO/SEA/content and CRM processes and structures
• Building marketing structures and strategies

• Advising clients on social media and website strategies
• Project management/controlling/campaign evaluation
• Expansion and modernization of social media concepts for NORA BORN
• Social media design (content & community management)
• Focus client from the healthcare sector

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content

• Prequalified 200 demands within five weeks on the multi-cloud-commerce platform bechtle-clouds.com with three external consultants
• Served a dual role as project manager and requirements engineer for various enhancements
• Domain topics: reimplementation of Entra ID Sync, improvement of support processes, optimizations in the product catalog
• Demand and project management in ServiceNow
• Refinement of epics and stories with internal teams and external service providers
• Management of the external international service provider

• Significant enhancement of the B2B React SPA software "opti.node" for commercial operations management for renewable energy plant operators
• Introduced features not previously available on the market, resulting in a significant revenue increase
• Comprehensive automated tests within Storybook
• Introduced a UI library to improve developer experience and speed up feature development by about 40%
• Clear presentation of complex commercial and legal issues, with intuitive UX and UI
• UX consulting to shorten essential interaction flows by 75%

• Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
• Developing and implementing targeted and seasonal email campaigns.
• Analyzing campaign data to optimize customer outreach.
• Increasing open rates through targeted segmentation strategies.
• Coordinating the creative team to design engaging content.
• Creating monthly performance reports to measure success.