Markus Numberger-Managing Director
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Experience
Managing Director
Health Content
- Medical texts and other content for healthcare professionals and laypeople (patients)
- Dietary supplements, (herbal) medicines (OTC, Rx), indications, medical devices
- Content strategy, content management, maintenance and optimization
- Content promotion and seeding
- For websites, social media, blogs, email marketing, eBooks and whitepapers
- Also for print media: planning and writing books, brochures and articles for medical journals (for lay and professional audiences)
- Clients: medical publishers and agencies, medical technology and pharmaceutical companies, online pharmacies, larger medical practices
Internet Project Manager
Dr. Willmar Schwabe GmbH & Co. KG
- Support of product management of Tebonin, Crataegutt, Neuroplant and Prostagutt (OTC) and conception and execution of launches of several dietary supplements (TUIM series)
- Overall responsibility for German-language internet presence (corporate website and 11 product micro-sites)
- Conceptualizing, copywriting, maintaining and further developing entire Schwabe internet presence (ranked 1 in Benchmark Pharma @Award in OTC category in 2009)
- Planning and implementing search engine optimization (SEO) measures (on-page and off-page)
- Building and maintaining an online community with 7,000 users
- Planning, coordinating and partially executing online marketing and PR measures, such as Google AdWords campaigns, banner campaigns, affiliate network, newsletter marketing (B2B to doctors/pharmacists and B2C, about 15,000 subscribers) including list generation, copywriting and monitoring
- Selecting and managing internal and external service providers (advertising, internet, PR agencies) including cost, time and quality control
- Writing and distributing journalistic texts for online and offline press services
- Correspondence with domestic and international journalists and influencers (online and print), professionals and laypersons
- Assisting in preparation of press conferences
- Regular monitoring of online marketing measures' effectiveness using relevant KPIs and presenting results to marketing management and executive board
- Independently planning and controlling (schedule and budget) demanding individual multimedia and online projects
Editor
S. Karger Verlag für Medizin und Naturwissenschaften GmbH
- Performing copyediting tasks: editing manuscripts (German and English), communicating with authors, deadline monitoring, coordinating within and outside the publishing house
- Implementing PR measures for individual book projects
- Executing scheduling and coordination of book and journal projects
- Contributing to conception and setup of a new scientific journal in dermatology
PR Department Assistant
Georg Thieme Verlag KG
- Writing journalistic texts for medical and naturopathic press services of publishing group
- Correspondence with domestic and foreign press representatives (print and TV)
- Assisting in preparation of press conferences
Freelance Author, Editor and Translator
Freelance Author, Editor and Translator
- Writing independent texts (books, reports, press texts)
- Translating English-language books and journal articles
- Editing German and English books
Postdoctoral Fellow
Emory University
- Research activities in molecular neurobiology
- Scholarship from Boehringer Ingelheim Fonds
Industry Experience
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Experienced in Pharmaceutical, Healthcare, Media and Entertainment, and Education.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Quality Assurance, Research and Development, and Product Development.
Languages
Education
Max Planck Institute for Medical Research
PhD in Molecular Neurobiology · Molecular Neurobiology · Heidelberg, Germany
Max Planck Institute for Biophysical Chemistry
Diploma thesis · Biophysical Chemistry · Göttingen, Germany
Universities of Regensburg and Konstanz
Studies in Biology · Biology · Konstanz, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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