Wireframing Experts

• Wrote the book chapter “Entwicklung eines digitalen Geschäftsmodells” for the Springer Gabler collection “Praxishandbuch Digitales Management”.

AI-supported document processing and inventory management integration

Design and development of an AI-supported application for the automated processing of delivery and invoice documents, connected to SelectLine ERP. Documents are analyzed using AI, matched with orders and line items, and prepared for posting goods receipts.

IMPACT:

• Automated extraction of structured order, delivery and invoice data from PDF and image documents
• Automatic and manual mapping of documents to orders and order line items
• Integration with SelectLine ERP for order import, status synchronization and goods receipt postings
• Traceable processing through separate analysis, mapping and posting processes as well as technical logging
• Development of a containerized end-to-end architecture with AI analysis, workflow automation and relational data storage

KEYWORDS: AI, document analysis, OpenAI, n8n, SelectLine ERP, FastAPI, Python, JavaScript, MariaDB, Docker, REST API, PDF, OCR, mapping, inventory management, goods receipt, workflow automation

• Analyzed and structured complex service processes
• Developed Customer Journeys, User Journeys, and Service Blueprints
• Facilitated workshops to define requirements
• Defined an MVP with stakeholders
• Provided a clear basis for decision-making
• Reduced uncertainty in early project stages

• Concept, interaction and UX for XR experiences for the automotive industry
• Optimizing XR experiences
• Building experiences with AI

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
• Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.

The combined experience from recent project years shows that I have two passions: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitalization strategy or business development – as well as the closely related expertise in change and transformation processes as part of holistic organizational consulting. For this purpose, I established the Change Bakery and Product Validators offerings. On the other hand, my heart and mind are driven to find my own products, evaluate markets and potential, and test ideas. I am currently working independently and part-time alongside ongoing projects on a product idea related to mental health and have founded Therapymate.

Medikamendo: E-health platform for digital repeat medication & follow-up prescriptions

• End-to-end implementation: UX conception, UI design, and frontend development for three connected portals (patients, medical practices, pharmacies).
• AI prototyping: Efficient creation of interactive prototypes using Figma and GitHub Copilot.
• Design system: Creation and continuous development of a consistent design system and UI components.
• Corporate design: Maintenance and further development of the consistent brand presence and websites.

Co-founded headroom, an XR consultancy, and continue to work hands-on with emerging immersive technology. We use virtual reality to help teams collaborate effectively regardless of their physical location (TeamVR).

AI Agent SaaS

Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.

• Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
• Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
• Structured and led a remote team across engineering, LLM ops, and customer enablement.
• Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
• Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
• Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
• Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
• Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.

• Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
• Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
• Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
• Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
• Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.