Wireframing Experts in Munich

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

• Designing AI-first workflows that integrate AI into existing product experiences
• Developing UX concepts for prompt management, reusable and combined prompt workflows, tagging, search and information organisation
• Creating user flows, wireframes, prototypes and high-fidelity interfaces in Figma
• Defining reusable UI patterns, components and interaction logic for scalable products
• Exploring human-AI interaction patterns with emphasis on user control, transparency and manageable cognitive load
• Translating product requirements and technical constraints into developer-ready UX/UI specifications

• Strategic direction and prioritization
• Developing a technical roadmap clearly aligned with company goals
• Effectively prioritizing technical and functional requirements
• Optimizing the existing cloud architecture
• Promoting innovation and exploring technologies
• Systematically introducing new technologies
• Promoting innovation processes
• Evaluating and integrating AI and automation
• Improving collaboration
• Optimizing existing processes
• Shifting the company from sales-driven to product-driven

• UX and product strategy
• digital transformation
• digital brand strategy
• customer experience platforms
• stakeholder workshops
• design leadership

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

• Print and Editorial Design
• Photo production concept development
• Concept development and consulting
• UX/UI web design
• Design for BMW Business 01/2025 and MINI Business 01/2025 showroom | 24 Hours
• The BMW i5 drives locally emission-free, helping companies achieve their environmental goals. Efficient production in Dingolfing reduces resource consumption, while the vegan interior offers an ethical alternative.
• These features strengthen the companies' environmental profile and support CSR efforts, making the BMW i5 particularly attractive to environmentally conscious company car drivers.
• The BMW i5 Touring impresses with its range and fast charging times, making it ideal for company car drivers who frequently cover long distances. With a range of up to 560 kilometers and the ability to charge at fast-charging stations at up to 205 kW, drivers spend more time on the road than at the charging station.

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Supported Munich Re Markets GmbH, Allianz SE, Assistance Partner and over 50 global startups
• User Experience Design & User Interface Design
• Building tailor-made marketing strategies
• Building high converting websites
• Email marketing
• Growth hacking

• Managing the project team for the rollout of an e-invoice solution in more than a dozen countries
• Carrying out the needs analysis as well as the analysis of the current status (technical, organizational, legal)
• Coordination with all country organizations
• Selection and implementation of the e-invoice tool
• Ensuring the project stays on time and on budget

• Started a mission-driven sabbatical: Developing privacy-first solutions for international family communication challenges, researching advanced encryption methods, child-proof authentication alternatives, and censorship-resistant, immutable systems to create truly personal services that respect user privacy by design, not policy.
• Addressed language barriers: Built and launched Tiptap, an offline-first communication tool that enables seamless parent-child interaction across language barriers with a privacy-by-design architecture.
• Encouraged a sense of presence: Designed and architected Pebbble, a zero-knowledge privacy system using NFC-enabled physical stones as decryption keys to maintain censorship-resistant voice presence through IPFS-distributed audio content.