Frank Gosch - Principal, Data & AI Strategy
Experience
Principal, Data & AI Strategy
Covytra
Relocation from the UK to Germany and structured transition period focused on consolidating executive experience in data platforms, analytics, and AI, and formalising decision-centric data and AI frameworks, including governance models in preparation for the next long-term leadership role.
Chief Analytics Officer
GB News
- Established the company’s first enterprise-grade data and analytics capability, building and leading a multidisciplinary team and embedding data-driven decision-making across TV, Digital, Subscriptions, and Finance. Member of Senior Management with accountability for data strategy, stakeholder alignment, and delivery of analytics and AI initiatives across the organisation.
- Designed and deployed a modern cloud-based data platform covering ingestion, modelling, governance, and business intelligence.
- Introduced applied AI and automation (including NLP-based content classification, audience segmentation, and speech-to-text), improving operational efficiency and insight generation.
- Led and scaled multidisciplinary data teams, modernising financial and operational reporting through self-service analytics adoption.
- Established anomaly detection and early-warning mechanisms across audience and subscription behaviours, enabling proactive intervention to mitigate revenue and reputational risk.
Global Head of Analytics
Daily Mail Group
- Led global analytics and data engineering across MailOnline, Metro, and additional publications, with responsibility for building scalable analytics platforms and driving adoption across product, commercial, and executive stakeholders.
- Designed and deployed a global, cloud-based analytics platform enabling reliable, enterprise-scale reporting and insight across multiple business units.
- Built and led multidisciplinary teams spanning analytics, data engineering, and implementation, establishing structured delivery and strong organisational adoption.
- Delivered integrated content and performance data models across platforms, aligning editorial, product, and commercial KPIs to support senior decision-making.
VP, Marketing & Data Technology
Artefact
- Led a 25-person cross-functional team spanning data engineering, analytics, SEO, and cloud modernisation initiatives for enterprise clients.
- Delivered large-scale analytics platforms and automated reporting solutions, including migration of client data platforms and pipelines to Google Cloud.
Sr. Director, Analytics, SEO & Audience
Hearst Newspapers
- Owned analytics and audience intelligence across a large newspaper portfolio, establishing data platforms for contextual, self-service access to performance KPIs.
- Led analytics, SEO, and audience programs, including segmentation and predictive modelling to support growth and subscription decision-making.
Senior Program Manager Bing
Microsoft Corp.
- Led international business intelligence initiatives, delivering global performance frameworks, dashboards, and analytical tooling for search performance comparison and optimisation.
Global SEO Lead MSN
Microsoft Ltd.
- Established and scaled MSN’s global SEO program across 40+ markets, driving organic traffic growth from ~1B to ~6B annual referrals through data-driven optimisation and tooling.
Various roles
Various companies
- Head of Product Management & Online Marketing at PlanetHome: drove digital product strategy and customer acquisition.
- General Manager and Co-founder at AO greencard.de (Hamburg): scaled the business.
- Online Marketing Manager at JobScout24.
- Content-focused positions at AOL Germany and Text Verlag.
Industry Experience
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Experienced in Media and Entertainment, Information Technology, Real Estate, and Professional Services.
Business Area Experience
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Experienced in Marketing, Business Intelligence, Product Development, Information Technology, Strategy, and Project Management.
Summary
Senior data & analytics leader with extensive experience building enterprise-scale data platforms and decision intelligence capabilities across large, complex organisations and early-stage, fast-scaling environments.
Proven track record of translating business strategy into scalable data architectures, analytics operating models, and AI-enabled solutions, including leadership in building cloud-based data and AI platforms that enable ML-supported decision-making, AI lifecycle governance, and analytics at scale across digital organisations. Experienced in leading multidisciplinary teams and working with senior stakeholders to embed data-driven ways of working.
Skills
- Data & Analytics Strategy
- Decision Intelligence
- Data Platforms & Architecture
- Advanced Analytics
- Applied Ai & Ai Lifecycle Governance
- Data Governance
- Stakeholder Leadership
- Team Building
Languages
Education
Christian-Albrecht-University Kiel
Law · Kiel, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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