UX Design Expert

• Hands-on development of AI-native product prototypes with specialized AI agents for research, requirements, business logic, UX/flow design, test case generation and quality assurance.
• Structured use and orchestration of AI agents through clearly defined roles, inputs/outputs and handover points; breaking down complex product tasks into verifiable work packages and iterative prototyping cycles.
• Establishment of human-in-the-loop quality gates to validate AI-generated results for functional correctness, consistency, completeness and feasibility; targeted rework cycles in case of deviations.
• Development of a regulatory GenAI/rules prototype for CRD VI with a structured decision flow, web UI, rule-based validation and automated test cases; iteration of the business logic through to a pilot-ready POC.
• Design of an AI-to-Action banking prototype: AI intent → consent → bank/product logic → conversion including admin console; translating the product idea into MVP scope, role model, user flows and clickable prototypes.

AI-supported document processing and inventory management integration

Design and development of an AI-supported application for the automated processing of delivery and invoice documents, connected to SelectLine ERP. Documents are analyzed using AI, matched with orders and line items, and prepared for posting goods receipts.

IMPACT:

• Automated extraction of structured order, delivery and invoice data from PDF and image documents
• Automatic and manual mapping of documents to orders and order line items
• Integration with SelectLine ERP for order import, status synchronization and goods receipt postings
• Traceable processing through separate analysis, mapping and posting processes as well as technical logging
• Development of a containerized end-to-end architecture with AI analysis, workflow automation and relational data storage

KEYWORDS: AI, document analysis, OpenAI, n8n, SelectLine ERP, FastAPI, Python, JavaScript, MariaDB, Docker, REST API, PDF, OCR, mapping, inventory management, goods receipt, workflow automation

• New development and further development of the existing MS Dynamics CRM

IT systems: Microsoft Dynamics Customer Service, SharePoint, DevOps, SAP IS-U

• CRM implementation / further development
• Taking over from the previous service provider
• Business process analysis
• Agile project organization
• Business analysis / requirements engineering with AI support
• Use of AI in development
• Analysis of master data processes
• CRM customer data management
• Requirements documentation
• Stakeholder management
• Workshop moderation

• Built a customized MediaWiki instance, including installation, MySQL database, SSL, and automatic backups
• Set up user roles (Admin, Mod, Verified, User) and a permissions system
• FlaggedRevisions for editorial review workflows · Commenting and rating extensions

Re-engaged to own two product streams end to end, from concept and UX design through to AI-assisted implementation.

• Redesigned the offer and follow-up journey across 38 insurance plans, 16 providers, and four age segments, spanning web, WhatsApp, email, and SMS.
• Launched the rebuilt conversion flow in a live A/B test against the legacy version - evaluation still in progress.

• Independently managing recruiting for design, research, and freelancer positions
• Successfully filling three key positions in UX Design and User Research in close collaboration with the hiring managers
• Further developing recruiting processes and optimizing the candidate experience
• Developing standardized recruiting templates, HR documentation, and process guides

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Modernization of a large-scale Java enterprise application*

The project is modernizing a complex enterprise application that has grown over many years. The existing Spring-based legacy system runs on Java 8, OSGi, and Eclipse RCP and is being gradually migrated to a modern, maintainable architecture with Java 25 and Quarkus.

Marcus works on analysis, architecture, refactoring, and implementation. One focus is on untangling historically grown structures and dependencies and on building a clean, sustainable Java and Quarkus technology stack.

Tools & technologies: Java 8, Java 25, Quarkus, Hibernate ORM with Panache, EclipseLink, OSGi, Eclipse RCP, Maven, JUnit, Mockito, REST, JSON, Git, Eclipse IDE, IntelliJ IDEA Ultimate, Jira, Confluence

• Introduction of 5 different process applications for different teams

• Release planning: scope and time management

• Resource/capacity planning

• Conducting Sprint Planning / retrospectives

• Increment planning (several sprints)

• Preparation of Steering Committee meetings / reporting to the Board

• Coordination / alignment with external suppliers / deliveries

• Resource planning for multiple projects

• Coordination with business department and development team

• Identification of best practices with IBM BAW

• Cost control and planning for the project team and external service providers

• Collection of KPIs using LogScale

• Analysis of application errors with LogScale / Queries

• User Story definitions / coordination of requirements with the business department and development team

• Testing and defect tracking

• UI/UX design of applications

• Preparation and moderation of Brown-Paper workshops

• Test concept, test data, test organization, test execution

• Collection of team velocity / metrics

• Test execution

• Script for automated testing

• Test organization with business department and IT

• Recording and prioritization of defects

• Establishment and operation of the application

• Establishment of application monitoring with LogScale Dashboards

• Checking health endpoints with PowerShell

• Post Mortem analysis

• Establishment of Incident Management

• Establishment of Problem Management

• Analysis of errors using LogScale Queries and Dashboard

• Pre-processing of data for AI

• Evaluation using AI language models (Meta Llama 3.3 LLM and deepset Haystack) and RAG

• Installation of runtime environments for LLMs (Large Language Model)

• Evaluation of various LLMs

• Installation of RAG (Retrieval Augmented Generation) and integration with LLM

• Extraction of unstructured data with LLM and RAG

• Project based on IBM BAW (Business Automation Workflow), Websphere Liberty, Domea, d.3, REST, LogScale (formerly Humio), Swagger, Powershell, JIRA, Confluence, Lucom Interaction Platform (LIP), Mattermost, Jabber

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

AI Agent SaaS

Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.

• Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
• Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
• Structured and led a remote team across engineering, LLM ops, and customer enablement.
• Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
• Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
• Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
• Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
• Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.