Search Engine Optimization Expert in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Search Engine Optimization
Anastasia S.
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Nikolai G.
Last position:
Clinical Data Manager at Dr. Falk Pharma
- Used OpenCode and AI-assisted software engineering to design, implement, refactor, test, and document an end-to-end RAW/SDTM/ADaM pipeline in R for Dr. Falk Pharma (07/2026), including metadata-driven transformations, automated validation rules and QC, traceability, and reproducible clinical outputs.
Jens S.
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Rüdiger S.
Last position:
Full-Stack Software Engineer / Consultant for Digitalization at ARTEVENT
Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.
Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.
Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.
Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.
Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.
Kristina H.
Last position:
Editor, Translator and AI Trainer at Freelance
- Producing German website, email and social media copy
- Localising technical website copy from English to German (IT, Tech, consumer products)
- Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
- Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors
Fernando C.
Last position:
Senior Front-End Developer at Moss
- Moss is a spend-management platform for SMEs that bundles corporate cards, web-based applications and reimbursements, AP/procurement and advanced accounting in one place.
- Splits time across Accounting, Spending and Growth tribes, handling requirements gathering, public product design, coding, testing, debugging and internal apps.
- Participates in development and maintenance of the design system/UI kit and supports tooling, documentation and developer experience.
- Builds form-heavy UIs, drawer-based editing, high-density/resilient tables with server-side filters, pagination, column configurations, CSV/Excel export and bulk operations, all wired for permissions and auditability.
- Works with complex cross-entity relationships without a single-schema solution.
- Uses React, Redux Toolkit, styled-components, react-hook-form, React PDF, Vite, Lokalise, React Testing Library and Playwright.
Marc F.
Last position:
Interim Talent Acquisition Manager at doctari
- Building a cross-functional product team to develop a super app
- Advising and mentoring to support the team and provide input (technical & soft skills)
Raj U.
Last position:
Courier / Operations Support at Closer Go Germany GmbH
- Work within time-critical operating procedures; coordinate issues with customers, partners and central support.
- Maintain reliable handovers and concise incident communication when service, equipment or routing issues occur.
Cillian K.
Last position:
Post and Parcel Delivery Driver at DHL Deutsche Post
- Organising mail and parcels by district and street
- Customer satisfaction, time management, and organisational skills
Gabor L.
Last position:
Product Designer / Webflow Specialist at VMG Agency
Design and development support for U.S.-based clubhouses and hospitality brands.
- Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
- Increased conversion rates by 10% through UX improvements
- Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
- Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.
Marcus B.
Last position:
Alpecin.de - Dr. Wolff Group
- Development of a component library based on a design system for several international brands such as Alpecin, Karex, Linola and Plantur 39
- Integration of headless CMS, PIM and commerce solutions
- UI/UX development
- Prototype development
- MVP development
- API design and development
- SaaS development (whitelabel/multi-tenant)
- Headless CMS integration
- Design systems Digital signage
- Internationalization (i18n)
- Javascript
- Component library
- Tailwind CSS
- Storybook
- HTML
- Vue 3
- Storyblok
- Github Actions
- SEO
- i18n Theming
- React
Christian D.
Last position:
Fractional & Interim CMO at Growth Engine Architect (Independent)
- Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
- Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
- Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
- Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months
Last position:
Tutor, Lecturer & Examiner at Sales Akademie, TU Wien und Berlin
- Tutor, lecturer & examiner for Digital Sales Manager (IHK), CRM (IHK), AI (IHK)
Oliver H.
Last position:
Head of Partnerships at Berlinale
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
16 years (Germany: 19 years)
Position duration
5.4 years
Positions per freelancer
10
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Retail, Media and Entertainment
Certification focus areas
Information Technology, Marketing, Product Development
Bachelor's degree or higher
92% (Germany: 88%)
Master's degree or higher
51% (Germany: 49%)
Doctorate
5% (Germany: 6%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
English, German, Spanish
Speak two or more languages
100% (Germany: 95%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Optimization experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (68%)
- Retail (59%)
- Media and Entertainment (58%)
- Professional Services (53%)
- Advertising (46%)
- Education (36%)
- Banking and Finance (28%)
- Automotive (26%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What SEO covers
Search Engine Optimization, commonly called SEO, is the practice of improving a website’s visibility in unpaid search results. It combines technical site quality, useful content, search intent analysis and authority signals to help the right pages reach the right audiences. SEO supports websites, online shops, SaaS products, publishers and local businesses.
Core disciplines
Strong SEO work connects several specialist areas rather than treating rankings as a single task.
- Technical SEO for crawling, indexing, rendering, structured data and site architecture
- On-page SEO for titles, headings, internal links, content structure and intent alignment
- Content strategy based on topics, audiences, search demand and commercial goals
- Off-page SEO focused on digital PR, relevant mentions and trustworthy references
- Local SEO for location pages, business profiles and regional search visibility
Tools and signals
Professionals use Google Search Console, Google Analytics 4, Google Business Profile and crawling tools such as Screaming Frog. They may also work with Semrush, Ahrefs, Sistrix, Sitebulb, Looker Studio and log-file analysis. The right toolset depends on the website, market, CMS and questions the project must answer.
When companies hire
Freelance SEO expertise is useful when organic traffic has stalled, a redesign risks losing visibility or a new website needs a clear search foundation. Specialists also support international expansion, migrations, ecommerce growth and content programs. In Berlin, they may work with local companies serving German-speaking markets as well as international teams; German and English communication can both matter.
- Audit technical barriers and indexing problems
- Map search intent to pages and content priorities
- Plan migrations without avoidable ranking loss
- Improve category, product and local landing pages
Project deliverables
A typical engagement can produce a technical audit, prioritized roadmap, keyword and topic architecture, content briefs, internal-linking plan or migration checklist. Ongoing work may include performance reporting, experiment design, editorial reviews and coordination with content, product, engineering and marketing teams. Deliverables should connect search improvements to qualified visits, leads or sales.
Strong SEO professionals
The best specialists explain why a recommendation matters and separate evidence from assumption. They understand how search engines crawl and interpret sites, but also how users choose results and how businesses measure value. Look for experience with the relevant CMS, analytics setup, market and website type, plus clear documentation and practical prioritization. Remote collaboration works well when access, owners, review cycles and communication language are agreed at the start.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization is used to improve a website’s visibility in unpaid search results and attract visitors with relevant intent. It can support brand discovery, lead generation, ecommerce sales, local visibility and content distribution.
SEO improves organic visibility, while paid search advertising places sponsored listings through an advertising budget. SEO can build durable search assets, but it usually requires continuous technical, content and measurement work rather than offering immediate placement.
A strong Search Engine Optimization specialist often brings skills in analytics, conversion optimization, content strategy, copy editing and information architecture. Technical projects may also require familiarity with HTML, JavaScript rendering, APIs, XML sitemaps, server logs and a specific CMS.
The right level for SEO depends on the site’s size, market, technical complexity and business risk. A focused content or local audit may need a different profile than a migration, international site structure or recovery from a major visibility loss; ask for relevant case work and clear reasoning.
Yes. Search Engine Optimization is well suited to remote collaboration because audits, research, reporting and content workflows are digital. On-site sessions in Berlin can help with stakeholder workshops or complex migrations, while German-language capability may be important for local or German-speaking audiences.
Evaluate SEO recommendations by their evidence, prioritization and connection to business goals. A quality specialist explains the affected search behavior, technical cause or content gap, defines a practical action and sets a sensible way to assess the outcome without promising guaranteed rankings.
Search Engine Optimization work commonly uses Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, Semrush, Ahrefs, Sistrix and Sitebulb. The specialist should choose tools that answer the project’s questions instead of producing reports without decisions.
A Search Engine Optimization freelancer will often begin with an audit and discovery process covering business goals, audiences, competitors, analytics, the CMS and technical constraints. The first useful deliverable is usually a prioritized roadmap that distinguishes urgent fixes from longer-term content and authority work.
The average hourly rate of freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects is 95 €, which corresponds to a daily rate of about 764 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects, 92% hold at least a Bachelor's degree, 51% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 5.4 years.
The most common languages among freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects are English (100%), German (95%), and Spanish (20%).
The most common industries among freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects are Information Technology (68%), Retail (59%), and Media and Entertainment (58%).
The most common business areas among freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects are Marketing (89%), Information Technology (68%), and Product Development (64%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf 
Essen 
Nuremberg Countries:
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