Wireframing Experts in Berlin

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

I run my own freelance agency based in Berlin and help startups and teams.

• I helped 100+ businesses achieve the digital products they wanted.
• Took ownership of the design process, collaborating with other teams.
• Conducted design thinking, user research, and competitive analysis.
• Developed design concepts, wireframes, and high-fidelity prototypes.
• Optimized websites and their conversion rates to reach more clients.
• I help clients in tech, hospitality, luxury, real estate, and professional services.
• I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

Professional Certification in AI Product Design - focusing on Human-AI Interaction, AI powered product experience and integrating generative AI into the product design process. Developing skills in AI Prototyping, Prompt Engineering, AI UX Patterns for the next generation of digital products.

• Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
• Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
• Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.

• German emergency service management software for veterinarians.
• Designed end-to-end scheduling flows for complex availability logic at scale, directly applicable to AI-driven matching flows and multi-state candidate journeys.
• Built the entire design system from scratch, defining component architecture and scalable UI patterns across web and mobile.
• Improved the dashboard via user research and A/B testing, driving a 67% increase in user adoption and 85% boost in client satisfaction.

• Organising mail and parcels by district and street
• Customer satisfaction, time management, and organisational skills

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

• Setup: retail group in transition, agile environment, team with 10 developers
• Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
• Challenge: complex system-side dependencies, stakeholders for software development & digitalization
• Tasks: subject-matter responsibility for static content and operational processes

• Too Good To Throw (AI powered social impact webapp focused on reducing food waste in Nigeria):

• Integrated Paystack Split Payments to automatically route payments between the platform and partner vendors.

• Configured automated subaccount creation workflows so new businesses get a settlement account instantly.

• Setup a scalable cloud backend using Supabase.

• Implemented role-based access control (RBAC) for Users, Partners, and Admin.

• FaithFlow (AI powered webapp supporting Christian teens on their spiritual journey):

• Designed and implemented an AI-driven scripture search engine that interprets natural language questions and maps them to relevant Bible texts, commentary, devotionals, and cross-references.

• Designed a spiritual growth dashboard enabling users to track reading progress, prayer streaks, and devotional completion milestones.

• Led end-to-end product discovery and strategy engagements for early-stage founders (pre-seed) clients, defining product vision, OKRs, and go-to-market strategies and roadmaps for their cloud-based and AI-enabled solutions.
• Designed scalable product operating models (Agile/Scrum, backlog governance, KPI frameworks) as part of the partnership, to improve delivery predictability and reduce feature cycle time by up to 30%.
• Built scalable product roadmaps aligned to fundraising milestones, helping founders articulate product vision, product<>market fit, and traction clearly to investors.

• Led 5 cross-functional teams (Product, Engineering, Data, Operations, and Design) across the transportation domain, covering carrier integration, shipment tracking, PUDO, reconciliation, and automation.
• Defined and executed the end-to-end product and integration strategy for 15+ global carriers across Europe and the U.S., ensuring unified APIs.
• Owned the carrier onboarding framework, reducing integration time by 40% through standardization, automation, and improved developer tooling.
• Partnered with major platform customers like Shopify and Wix to analyze EU merchant needs and enhance the shipping and fulfillment experience.
• Led the reconciliation automation initiative, reducing billing discrepancies by 30% and improving invoice validation speed for finance and operations teams.
• Collaborated with data analytics and operations teams to build carrier performance dashboards that improved on-time delivery rates and merchant satisfaction.
• Fostered a strong culture of cross-functional ownership, ensuring seamless collaboration between engineering, product, and external carrier partners.