Adobe Experience Manager Experts in Germany

Led the end-to-end integration and migration architecture for decommissioning SAP IS-U market communication and transitioning to Salesforce Marketing Cloud (SFMC) with E.ON IT Services — covering regulated EDIFACT market messaging, a three-phase data migration (transfer of market message inventory after cutover), redesign of market communication processes, and full GDPR and German energy-market compliance.

• Designed the three-tier target architecture (SAP IS-U → NScale B2B gateway → SFMC) processing 50,000–100,000 EDIFACT messages daily within sub-5-minute SLAs.
• Architected the three-phase data migration: 36 months of historical data, zero-loss cutover of in-flight market messages, and near-real-time CDC synchronization.
• Delivered secure, BDEW/GDPR-compliant integration (AS2/OFTP2, RFC/IDoc, REST APIs, OAuth 2.0, Azure AD, AWS S3) achieving >99.5% uptime, <0.1% migration discrepancy, and RTO <4 hours.
• Applied BPMN to model and optimize the market communication processes.

Technologies: SAP IS-U, NScale, Salesforce Marketing Cloud, EDIFACT, OAuth 2.0, Azure AD, AWS S3, BPMN, Jira, Confluence, Draw.io

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

AI telephone assistant platform

Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL

• Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
• Built agentic workflows and full automations with Claude Code and Google AI Studio.
• Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.

• Client: Prime Force Group GmbH

Technologies used: Java 25, Spring Boot 4, MapStruct, JSpecify, PostgreSQL, Redis, Liquibase, REST/OpenAPI, Apache Kafka, Apache Solr, OpenID Connect via IronGate/Keycloak, SAP Customer Data Cloud, JUnit, Testcontainers, Karate, Playwright, GitLab monorepo with CI/CD, Jenkins, JFrog Artifactory, FluxCD, Docker, Kubernetes on Azure, OpenTelemetry, arc42, Jira, Confluence

The Team Management Center is the new central platform of the DFB for planning, managing, and carrying out team activities for the national teams - from squad selection and training camps to communication with players, clubs, and legal guardians. The platform is designed for multi-tenancy for the DFB and regional associations; player, club, and master data are intentionally not copied, but connected at runtime via the DFBnet APIs.

I have been involved in the project continuously since the architecture and concept phase (Sprint 0) and work in a distributed Scrum team in two-week sprints. In addition to implementation, my focus is on architecture alignment, connecting the DFBnet interfaces, as well as code reviews and test automation as quality assurance in the team.

Focus areas:

• Development and implementation of the multi-tenancy concept (tenant model for the DFB and regional associations), including data model, access layer, and Liquibase migrations.
• Design of the person service and the search concept based on Apache Solr.
• Integration of the DFBnet APIs (player, person, and club search, club data), including authentication and synchronous master data synchronization.
• Hardening the integration through resilience patterns: separate read timeouts for each search path, correction of circuit breaker counting, limiting parallel requests, and a club cache to reduce load on the external system.
• Development of self-service endpoints for players (own activities, activity details, games), including an access concept for participants, as well as person documents and file uploads.
• Standardization of API design: OpenAPI annotations, nullability model via a custom ModelConverter, JSpecify migration of the DTOs, and documented API guidelines.
• Build and maintenance of Karate-based API and integration tests, integration tests with Testcontainers, test guidelines, and bug triage from the integration and reference environments.
• Code reviews via merge requests, architecture documentation according to arc42, and architecture decisions (ADRs) in Confluence.
• Automated deployment to the integration and reference environments, analysis of login and OIDC issues in combination with IronGate.

Status: ongoing - as of 08/2026 in Sprint 17, around 940 person hours worked; testable delivery to the integration environment every two weeks.

Product development for the Miele app – design system, UX, and end-to-end product responsibility.

• Built and expanded the design system – components, design tokens, dev handoff
• Created user flows and customer journeys for core app features (device control, recipes, maintenance)
• Usability testing and iterative UX improvements
• AI-powered personalization – smart program recommendations based on usage behavior
• AI tools in the design workflow: automated accessibility checks, Figma AI, rapid prototyping
• AI-synthesized user research – condensed interviews, feedback, and usability data into structured insights

• Management of IT/digitalization projects within the central PMO
• PMO knowledge document & management presentation (governance, methods)
• Requirements training & e-invoicing summary for project submitters
• Market analysis of hybrid tools & PMO checklists/governance
• Stakeholder management (IT, library, management)

• Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.

• Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.

• Key activities:

• analyzed brand values, communication goals, and user personas

• developed a content strategy for core topic areas and content formats

• created voice & tone guidelines with concrete text examples for typical usage situations and modules

• produced initial UX-writing examples illustrating the language guidelines

• Results:

• voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app

• customized GPT integration enables editors to optimize texts according to guidelines

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

• Further development and operation of a central backend service for providing vehicle inventory for international Mercedes-Benz online shops
• Further development of a reservation service for vehicles as part of the checkout process
• Design and implementation of a highly scalable end-to-end test architecture with a focus on maintainability, reusability, and a high number of automated test cases
• Development of a multi-layer test infrastructure with a strict separation of test logic and access layers
• Development of an initialization and caching architecture to significantly speed up local and CI/CD-based test runs
• Development of an AI-supported review architecture for automated evaluation and quality assurance of end-to-end tests
• Development of a dashboard for consolidated display of a vehicle context across multiple backend systems, including AI-generated summaries and compact case analyses
• Integration and further development of connections to various reservation systems via Apache Kafka and REST
• Design of new microservices and support with architecture decisions
• Risk analysis and design of microservice migrations
• Technologies: Java, Spring, Spring Boot, Gradle, Maven, Apache Kafka, REST, OpenAPI, Swagger, Github, Confluence, CI/CD, Microservices, AI, LLMs

Evaluation and selection of a new endpoint management platform for an environment with around 50,000 clients. Support for a manufacturing company in evaluating a future endpoint management platform as a possible replacement for the existing client management solution. Conducting a structured software selection process including proof of concept as well as preparing the decision basis for the Enterprise Architecture Board (EAM). Defining the technical requirements and evaluation criteria and creating a short list of possible solutions (Tanium, Baramundi, Microsoft Intune / MECM). Planning and supporting the technical proof of concept as well as evaluating the architecture and operations aspects of the different platforms. In addition, evaluating tools for migrating existing software packages from the Ivanti DSM environment. Comparing and testing IDERI Move and PACE for the automated transfer of the existing package structure to the new platform, with the goal of significantly reducing migration effort. Support in selecting the required Tanium modules as well as preparing the decision documents for the Enterprise Architecture Board.

Tools: Tanium, Baramundi, Microsoft Intune, Microsoft MECM, Ivanti DSM, IDERI Move, Pace, Windows 10, Windows 11, Windows Server. VDI

• Social media and account management for 40 senior residences
• Cross-functional Leadership
• B2B2C content creation
• Editorial and campaign planning
• Employer marketing
• SEO optimization

• New development and further development of frontend interfaces for investors, using HTML5, JavaScript, CSS, React, Material UI, and JSTL

Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.

continued product ownership of the global B2C platform