René S.-Digital Marketing & eCommerce - Expert
Check rate
Experience
Head of Marketing & Communication
infoteam Software AG
Head of Communication & Events
infoteam Software AG
- Managed a team of 7 employees
Self-employed
Own Digital Concept Agency
- IT services for SMEs, businesses and private individuals
- Online Marketing / eCommerce / Social Media / Performance Marketing
- Lead generation
- Presales & webinars for IT & software manufacturers
Head of Online Communication
Habermaass GmbH
- Responsible for the online marketing/eCommerce & PR of the open-minded, experienced and educational brands Wehrfritz.com, project.de and HABA-Education.com
- Online Marketing (SEA, SEO, Social Media, E-Mail Marketing)
- Professional and disciplinary responsibility for shop conception & onsite management
- Marketing and leadership responsibility
- Communication planning and budget responsibility
- Development of integrated marketing campaigns (online/offline)
- Introduction of content marketing as a strategic tool
- Annual increase in eCommerce revenue
Team Leader Internet/eCommerce
Wehrfritz GmbH
- Introduction of a B2C/B2B online shop based on SAP Hybris
- Establishment of online marketing and an internet team
- Professionalization of processes
- Introduction and optimization of processes
- Development of cross-media communication
Online Marketing Specialist
Ges. für Vitalbedarf mbH
- Setting up an online shop in the healthcare sector
- Marketing through online marketing
Online Marketing Project Employee
KOMSA AG
- Online marketing
- Responsible for all web presences
- Introduction of online marketing across the group of companies
Internet Consultant
Self-employed
Agency Owner
digital-concept.info
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Retail, Information Technology, Education, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Sales, and Project Management.
Summary
Open-minded, experienced manager with professional and disciplinary responsibility for marketing and leadership.
Leading motivated teams, preferably with ambitious, sports-driven goals.
An inspiring and enthusiastic employee who is always characterized by a strong customer focus and commitment to performance.
Skills
- Digital Marketing / Ecommerce Very Good
- Marketing & Communication, Budget Planning Very Good
- Marketing Automation, Data-Driven Marketing Good
- Inbound Marketing & Lead Management & Account-Based Marketing Very Good
- Content Marketing, Social Media In B2b Very Good
- Multichannel Marketing In B2c & B2b Very Good
- Digital Sales / Social Selling B2b Very Good
- Marketing And Sales Organization Very Good
- Pr / Online Pr Very Good
- Shop, Cms, Crm, Erp, Pim/Dam Systems Good
- Ai In Marketing, Sales And It Very Good
- It & Software, It Security, It Administration Good
- It Project Management, Agile Methods Very Good
- Leadership Very Good
Languages
Education
TU Chemnitz
Studies, without degree · Computer Science · Chemnitz, Germany
Abitur as part of adult education
Vocational training as an electrician
Certifications & licenses
Digital Marketing Zertifikat In Digital Marketing & Leadership
TALENT Squared Online/Google
Aufstiegsfortbildung Fachkaufmann Werbung Und Kommunikation
IHK Leipzig
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
René is based in Erlangen, Germany and can operate in on-site, hybrid, and remote work models.
René speaks the following languages: German (Native), English (Advanced).
René has at least 33 years of experience. During this time, René has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 4 years and 8 months. Note that René may not have shared all experience and actually has more experience.
Based on recent experience, René would be well-suited for roles such as: Head of Marketing & Communication, Head of Communication & Events, Self-employed.
René's most recent position is Head of Marketing & Communication at infoteam Software AG.
In recent years, René has worked for infoteam Software AG and Own Digital Concept Agency.
René is most experienced in industries like Advertising, Retail, and Information Technology. René also has some experience in Education and Healthcare.
René is most experienced in business areas like Marketing, Information Technology, and Sales. René also has some experience in Project Management.
René has recently worked in industries like Information Technology and Advertising.
René has recently worked in business areas like Marketing, Information Technology, and Sales.
René attended TU Chemnitz for Computer Science.
René has 4 certificates. Among them, these include: Digital Marketing Zertifikat In Digital Marketing & Leadership, Zertifizierter Projektmanager IPMA Level C, and Zertifizierter Projektmanager IPMA Level D.
René is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 4 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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