Wireframing Experts in Munich

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Designing AI-first workflows that integrate AI into existing product experiences
• Developing UX concepts for prompt management, reusable and combined prompt workflows, tagging, search and information organisation
• Creating user flows, wireframes, prototypes and high-fidelity interfaces in Figma
• Defining reusable UI patterns, components and interaction logic for scalable products
• Exploring human-AI interaction patterns with emphasis on user control, transparency and manageable cognitive load
• Translating product requirements and technical constraints into developer-ready UX/UI specifications

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

• UX and product strategy
• digital transformation
• digital brand strategy
• customer experience platforms
• stakeholder workshops
• design leadership

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Managing the project team for the rollout of an e-invoice solution in more than a dozen countries
• Carrying out the needs analysis as well as the analysis of the current status (technical, organizational, legal)
• Coordination with all country organizations
• Selection and implementation of the e-invoice tool
• Ensuring the project stays on time and on budget

• Concept, interaction and UX for XR experiences for the automotive industry
• Optimizing XR experiences
• Building experiences with AI

• B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
• Revamping information architecture, UX concept for new and existing features.
• UX research.
• UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
• Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
• Accessibility according to BITV/WCAG (analysis, concept, implementation).
• Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
• User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
• Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
• Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
• Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
• Qualitative research: moderated interviews, analysis and action recommendations.

• Positioning & messaging for thesis on SEO semantics & syntax
• Hardware + software campaigns for real estate, retail & municipalities
• Developed sales and website content
• Close alignment with product, design & sales
• Introduction of new marketing processes and automations

• Led the development of a circularity assessment tool aimed to help architects evaluate and enhance building circularity from an early design phase
• Conducted an in-depth analysis of the existing tool to map user flows and decode the underlying calculation logic
• Facilitated structured discussions with a cross-functional team and domain experts to refine the problem statement and define project priorities to deliver within a 6-week agile sprint
• Delivered a clickable prototype with a simplified user experience, integrating AI-guided assistance with smart tooltips, an ML-based material suggestion/matching logic and a custom GPT for value-added insights
• Tool is currently under consideration for continued development support by N3XTCODER and AI consulting support from Civic Coding Consulting