Leoni Burggraf - Medical Journalist and PR Consultant

Q: Where is Leoni based?

Leoni is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Leoni speak?

Leoni speaks the following languages: German (Advanced) .

Q: How many years of experience does Leoni have?

Leoni has at least 34 years of experience. During this time, Leoni has worked in at least 13 different roles and for 12 different companies . The average length of individual experience is 2 years and 5 months . Note that Leoni may not have shared all experience and actually has more experience.

Q: What is Leoni's latest experience?

Leoni's most recent position is self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant .

Q: What companies has Leoni worked for in recent years?

In recent years, Leoni has worked for self-employed as a (medical) journalist, online editor, PR consultant .

Q: Which industries is Leoni most experienced in?

Leoni is most experienced in industries like Healthcare , Pharmaceutical , and Professional Services . Leoni also has some experience in Media and Entertainment , Automotive , and Telecommunication .

Q: Which business areas is Leoni most experienced in?

Leoni is most experienced in business areas like Marketing , Project Management , and Strategy . Leoni also has some experience in Operations , Customer Service , and Sales .

Q: Which industries has Leoni worked in recently?

Leoni has recently worked in industries like Healthcare and Pharmaceutical .

Q: Which business areas has Leoni worked in recently?

Leoni has recently worked in business areas like Marketing , Operations , and Project Management .

Recommended expert

Hamburg, Germany

Check rate

Experience

Sep 2012 - Present

14 years

self-employed as a (medical) journalist, online editor, PR consultant

Current main topics (selection):

Neurology/psychiatry
Dermatology/allergology
Cardiology
Diabetology
Pulmonology
Rheumatology
Oncology
Gastroenterology

Current activities (selection):

Medical writing
Specialist articles (short reports, special productions)
SEO/SEA-based websites
Congress reports
Author articles / CME articles
Press materials
Advertorials
Brochures
Training sessions
Journalism
Congresses
Press conferences
Interviews
Podcasts
Advisory boards
PR consulting
Strategic consulting
Concept development
Budget management
Organization
Client support

Jun 2009 - Aug 2012

3 years 3 months

Senior PR consultant/team leader

WEFRA PR

Activities (selection):

Independent development and presentation of strategic PR concepts
Support and consulting for clients
Coordination and handling of PR projects (including budget, invoicing and reporting to management)
Writing, editing and proofreading medical-scientific texts
Planning, organizing and carrying out events
Active upselling of additional PR measures to existing clients
Team leadership

Apr 2009 - May 2009

2 months

Senior PR consultant/team leader

Gianni PR

Activities (selection):

Support and management of existing clients
Planning, organizing and carrying out agreed PR measures
Concept development for individual projects
Direct cooperation with management
Team leadership

Oct 2007 - Mar 2009

1 year 6 months

PR consultant/team leader

the.messengers

Activities (selection):

Client consulting
Support in the creation and presentation of PR concepts
Planning, organizing and carrying out press conferences, advisory boards and events with patient organizations
Planning and creating newsletters, press information and websites
Research, negotiation, briefing and cooperation with partners and external service providers
Team leadership

May 2002 - Sep 2007

5 years 5 months

PR consultant

MS&L

(Parental leave 09/2003-09/2005)

Activities (selection):

Collaboration on, development and execution of PR concepts
Preparation and control of budgets
Planning, organizing and carrying out events and telephone campaigns
Creation of tool and slide kits
Creative topic and media research
Development, implementation and handling of media cooperations
Editing of texts for press information, press kits, advertorials and syndicated services
Organization of mailings

Oct 2001 - Apr 2002

7 months

Junior Consultant

Hill & Knowlton Healthcare

Tasks (excerpt):

Client consulting
Press and media work in specialist, consumer, and daily press, internet, radio, TV
Editorial work
Medical-scientific communication
Budget management

Jan 2001 - Oct 2001

10 months

self-employed as journalist, editor, proofreader

Jan 2000 - Dec 2000

1 year

Editor-in-Chief

Jürgen Schaaf Verlagsgesellschaft mbH

Tasks:

Carrying out and overseeing the production of PraxisErfolg
Communication between author, client, and publisher
Copywriting
Planning, creating, and conducting interviews
Attending medical congresses and press conferences

Oct 1999 - Dec 1999

3 months

Assistant to the Editor-in-Chief

Jürgen Schaaf Verlagsgesellschaft mbH

Tasks:

Journalism
Copywriting
Planning, creating, and conducting interviews
Attending medical congresses and press conferences

Mar 1999 - Oct 1999

8 months

Editor

Jürgen Schaaf Verlagsgesellschaft mbH

Tasks:

Journalism
Copywriting
Planning, creating, and conducting interviews

Jan 1998 - Dec 2001

4 years

crisis support worker

KIT Munich and surrounding area

voluntary

Aug 1996 - Sep 1996

2 months

vacation cover

debitel/Mercedes Benz

Jan 1995 - Dec 1999

5 years

trade fair hostess

MIB

Jan 1993 - Dec 1999

7 years

temporary cover / casual work

eye doctor’s practice

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Pharmaceutical, Professional Services, and Media and Entertainment.

Healthcare

Pharmaceutical

Professional Services

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Operations, Customer Service, and Sales.

Marketing

Project Management

Strategy

Operations

Customer Service

Sales

Summary

For over 20 years, I have been working as a journalist and PR consultant in the healthcare/medical field - and I still do so with great joy and passion. My curiosity, quick grasp of things, and openness to new ideas drive me. That is why I am also not afraid of taking on new challenges.

My experience ranges from creating classic PR materials such as press releases or background texts, to brochures, CME articles, special productions and congress reports, and also SEO-optimized online texts and podcasts. Coming from RX specialist communication, I now work more broadly and over the years have also built up successful communication for lay audiences. The topics are very wide-ranging as a result of my passion for new subjects.

Skills

Medical Journalism
Research
Pr/Public Relations

Languages

German

Advanced

Certifications & licenses

Mentor for value-oriented personality development

Certified health psychologist

Naturopathic practitioner for psychotherapy

Communications specialist BAW

Crisis helper

Paramedic

Logotherapeutic counselor

Statistics

Experience

Total positions 14

Experience in Healthcare 24.5 y

Avg length 3 y 1 m

Longest experience 13 y 11 m

Expertise

Recent roles self-employed as a (medical) journalist, online editor, PR consultant, Senior PR consultant/team leader, PR consultant/team leader

Main industries Healthcare, Pharmaceutical, Professional Services

Main business areas Marketing, Project Management, Strategy

Qualifications

Certifications earned 7

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Leoni is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Leoni speaks the following languages: German (Advanced).

Leoni has at least 34 years of experience. During this time, Leoni has worked in at least 13 different roles and for 12 different companies. The average length of individual experience is 2 years and 5 months. Note that Leoni may not have shared all experience and actually has more experience.

Based on recent experience, Leoni would be well-suited for roles such as: self-employed as a (medical) journalist, online editor, PR consultant, Senior PR consultant/team leader, PR consultant/team leader.

Leoni's most recent position is self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant.

In recent years, Leoni has worked for self-employed as a (medical) journalist, online editor, PR consultant.

Leoni is most experienced in industries like Healthcare, Pharmaceutical, and Professional Services. Leoni also has some experience in Media and Entertainment, Automotive, and Telecommunication.

Leoni is most experienced in business areas like Marketing, Project Management, and Strategy. Leoni also has some experience in Operations, Customer Service, and Sales.

Leoni has recently worked in industries like Healthcare and Pharmaceutical.

Leoni has recently worked in business areas like Marketing, Operations, and Project Management.

Leoni has 7 certificates. Among them, these include: Mentor for value-oriented personality development, Certified health psychologist, and Naturopathic practitioner for psychotherapy.

The availability of Leoni needs to be confirmed.

Leoni's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Leoni, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

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Daily rate avg. 919 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

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Median rate 896 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.