Digital Asset Management Experts in Germany

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

• Modeling customer journeys and touchpoints for indirect sales partners
• Modeling and optimizing clearing processes
• Prioritizing and cleaning up the backlog of existing applications for sales partners
• Optimizing billing and service processes for sales partners
• Requirements management for replacing and rebuilding the system based on a no/low-code platform
• Supporting the implementation of a group-wide customer experience management system
• Managing external service and implementation partners

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Responsible for quality assurance (QA/QC), as-built documentation and audit planning
• Coordinating inspection of open trench and trenchless construction work (HDD, microtunneling)
• Quality control of HDPE pipe welding, conducting quality tests, pigging, pipe calibration and leak testing (pipe diameters 50–500 mm)
• Ensuring compliance with highest safety, environmental and quality standards

As the Solution Architect for Agentic AI in auto claims processing, I led global customer delivery implementations, encompassing solution design and detailing, multi-tenancy, process flows, integration with third-party solutions, and localization requirements.

• Architectural Analysis: Conducted in-depth analysis of business requirements, managing requirements and creating detailed specifications.
• Service Definition: Developed comprehensive technical definitions for services and integration contracts.
• AI Process Management: Automated AI process management, focusing on analysis, optimization, and continuous improvement.
• Requirements Gathering: Facilitated requirement-gathering sessions and analyzed business processes to identify optimization opportunities.
• Agile Collaboration: Employed agile methodologies, working closely with stakeholders to ensure alignment and responsiveness.
• Technical Support: Assisted senior management with technical analyses and deliverability assessments.

• Consulting, design, analysis, software architecture and development
• Designing, developing, and implementing a Pimcore environment and connecting multiple external API systems in a Kubernetes environment, as well as various PIM and ERP systems
• Technologies: Unix environment, design, Symfony development, PHP 8+, software architecture, MySQL/SQL, shell scripting, Git DevOps tasks, AI coding support, Pimcore 12, Shopware 6
• Team size: >10 people

• Industry focus: Automotive, IT, Chemicals, Insurance, IT Security
• Project planning & portfolio management with MS Project and cplace
• Implementation and operation of an Information Security Management System (ISMS)
• Process management (modeling & optimization) with BIC
• Delivery of automotive driver assistance systems (ADAS)
• Change management (evaluation to go-live)
• Migration projects and risk management
• IT development (SAP S4Hana, embedded software) using Scrum, Agile and Waterfall
• Data modeling (top-down, bottom-up, re-engineering)
• Master data management (infrastructure, interface, BPM, GPM)
• Customer relationship processes (CRM, ERP)
• Material data management (MDM) regarding consistency and quality
• Digital asset management (content, structure, standard metadata)
• Sales management (service policy, CRM, key account management, vendor management)

• Integrated LangChain middleware between AEM and SAP PIM system
• Developed a FastAPI interface for system communication
• Implemented vector embeddings for semantic product search
• Evaluated LLM models (Vertex AI/Gemini, LM Studio, Hugging Face, OpenAI) for product analysis
• Developed an AEM component to display product recommendations and integrated the recommendation API into the AEM authoring process
• Designed and implemented Pinecone vector database for product embeddings
• Optimized response times and caching strategies
• Evaluated Vertex AI Studio for LLM testing and prompt workflows
• Implemented secure API routing and access control for AI components via FastAPI and gateway validation

• Value enhancement through technology and IT security consulting
• Strategic realignment with a focus on growth strategy, go-to-market optimization and portfolio sharpening
• Designing organizations, platforms and culture so that innovation, performance and organizational scalability work together
• Focus on strengthening cybersecurity governance, performance management and sustainable profitability improvement

• RTE/Agile Coach for the SAFe 6 (Scaled Agile Framework) rollout
• Building and establishing a LACE (Lean-Agile Center of Excellence) for several ARTs
• Using the tools: Azure DevOps with SCALE, Loop, MS Whiteboard
• Building the ART with 7 teams
• Training Product Owners, e.g. through SAFe POPM training and LearnSnacks
• Running the initial PI Planning as a Kickoff Planning Event
• Introducing a demand process

• Strategic marketing and IT consulting with a focus on CRM
• Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
• Strategy development for marketing, sales, and digital strategy, among other things
• Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
• Implementation and data integration of CRM in marketing including loyalty program and campaigns
• Support for pitches for IT systems, implementation service providers, and agencies
• Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
• International scaling of business models
• Processes, organization, setup, and optimization of agile structures
• Development of SEO/SEA/content and CRM processes and structures
• Building marketing structures and strategies

• Leading, designing, and developing the UX and UI strategy and implementing it for the platform
• Creating style guides and design systems in Figma
• Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
• Workflows, wireframes, user research, and rapid prototyping
• Preparing and facilitating workshops and discoveries
• Integrating designs and layouts into existing frontend templates
• Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
• Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
• Frontend development in close collaboration with design teams
• Active change management in the publishing and journalism sector and with stakeholders
• Company-wide communication and info hub for teams
• Raising awareness and getting buy-in for digitalization and new products
• Creating concepts and designs for gamification elements on the platform
• Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
• Developing new cloud-native apps and revenue strategies
• Preparing and creating various materials for change processes
• Creating presentations, mini-apps, and info materials to support change campaigns
• Leading a total of three teams