Information Architecture Experts in Berlin

• Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
• Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.

• Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.

• Key activities:

• analyzed brand values, communication goals, and user personas

• developed a content strategy for core topic areas and content formats

• created voice & tone guidelines with concrete text examples for typical usage situations and modules

• produced initial UX-writing examples illustrating the language guidelines

• Results:

• voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app

• customized GPT integration enables editors to optimize texts according to guidelines

NET Cloud and NET Scan | Short-term engagement, ended early

• Advised on the digitalization target vision, end-to-end processes, and interface governance; no responsibility for operational implementation, rollout, or delivery.

• Developed healthcare and webinar platforms using React, Ionic and GraphQL.
• Built scalable frontend applications in close collaboration with designers and backend teams.

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

• Designing digital experiences for a diverse range of companies and startups.
• Helping them with product discovery, user experience research and strategies and transforming concepts into visually compelling and functionally robust digital solutions and systems.
• Ensuring a seamless blend of aesthetics and functionality.

• Leading, designing, and developing the UX and UI strategy and implementing it for the platform
• Creating style guides and design systems in Figma
• Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
• Workflows, wireframes, user research, and rapid prototyping
• Preparing and facilitating workshops and discoveries
• Integrating designs and layouts into existing frontend templates
• Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
• Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
• Frontend development in close collaboration with design teams
• Active change management in the publishing and journalism sector and with stakeholders
• Company-wide communication and info hub for teams
• Raising awareness and getting buy-in for digitalization and new products
• Creating concepts and designs for gamification elements on the platform
• Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
• Developing new cloud-native apps and revenue strategies
• Preparing and creating various materials for change processes
• Creating presentations, mini-apps, and info materials to support change campaigns
• Leading a total of three teams

• end-to-end design: managing the full design process from user research and ideation to wireframes, prototypes, and final UI designs
• secure product UX: ensuring usability and accessibility for complex systems like encryption management and IoT infrastructure
• cross-functional collaboration: working closely with developers, security engineers, product managers, and stakeholders to align technical constraints with user needs
• design thinking workshops: participating in and facilitating workshops to define user problems and ideate potential solutions
• user research & client interviews: gathering insights through direct user and client interactions to inform product features and design direction
• feature design & presentations: designing detailed features and presenting them to both technical and non-technical stakeholders for feedback and iteration
• implementation support: supporting developers throughout implementation to ensure design quality and consistency
• design systems: contributing reusable components and UX patterns to internal design systems for consistency and scalability
• usability focus: refining user flows and interfaces based on usability testing and feedback to reduce friction and increase efficiency
• technical fluency: serving as a bridge between design and development, translating complex technical requirements into intuitive user experiences

• Founded and managed Nafilia ([link]
• Designed and produced innovative and sustainable equestrian equipment
• Launched the first collection on 27 August 2021

• Owned full product design cycle: from product discovery, validating hypothesis, prototyping and testing, to implementation of production–ready code.
• Built production–ready frontend, extending ownership beyond design into delivery to close the gap between design and real outcomes.
• Turned complex financial and blockchain data–heavy problems into clear experiences where users make decisions in real–time.
• Transformed design system to an infrastructure layer giving the team easy access to testing ideas quickly with vibe coding, streamlined production cycles and improved overall consistency of all products.