René Schädlich-Digital Marketing & eCommerce - Expert
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Experience
Head of Marketing & Communication
infoteam Software AG
Head of Communication & Events
infoteam Software AG
- Managed a team of 7 employees
Self-employed
Eigene Agentur Digital Concept
- IT service for SMEs, businesses and private clients
- Online marketing / eCommerce / social media / performance marketing
- Lead generation
- Presales & webinars for IT and software vendors
Head of Online Communication
Habermaass GmbH
- Responsible for online marketing/eCommerce & PR for the open-minded lifestyle and educational brands Wehrfritz.com, project.de and HABA-Education.com
- Online marketing (SEA, SEO, social media, email marketing)
- Subject-matter and disciplinary shop concept and onsite management
- Marketing and leadership responsibilities
- Communication planning and budget responsibility
- Development of integrated marketing campaigns (online/offline)
- Introduced content marketing as a strategic tool
- Achieved annual revenue growth in eCommerce
Internet/eCommerce Team Lead
Wehrfritz GmbH
- Introduced a B2C/B2B online shop based on SAP Hybris
- Established online marketing function and an internet team
- Professionalized processes
- Introduced and optimized processes
- Designed cross-media communication
Online Marketing Specialist
Ges. für Vitalbedarf mbH
- Setting up an online shop in the healthcare sector
- Promoting it through online marketing
Online Marketing Project Assistant
KOMSA AG
- Online marketing
- Responsible for all web presences
- Implemented online marketing across the corporate group
Internet Consultant
Self-employed
Agency Owner
digital-concept.info
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Retail, Information Technology, Education, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Sales, and Project Management.
Summary
Open-minded leader with extensive life and professional experience and technical as well as disciplinary responsibility in marketing and leadership.
Leading motivated teams, preferably with ambitious sporting goals.
Idea driver and enthusiastic team member, always demonstrating strong customer focus and a performance-driven attitude.
Skills
- Digital Marketing / Ecommerce Excellent
- Marketing & Communication, Budget Planning Excellent
- Marketing Automation, Data-Driven Marketing Good
- Inbound Marketing & Lead Management & Account-Based Marketing Excellent
- Content Marketing, Social Media In B2b Excellent
- Multichannel Marketing In B2c & B2b Excellent
- Digital Sales / Social Selling B2b Excellent
- Marketing And Sales Organization Excellent
- Pr / Online Pr Excellent
- Shop, Cms, Crm, Erp, Pim/Dam Systems Good
- Ai In Marketing, Sales And It Excellent
- It & Software, It Security, It Administration Good
- It Project Management, Agile Methods Excellent
- Leadership Excellent
Languages
Education
TU Chemnitz
University studies, no degree · Computer Science · Chemnitz, Germany
High school diploma as part of adult education
Vocational training as an electronics installer
Certifications & licenses
Digital Marketing Certificate in Digital Marketing & Leadership
TALENT Squared Online/Google
Advanced training as Specialist in Advertising and Communication
IHK Leipzig
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
René is based in Erlangen, Germany and can operate in on-site, hybrid, and remote work models.
René speaks the following languages: German (Native), English (Advanced).
René has at least 33 years of experience. During this time, René has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 4 years and 8 months. Note that René may not have shared all experience and actually has more experience.
Based on recent experience, René would be well-suited for roles such as: Head of Marketing & Communication, Head of Communication & Events, Self-employed.
René's most recent position is Head of Marketing & Communication at infoteam Software AG.
In recent years, René has worked for infoteam Software AG and Eigene Agentur Digital Concept.
René is most experienced in industries like Advertising, Retail, and Information Technology. René also has some experience in Education and Healthcare.
René is most experienced in business areas like Marketing, Information Technology, and Sales. René also has some experience in Project Management.
René has recently worked in industries like Information Technology and Advertising.
René has recently worked in business areas like Marketing, Information Technology, and Sales.
René attended TU Chemnitz for Computer Science.
René has 4 certificates. Among them, these include: Digital Marketing Certificate in Digital Marketing & Leadership, Certified Project Manager IPMA Level C, and Certified Project Manager IPMA Level D.
The availability of René needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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