Search Engine Optimization Expert in Hamburg

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• work in the Developer-Experience team to improve developer experience and tooling for all teams of the RTL+ streaming platform
• development of reusable GitLab CI/CD components to standardize processes and automatically enforce code quality and security gates
• infrastructure automation with Pulumi
• operation and monitoring of GitLab Runners in AWS with Kubernetes
• integration and automation of Renovate in GitLab pipelines for continuous dependency updates
• extension of Backstage as the central developer platform to optimize internal workflows and self-service capabilities
• development of various tools and automations in TypeScript, Go, and Python

• Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
• Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
• Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
• Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
• Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

Freelance work for a large German family office

Built and further developed a modular B2B SaaS platform for professional wealth management and family offices, alongside freelance delivery of production-ready AI, data management, and automation solutions for the wealth management sector.

• Developed an AI governance framework for regulated finance and asset management workflows, aligned with DORA, BaFin-related governance expectations, and data protection requirements, including role definitions, access levels, and decision rules.
• Designed an agentic system with a locally operated open-source language model, including Qwen2.5 via Ollama, for secure querying of an asset database through text-to-SQL-to-text workflows.
• Built AI-supported analysis and reporting capabilities that generate structured answers, tables, and charts from asset data, with domain validation through resolver logic and RAG elements.
• Developed production-grade data import workflows for financial service provider data from CSV, PDF, and API sources, including validation, plausibility checks, and reconciliation with existing asset data.
• Solved the asset matching problem without a cross-system primary key through multi-stage validation rules and human-in-the-loop approvals.

Results:

• Secured EUR 250,000 in SaaS revenue in 2024, exceeding the forecast by 20%.
• Acquired family office clients with EUR 1.6bn in assets under management.
• Reduced manual effort for the largest client by approx. 3 days per month through automated data import and reconciliation processes.
• Reduced operational error risk through structured data validation, multi-stage asset matching, and human-in-the-loop approvals.

• Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
• Responsible for project management, requirements management, and technical coordination

• Mailing & Paid Ads Manager (Mautic & Meta)
• MailChimp to Mautic migration including technical setup for newsletter/email marketing
• Website adjustments: WordPress (Elementor)
• Strategic & operational management for ads

• Developed and implemented European market strategy for dental tourism operations between Turkey, Germany, and the UK
• Designed and managed Meeting Day events across Germany, building a direct lead-to-patient conversion framework
• Created training manuals, SOPs, and coordinator education programs and trained teams to standardize communication and patient experience
• Collaborated with digital agencies to optimize Meta Ads and targeting models for international healthcare audiences
• Collaborated with regional influencers and increased lead generation by 60%

AI-first workforce management platform for medical practices (scheduling, time tracking). Market insight: no modern SaaS solution for the sector. Product insight: only fully autonomous with AI agents.

• Vibe-coding with Claude Code — built the entire platform myself, including the AI agent "Kira" as autonomous scheduling support.
• Brand building (medishift) including SEO distribution; built onboarding and sales.
• Early-stage traction (May 2026): 7 paying practices plus 70+ practices and 500+ users on the free plan.

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part

• Strategic marketing and IT consulting with a focus on CRM
• Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
• Strategy development for marketing, sales, and digital strategy, among other things
• Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
• Implementation and data integration of CRM in marketing including loyalty program and campaigns
• Support for pitches for IT systems, implementation service providers, and agencies
• Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
• International scaling of business models
• Processes, organization, setup, and optimization of agile structures
• Development of SEO/SEA/content and CRM processes and structures
• Building marketing structures and strategies

• Advising clients on social media and website strategies
• Project management/controlling/campaign evaluation
• Expansion and modernization of social media concepts for NORA BORN
• Social media design (content & community management)
• Focus client from the healthcare sector

• Significant enhancement of the B2B React SPA software "opti.node" for commercial operations management for renewable energy plant operators
• Introduced features not previously available on the market, resulting in a significant revenue increase
• Comprehensive automated tests within Storybook
• Introduced a UI library to improve developer experience and speed up feature development by about 40%
• Clear presentation of complex commercial and legal issues, with intuitive UX and UI
• UX consulting to shorten essential interaction flows by 75%

• Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
• Developing and implementing targeted and seasonal email campaigns.
• Analyzing campaign data to optimize customer outreach.
• Increasing open rates through targeted segmentation strategies.
• Coordinating the creative team to design engaging content.
• Creating monthly performance reports to measure success.