René Schädlich - Digital Marketing & eCommerce

Q: Where is René based?

René is based in Erlangen, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does René speak?

René speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does René have?

René has at least 33 years of experience. During this time, René has worked in at least 9 different roles and for 8 different companies . The average length of individual experience is 4 years and 8 months . Note that René may not have shared all experience and actually has more experience.

Q: What is René's latest experience?

René's most recent position is Head of Marketing & Communication at infoteam Software AG .

Q: What companies has René worked for in recent years?

In recent years, René has worked for infoteam Software AG and Eigene Agentur Digital Concept .

Q: Which industries is René most experienced in?

René is most experienced in industries like Advertising , Retail , and Information Technology . René also has some experience in Education and Healthcare .

Q: Which business areas is René most experienced in?

René is most experienced in business areas like Marketing , Information Technology , and Sales . René also has some experience in Project Management .

Q: Which industries has René worked in recently?

René has recently worked in industries like Information Technology and Advertising .

Q: Which business areas has René worked in recently?

René has recently worked in business areas like Marketing , Information Technology , and Sales .

Recommended expert

Erlangen, Germany

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Experience

Jan 2024 - Feb 2024

2 months

Head of Marketing & Communication

infoteam Software AG

Sep 2023 - Dec 2023

4 months

Head of Communication & Events

infoteam Software AG

Managed a team of 7 employees

Nov 2019 - Present

6 years 7 months

Self-employed

Eigene Agentur Digital Concept

IT service for SMEs, businesses and private clients
Online marketing / eCommerce / social media / performance marketing
Lead generation
Presales & webinars for IT and software vendors

Jan 2018 - Oct 2019

1 year 10 months

Head of Online Communication

Habermaass GmbH

Responsible for online marketing/eCommerce & PR for the open-minded lifestyle and educational brands Wehrfritz.com, project.de and HABA-Education.com
Online marketing (SEA, SEO, social media, email marketing)
Subject-matter and disciplinary shop concept and onsite management
Marketing and leadership responsibilities
Communication planning and budget responsibility
Development of integrated marketing campaigns (online/offline)
Introduced content marketing as a strategic tool
Achieved annual revenue growth in eCommerce

Aug 2009 - Dec 2017

8 years 5 months

Internet/eCommerce Team Lead

Wehrfritz GmbH

Introduced a B2C/B2B online shop based on SAP Hybris
Established online marketing function and an internet team
Professionalized processes
Introduced and optimized processes
Designed cross-media communication

Oct 2007 - Dec 2008

1 year 3 months

Erlangen, Germany

Online Marketing Specialist

Ges. für Vitalbedarf mbH

Setting up an online shop in the healthcare sector
Promoting it through online marketing

Jan 2005 - Dec 2005

1 year

Online Marketing Project Assistant

KOMSA AG

Online marketing
Responsible for all web presences
Implemented online marketing across the corporate group

Dec 2003 - Sep 2007

3 years 10 months

Internet Consultant

Self-employed

Jan 1993 - Dec 2003

11 years

Chemnitz, Germany

Agency Owner

digital-concept.info

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Retail, Information Technology, Education, and Healthcare.

Advertising

Retail

Information Technology

Education

Healthcare

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Sales, and Project Management.

Marketing

Information Technology

Sales

Project Management

Summary

Open-minded leader with extensive life and professional experience and technical as well as disciplinary responsibility in marketing and leadership.

Leading motivated teams, preferably with ambitious sporting goals.

Idea driver and enthusiastic team member, always demonstrating strong customer focus and a performance-driven attitude.

Skills

Digital Marketing / Ecommerce Excellent
Marketing & Communication, Budget Planning Excellent
Marketing Automation, Data-Driven Marketing Good
Inbound Marketing & Lead Management & Account-Based Marketing Excellent
Content Marketing, Social Media In B2b Excellent
Multichannel Marketing In B2c & B2b Excellent
Digital Sales / Social Selling B2b Excellent
Marketing And Sales Organization Excellent
Pr / Online Pr Excellent
Shop, Cms, Crm, Erp, Pim/Dam Systems Good
Ai In Marketing, Sales And It Excellent
It & Software, It Security, It Administration Good
It Project Management, Agile Methods Excellent
Leadership Excellent

Languages

German

Native

English

Advanced

Education

Oct 1991 - Jun 1993

TU Chemnitz

University studies, no degree · Computer Science · Chemnitz, Germany

Oct 1989 - Jun 1990

High school diploma as part of adult education

Oct 1987 - Jun 1989

Vocational training as an electronics installer

...and 2 more

Certifications & licenses

Digital Marketing Certificate in Digital Marketing & Leadership

TALENT Squared Online/Google

Certified Project Manager IPMA Level C

GPM

Certified Project Manager IPMA Level D

GPM

Advanced training as Specialist in Advertising and Communication

IHK Leipzig

Statistics

Experience

Total positions 9

Experience in Advertising 17.5 y

Avg length 3 y 9 m

Longest experience 10 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Head of Marketing & Communication, Head of Communication & Events, Self-employed

Main industries Advertising, Retail, Information Technology

Main business areas Marketing, Information Technology, Sales

Qualifications

Certifications earned 4

Profile

Created

March 2026

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Frequently asked questions

Have questions? Find more information here.

Where is René based?

René is based in Erlangen, Germany and can operate in on-site, hybrid, and remote work models.

What languages does René speak?

René speaks the following languages: German (Native), English (Advanced).

How many years of experience does René have?

René has at least 33 years of experience. During this time, René has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 4 years and 8 months. Note that René may not have shared all experience and actually has more experience.

What roles would René be best suited for?

Based on recent experience, René would be well-suited for roles such as: Head of Marketing & Communication, Head of Communication & Events, Self-employed.

What is René's latest experience?

René's most recent position is Head of Marketing & Communication at infoteam Software AG.

What companies has René worked for in recent years?

In recent years, René has worked for infoteam Software AG and Eigene Agentur Digital Concept.

Which industries is René most experienced in?

René is most experienced in industries like Advertising, Retail, and Information Technology. René also has some experience in Education and Healthcare.

Which business areas is René most experienced in?

René is most experienced in business areas like Marketing, Information Technology, and Sales. René also has some experience in Project Management.

Which industries has René worked in recently?

René has recently worked in industries like Information Technology and Advertising.

Which business areas has René worked in recently?

René has recently worked in business areas like Marketing, Information Technology, and Sales.

What is René's education?

René attended TU Chemnitz for Computer Science.

Does René have any certificates?

René has 4 certificates. Among them, these include: Digital Marketing Certificate in Digital Marketing & Leadership, Certified Project Manager IPMA Level C, and Certified Project Manager IPMA Level D.

What is the availability of René?

René is immediately available part-time for suitable projects.

What is the rate of René?

René's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.