Hatim L.-Technical E-Commerce & Growth Manager

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Experience
Software Developer & Growth Manager
UrOwnStorage
- Platform & Funnel Architecture: Spearheaded the end-to-end technical infrastructure and user acquisition funnels for a peer-to-peer commercial storage marketplace connecting space hosts with seekers.
- E-Commerce & Tech Stack Integration: Architected custom Ruby on Rails dashboards to execute secure automated P2P transactions and subscription billing (Stripe/ PayPal & GoCardless).
- Mobile App Development: Designed and developed client powered by Expo React Native using FSD architecture, Zustand, TanStack and Jest for testing.
- MarTech & Conversion Optimization: Deployed Google Tag Manager (GTM), Google Analytics, and custom event tracking to measure channel attribution, optimize conversion funnels (CRO), and lower customer acquisition costs (CAC).
- Search Engine Optimization (SEO): Conducted competitive keyword research and backlink analysis using Ahrefs, optimizing listing structure and site taxonomy to capture organic search traffic.
Full-Stack Developer
NxtPhs | DCPA
- Full-Stack Development: Engineered scalable software solutions for sports marketing, event management, and athlete performance tracking using Dockerized Ruby on Rails and Laravel backends paired with Next.js frontends.
- Digital Marketing Platform Support: Built web tools and landing page architectures that streamlined event promotion, athlete onboarding, and event registration pipelines.
IT & E-Commerce Support Specialist
Crunchyroll
- Application & Technical Support: Diagnosed and resolved tier-2/3 technical issues across mobile, web Mixpanel/Mux, and streaming applications, investigating API errors, account synchronization bugs, and client-side playback failures.
- Payment & Transaction Management: Processed cross-border payment investigations, recurring subscription billing disputes, localized currency errors, and complex refund requests across regional payment gateways (Chase, Stripe, PayPal, Google Play store and Apple Pay).
- E-Commerce Support Operations: Handled customer and merchant e-commerce requests regarding digital orders, user account provisioning, and transactional pipeline troubleshooting to maintain high customer satisfaction (CSAT) scores.
Backend Developer
Moddule
- System Integration & Onboarding Automation: Reduced partner deployment and integration timelines from 30 days to 10 days by designing custom API parsers and a no-code onboarding workflow.
- Infrastructure Modernization: Migrated monolithic Sidekiq services to a distributed, event-driven architecture using Apache Kafka and Kubernetes.
Growth Manager & Software Consultant
Strategic Growth & Enterprise Development
- Corporate Growth & Software Development: Managed company growth initiatives and led end-to-end software development for TOMS of E-guide Solutions and Emotions Travel Corp., implementing tailored digital architectures and customer booking systems to expand market reach.
- Brand Strategy & Event Promotion (ChambersForSport): Spearheaded the development of the ChambersForSport brand in collaboration with world-class sprinter Dwain Chambers across multiple sports software and marketing projects.
- Ticketing & Campaign Management: Directed promotional strategies, digital sales funnels, and marketing campaigns to promote ticket sales, athletic camps, and sports events.
Lead Developer
SmartUpNetwork
- Led an Agile engineering team of 3 developers; dockerized application infrastructure, built CI/CD pipelines, and refactored core REST APIs to improve reliability across multi-environment deployments.
Ruby on Rails Developer
SmartUpNetwork
- Engineered client-facing REST APIs and managed third-party integrations; instituted automated testing practices (TDD) using RSpec, VCR, and RuboCop.
E-Commerce & Operations Manager
Monocloth
- Revenue Scaling & P&L Leadership: Directed multi-department e-commerce operations across marketing, photography, and fulfillment, scaling company revenue to $1M USD in 2019 through aggressive B2B portfolio expansion and D2C optimization.
- Platform Management (Shopify & WooCommerce): Oversee store operations across Shopify and WooCommerce platforms, managing multi-currency store setups, product catalog feeds, inventory synchronization, and automated checkout pipelines.
- Performance Marketing & Paid Search: Managed end-to-end Google Ads campaigns (Search, Shopping, Performance Max) and Meta ad funnels, tracking ROI/ROAS using Google Analytics and GTM server-side tag deployment.
- Organic Search Growth (SEO): Executed technical and content SEO strategies utilizing Ahrefs, optimizing product metadata, page speed, site architecture, and content funnels to rank for high-intent e-commerce keywords.
- Logistics & B2B Operations: Streamlined warehouse management, international shipping logistics, and cross-border B2B account onboarding to accelerate order fulfillment times and client retention.
Industry experience
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Experienced in Information Technology, Fashion, Retail, Sport, Tourism, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Information Technology, Product Development, Logistics, and Supply Chain Management.
Summary
I specialize in the messy "0-to-1" phase of building companies, taking an idea from a blank page to live software, active users, and online transactions.
Over the past 2 years, I have worked directly alongside founders across 5 early-stage startups to build the foundational engine of their businesses:
- Software & Web: Shipping core web apps, landing pages, payment/transaction flows, and analytics tracking.
- Operations & Docs: Designing internal company documentation, SOPs, and automated workflows so small teams can scale without chaos.
- Brand & Growth: Building brand identities, social distribution channels, and acquisition funnels that turn visitors into paying users.
I thrive in high-ownership environments where strategy meets immediate execution, whether as a Founder’s Associate, Product Operations Lead, or Venture Builder.
Skills
- E-Commerce Platforms: Shopify (Plus/Store Operations), Woocommerce, Marketplace Feed Management.
- Growth Marketing & Analytics: Google Ads (Search/Shopping), Google Analytics (Ga4), Google Tag Manager (Gtm), Meta Ads, Conversion Rate Optimization (Cro), Ahrefs (Seo/Technical Auditing).
- Engineering & Frameworks: Ruby On Rails, Next.Js, React, Laravel, Rest Apis, Webhooks, Microservices.
- Infrastructure & Devops: Docker, Kubernetes, Apache Kafka, Ci/Cd, Sql, Git, Tdd (Rspec).
- Languages: Native French, Native Arabic, C2 Turkish, C2 English, B1 German.
Languages
Statistics
Experience
Expertise
Frequently asked questions
Have questions? Find more information here.
Hatim is based in Berlin, Germany.
Hatim speaks the following languages: Arabic (Native), French (Native), English (Advanced), Turkish (Advanced), German (Intermediate).
Hatim has at least 9 years of experience. During this time, Hatim has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 1 year and 2 months. Note that Hatim may not have shared all experience and actually has more experience.
Based on recent experience, Hatim would be well-suited for roles such as: Software Developer & Growth Manager, Full-Stack Developer, IT & E-Commerce Support Specialist.
Hatim's most recent position is Software Developer & Growth Manager at UrOwnStorage.
In recent years, Hatim has worked for UrOwnStorage, NxtPhs | DCPA, Crunchyroll, Moddule, and Strategic Growth & Enterprise Development.
Hatim is most experienced in industries like Information Technology, Fashion, and Retail. Hatim also has some experience in Sport, Tourism, and Media and Entertainment.
Hatim is most experienced in business areas like Marketing, Sales, and Information Technology. Hatim also has some experience in Product Development, Logistics, and Supply Chain Management.
Hatim has recently worked in industries like Information Technology, Fashion, and Retail.
Hatim has recently worked in business areas like Marketing, Sales, and Information Technology.
Hatim is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 14 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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