Carlos Medina-Implementation in Pimcore/Shopware
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Experience
Implementation in Pimcore/Shopware
- Consulting, design, analysis, software architecture and development
- Designing, developing, and implementing a Pimcore environment and connecting multiple external API systems in a Kubernetes environment, as well as various PIM and ERP systems
- Technologies: Unix environment, design, Symfony development, PHP 8+, software architecture, MySQL/SQL, shell scripting, Git DevOps tasks, AI coding support, Pimcore 12, Shopware 6
- Team size: >10 people
Implementation in Laravel
- Consulting, design, analysis, software architecture and development
- Continued a product registration system project for natural and organic cosmetics certification
- Developed the frontend in Vue.js (CoreUI) and the backend in Laravel
- Modeled the database
- Analyzed and advised on specifications and legacy systems
- Technologies: Unix environment, Laravel development, Symfony, project management, software architecture, PHP 7+, MySQL/SQL, shell scripting, Git DevOps tasks, Vue.js, JavaScript, GitLab
- Team size: >10 people
Development/API integration with Akeneo
- Consulting, design, analysis, software architecture and development
- Contributed to building and designing the data model in Akeneo PIM for a large industrial company with multiple subsidiaries
- Created and developed an API concept and implemented data exchange between PIM (Akeneo), tested the integration using PHPUnit tests and other tools
- Developed and integrated AI-driven features, a data integration platform (ETL, data migration, synchronization) for anomaly detection, data validation, and automated mapping when syncing DAM/PIM data (since 2024). Used Mistral (LLM) as a microservice for anomaly detection, data validation, and mapping support in the ETL process, and LLM-based prompt templates for automated data processing and analysis
- Technologies: Unix environment, design, development, architecture, software architecture, PHP 8, Akeneo, API, MySQL/SQL, shell scripting, Git DevOps tasks, AI support via API
- Team size: 5 developers + 1 PO
Laravel support
- Consulting, design, analysis, software architecture and development
- Consulting, designing, testing, and development with Laravel for a loyalty system
- Designed changes to the data model and classes
- Created and customized views in Vue.js (CoreUI)
- Created, designed, and integrated APIs
- Developed and integrated AI-driven features in coding
- Technologies: Unix environment, design, Laravel development, CoreUI, Vue.js, design, PHP 8+, software architecture, MySQL/SQL, shell scripting, Git DevOps tasks, AI coding support
- Team size: >10 people
Migration from Zend Framework 2 to Laminas
Die Planet Music & Media Veranstaltungs- & Verlags GmbH
- Consulting, design, analysis, software architecture and development
- Migrated and adapted a publishing and management platform from Zend Framework 2 and PHP 5.6 to Laminas and PHP 8
- Redesigned and developed authorization and permission concepts, migrated data and made database adjustments for new features
- Set up environments for development and testing, conducted PHPUnit testing and integration testing
- Technologies: Unix environment, Zend Framework development, Laminas, architecture, software architecture, PHP 5.6, PHP 8+, MySQL/SQL, shell scripting, Git DevOps tasks
- Team size: 2 developers + 1 PO
Pimcore for E-Commerce Project
- Consulting, planning, analysis, software architecture and development
- Consulting, design, testing and development for the central Pimcore system
- Creating and analyzing concepts for changes to the data model and classes for the Pimcore system
- Creating and customizing bundles (own and third-party)
- Creating, designing and integrating APIs as well as external tools for providing data with the shop system (Shopware 6)
- Technologies: Unix environment, planning, Pimcore development (Symfony), Shopware 6, PHP 8+, software architecture, MySQL/SQL, shell script, Git DevOps tasks
- Team size: >20 people
Concept, Analysis and Software Development
- Consulting, planning, analysis, software architecture and development
- Consulting, planning and development of a CRM system for a regional car dealer
- Creating the frontend in Vue.js (CoreUI)
- Modeling the database and migrating old data into the new system
- Analyzing and consulting on requirements and legacy systems
- Technologies: Unix environment, Laravel, planning, architecture, Shopware 5 + 6, project management, software architecture, PHP 8+, MySQL/SQL, shell script, Git DevOps tasks
- Team size: 2 developers + 1 PO
Concept, Analysis and Software Development
- Consulting, planning, analysis, software architecture and development
- Analyzing, planning, developing and testing a PIM system with Pimcore
- Creating the frontend in Vue.js and planning and coordinating with colleagues from other departments on architectural questions
- Supporting conceptualization and project management
- Analysis and consulting
- Technologies: Unix environment, planning, technical responsibility, architecture, Pimcore, coordination, project management, PHP 8+, MySQL/SQL, shell script, Git DevOps tasks
- Team size: >5 people
Concept, Analysis and Software Development
- Consulting, planning, analysis, software architecture and development
- Consulting, planning and development of a product registration system in the field of natural and organic cosmetics certification
- Creating the frontend in Vue.js (CoreUI) and the backend in Laravel
- Modeling the database
- Analyzing and consulting on requirements and legacy systems
- Technologies: Unix environment, planning, Laravel development, Symfony, project management, software architecture, PHP 7+, MySQL/SQL, shell script, Git DevOps tasks, Vue.js, JavaScript, GitLab
- Team size: >6 people
Concept and E-Commerce Development
- Software architecture and development of an e-commerce system
- Refactoring a portal based on PHP and creating a refactored system in Laravel
- Support, consulting and planning of development and further development
- Technologies: Zend, Unix environment, planning, technical responsibility, deployment with pipelines, coordination, project management, Laravel 8, Vue.js
- Team size: 4 people
Design and development
- Refactoring a social media tool and a social media portal based on Zend 2
- Migrating and further developing in Laminas
- Support, consulting, and designing the development and continued improvement
- Technologies: Zend 2, Laminas, Unix environment, design, technical responsibility, deployment with pipelines, coordination, project management
- Team size: 10 people
Technical leadership, design and software development
Industrial conglomerate
- Consulting and technical leadership for website relaunch, coordinating and aligning with departments and implementation partners
- Support for organizational questions, code reviews, architecture decisions, and management reporting for CEO and staff
- Expertise in coordinating PHP-ePIM (Java) and preparing interfaces
- Programming interfaces between Typo3, CRM and VIA EPIM, as well as architecture consulting
- Consulting, design and development of an import system based on Laravel 8 and Vue.js
- PHP development of the interface between ePIM (Java) and PHP
- Technologies: Viamedici ePIM (Java), Salesforce, Unix environment, design, technical responsibility, Typo3, coordination, project management, Laravel 5, Laravel 8, BaseX, PHP 7+, MySQL/SQL, Shell script, Git DevOps tasks, Viamedici ePIM
- Team size: >100 people
Consulting and development in PHP/Node.js
- Consulting and facilitation of the development team and web development in the automotive sector
- Module development for the client's framework and debugging existing software
- Support with organizational issues and co-development with Node.js and React
- Technologies: PHP 7.3, PHP 5.6, PHPUnit, XML, HTML, CSS, MySQL, Windows environment, design, technical responsibility
- Team size: 6 people
Web development interfaces/Typo3
- Consulting and development of a data management tool
- Consulting on the development of interfaces between CRM data and Typo3
- Extension development for Typo3 and support with organizational issues
- Technologies: PHP 7.3, PHPUnit, XML, HTML, CSS, MySQL, Unix environment, design, technical responsibility, Typo3, Laravel, Vue.js, extension development
- Team size: 5 people
Web development/shop development
- Consulting and development of various tools for Shopware
- Consulting on the development of interfaces and importers for a customer's Shopware Enterprise system
- Module development under Shopware
- Support with organizational issues
- Technologies: PHP 7.3, PHPUnit, XML, HTML, CSS, MySQL, Unix environment, design, technical responsibility, Shopware, PIM system Akeneo
- Team size: 5 people
Interface Development
- Consulting and development of an interface for an industrial group
- Advising on the development of an interface for the ePIM system (reading XML export and converting it to JSON)
- Handling data adjustment logic, UTF-8 characters, conversions and processing large data volumes (> gigabytes) with low memory usage
- Unit and integration testing as well as overall solution design
- Technologies: PHP 7.2, PHPUnit, XML, XSLT, HTML, CSS, MySQL, Windows environment, architecture, technical responsibility, Symfony Framework, Viamedici ePIM
- Team size: 10 members
Insurance
- Consulting and software development for an insurance software based on Zend Framework 2
- Designing and developing interfaces and optimizing data processes
- Working in a Scrum environment
- Technologies: PHP 7.2, XML, HTML, CSS, MySQL, PHPUnit, Windows environment, architecture, technical responsibility, Zend Framework 2
- Team size: 8 members
Private Healthcare Company
- Consulting, software development and architecture for a health advisory tool with Laravel 5, jQuery and CSS
- Designing the solution as well as installation and server maintenance on Linux (Ubuntu)
- Technologies: PHP 7, XML, HTML, CSS, MySQL, Laravel, architecture, Vue.js, technical responsibility
- Team size: 3 members
Industry / Enterprise E-Commerce
- Consulting, architecture and software development for multiple B2B shop systems with Intellishop Enterprise and Viamedici ePIM
- Designing and developing interfaces between SAP and PHP using SAPRFC protocols and C++ extensions (PHPSAPRFC)
- Managing an international team of software developers and maintaining Magento shop systems
- Technologies: PHP 5 and 7, XML, HTML, CSS, PHPUnit, Viamedici ePIM system, Intellishop, Magento, MySQL, architecture, technical responsibility
- Team size: 8 members
Agency
- Consulting, software development and coaching in PHP, MySQL and frameworks like Symfony and Typo3 for a team of 20 developers
- Advising on building tools and high-performance websites for industry
- Training in web services, databases, PHP design patterns and JavaScript frameworks
- Support in operations for general IT tasks
- Technologies: PHP 5 and 7, XML, HTML, CSS, JavaScript (jQuery, Prototype), PHPUnit, Symfony 2 & 3, Typo3 (7 to 10), Docker environment
- Team size: 14 members
Industry (International)
- Design, refactoring and further development of a tool for analyzing fastening data in the automotive industry (QA)
- Consulting for building a custom PHP OOP framework using design patterns
- Development of web services (REST, RPC) and consulting for quality assurance (CI/CD) in assembly processes
- Technologies: PHP 5, XML, HTML, CSS, Javascript (Jquery, Prototype), PHPUnit, Oracle Enterprise, Symfony 3, Web Architect, SOAP, REST
- Team size: 20 people
Analysis and software development Backend/Frontend
Trading company
- Design and implementation of the web frontend for the global online presence
- Support for applications such as intranet, extranet, and SOAP/service backend systems (Powerslave ECMS)
- Application development according to ITIL principles and collaboration on web architecture and data structure
- Technologies: PHP 5, XML, HTML, CSS, Javascript (Jquery), Shell Script (bash), PHPUnit, Powerslave
- Team size: 20 people
Frontend software development
Trading company
- Support in PHP 5 development for an eCommerce application with 10 shops
- Carrying out load tests, unit tests, and regression tests for high-performance environments
- Working in a team using Scrum and designing integration with middleware/backend systems like SAP
- Technologies: PHP 5, XML, HTML, CSS, Javascript (Jquery), Shell Script (bash), PERL, PHPUnit, Unix System Debian
- Team size: 30 people
Consulting, analysis and web development
Trading company
- Development, consulting and training for the introduction and integration of a CRM system
- Design and programming in backend, administration, web services, and databases
- Consulting on the implementation of an SOA architecture in operations
- Technologies: PHP 5, XML, HTML, CSS, Javascript, CVS, Process modeling (BizAgi), UML, Symfony Framework, Vtiger, PostgreSQL, MySQL, Shell Script (bash), PHPUnit, Unix System Debian
- Team size: 8 people
Consulting and web development
Software company
- Modeling and software development in the linguistics field
- Creating specifications and requirement descriptions and programming linguistic processes
- Consulting in the design and implementation of high-performance systems
- Testing with Selenium and PHPUnit
- Technologies: PHP 5.3, XML, XSLT, HTML, CSS, Javascript, CVS, Process modeling (BizAgi), UML, Zend Server, Zend Framework, Memcached, Unix System Debian
- Team size: 6 people
Senior Web Technologies Developer
Federal Agency
- Integration of the customer response management tool via web services for querying personal data
- Application development and design following ITIL principles
- Built a web service client in PHP and implemented security requirements for requests to the central registry system
- Technologies: PHP 4, XML, HTML, CSS, JavaScript, VBScript, C#, IIS 6, MSSQL, Reporting Services, CVS, Visual Studio, IDL/CORBA, NuSOAP, WebLogic, Visual Basic, Shell scripting, WCF, Windows systems, architecture and DevOps topics
- Team size: 4 people
Senior Web Technologies Developer
Federal Agency
- Implemented requirements in customer response management using PHP and C# in a Windows/web environment
- Created and dynamically generated reports using Reporting Services and C# SQL parameterization
- Developed applications according to ITIL principles and participated in a structured development process
- Technologies: PHP 4, XML, HTML, CSS, JavaScript, Java, VBScript, C#, IIS 6, WCF, MSSQL, Reporting Services, CVS, Visual Studio, IDL/CORBA, NuSOAP, WebLogic, Windows systems, architecture and DevOps topics
- Team size: 4 people
Software Engineer
Retail company
- Relaunched and refactored the site and integrated a product management system for the e-shop (Magento)
- Advised on software integration issues and SEO
- Consulted on data model design and class structure (UML)
- Technologies: PHP 5, XML, HTML, CSS, JavaScript, Ajax/JSON, jQuery, Apache, MySQL, shell scripting, SVN, EzComponents, Magento, Ubuntu Linux
- Team size: 5 people
Software Engineer
Agency
- Enhanced, provided support, and developed new modules for the Neckermann system (Netherlands/Belgium)
- Implemented SEO measures by redesigning the site and planning session management
- Centralized JavaScript and CSS and managed the project according to release cycles and effort estimates
- Technologies: PHP 4, XML, HTML, CSS, JavaScript, Ajax/JSON, NuSOAP, Apache, MySQL, shell scripting, SVN, PHPUnit, Linux systems
- Team size: 10 people
Software Engineer
Agency
- Enhanced, provided support, and developed new modules for the Neckermann system (Netherlands/Belgium)
- Developed the shopping cart with integration of web services and an order processing system
- Developed new features, assisted with planning, and provided 2nd level support
- Technologies: PHP 4, XML, HTML, CSS, JavaScript, Ajax/JSON, NuSOAP, Apache, MySQL, shell scripting, SVN, PHPUnit
- Team size: 10 people
Software Engineering
Software Company
- Design and development of an affiliate system with Zend Framework, Mootools and YAML
- Database design, normalization and definition of table relations
- Unit testing using PHPUnit
- Technologies: PHP 5, Java, XML, HTML, DHTML, CSS, JavaScript/Ajax/JSON, SOAP server & client, Zend Framework, YAML, Mootools, Apache, MySQL, SVN, Linux systems, XSL
- Team size: 2 people
Web Developer
Agency
- Development of Typo3 extensions
- Database design and requirements analysis followed by implementation
- Effort estimation and project management
- Technologies: PHP, Typo3, XML, HTML, CSS, JavaScript, MySQL, Apache, SVN, Linux systems
- Team size: 2 people
Web Developer
Software Company
- Further development and maintenance of portals in PHP 4 and PHP 5 OOP programming (backend and frontend)
- Development of PERL modules for data import
- Technologies: PHP, Java, PERL, XML, HTML, CSS, JavaScript, MySQL, Apache, SVN, Linux Debian and HP-UX systems
- Team size: 5 people
Network Administrator/Programmer
Bernhard Nocht Institute for Tropical Medicine
- Installation and maintenance of a heterogeneous LAN based on Unix and Windows servers
- Network planning, failover, backup and disaster recovery concepts
- Design and programming of the database application for travel medicine consulting
- Programming shell scripts and admin tools in PHP and PERL
- Co-management of the Active Directory of the Free and Hanseatic City of Hamburg
- Coordination of the call center and organization of events for the travel medicine center
- Technologies: PHP, XML and XSL, HTML, CSS, JavaScript, MySQL, Omnis, DB2, Apache, Linux and Windows systems
- Team size: 2 people
Network Administrator
Econa AG
- Administration and installation of distributed systems on Windows and Unix
- Administration and development of the firewall architecture
- Network planning, backup and disaster recovery planning
- Installation and maintenance of the Exchange 5.5 architecture
Industry Experience
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Experienced in Information Technology, Retail, Manufacturing, Automotive, Healthcare, and Cosmetics.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, Project Management, Quality Assurance, Marketing, and Customer Service.
Summary
Carlos Medina is a highly experienced Senior Software Architect and Full-Stack Developer with over 20 years of professional experience in designing, developing, and leading complex software solutions. His profile combines deep expertise in PHP-based enterprise architectures, modern web and API technologies, and extensive experience with PIM, e-commerce, CRM, and integration platforms in industrial and regulated environments. He works confidently at the interface between business and IT, takes responsibility for software architecture, data models, integration concepts, and technical decision-making, and is used to coordinating large, distributed teams.
His profile is complemented by solid knowledge in DevOps, security, legacy migrations, and integrating AI-driven features into production systems. His career is marked by long-term enterprise projects, high technological diversity, and a strong consulting and architectural mindset.
Skills
Highly Experienced
- Php (All Versions)
- Frontend Technologies Like Javascript, Html, Css, Ajax
- Backend Frameworks Like Symfony, Laravel, Laminas/zend 1 And 2
- Technologies Like Xml, Xslt, And Other Markup Languages
- Interface Development, Web Services, Rest, Soap, Uml
- Planning, Analysis, And Design Of Cross-application Processes, Software Architecture
- Database Development Skills Like Sql (Mssql, Mysql, Oracle, Db2), Sqlite And Nosql Dbs, Ms Reporting Services
- Git, Subversion, Cvs, Strong Linux And Windows Os Skills
- Unix/linux And Windows Server Administration, Virtualization With Vmware, Vagrant, Docker
Advanced
- Pimcore Junior Certified; Senior Certification Will Be Completed Soon And Enterprise Developer By The End Of The Year (Validation Link)
- Shopware 5 And 6, Magento, Wordpress
- Crm/pim Systems Knowledge Like Vtiger, Sugarcrm, Viamedici/akeneo Pim
- Database Development Skills Like Sql (Mssql, Mysql, Oracle, Db2), Sqlite And Nosql Dbs, Ms Reporting Services
- Git, Subversion, Cvs, Strong Linux And Windows Os Skills
- Web Application Security And Hacking
- Languages Like Java, C#, C++, And Phalcon
- Expertise In Developing And Integrating Ai-driven Features
Other Skills
- Modeling (Uml)
- High-availability Software Specification And Consulting
- Programming Methodologies
- Git
- Jira
- Architecture
- Enterprise Application Integration
- V-model Integration And Software Design
- Scrum
- Extreme Programming
- Itil Principles
Languages
Education
Humboldt University of Berlin
Musicology · Berlin, Germany
Free University of Berlin
Preparatory College · Berlin, Germany
University of the Arts Caracas
Music Education · Caracas, Venezuela
Certifications & licenses
Pimcore Junior Certified
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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