Product Information Management Experts in Germany

• Project management of the legal and system-side integration of Taschenkaufhaus into the Voxa group: conversion of all contracts, accounts, and system access rights on the defined cutover date
• Migration from Microsoft Dynamics NAV 2009 to 2013: analysis of all existing interfaces, redefinition of processes, and coordinated go-live without interrupting operations
• Integration of the complaints and returns process into MS Dynamics NAV 2013; major process simplification through standardization
• Introduction of a new POS system (Shopify POS) in all stores: requirements analysis, configuration, rollout, and employee training
• Use of n8n automation workflows for data reconciliation between marketplaces and ERP; manual processes significantly reduced

Process architect and transformation driver for company-wide excellence initiatives (interim cover) Set-up and management of a company-wide process and governance framework to strengthen structure, leadership and effectiveness in an internationally growing family-owned company. Responsibility for the global process house, end-to-end governance, the process role architecture and the further development of the integrated management system - including international implementation (Romania, USA).

Scope:

• Lead the Business Excellence department with 6 employees and functional leadership of 20+ process owners
• Build a global process operating system (architecture, roles, governance, global-local logic)
• Develop a group-wide control and KPI system for processes (transparency, KPIs, maturity)
• Introduce mechanisms for effectiveness in day-to-day business (role enablement, communities, feedback)
• Governance and role framework for new production sites in Romania and the USA (mandates, roles, decision logic)
• Stabilisation and further development of the integrated management system (IMS)

Sustainable results:

• Global process operating system established - structure, roles, governance and global-local rules defined as a binding framework and anchored in the management system — basis for consistent steering and scalability.
• End-to-end process ownership strengthened - process owner roles globally defined, qualified and anchored in communities of practice — for the first time clear ownership structures across all sites.
• KPI and control logic for processes built - unified KPI system, maturity model and reporting principles developed — basis for fact-based decisions, prioritisation and transparency across the company.
• Effectiveness in day-to-day business increased - enablement architecture, onboarding mechanisms, regular meeting formats and feedback loops introduced — process system is used in daily work and continuously improved.
• Governance framework for new site implemented - mandates, roles, decision paths and escalation logic for the new production site in Romania developed — clear structure for set-up, steering and integration.

• Planning and implementation of a migration strategy for master and transaction data for the continuous loading of a cloud-independent database
• Creation and pilot implementation of a company-wide Business Data Model for customers, suppliers, contracts, products, prices, consumption, invoices, and dunning
• Concept and consulting for a Data Governance Framework incl. definition of committees, roles, processes, and metadata model
• Operationalization of the Data Governance Framework with definition of data standards
• Sub-project management in two pilot projects (PoCs) for Data Governance systems (ErwinDIS and Atlan)
• Training and coaching the data team in migration, data quality, and data modeling

I am an experienced data engineer specializing in end‑to‑end data integration, cloud DWH architectures, and high‑quality, governed data products.

I delivered following projects and engagements as a freelancer.

• Data Migration of CRM System for AL-FA Objekt Service Gmbh
• Microsoft Software Resales Partnership

I am looking for freelance roles like: Freelance Data Engineer Cloud Data Warehouse Architect Data Modeling & Architecture Consultant MDM & Data Governance Specialist BI & Analytics Developer

Technical Focus Areas

• Data Engineering & Integration: SQL Server/SSIS, Informatica PowerCenter/IDQ, Talend, Kafka, Azure Data Factory – Delta/CDC/ELT patterns, robust pipelines, monitoring/recovery, data lineage & impact analysis, medallion architecture Bronze/Silver/Gold layers
• DWH & Cloud: Azure SQL / Data Lake / Synapse, AWS Redshift/S3, on‑prem SQL/Oracle – scalable data marts with a strong cost/benefit focus.
• Data Modeling: Atomic (Inmon) and Dimensional (Kimball), Data Vault (Linstedt), Domain‑Driven Design, clear lineage & contracts.
• MDM & Governance: Informatica MDM, IBM MDM, stewardship processes, data quality rules, survivorship/XREF, catalog/glossary, SIF/BES/REST publication.
• Analytics/BI: Power BI, SSAS, Cognos – business‑ready, maintainable data products.

• Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
• Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

• Built a JTBD-based prioritization framework for 3,000+ accumulated feature requests, identified 27 broker jobs, validated 8 through 25 user interviews, and used the resulting job map as a live prioritization filter for all incoming channels (Upvoty, CSAT, consulting tickets).
• Responsible for the Scout24 Lighthouse initiative: Document Intelligence with full RAG architecture (semantic chunking, bge-m3 embeddings, pgvector, BM25+Dense hybrid retrieval).
• Reduced lead time of customer feature requests to 3.1 days through code analysis, ticket specification, and independent implementation using a coding agent (Codex).
• Developed an LLM-based support agent (GPT-4o mini, Codex-generated merge requests) that reduced 3rd-level escalations from 40% to 5% of all monthly tickets.
• Integrated six partners through technical coordination, specification, backlog and release management, and led seven full stack developers.
• Eliminated regulatory exposure for brokers in six weeks through risk analysis (BGH ruling on distance selling/GDPR), new audit features, and coordination with legal and data protection officers.

Re-platforming an e-commerce shop to a microservice architecture

• Goal: Replace an outdated Shopware system with a scalable, future-proof solution based on microservices and a headless architecture.
• Led a full architecture consulting process and defined the microservice boundaries based on a headless architecture with commercetools as PIM/OMS and Next.js as the frontend solution.
• Developed and integrated several decentralized services (e.g. internationalization, personalization).
• Took over the configuration of central third-party systems such as Contentstack and Algolia.
• Built a stable cloud infrastructure on Google Cloud with monitoring via Grafana.

Technologies: commercetools, Next.js, Contentstack, Algolia, Google Cloud, Grafana, TypeScript, Shopware

Development of an international e-commerce platform

• Goal: Build a high-performance, user-friendly and international e-commerce platform.
• Defined a scalable, high-performance and maintainable software architecture that served as the foundation for the platform's international expansion.
• Selected a best-of-breed technology stack that enabled the development of an industry-leading shop and reduced development effort for new features by 30%.
• Ensured seamless integration of critical third-party systems (PIM, CRM, ERP) to guarantee end-to-end business processes and a consistent data foundation.
• Implemented comprehensive tracking and analytics tools for continuous performance monitoring and optimization of the customer journey.

Technologies: React.js, Next.js, commerceTools, Algolia, Salesforce, Heroku, CI/CD, PHP, Google Analytics

AI-powered personalization and customer data platform in e-commerce

• Goal: Replace static content with a dynamic, AI-based personalization strategy to increase user relevance and automate marketing processes.
• Designed and built a customer data platform to aggregate and combine customer and analytics data from distributed sources.
• Implemented automated categorization of customer profiles as the basis for delivering personalized content and product recommendations in the Shopware frontend.
• Developed a semantic similarity algorithm based on Python and OpenAI to calculate product and content similarity from user profiles.
• Built the technical connection to retail media platforms to control external ad placements along the customer journey.

Technologies: Shopware 6, Python 3, OpenAI, Elasticsearch, PHP, Symfony, Twig

Shopware tracking & consent architecture (GDPR) for 4 online shops

• Goal: Build a unified, GDPR-compliant tracking infrastructure across multiple shops with central consent management across several Shopware instances.
• Defined a comprehensive tracking guide and developed a modular architecture compatible across multiple Shopware versions.
• GDPR-compliant integration of Usercentrics and Adobe Launch through a central tag manager.
• Full tracking setup (page, order, product, user) incl. partner-specific tracking (Emarsys, Channelpilot, etc.).
• Detailed event and error tracking to proactively identify technical drop-offs.

Technologies: Shopware, Adobe Analytics, Usercentrics, Tag Manager, PHP, MySQL, GDPR

AI/LLM search engine with RAG and hybrid search (Python, Elasticsearch)

• Goal: Build an AI-powered search engine with RAG architecture and hybrid search to accurately match service providers from over 500,000 company records.
• Developed an automated data pipeline (web scraping + LLM) that continuously crawls company data and converts it into structured formats using LLMs.
• Implemented a RAG workflow incl. vectorization for semantic search to increase search accuracy and relevance.
• Configured and fine-tuned Elasticsearch for hybrid search (vector + keyword search).
• End-to-end development of backend API, frontend and deployment on live servers.

Technologies: Python, FastAPI, Elasticsearch, LLM, RAG, React, Docker, Web Scraping

AI/computer vision system (Python, ML) – object detection under difficult conditions

• Goal: Develop an AI-powered recognition system with reliable performance even in rain, fog, snow and darkness.
• Built and annotated a large training dataset incl. difficult conditions.
• Trained a YOLO-based object detection model; carried out systematic error analysis and improved data quality and preprocessing.
• Coordinated with stakeholders through regular status updates.

Technologies: Python, Machine Learning, TensorFlow, PyTorch, YOLO, OpenCV

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

• Supported orderbird in setting up and driving an internal advanced analytics project for the internal customer dashboard
• Structured the internal dashboard project for later development

• Further development and optimization of the PIM system (e.g. data modeling, interfaces, user experience)
• Analysis, structuring, and professional evaluation of business requirements in close coordination with business units and stakeholders
• Translating business requirements into functional and technical concepts (business & solution design)
• Designing and further developing the target PIM architecture including data models, object structures, versioning, and lifecycle concepts
• Defining interfaces, integration concepts, and data flows between PIM, eCommerce, ERP, and other systems
• Quality assurance in close collaboration with business units and the development team
• Effort estimations for analysis, design, and testing activities
• Agile, Scrum, 4APortal, SAP ERP, SAP eCommerce (Hybris)

• Implement Hybris Commerce projects for customer.
• Provide technical implementation of Developer and Integrator portal using Hybris solution.
• Integration with Billing and Payment systems.
• Technical ownership of the solution.
• Introduce best practices in Hybris solution and Java technologies.
• Provide release support on AWS environments.
• Technical focal point for sales and engineering teams.
• Supporting engineering team to scope the requirements and in architecting & designing the solutions.
• Proliferate best practices from one project to others, Knowledge management.

• Modeling customer journeys and touchpoints for indirect sales partners
• Modeling and optimizing clearing processes
• Prioritizing and cleaning up the backlog of existing applications for sales partners
• Optimizing billing and service processes for sales partners
• Requirements management for replacing and rebuilding the system based on a no/low-code platform
• Supporting the implementation of a group-wide customer experience management system
• Managing external service and implementation partners

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

I implemented a Zero-Trust architecture for robust, military-grade maritime container mini data centers based on VMware & Tanzu to support containerized GIS workloads for ground forces. The main focus was on securing communications, workload protection, and data access in contested electronic battle environments affected by jamming, interception, signal manipulation, and constantly changing operational conditions. I designed and architected use cases so that every element of workload, identity, and system could continue to operate independently and securely even in degraded or disrupted scenarios. In parallel, I defined the enterprise and solution security architecture with LeanIX, Bizzdesign, and HOPEX as enterprise architecture, repository, and governance platforms to maintain architecture inventory, relationships, traceability, target pictures, and security governance in complex environments. For the architectural designs, I used Sparx Enterprise Architect to describe formal architecture views, interfaces, trust boundaries, and system architecture in both IT and OT environments. IriusRisk was used for threat modeling of the solution to identify architecture-driven risks, derive security requirements, and detect countermeasures and design gaps directly from the solution models. Risk and compliance management was supported with Archer. Architecture decisions, control gaps, and operational risks were translated into controlled governance and auditable compliance measures. For documentation, collaboration, and visual design, I used Confluence to maintain Architecture Decision Records, Security Blueprints, and workflows. I used Lucidchart and draw.io to create design artifacts tailored to stakeholders. I also defined OT security concepts with support from electrical and mechanical engineers in the areas of oil, vehicle onboard systems, rail, power plants, pharma, gas turbines, and nuclear technology. I created the end-to-end OT security strategy, starting with global policy, developed into standards and procedures, and finally aligned with Bell-LaPadula, Purdue Model, SABSA, TOGAF ADM, CENELEC 50701, IEC 62443, and NIST standards. In addition, I worked with engineering team leads to identify critical KBP assets and place them under protective measures that segmented SCADA, PLC, and HMI assets. I drove collaboration between Security, IT, and OT teams to create standardized workflows and use cases for the OT security solution catalog, while integrating Defense-in-Depth and Zero-Trust principles into operational environments. A key part of my work was integrating multidisciplinary engineering, security, and operations stakeholders into a unified security blueprinting strategy and ensuring that architecture, threat modeling, governance, and documentation were technically strong and operationally practical.