Search Engine Optimization Experts in Berlin

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

• Moss is a spend-management platform for SMEs that bundles corporate cards, web-based applications and reimbursements, AP/procurement and advanced accounting in one place.
• Splits time across Accounting, Spending and Growth tribes, handling requirements gathering, public product design, coding, testing, debugging and internal apps.
• Participates in development and maintenance of the design system/UI kit and supports tooling, documentation and developer experience.
• Builds form-heavy UIs, drawer-based editing, high-density/resilient tables with server-side filters, pagination, column configurations, CSV/Excel export and bulk operations, all wired for permissions and auditability.
• Works with complex cross-entity relationships without a single-schema solution.
• Uses React, Redux Toolkit, styled-components, react-hook-form, React PDF, Vite, Lokalise, React Testing Library and Playwright.

• Building a cross-functional product team to develop a super app
• Advising and mentoring to support the team and provide input (technical & soft skills)

• Work within time-critical operating procedures; coordinate issues with customers, partners and central support.
• Maintain reliable handovers and concise incident communication when service, equipment or routing issues occur.

• Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
• Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
• Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.

• Organising mail and parcels by district and street
• Customer satisfaction, time management, and organisational skills

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

• Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported

• Setup and process design in CRM and customer journey

• Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses

• Stakeholder management with internal/external interfaces and agencies

• Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns

• Creation of the product value proposition as well as further development of the UX/UI of website and print materials

• Selection, leadership and development of teams (up to 17 staff)

• Participation in conferences and trade fairs as speaker and moderator

• Tripled lead numbers through digitization of marketing and sales processes

• Significant increase in profitability through optimization of the customer journey and marketing automation

• New customer acquisition and business development through product extension and funnel optimization

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Consulting, coaching, workshops, and project management focused on transformation, potential development, and sustainable growth

• Marketplace audit for SEO and SEA including deriving optimization measures
• Development of a growth and optimization strategy for 2025
• Operationalization of 2025 goals into concrete actions
• Project setup in Asana and project control in weekly meetings
• 2025 budgeting for EU and US including sales and budget planning
• Setup of a weekly reporting including a plan vs. actual dashboard
• Selection of an SEA agency including requirement briefing and onboarding
• Creation of a full-cost calculation as a decision basis for FBA versus FBM

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance