
Search Engine Optimization Experts in Frankfurt
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Meet FRATCH Experts in Frankfurt, who have recently used Search Engine Optimization
Joachim A.
Last position:
HubSpot Project Manager, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance)
- Communication interface between stakeholders and digital specialist departments
Boian V.
Last position:
Solution Architect at DB InfraGO AG
The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.
- Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
- Technical specification and documentation of business requirements
- Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
- Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
- Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
- Definition and implementation of automated unit, integration, and regression tests
Team Size: 9
Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube
Konstantinos T.
Last position:
Project Manager at Frankfurt School of Finance
- Management of IT/digitalization projects within the central PMO
- PMO knowledge document & management presentation (governance, methods)
- Requirements training & e-invoicing summary for project submitters
- Market analysis of hybrid tools & PMO checklists/governance
- Stakeholder management (IT, library, management)
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional Leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimization
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Ines S.
Last position:
Freelance Online Marketing & Data Strategy at Datenkomplize
- Unlocking data treasures and gaining fantastic insights
- As a data partner, I optimize my clients' marketing mix
Gabriele S.
Last position:
Interim Media Manager at Rügenwalder Mühle
- Management of the media agency
- Media strategy for various campaigns
- Campaign management
- Development of a social media concept
- Review of reports and PCAs
Christian G.
Last position:
Freelance Journalist at Adel & Link GmbH & Co. KG
- Wrote specialist articles on management consulting, digitalization and IT topics
Onik M.
Last position:
SAP SuccessFactors & S4HANA Consultant at Banking Industry
Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.
Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.
Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.
Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.
Configured candidate application workflows, screening, interviewing, and hiring communication templates.
Set up pre-screening questions and assessment tools including DHB sanction list checks.
Implemented automated background check and KYC integration with external vendors in the REC module.
Localized job requisition templates to reflect regional job titles and regulatory compliance.
Customized onboarding document templates and localized document archiving protocols (DRTM).
Adjusted onboarding forms to capture country-specific employee information including Form I-9.
Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.
Set up automated reminders for employees and HR to complete I-9 sections within deadlines.
Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.
Enabled e-signature integration for onboarding documents to support remote verification.
Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.
Helmut B.
Last position:
Service Provider for Writers and Self-Publishers at Selfpublisher-Verband
- Offered proofreading services and creation of supplementary texts
- Provided book design and typesetting
- Coached authors in conducting readings and presentations
- Developed e-learning offerings
- Managed the blog “FragDenWortSupport”
Markus K.
Last position:
Founder & Managing Director at Qrafto UG (haftungsbeschränkt)
- Founding and overall responsibility: Built a B2B SaaS platform for craft and construction businesses from the first line of code to the live launch with the first paying customer; solo founding including full establishment of the company and all business processes.
- Product and technology responsibility: Designed and developed the entire product.
- Infrastructure & DevOps: Managed a Kubernetes/Helm environment including CI/CD, monitoring, and security architecture; GDPR-compliant platform decisions and evaluation of EU-hosted LLM providers.
- Agentic coding as a productivity multiplier: Set up a productive multi-agent environment with Claude Code: up to eight parallel agents in isolated Git worktrees, Telegram-based remote control and monitoring, MCP integrations (e.g., Context7, Playwright for E2E tests), and a builder-critic pattern with custom slash commands (/research, /plan) and compressed project contexts. Result: development throughput on par with a small team while working solo.
- Go-to-market: Independently developed positioning, SEO and direct mail playbook, as well as target group analysis.
- Regulation & finance: Implemented e-invoicing requirements (ZUGFeRD/XRechnung), set up accounting and payment infrastructure, and managed funding and financing options.
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Leona L.
Last position:
Marketing & Communications Expert at Self-employed
- Development of positioning and brand strategies for market entries & relaunches
- Creation of messaging frameworks, content, and communication guidelines
- Advising marketing teams & agencies in growth and transformation phases
- Project-based takeovers of marketing lead roles (interim / sparring)
Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.
- DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Florian F.
Last position:
Senior Backend Developer at ING Deutschland AG
- Database design with Oracle DB, JPA and Flyway considering high performance requirements
- Analysis of multiple architecture drafts and identification of technical risks
- Design and implementation of various interfaces and integrations, especially REST APIs and Kafka topics
- Setup of Elasticsearch for monitoring and analyzing log data
- Establishment of an iterative work approach in the project team facing complex business requirements
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
20 years (Germany: 19 years)

Position duration
3.7 years (Germany: 5.4 years)

Positions per freelancer
12 (Germany: 10)

Top business areas
Marketing, Project Management, Information Technology

Top industries
Information Technology, Professional Services, Automotive

Certification focus areas
Project Management, Human Resources, Information Technology
Bachelor's degree or higher
92% (Germany: 88%)
Master's degree or higher
48% (Germany: 51%)
Doctorate
4% (Germany: 6%)

Certifications per freelancer
2

Most common languages
German, English, Spanish

Speak two or more languages
100% (Germany: 96%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Frankfurt using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Optimization experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (68%)
- Professional Services (59%)
- Automotive (47%)
- Banking and Finance (47%)
- Healthcare (47%)
- Advertising (44%)
- Media and Entertainment (41%)
- Retail (41%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Organic Visibility
Search Engine Optimization, commonly called SEO, improves how websites appear for relevant searches. It combines technical health, useful content, clear information architecture and trusted references to attract qualified visitors without relying only on paid campaigns. The work can support ecommerce stores, service websites, publishers, SaaS products and local businesses.
Technical Foundations
Technical SEO makes pages accessible to search engine crawlers and usable for visitors. Specialists review crawlability, indexation, canonical signals, redirects, structured data, internal links, mobile performance and Core Web Vitals. They also work with XML sitemaps, robots.txt, JavaScript rendering and analytics data to find issues that limit visibility.
Content And Authority
SEO content connects search intent with clear answers, useful product information and credible expertise. Professionals build topic plans, improve existing pages, map keywords to journeys and set editorial standards. They may also coordinate digital PR and link acquisition while protecting a site from low-quality tactics and conflicting content.
Tools And Skills
The ecosystem includes Google Search Console, Google Analytics, Google Business Profile, Screaming Frog, Semrush, Ahrefs and server logs. Strong specialists understand HTML, CSS, JavaScript rendering, CMS workflows and data analysis alongside copy and content operations.
- Audit crawlability, indexation and site architecture
- Map search intent to landing pages and content
- Improve local visibility for regional searches
- Track rankings, conversions and qualified organic traffic
When To Bring Support
Companies often bring in freelance SEO expertise during migrations, international expansion, website redesigns, traffic declines or a move into a new market. Frankfurt businesses may need specialists who understand local search intent, multilingual content and collaboration with teams across Germany. Remote work is effective when access, responsibilities and reporting routines are clear.
Quality Signals
A strong professional starts with business goals and evidence, not a generic keyword list. They explain priorities, distinguish technical causes from content gaps and connect recommendations to measurable outcomes. Look for transparent audits, careful change management, realistic forecasts and an ability to work with marketing, product, development and editorial teams.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization is used to improve a website’s visibility in unpaid search results and attract visitors with relevant intent. It covers technical access, content quality, site structure, local discovery and authority.
SEO improves organic visibility, while paid search advertising places sponsored listings through advertising budgets. SEO can build durable traffic assets, but it requires ongoing technical, content and measurement work rather than immediate placement.
A strong Search Engine Optimization freelancer may also understand analytics, conversion optimization, content strategy, technical audits, HTML, JavaScript rendering and CMS workflows. Local SEO, ecommerce SEO or international SEO can matter depending on the website and audience.
The right level of SEO experience depends on the site’s size, technical complexity, market and risk. A focused content review may need a different specialist than a migration, a large ecommerce taxonomy or a recovery from an unexplained visibility decline.
Search Engine Optimization is well suited to remote collaboration because audits, planning, reporting and most implementation guidance are digital. Frankfurt-based companies may still prefer occasional on-site workshops, especially when marketing, product and technical teams need to align in person.
An SEO engagement should begin with goals, access requirements and a review of the current site. The specialist should then provide prioritized recommendations, explain dependencies, coordinate implementation where agreed and report on meaningful changes in visibility, traffic quality and conversions.
Evaluate Search Engine Optimization work through the clarity of its diagnosis, the relevance of its priorities and the quality of its documentation. Be cautious of guaranteed rankings, unexplained link packages and recommendations that ignore users, business goals or technical constraints.
SEO primarily addresses search engine visibility, but good practice also improves discoverability across local results, image search, shopping experiences and other search interfaces. The work should focus on being clearly understood and genuinely useful, not on rankings alone.
The average hourly rate of freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects is 96 €, which corresponds to a daily rate of about 767 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects, 92% hold at least a Bachelor's degree, 48% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.7 years.
The most common languages among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are German (100%), English (100%), and Spanish (29%).
The most common industries among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are Information Technology (68%), Professional Services (59%), and Automotive (47%).
The most common business areas among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are Marketing (79%), Project Management (74%), and Information Technology (71%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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