Ellen R.-Freelance Marketing Consultant

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Experience
pentaship strategy consultants
- Partnership & Sponsoring Management: market research and checking brand fit
- development of outreach strategy and concept for partnership program
- client outreach and contract negotiations
TRACK
- Website Content Launch: project management and consulting for the communication start of a vehicle launch
Deutsche GigaNetz GmbH
- B2B communication: brand management for positioning and establishing a new brand
- consulting and project management for flyers, brochures, direct mailings
KSW
- Change Management: concept development for Change & Communication project
- B2B communication: project management for B2B direct mailings as part of IT reorganization
BOOM GmbH
- Launch Campaign: project management of campaign implementation for a new product launch
- overseeing post-production of OOH creatives
- production of social media assets
dreimarketing
- B2C campaigns and B2B communication: positioning and establishing a new brand
- Consulting and project management for landing pages, flyers, brochures
TRACK
- Web development: managing the development team to improve website functionality
Freelance Marketing Consultant
Self-employed
- Independent consultant and project manager for digital and traditional marketing
- Communication specialist for campaign planning, web, and content
- Industries: telecommunications, automotive, FMCG, banking and financial services, lifestyle
GEDANKENtanken Leaders Academy
- New customer acquisition for the 360° leadership training
Managing Director
Naturschatz Naturkosmetik
- Development and sales of natural cosmetics
- Build and expand the website, including online store
- Marketing and sales: B2B acquisition, trade show planning, CRM, social media, PR
Rollout Management & Governance, MINI Brand Management
BMW AG
- Managed the implementation phase, rollout, and ongoing development of the MINI.digital website and the HTML5 configurator worldwide
- Standardized and optimized the global web presence
- Main point of contact for 70 markets, acting as the interface between agency, business unit, and IT
- Led rollout agency team (6 FTE) and rollout control agency (3 FTE)
Concept Development, International Advertising & Film, MINI Brand Management
BMW AG
- Developed and implemented global campaign concepts (print ads, TV spots, showroom film, outdoor posters, online)
- Communication launch management: planned and managed all channels to achieve a 360-degree approach
- Analyzed market research results and provided recommendations for media spending
- Online and social media marketing: conceptualized and managed the YouTube brand channel and developed and executed event films
- Managed cross-team budgeting with 10 team members
- Coordinated 6 agencies, 2 lithographers, and 2 external service providers
- Supervised 2 interns and 2 external staff for project support
International Advertising & Film, MINI Brand Management
BMW AG
- Developed and produced teaser films for concept studies at the IAA Frankfurt with a social media focus
International Advertising & Film Intern
BMW AG
- Assisted in planning and developing international campaigns
- Assisted in the development, production, and post-production of film projects
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Cosmetics, Telecommunication, Banking and Finance, Food and Beverage, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Product Development, Information Technology, and Strategy.
Skills
- Very Confident In Confluence, Monday, Ms Office, Podio
- Good Knowledge Of Adobe Analytics, Aem6, Jira, Sap
Languages
Education
Institut d’Études Politiques (SciencesPo) Toulouse
Political Studies Certificate · Toulouse, France
Universität Passau
Diploma in Cultural Management · Language, economic, and cultural area studies, focus on the Francophone cultural area · Passau, Germany
Certifications & licenses
360° Leadership Training
GEDANKENtanken Leaders Academy
UX 360° - Certified UX & Usability Expert (XDi)
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ellen is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Ellen speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate).
Ellen has at least 17 years of experience. During this time, Ellen has worked in at least 6 different roles and for 10 different companies. The average length of individual experience is 1 year and 3 months. Note that Ellen may not have shared all experience and actually has more experience.
Based on recent experience, Ellen would be well-suited for roles such as: Freelance Marketing Consultant, Managing Director, Rollout Management & Governance, MINI Brand Management.
In recent years, Ellen has worked for pentaship strategy consultants, TRACK, Deutsche GigaNetz GmbH, KSW, and BOOM GmbH.
Ellen is most experienced in industries like Automotive, Cosmetics, and Telecommunication. Ellen also has some experience in Banking and Finance, Food and Beverage, and Professional Services.
Ellen is most experienced in business areas like Marketing, Project Management, and Sales. Ellen also has some experience in Product Development, Information Technology, and Strategy.
Ellen has recently worked in industries like Cosmetics, Automotive, and Telecommunication.
Ellen has recently worked in business areas like Marketing, Sales, and Product Development.
Ellen attended Institut d’Études Politiques (SciencesPo) Toulouse.
Ellen has 2 certificates. These include: 360° Leadership Training and UX 360° - Certified UX & Usability Expert (XDi).
The availability of Ellen needs to be confirmed.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 8 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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