Michael Moster-Owner
Check rate
Experience
Owner
guenstig.de shopping
- Online marketing consulting with a focus on launch and scaling of online shops
- Experience from my own webshops, especially [link] and [link]
- Consulting for well-known companies, including the Otto Group, the Jägermeister Group, and a supermarket chain
- Goal: increase online revenue and gain market share
- Approach: combination of classic marketing and data-driven online marketing
Managing Director
guenstig.de shopping Kg.
- Building and leading the price comparison portal [link], one of the best-known price comparison sites in Germany
- Development of a user-friendly platform and reliable comparison software
- Scaling up to 2,000 daily visitors and establishing it as a relevant contact point in e-commerce
- Improving monetization through targeted SEO, performance marketing, and strategic partnerships
Sales Manager Italy
Giesecke & Devrient
- Responsibility for sales of SIM cards and security solutions in the Italian market
- Management and development of key partnerships with mobile operators
- Development and implementation of market entry and expansion strategies
- Revenue growth through targeted sales measures and market analysis
- Close collaboration with product development and technical teams to deliver customer-specific solutions
Sales Manager Ireland & Scandinavia
Giesecke & Devrient
- Responsibility for sales and business development in Ireland and Scandinavia in the area of SIM cards and security solutions
- Building and maintaining customer relationships with mobile operators and technology partners
- Development and implementation of market entry strategies and sales measures to increase revenue
- Negotiation and contract closing with key customers and partners
- Collaboration with product development and technical teams to deliver tailored solutions
Owner
Synergy srl.
- Consulting and support for international companies entering the Italian market
- Development and implementation of market entry strategies and business adjustments for the Italian market
- Project management and operational support for the expansion of foreign companies
- Successful implementation of projects such as setting up a training center for the launch of the Smart Car in Italy
- Building networks and coordinating with local partners, authorities, and service providers
Managing Director
Otto Italia
- Overall responsibility for the strategic development and operational management of the Otto Group's second-largest buying office
- Optimization of purchasing processes and supply chains to increase efficiency and reduce costs
- Identification and development of new business opportunities and supplier partnerships
- Leading and developing an international team to ensure the highest purchasing standards
- Strengthening Otto Italia's market position within the Otto Group through targeted measures to improve processes and results
General Manager
Otto International
- Key account management for the French customer 3 Suisses
- Responsibility for direct business from China,
- responsible for accounting and IT
- Optimization of internal processes and coordination of supply chain processes to increase efficiency and transparency
- Ensuring smooth cooperation with international business partners
- Management and monitoring of operational business processes to maximize performance
Head of Import Controlling
Otto GmbH & Co KG.
- Responsibility for project work within the import department of the Otto Group
- Introduction and setup of PC networks in all import offices worldwide to optimize processes
- Optimization and digitization of import processes to increase efficiency and transparency
- International work in around 30 countries, close cooperation with local teams to implement new systems
- Development of strategies to improve processes and connect the global import department
- responsible for monthly reporting and for communication with the foreign buying offices
Audit Assistant
Otto GmbH & Co KG.
- Review and monitoring of IT systems and programs that control key business processes of the Otto Group
- Analysis and evaluation of IT processes to ensure efficiency, security, and compliance
- Interface function between the IT department and business units to optimize processes
- Development of recommendations to improve processes and reduce risks in the IT landscape
Trainee
Cargill
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Food and Beverage, Information Technology, Telecommunication, Professional Services, and Agriculture.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Marketing, Sales, Information Technology, Business Intelligence, and Product Development.
Summary
Experienced entrepreneur, strategy consultant, and e-commerce expert with over 20 years of experience in developing, improving, and scaling digital business models.
As founder and operator of my own online projects, including a price comparison portal and several e-commerce shops, I know the strategic and operational challenges of digital companies from direct responsibility.
My clients include both international corporations and small and medium-sized businesses. This means I am familiar with very different decision-making processes, structures, resources, and implementation speeds.
My focus areas are:
Corporate and growth strategy E-commerce and platform strategy Analysis and optimization of digital business models Conversion optimization SEO, performance marketing, and brand development Process optimization and operational improvement Interim management and fractional leadership Development and implementation of concrete AI use cases in day-to-day business
This is not about theoretical AI concepts, but about practical solutions with clear business value. Examples include:
automatic analysis of customer inquiries, emails, and documents monitoring laws, regulations, and relevant market changes AI-supported research and decision support creating offers, reports, and individual customer communication evaluating business opportunities, projects, and risks automating recurring administrative and marketing tasks building specialized AI assistants for individual business areas
I support companies in identifying suitable use cases, evaluating them realistically, and implementing them in a way that saves time, enables better decisions, or creates additional revenue.
My special value lies in combining strategy, marketing, processes, technology, and my own entrepreneurial experience. I do not think only in concepts, but in concrete workflows, business value, and practical implementation.
Skills
- Corporate Strategy And Business Model Development
- Interim Management And Operational Leadership
- Business Analysis And Potential Analysis
- Process Optimization And Operational Improvement
- Digital Transformation And Ai Integration
- E-Commerce Strategy And Online Business Models
- Shopify And Online Shop Optimization
- Seo, Conversion Optimization, And Digital Marketing
- Go-To-Market And Growth Strategies
- Restructuring Of Processes And Responsibilities
- Fractional Coo / Fractional Ceo / Interim Cmo
- Consulting For Small And Medium-Sized Businesses
- Development Of Pragmatic And Implementable Solutions
- Linking Strategy, Marketing, Processes, And Technology
Languages
Education
European Business School
Business Administration · Oestrich-Winkel, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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