Search Engine Optimization Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Search Engine Optimization
Ines S.
Last position:
Freelance UX Designer at Ines Siebrecht UX | UI Design
Anastasia S.
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
David P.
Last position:
AI Generalist / Social Media Content Creator at Mercor
- Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
- Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Jens S.
Last position:
Marketing Consultant – [New Customer Acquisition (B2B), Social Media, SEO] at Manufacturer of precision metal parts [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
- Designed a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
- Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
- Visualized the process logic of the contact sequences (flowchart)
- Described the distinction from “Account-Based Marketing”
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Goal categorization, definition and recommendations for action
- Review and selection of channels
- Design of channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Developed, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competitor analyses
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
André J.
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Anna S.
Last position:
UX Writing & Content Strategy (for the agency think moto) at Kidstarter
Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.
Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.
Key activities:
analyzed brand values, communication goals, and user personas
developed a content strategy for core topic areas and content formats
created voice & tone guidelines with concrete text examples for typical usage situations and modules
produced initial UX-writing examples illustrating the language guidelines
Results:
voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app
customized GPT integration enables editors to optimize texts according to guidelines
Nikolai G.
Last position:
Clinical Data Manager at Dr. Falk Pharma
- Used OpenCode and AI-assisted software engineering to design, implement, refactor, test, and document an end-to-end RAW/SDTM/ADaM pipeline in R for Dr. Falk Pharma (07/2026), including metadata-driven transformations, automated validation rules and QC, traceability, and reproducible clinical outputs.
Rüdiger S.
Last position:
Full-Stack Software Engineer / Consultant for Digitalization at ARTEVENT
Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.
Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.
Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.
Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.
Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.
Felix H.
Last position:
Product Manager at ON Running
- Managed the roadmap and vision for D2C e-commerce iOS & Android apps
- Introduced an agile design process
- Managed the transition of dedicated teams into squads
- Introduced usage tracking and an A/B testing and optimization process
- Optimized cross-country ASO and integrated multi-million-dollar marketing campaigns
Kristina H.
Last position:
Editor, Translator and AI Trainer at Freelance
- Producing German website, email and social media copy
- Localising technical website copy from English to German (IT, Tech, consumer products)
- Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
- Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors
Fernando C.
Last position:
Senior Front-End Developer at Moss
- Moss is a spend-management platform for SMEs that bundles corporate cards, web-based applications and reimbursements, AP/procurement and advanced accounting in one place.
- Splits time across Accounting, Spending and Growth tribes, handling requirements gathering, public product design, coding, testing, debugging and internal apps.
- Participates in development and maintenance of the design system/UI kit and supports tooling, documentation and developer experience.
- Builds form-heavy UIs, drawer-based editing, high-density/resilient tables with server-side filters, pagination, column configurations, CSV/Excel export and bulk operations, all wired for permissions and auditability.
- Works with complex cross-entity relationships without a single-schema solution.
- Uses React, Redux Toolkit, styled-components, react-hook-form, React PDF, Vite, Lokalise, React Testing Library and Playwright.
Anusha B.
Last position:
Performance Marketing Analyst at Alavya Homes
eCommerce platform for home décor and furnishings, serving European customers.
- Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
- Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.
Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing
Sheyda H.
Last position:
Office Assistant at Schülerhilfe
I work at Schülerhilfe as an office assistant in the sales and office department. My tasks include:
- Customer communication
- Consultation meetings
- Sales
- Contract processing
- General administrative tasks
- Telephone service
I do this work as part of a mini-job.
Discover over 15,000 top freelancers
Statistics of experts using Search Engine Optimization
Aggregated from the professional profiles of matched freelancers.
Experience
16 years (Germany: 19 years)
Position duration
5.3 years (Germany: 5.4 years)
Positions per freelancer
9 (Germany: 10)
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Retail, Media and Entertainment
Certification focus areas
Marketing, Information Technology, Product Development
Bachelor's degree or higher
93% (Germany: 88%)
Master's degree or higher
54% (Germany: 51%)
Doctorate
4% (Germany: 6%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
English, German, Spanish
Speak two or more languages
100% (Germany: 96%)
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Berlin using Search Engine Optimization
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Search Engine Optimization experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (68%)
- Retail (61%)
- Media and Entertainment (53%)
- Professional Services (52%)
- Advertising (44%)
- Education (36%)
- Banking and Finance (30%)
- Tourism (28%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What SEO does
Search Engine Optimization, commonly called SEO, improves how websites appear in unpaid search results. It combines technical structure, useful content, search intent and authority signals to help the right users find a company, product or service. The work supports websites, online shops, local businesses and digital platforms.
Technical foundations
Technical SEO makes a site easier for search engines to crawl, understand and index. Specialists review information architecture, internal linking, canonical signals, XML sitemaps, robots.txt, structured data, page speed and mobile usability. They also identify duplicate content, broken journeys and rendering issues that can limit visibility.
Content and search intent
SEO content work connects audience needs with clear, useful pages. Experts research queries, map topics to landing pages, improve titles and headings, and create briefs for editorial teams. Strong specialists understand semantic relevance without forcing keywords, while keeping content accurate, readable and aligned with conversion goals.
Where companies use it
Freelance SEO expertise is useful when search performance needs focused attention or an internal team lacks a specific capability.
- Launching a new website or migrating an established domain
- Improving category, product and location pages for organic discovery
- Building a technical audit and prioritised remediation plan
- Expanding into new topics, markets or languages
- Connecting search visibility with analytics and revenue goals
Tools and adjacent skills
The SEO ecosystem includes Google Search Console, Google Analytics, Bing Webmaster Tools, crawling software, log-file analysis, keyword research suites and content optimisation tools. Effective professionals also work with HTML, JavaScript rendering, CMS platforms, schema markup, analytics, conversion optimisation and editorial workflows. In Berlin, German-language search behaviour and international site structures may matter alongside English content.
Choosing strong specialists
A capable SEO professional explains what should change, why it matters and how success will be assessed. Look for evidence of clear audits, practical prioritisation, careful technical recommendations and content decisions based on search intent. For Berlin teams, agree early on remote or on-site collaboration, working language, access to systems and communication with marketing, product or engineering colleagues.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Search Engine Optimization.
Search Engine Optimization helps websites earn more relevant visibility in unpaid search results. Companies use SEO to attract qualified visitors, support local discovery, improve product and service pages, and create a stronger path from search intent to conversion.
SEO focuses on improving organic visibility through technical quality, content and authority, while paid search places ads through bidding. Organic work can build lasting reach, but it requires investigation, implementation and ongoing refinement rather than an immediate placement.
A strong Search Engine Optimization freelancer may also understand analytics, HTML, JavaScript rendering, content strategy, information architecture and conversion optimisation. Depending on the brief, experience with a CMS, ecommerce feeds, structured data or international websites is also valuable.
The right level of SEO experience depends on the website, market and problem. A focused technical review may need a specialist who can diagnose a defined issue, while a migration, international rollout or competitive content programme calls for broader strategic and implementation experience.
Search Engine Optimization work is often well suited to remote collaboration because audits, recommendations and reporting are delivered digitally. Berlin companies should clarify access to analytics and CMS tools, meeting routines, working language and whether selected workshops or stakeholder sessions require on-site attendance.
Local SEO helps businesses appear for searches connected to a place, service area or physical location. A specialist may improve location pages, business profiles, local relevance and review processes while keeping information consistent across the website and external directories.
Evaluate Search Engine Optimization work through clear findings, prioritised actions and evidence that recommendations address real search and business needs. Good reporting separates completed work from expected impact and uses relevant signals such as technical health, qualified organic visits, rankings for important topics and conversions.
An experienced SEO freelancer should be comfortable selecting tools based on the question, not simply producing large exports. They need to interpret crawl data, search performance, analytics and keyword research in context, then turn those findings into decisions that content, product and technical teams can implement.
The average hourly rate of freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects is 94 €, which corresponds to a daily rate of about 753 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects, 93% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 5.3 years.
The most common languages among freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects are English (99%), German (95%), and Spanish (21%).
The most common industries among freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects are Information Technology (68%), Retail (61%), and Media and Entertainment (53%).
The most common business areas among freelancers in Berlin, Germany who have used Search Engine Optimization in their recent projects are Marketing (87%), Information Technology (66%), and Product Development (61%).
Main locations of FRATCH Experts, who have recently used Search Engine Optimization
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf 
Leipzig 
Essen 
Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
