Search Engine Optimization Experts in Frankfurt
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Meet FRATCH Experts in Frankfurt, who have recently used Search Engine Optimization
Boian V.
Last position:
Solution Architect at DB InfraGO AG
The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.
- Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
- Technical specification and documentation of business requirements
- Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
- Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
- Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
- Definition and implementation of automated unit, integration, and regression tests
Team Size: 9
Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube
Joachim A.
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Yves S.
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Gregor S.
Last position:
Lead Project Manager at Varisano Kliniken
Lead project manager for live seminars and hybrid implementation. Creation of the run-of-show, definition of all on-site designs in line with corporate identity, and optimization of the digital setup. On-site show direction.
Christian G.
Last position:
Freelance Journalist at Adel & Link GmbH & Co. KG
- Wrote specialist articles on management consulting, digitalization and IT topics
Helmut B.
Last position:
Service Provider for Writers and Self-Publishers at Selfpublisher-Verband
- Offered proofreading services and creation of supplementary texts
- Provided book design and typesetting
- Coached authors in conducting readings and presentations
- Developed e-learning offerings
- Managed the blog “FragDenWortSupport”
Onik M.
Last position:
SAP SuccessFactors & S4HANA Consultant at Banking Industry
Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.
Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.
Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.
Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.
Configured candidate application workflows, screening, interviewing, and hiring communication templates.
Set up pre-screening questions and assessment tools including DHB sanction list checks.
Implemented automated background check and KYC integration with external vendors in the REC module.
Localized job requisition templates to reflect regional job titles and regulatory compliance.
Customized onboarding document templates and localized document archiving protocols (DRTM).
Adjusted onboarding forms to capture country-specific employee information including Form I-9.
Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.
Set up automated reminders for employees and HR to complete I-9 sections within deadlines.
Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.
Enabled e-signature integration for onboarding documents to support remote verification.
Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.
Markus K.
Last position:
Founder & Managing Director at Qrafto UG (haftungsbeschränkt)
- Founding and overall responsibility: Built a B2B SaaS platform for craft and construction businesses from the first line of code to the live launch with the first paying customer; solo founding including full establishment of the company and all business processes.
- Product and technology responsibility: Designed and developed the entire product.
- Infrastructure & DevOps: Managed a Kubernetes/Helm environment including CI/CD, monitoring, and security architecture; GDPR-compliant platform decisions and evaluation of EU-hosted LLM providers.
- Agentic coding as a productivity multiplier: Set up a productive multi-agent environment with Claude Code: up to eight parallel agents in isolated Git worktrees, Telegram-based remote control and monitoring, MCP integrations (e.g., Context7, Playwright for E2E tests), and a builder-critic pattern with custom slash commands (/research, /plan) and compressed project contexts. Result: development throughput on par with a small team while working solo.
- Go-to-market: Independently developed positioning, SEO and direct mail playbook, as well as target group analysis.
- Regulation & finance: Implemented e-invoicing requirements (ZUGFeRD/XRechnung), set up accounting and payment infrastructure, and managed funding and financing options.
Leona L.
Last position:
Marketing & Communications Expert at Self-employed
- Development of positioning and brand strategies for market entries & relaunches
- Creation of messaging frameworks, content, and communication guidelines
- Advising marketing teams & agencies in growth and transformation phases
- Project-based takeovers of marketing lead roles (interim / sparring)
Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.
- DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Florian F.
Last position:
Senior Backend Developer at ING Deutschland AG
- Database design with Oracle DB, JPA and Flyway considering high performance requirements
- Analysis of multiple architecture drafts and identification of technical risks
- Design and implementation of various interfaces and integrations, especially REST APIs and Kafka topics
- Setup of Elasticsearch for monitoring and analyzing log data
- Establishment of an iterative work approach in the project team facing complex business requirements
Christopher S.
Last position:
Communication Manager Sustainability at Lufthansa Group
- Developed a communications strategy for Lufthansa Group in sustainability
- Created content for the internal website
- Community management
- Project management
Eyüp Z.
Last position:
IT Project Manager for Real Estate IT at BNP Paribas Real Estate
- Responsibility for the specialist department
- Effective stakeholder management
- Management and prioritization of the backlog
- Resource and capacity planning
- Risk management
- Cost calculation and budget control
- Compliance with security guidelines and data protection regulations in a high-security environment (Bank regulations)
- Creation and monitoring of project timelines
- Planning and execution of workshops as well as the creation of user manuals
- Development and coordination of architecture maps with service providers and internal IT
- Creation and tracking of milestone plans
- Recording, analysis, and documentation of defects, including retesting until final approval for launch
- Coordination and execution of penetration tests
- Organization and management of User Acceptance Tests (UAT)
- Definition of Go / No-Go criteria for the launch
- Collaboration and organization of multinational teams
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
20 years (Germany: 19 years)
Position duration
3.6 years (Germany: 5.4 years)
Positions per freelancer
12 (Germany: 10)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Professional Services, Banking and Finance
Certification focus areas
Project Management, Human Resources, Information Technology
Bachelor's degree or higher
92% (Germany: 88%)
Master's degree or higher
48% (Germany: 49%)
Doctorate
8% (Germany: 6%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 95%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Optimization experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (62%)
- Professional Services (59%)
- Banking and Finance (50%)
- Automotive (47%)
- Healthcare (47%)
- Retail (44%)
- Advertising (41%)
- Manufacturing (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Organic visibility
Search Engine Optimization, commonly called SEO, improves how prominently websites appear in unpaid search results. It combines technical quality, useful content and authority signals to help the right audiences find products, services and information. SEO supports websites, online shops, editorial platforms and local business pages.
Technical foundations
Technical specialists examine how search engines crawl, render and understand a website. Their work can include information architecture, internal linking, structured data, canonical rules, XML sitemaps, page speed and mobile usability. They also use tools such as Google Search Console, Google Analytics, Screaming Frog, Sitebulb, Semrush and Ahrefs to identify and prioritise issues.
Content and authority
Strong SEO connects search intent with clear, valuable content. Professionals research topics and keywords, define content structures, improve existing pages and create editorial briefs. They may also support digital PR, link acquisition and brand visibility while protecting content quality and avoiding manipulative tactics.
Typical assignments
Companies bring in freelance SEO expertise for focused projects or ongoing optimisation:
- Audit crawling, indexing, templates and technical performance
- Build keyword maps and content plans for priority topics
- Improve category, product and landing pages
- Strengthen local visibility for locations and service areas
- Define measurement plans and reporting workflows
When to involve a specialist
External expertise helps when organic traffic is stagnant, a redesign risks search visibility or a new website needs a sound structure from the start. It is also valuable after a ranking decline, during international expansion or when internal teams lack time for testing and implementation. In Frankfurt, remote collaboration is common, while workshops with regional marketing, product or editorial teams can add useful context.
What good SEO work looks like
A strong professional links recommendations to business goals, search intent and evidence from the site’s data. They explain trade-offs clearly, distinguish technical defects from content opportunities and coordinate well with marketing, product and web teams. Expect a prioritised roadmap, documented changes, transparent measurement and careful attention to German-language expectations when the target market is Germany.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization is used to improve a website’s visibility in unpaid search results. It can increase qualified visits, support online sales, generate enquiries and help users find useful information more easily.
SEO focuses on earning organic visibility through technical improvements, relevant content and authority signals. Paid search provides immediate placement through advertising spend, while organic work aims to create durable visibility that depends on quality, relevance and search engine evaluation.
A capable Search Engine Optimization specialist often works with web analytics, content strategy, technical website management, conversion optimisation and digital PR. Knowledge of HTML, JavaScript rendering, structured data and tools such as Google Search Console is useful for technical assignments.
The right level of SEO experience depends on the scope and risk of the work. A focused content audit may need a different profile from a migration, international website or recovery after a major visibility decline. Assess experience with comparable site structures, markets and deliverables rather than relying on time alone.
Yes. Search Engine Optimization work is well suited to remote collaboration through shared analytics, issue trackers and content workflows. On-site sessions in Frankfurt can still help when teams need workshops, stakeholder alignment or close coordination during a redesign.
Look for a clear audit, prioritised recommendations and explanations tied to business objectives. A strong SEO professional defines suitable measures, documents implementation needs and avoids promises of guaranteed rankings. They should also separate technical findings, content opportunities and external authority work.
Local Search Engine Optimization helps businesses appear for searches connected to Frankfurt, nearby areas and specific services. Relevant location pages, accurate business information, useful local content and consistent contact details all support local visibility without replacing broader SEO work.
A freelancer working with SEO for German audiences should understand German search intent, language nuance and regional service expectations. They may also need to coordinate with content, legal and marketing teams, while adapting technical recommendations to the client’s website stack and publishing process.
The average hourly rate of freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects is 98 €, which corresponds to a daily rate of about 783 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects, 92% hold at least a Bachelor's degree, 48% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.6 years.
The most common languages among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are German (100%), English (100%), and Spanish (26%).
The most common industries among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are Information Technology (62%), Professional Services (59%), and Banking and Finance (50%).
The most common business areas among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are Marketing (79%), Project Management (74%), and Information Technology (71%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
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Dusseldorf 
Essen 
Nuremberg Countries:
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