Wireframing Experts

• New development and further development of the existing MS Dynamics CRM

IT systems: Microsoft Dynamics Customer Service, SharePoint, DevOps, SAP IS-U

• CRM implementation / further development
• Taking over from the previous service provider
• Business process analysis
• Agile project organization
• Business analysis / requirements engineering with AI support
• Use of AI in development
• Analysis of master data processes
• CRM customer data management
• Requirements documentation
• Stakeholder management
• Workshop moderation

• Writing the book chapter “Development of a Digital Business Model” for the Springer Gabler reference book “Practical Guide to Digital Management”.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
• Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
• Definition of local CRM direct communication for specific segments
• Translation of research insights into actionable recommendations
• Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
• Identification of optimization potential in direct communication
• Collaboration with external agencies on creative solutions, prototyping, and UAT
• Measurement and reporting of key KPIs

AI Agent SaaS

Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.

• Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
• Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
• Structured and led a remote team across engineering, LLM ops, and customer enablement.
• Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
• Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
• Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
• Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
• Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.

• Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
• Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
• Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
• Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
• Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

Research-driven Experience & Conversion Optimization in Automotive E-Commerce. Responsible for driving research-led optimization of key user journeys across vehicle search, configurator, and homepage. Worked cross-functionally with Marketing, Product, and partially Sales to translate insights into measurable business impact.

• User Research & Insight Generation: Led qualitative rapid user research following the launch of the new marketplace to identify usability issues, conversion barriers, and immediate optimization opportunities. Synthesized findings into actionable hypotheses for A/B testing and product improvements.
• Experimentation & Data-informed Optimization: Designed, evaluated, and iterated A/B tests to optimize configurator entry points, search forms, filter and sorting logics. Leveraged GA, Clarity, and experimentation data to derive statistically relevant insights and inform product decisions.
• UX & Interaction Concept Development: Conceptualized new configurator entry mechanisms, quick filters, navigation concepts, and checkout progress indicators to improve orientation and decision confidence.
• Personalization Strategy & Frameworks: Developed personalization hypotheses and use cases and collaborated with external vendors (e.g. Dynamic Yield). Established a scalable framework covering processes, responsibilities, and testing pipelines.
• Homepage Research & Experience Strategy: Co-led research-informed homepage initiatives, including cross-functional workshops, definition of user needs and requirements, phased concept development, and alignment with key stakeholders.

Designing AI-native digital products by combining product strategy, UX research, interaction design, software engineering, and modern AI workflows. Leading projects from discovery to implementation while integrating AI throughout the entire product development lifecycle.

Key responsibilities

• → Product discovery, stakeholder workshops, Jobs-to-be-Done and user research
• → User journey mapping, information architecture and interaction design
• → Wireframes, high-fidelity UI, prototypes and scalable design systems in Figma and Penpot
• → AI-assisted interface generation and rapid concept exploration using Figma AI, Figma Make and generative design workflows
• → Design-to-code workflows with AI-supported frontend generation and engineering collaboration
• → Building accessible interfaces following WCAG 2.2 and enterprise design standards
• → Usability testing, iterative validation and KPI-driven product optimization
• → Development of AI knowledge systems, MCP-powered design workflows and human-in-the-loop review processes
• → Close collaboration with engineering teams to ensure production-ready implementation