Search Engine Optimization Experts in Frankfurt
in minutes from over 15,000 CVs with the power of AI.Hire experts who improve rankings, organic traffic, and technical site health with SEO audits, keyword research, content planning, and search intent alignment. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used Search Engine Optimization
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Ebru Ataman
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Markus Kümpel
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Jan Sammeck
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Yves Schleich
Last position:
Owner and AI Operator at Path to AI
- Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
- Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
- Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
- Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
- AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.
Gregor Schibblock
Last position:
Lead Project Manager at Varisano Kliniken
Lead project manager for live seminars and hybrid implementation. Creation of the run-of-show, definition of all on-site designs in line with corporate identity, and optimization of the digital setup. On-site show direction.
Christian Gasche
Last position:
Freelance Journalist at Adel & Link GmbH & Co. KG
- Wrote specialist articles on management consulting, digitalization and IT topics
Onik Mia
Last position:
SAP SuccessFactors & S4HANA Consultant at Banking Industry
Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.
Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.
Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.
Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.
Configured candidate application workflows, screening, interviewing, and hiring communication templates.
Set up pre-screening questions and assessment tools including DHB sanction list checks.
Implemented automated background check and KYC integration with external vendors in the REC module.
Localized job requisition templates to reflect regional job titles and regulatory compliance.
Customized onboarding document templates and localized document archiving protocols (DRTM).
Adjusted onboarding forms to capture country-specific employee information including Form I-9.
Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.
Set up automated reminders for employees and HR to complete I-9 sections within deadlines.
Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.
Enabled e-signature integration for onboarding documents to support remote verification.
Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.
Markus Kollers
Last position:
Founder & Managing Director at Qrafto UG (haftungsbeschränkt)
- Founding and overall responsibility: Built a B2B SaaS platform for craft and construction businesses from the first line of code to the live launch with the first paying customer; solo founding including full establishment of the company and all business processes.
- Product and technology responsibility: Designed and developed the entire product.
- Infrastructure & DevOps: Managed a Kubernetes/Helm environment including CI/CD, monitoring, and security architecture; GDPR-compliant platform decisions and evaluation of EU-hosted LLM providers.
- Agentic coding as a productivity multiplier: Set up a productive multi-agent environment with Claude Code: up to eight parallel agents in isolated Git worktrees, Telegram-based remote control and monitoring, MCP integrations (e.g., Context7, Playwright for E2E tests), and a builder-critic pattern with custom slash commands (/research, /plan) and compressed project contexts. Result: development throughput on par with a small team while working solo.
- Go-to-market: Independently developed positioning, SEO and direct mail playbook, as well as target group analysis.
- Regulation & finance: Implemented e-invoicing requirements (ZUGFeRD/XRechnung), set up accounting and payment infrastructure, and managed funding and financing options.
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Florian Fladung
Last position:
Senior Backend Developer at ING Deutschland AG
- Database design with Oracle DB, JPA and Flyway considering high performance requirements
- Analysis of multiple architecture drafts and identification of technical risks
- Design and implementation of various interfaces and integrations, especially REST APIs and Kafka topics
- Setup of Elasticsearch for monitoring and analyzing log data
- Establishment of an iterative work approach in the project team facing complex business requirements
Christopher Stephan
Last position:
Communication Manager Sustainability at Lufthansa Group
- Developed a communications strategy for Lufthansa Group in sustainability
- Created content for the internal website
- Community management
- Project management
Anita Gläßner
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Samet Polat
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Tim Knebel
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
20 years (Germany: 18 years)
Position duration
3.7 years (Germany: 5.4 years)
Positions per freelancer
12 (Germany: 9)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Professional Services, Information Technology, Automotive
Certification focus areas
Human Resources, Project Management, Information Technology
Bachelor's degree or higher
91% (Germany: 87%)
Master's degree or higher
50%
Doctorate
9% (Germany: 6%)
Certifications per freelancer
3 (Germany: 2)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 95%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What SEO covers
Search engine optimization, or SEO, helps a site appear for the searches that matter. It combines content, technical fixes, and authority building so pages can be found, understood, and trusted by Google and other search engines.
Common deliverables
- Technical SEO audits and crawl fixes
- Keyword research and search intent mapping
- On-page content briefs and metadata
- Internal linking and information architecture
- Link building and digital PR support
Tools and stack
Strong specialists work with Google Search Console, Google Analytics, crawling tools, rank trackers, and CMS systems such as WordPress, Shopify, and Contentful. They also read server logs, review Core Web Vitals, and coordinate with content and web teams.
When to bring in help
Companies usually hire freelance SEO experts when traffic drops, a new site goes live, or a content program needs a better structure. In Frankfurt, that often includes B2B firms, finance companies, e-commerce brands, and international teams that need English and German search work aligned.
What strong specialists do
Good SEO professionals explain what they changed and why. They connect rankings to pages, topics, and user intent, then prioritize work that search engines can actually reward. They should spot technical blockers, thin content, cannibalization, and weak internal links without guesswork.
How projects run
SEO work often starts with a baseline review, then moves into fixes, content improvements, and ongoing measurement. Remote collaboration works well for most tasks, while on-site sessions can help with workshops, stakeholder alignment, and complex migrations. Clear access to analytics, CMS, and search tools keeps work moving.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization helps a site show up when people search for products, services, or information related to that business. It improves visibility in search results through better content, stronger page structure, and technical fixes. The goal is steady, relevant organic traffic, not quick tricks.
Search Engine Optimization is the organic side of search visibility. Search engine marketing usually includes paid search as well, such as Google Ads. Companies often use both, but SEO focuses on pages earning traffic without paying for each click.
A strong Search Engine Optimization specialist may audit a site, fix crawl and indexing issues, research keywords, improve page titles and headings, and shape content briefs. They may also work on internal links, redirects, structured data, and link acquisition support. The exact mix depends on whether the site is new, complex, or already established.
Search Engine Optimization works best when the specialist also understands analytics, content strategy, HTML basics, and site architecture. Familiarity with Google Search Console, crawling tools, and CMS platforms is important. For larger projects, experience with migrations, international SEO, and performance tracking matters too.
Search Engine Optimization projects vary a lot. A focused audit or content review may need only a specialist with solid hands-on experience, while a migration, international rollout, or large e-commerce site usually needs deeper technical and cross-team coordination skills. The harder the site structure, the more senior the expert should be.
For Search Engine Optimization, remote work is enough for most audits, content planning, and ongoing optimization. On-site collaboration helps when many teams need to align, especially during workshops, migrations, or launches. In Frankfurt, on-site can also make sense for companies with tight internal review cycles or bilingual stakeholders.
A good Search Engine Optimization specialist starts with the problem, not with a generic checklist. Look for clear thinking, evidence-based recommendations, and the ability to explain trade-offs in plain language. Strong work shows up in better indexing, stronger page relevance, cleaner site structure, and reporting that ties actions to outcomes.
Search Engine Optimization is the broader discipline. Local search work is one part of it, focused on location pages, map visibility, and nearby intent. For Frankfurt companies, that can matter for branches, service areas, and multilingual search terms, but the same technical and content principles still apply.
The average hourly rate of freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects is 97 €, which corresponds to a daily rate of about 780 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects, 91% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.7 years.
The most common languages among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are German (100%), English (100%), and Spanish (28%).
The most common industries among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are Professional Services (66%), Information Technology (59%), and Automotive (48%).
The most common business areas among freelancers in Frankfurt, Germany who have used Search Engine Optimization in their recent projects are Marketing (86%), Project Management (72%), and Information Technology (66%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf 
Essen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
