Drupal Expert

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

• Coordination and planning, execution, documentation, and analysis of test cases
• Development of test concepts considering best practices (e.g., test pyramid) with a focus on reliable, automatable test runs
• Implementation and maintenance of test cases according to the test concepts
• Technologies: Citrix Workspace, Shopify, Jira, Xray, MS Teams, MS SharePoint, Confluence, MS Office 365

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving the project goals
• Leading digitalization projects and their phases such as concept, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Conducting planning meetings
• Organizing, planning and conducting team, customer and requirements workshops with up to 50 participants at operational and management level
• Main contact for technical and functional topics as well as project coordination
• Recording and maintaining backlogs (user stories and EPICs) in Jira and turning requirements into user stories and prioritizing them
• Approval and publication of online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Creating and maintaining project documentation
• Planning and designing the nationwide rollout/reuse as part of the once-for-all principle via WSP/FIT-Connect
• Communication between stakeholders, customers, authorities and the Ministry of Economic Affairs, Industry, Climate Protection and Energy (MWIKE)
• Work according to the SCRUM method

• Developed complex React/TypeScript frontend systems for highly customizable lens products.
• Designed internal tooling for validating and managing product configuration constraints.
• Led accessibility initiatives to align customer-facing applications with EU accessibility requirements.
• Worked extensively in large legacy codebases while incrementally improving maintainability and developer experience.
• Collaborated across multiple teams in an international e-commerce environment.

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

Project: Neura Belden BHVA (Belden HI vision Virtual Assistance)

• Translated AI agent concepts into 4 distinct user workflows (General, Redundancy, Network, VLAN agents).
• Designed 6 game-changing features with technical specifications: Predictive Issue Resolution, Cost Optimization Engine, Compliance Automation, Cross-Agent Orchestration, Knowledge Transfer Mode, Root Cause Analysis 2.0.
• Contributed reusable UX patterns and lightweight standards for experimentation-first AI environment: single-file HTML/CSS/JS prototypes, semantic accessibility, responsive grid layouts, and clear component structure enabling rapid future POC iterations.
• Translated early AI concepts into intuitive user workflows and interaction models for 4 specialized agents, focusing on clarity, trust-building, and progressive disclosure to surface complex AI capabilities.
• Documented design trade-offs in accessible language for non-designers.

• Unified AI initiatives through the central coordination and integration of artificial intelligence projects to increase efficiency and business value.
• Identified and prioritized AI use cases through business process analysis and translated them into structured product backlogs and roadmaps.
• Led change management activities, including the introduction of new digital tools, communication strategies, and training concepts to support cultural change.
• Managed requirements and processes through end-to-end requirements analysis, process modeling, and organizational optimization.
• Scaled agile practices (Scrum, Kanban, OKRs) and promoted cross-functional collaboration and continuous improvement.
• Supported company-wide digital transformation by leading technical change initiatives and strengthening collaboration models.

SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.

Responsibilities:

• Development of an SEO strategy based on keyword research
• Creation and optimization of landing pages
• Optimization of site structure, internal linking, and on-page factors
• Optimization of the Google Business Profile to improve local visibility
• Consulting and prioritization of further SEO measures

• Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
• Topic research and content planning for the online portal
• Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
• Building and maintaining multimedia content in the online portal CMS (Drupal)
• Monitoring the content of the online portal using Google Search Console and Matomo
• Ensuring the quality of the online portal through tests and analyses
• PowerPoint presentation of work results in topic conferences with BA specialist departments
• Supporting the existing online presence and analyzing and fixing errors

• Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
• Responsible for project management, requirements management, and technical coordination

• IT consulting, coaching, and implementation with a focus on AI

• Managing the project team for the rollout of an e-invoice solution in more than a dozen countries
• Carrying out the needs analysis as well as the analysis of the current status (technical, organizational, legal)
• Coordination with all country organizations
• Selection and implementation of the e-invoice tool
• Ensuring the project stays on time and on budget

• Agile IT project management for the CRM system implementation
• Product Owner for the replacement of two CRM systems
• Creation of the project structure plan and project team
• Managing the gathering of all requirements (requirements management)
• System selection and procurement including contract negotiations with Prodware Deutschland AG
• Managing the data migration and system implementation
• Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG