Ellen Rink - Freelance Marketing Consultant for Brands

Recommended expert

Hamburg, Germany

Check rate

Experience

Jul 2024 - Present

2 years 2 months

Munich, Germany

pentaship strategy consultants

Partnership & Sponsoring Management: market research and checking brand fit
development of outreach strategy and concept for partnership program
client outreach and contract negotiations

Feb 2024 - Aug 2024

7 months

Hamburg, Germany

TRACK

Website Content Launch: project management and consulting for the communication start of a vehicle launch

Jul 2023 - Dec 2023

6 months

Hamburg, Germany

Deutsche GigaNetz GmbH

B2B communication: brand management for positioning and establishing a new brand
consulting and project management for flyers, brochures, direct mailings

Feb 2023 - Jun 2023

5 months

Düsseldorf, Germany

KSW

Change Management: concept development for Change & Communication project
B2B communication: project management for B2B direct mailings as part of IT reorganization

Jan 2022 - Apr 2022

4 months

Hamburg, Germany

BOOM GmbH

Launch Campaign: project management of campaign implementation for a new product launch
overseeing post-production of OOH creatives
production of social media assets

Sep 2021 - Dec 2022

1 year 4 months

Düsseldorf, Germany

dreimarketing

B2C campaigns and B2B communication: positioning and establishing a new brand
Consulting and project management for landing pages, flyers, brochures

May 2021 - Aug 2021

4 months

Hamburg, Germany

TRACK

Web development: managing the development team to improve website functionality

Mar 2020 - Present

6 years 6 months

Freelance Marketing Consultant

Self-employed

Independent consultant and project manager for digital and traditional marketing
Communication specialist for campaign planning, web, and content
Industries: telecommunications, automotive, FMCG, banking and financial services, lifestyle

Mar 2019 - Mar 2020

1 year 1 month

Munich, Germany

GEDANKENtanken Leaders Academy

New customer acquisition for the 360° leadership training

Jan 2016 - Mar 2023

7 years 3 months

Hamburg, Germany

Managing Director

Naturschatz Naturkosmetik

Development and sales of natural cosmetics
Build and expand the website, including online store
Marketing and sales: B2B acquisition, trade show planning, CRM, social media, PR

Feb 2015 - Feb 2019

4 years 1 month

Munich, Germany

Rollout Management & Governance, MINI Brand Management

BMW AG

Managed the implementation phase, rollout, and ongoing development of the MINI.digital website and the HTML5 configurator worldwide
Standardized and optimized the global web presence
Main point of contact for 70 markets, acting as the interface between agency, business unit, and IT
Led rollout agency team (6 FTE) and rollout control agency (3 FTE)

Oct 2010 - Jan 2015

4 years 4 months

Munich, Germany

Concept Development, International Advertising & Film, MINI Brand Management

BMW AG

Developed and implemented global campaign concepts (print ads, TV spots, showroom film, outdoor posters, online)
Communication launch management: planned and managed all channels to achieve a 360-degree approach
Analyzed market research results and provided recommendations for media spending
Online and social media marketing: conceptualized and managed the YouTube brand channel and developed and executed event films
Managed cross-team budgeting with 10 team members
Coordinated 6 agencies, 2 lithographers, and 2 external service providers
Supervised 2 interns and 2 external staff for project support

Mar 2009 - Oct 2009

8 months

Munich, Germany

International Advertising & Film, MINI Brand Management

BMW AG

Developed and produced teaser films for concept studies at the IAA Frankfurt with a social media focus

Aug 2008 - Jan 2009

6 months

Munich, Germany

International Advertising & Film Intern

BMW AG

Assisted in planning and developing international campaigns
Assisted in the development, production, and post-production of film projects

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Cosmetics, Telecommunication, Banking and Finance, Food and Beverage, and Professional Services.

Automotive

Cosmetics

Telecommunication

Banking and Finance

Food and Beverage

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, Product Development, Information Technology, and Strategy.

Marketing

Project Management

Sales

Product Development

Information Technology

Strategy

Skills

Very Confident In Confluence, Monday, Ms Office, Podio
Good Knowledge Of Adobe Analytics, Aem6, Jira, Sap

Languages

German

Native

English

Advanced

French

Advanced

Spanish

Intermediate

Education

Sep 2006 - Jun 2007

Institut d’Études Politiques (SciencesPo) Toulouse

Political Studies Certificate · Toulouse, France

Oct 2004 - Apr 2010

Universität Passau

Diploma in Cultural Management · Language, economic, and cultural area studies, focus on the Francophone cultural area · Passau, Germany

Certifications & licenses

360° Leadership Training

GEDANKENtanken Leaders Academy

UX 360° - Certified UX & Usability Expert (XDi)

Statistics

Experience

Total positions 14

Experience in Automotive 16 y

Avg length 2 y 1 m

Longest experience 7 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Marketing Consultant, Managing Director, Rollout Management & Governance, MINI Brand Management

Main industries Automotive, Cosmetics, Telecommunication

Main business areas Marketing, Project Management, Sales

Qualifications

Certifications earned 2

Profile

Created

February 2024

Last Update

March 2025

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Frequently asked questions

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Ellen is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Ellen speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate).

Ellen has at least 17 years of experience. During this time, Ellen has worked in at least 6 different roles and for 10 different companies. The average length of individual experience is 1 year and 2 months. Note that Ellen may not have shared all experience and actually has more experience.

Based on recent experience, Ellen would be well-suited for roles such as: Freelance Marketing Consultant, Managing Director, Rollout Management & Governance, MINI Brand Management.

In recent years, Ellen has worked for pentaship strategy consultants, TRACK, Deutsche GigaNetz GmbH, KSW, and BOOM GmbH.

Ellen is most experienced in industries like Automotive, Cosmetics, and Telecommunication. Ellen also has some experience in Banking and Finance, Food and Beverage, and Professional Services.

Ellen is most experienced in business areas like Marketing, Project Management, and Sales. Ellen also has some experience in Product Development, Information Technology, and Strategy.

Ellen has recently worked in industries like Cosmetics, Automotive, and Telecommunication.

Ellen has recently worked in business areas like Marketing, Sales, and Product Development.

Ellen attended Institut d’Études Politiques (SciencesPo) Toulouse.

Ellen has 2 certificates. These include: 360° Leadership Training and UX 360° - Certified UX & Usability Expert (XDi).

Ellen is immediately available full-time for suitable projects.

Daily Rate Distribution

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<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 979 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 996 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.