Adobe Experience Manager Experts in Hamburg

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
• Developing and implementing targeted and seasonal email campaigns.
• Analyzing campaign data to optimize customer outreach.
• Increasing open rates through targeted segmentation strategies.
• Coordinating the creative team to design engaging content.
• Creating monthly performance reports to measure success.

As a bridge between Legal, IT, and Marketing, my responsibilities include conducting technical due diligence, documentation, and designing privacy-compliant IT functions across multiple B2P Telefónica Germany brands as part of the RAITT digitalization program. Focused on aligning web and app services with GDPR, TDDDG, and Privacy by Design & Default principles.

Core responsibilities included analysing and visualising data flows across customer journeys, validating tracking and martech integrations, and supporting IT teams in designing privacy-compliant digital architectures. Delivered documentation for internal legal assessments and maintained OneTrust governance and cookie-banner accuracy.

Services and technologies involved:

• Identity & Authentication: CIAM (OAuth2, OIDC), login and session handling, customer account services
• Analytics & Measurement: Google Analytics (GA4), Google Tag Manager (Server-side Tagging & Data Stream Design), event tracking and tagging
• Advertising & Attribution: Google Ads, Google DoubleClick / Campaign Manager, Meta Pixel, affiliate partner integrations
• Experience & Personalisation: Adobe Experience Manager (AEM), Adobe Target, Adobe Experience Platform (AEP), Adobe Edge Network
• Security & Delivery: Cloudflare (CDN), PayPal FraudNet
• Compliance & Governance: OneTrust CMP, consent categories, cookie governance, TDDDG-compliant banner logic
• General web/app services: partner APIs, data transfers, tracking schemas, consent-dependent data activation

• Capture and assess existing workflows in the relevant business areas.
• Identify bottlenecks, breaks in the process and inefficiencies.
• Derive target processes based on the new strategic direction.
• Consider market requirements, customer expectations and technological possibilities.
• Adjust roles, responsibilities and interfaces according to the new processes.
• Introduce clear areas of responsibility to strengthen implementation.
• Provide recommendations for further action.
• Create templates for processes and specific briefing documents.
• Establish KPIs to measure the success of the new processes.

• Implemented AJO (Adobe Journey Optimizer)-AEP (Adobe Experience Platform) integration with AEM for an Australian Govt. project which has a significant business impact in terms of how AEP manages the customer data and engages the customer with AJO driven push notifications, Email etc.
• Developed a POC to integrate AEM-FTP and set up monitoring alert by Sling Job.
• Implemented Groovy scripts which help to modify the JCR nodes without touching the core code.
• Developed and optimized pipeline code for DEV deployment using Bitbucket. Enhanced security by modifying the pipeline to utilize repository variables from Bitbucket, effectively replacing all sensitive hardcoded values within the code repository.
• Implemented complex components such as Listicle component which dynamically fetch and display content from the experience fragments and leveraged sling model, services to streamline the integration process and created custom dialog validation for components which help me brush up my front-end knowledge as well.
• Created MCP tool for deleting old packages in higher environments e.g. UAT, stage as part of maintenance task.
• Implemented custom rollout configuration for a component which gets populated by experience fragments for all locales.
• Developed a custom solution where sitemap reads custom GWS URLs from the ACS commons list.
• Consistently created JUnit test classes as part of my day-to-day activity to increase code coverage for the entire code base.
• Explored on useful tools like Bulk Template/component updater tool, Content Sync tool (which can sync content from higher environment to local without creating any package) etc. and brought them to the team’s attention by documenting and providing demos on them.
• Gained limited experience on OneTrust, Lionbridge interface for AEM related cookie and translation tasks.
• Actively supported the team members in a cross-functional team and regularly participated to meet the code quality standards.

• Partnership & Sponsoring Management: market research and checking brand fit
• development of outreach strategy and concept for partnership program
• client outreach and contract negotiations