Information Architecture Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Information Architecture
Chris Wolf
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Myrto Papagiannakou
Last position:
UX Lead, Strategist for Property Management Systems at Destination Solutions
- Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
- UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
- Advising C-level stakeholders on UX strategy and design best practices
- Planning and conducting research with agencies and property owners
- Design system strategy and definition of UX architecture
Rashi Jain
Last position:
Design Consultant at Valutics Inc.
- Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.
Jens Sander
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Simon Gwinner
Last position:
UX/UI Designer at Freelance Consultant
- Designing digital experiences for a diverse range of companies and startups.
- Helping them with product discovery, user experience research and strategies and transforming concepts into visually compelling and functionally robust digital solutions and systems.
- Ensuring a seamless blend of aesthetics and functionality.
Natalia Graf
Last position:
Product Designer at Freelance
Professional Certification in AI Product Design - focusing on Human-AI Interaction, AI powered product experience and integrating generative AI into the product design process. Developing skills in AI Prototyping, Prompt Engineering, AI UX Patterns for the next generation of digital products.
Gabor Lakner
Last position:
Product Designer / Webflow Specialist at VMG Agency
Design and development support for U.S.-based clubhouses and hospitality brands.
- Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
- Increased conversion rates by 10% through UX improvements
- Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
- Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.
Anna Stylianakis
Last position:
UX Writing & Content Strategy (for the agency think moto) at Kidstarter
Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.
Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.
Key activities:
analyzed brand values, communication goals, and user personas
developed a content strategy for core topic areas and content formats
created voice & tone guidelines with concrete text examples for typical usage situations and modules
produced initial UX-writing examples illustrating the language guidelines
Results:
voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app
customized GPT integration enables editors to optimize texts according to guidelines
Andrej Becker
Last position:
Lead UX Design Engineer at Journexx GmbH
- Leading, designing, and developing the UX and UI strategy and implementing it for the platform
- Creating style guides and design systems in Figma
- Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
- Workflows, wireframes, user research, and rapid prototyping
- Preparing and facilitating workshops and discoveries
- Integrating designs and layouts into existing frontend templates
- Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
- Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
- Frontend development in close collaboration with design teams
- Active change management in the publishing and journalism sector and with stakeholders
- Company-wide communication and info hub for teams
- Raising awareness and getting buy-in for digitalization and new products
- Creating concepts and designs for gamification elements on the platform
- Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
- Developing new cloud-native apps and revenue strategies
- Preparing and creating various materials for change processes
- Creating presentations, mini-apps, and info materials to support change campaigns
- Leading a total of three teams
Katarzyna Rodak
Last position:
Product Designer at IBM Denmark
- end-to-end design: managing the full design process from user research and ideation to wireframes, prototypes, and final UI designs
- secure product UX: ensuring usability and accessibility for complex systems like encryption management and IoT infrastructure
- cross-functional collaboration: working closely with developers, security engineers, product managers, and stakeholders to align technical constraints with user needs
- design thinking workshops: participating in and facilitating workshops to define user problems and ideate potential solutions
- user research & client interviews: gathering insights through direct user and client interactions to inform product features and design direction
- feature design & presentations: designing detailed features and presenting them to both technical and non-technical stakeholders for feedback and iteration
- implementation support: supporting developers throughout implementation to ensure design quality and consistency
- design systems: contributing reusable components and UX patterns to internal design systems for consistency and scalability
- usability focus: refining user flows and interfaces based on usability testing and feedback to reduce friction and increase efficiency
- technical fluency: serving as a bridge between design and development, translating complex technical requirements into intuitive user experiences
Christian Aquack
Last position:
UX/UI Designer at DramaOnline
Directed a cross-functional team to redesign an online planning platform for theater lessons, prioritizing intuitive user flows and delivering an enhanced user experience.
Designed wireframes and prototypes to optimize user account setup, onboarding, lesson management, and dashboard functionality through iterative refinement and user testing.
Refined the existing brand design to improve accessibility and ensure inclusivity.
Developed responsive, interactive designs in Webflow, producing clean HTML, CSS, and JavaScript using BEM styling, ensuring seamless integration with a full-stack developer.
Teresa Prosch
Last position:
Freelance at Freelance
- Clients: Shell Renewables & Energy Solutions, WBS Group, Nextbike Leipzig, MoovIT, RBB
- Learned in six weeks how to integrate AI in design workflows
- Deep dive into generative AI
Caroline Liss
Last position:
Founder at Nafilia UG
- Founded and managed Nafilia ([link])
- Designed and produced innovative and sustainable equestrian gear
- Launched the first collection on August 27, 2021
Rupert Platz
Last position:
UX Consulting and Concept Development at Mercedes-Benz
- UX consulting and concept development for the web
- Innovation consulting for the experience of Mercedes owners worldwide
Valesca Neumayer
Last position:
Product Designer UX/UI at Freelance, various clients
- Focus on User Research
- Wireframing
- Journey & Story Mapping
- User Flows
- Prototyping
- Concept & Usability Testing
- Navigation & Information Architecture
- Mobile, Desktop and Website Design
Discover over 15,000 top freelancers
Statistics of experts using Information Architecture
Aggregated from the professional profiles of matched freelancers.
Experience
15 years (Germany: 16 years)
Position duration
2.1 years (Germany: 2.7 years)
Positions per freelancer
9 (Germany: 10)
Top business areas
Product Development, Information Technology, Marketing
Top industries
Information Technology, Media and Entertainment, Automotive
Certification focus areas
Product Development, Information Technology, Project Management
Bachelor's degree or higher
100% (Germany: 91%)
Master's degree or higher
38% (Germany: 41%)
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Information Architecture
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
Information Architecture, often shortened to IA, defines how content and features are grouped, named, and connected. Strong work here makes websites, apps, portals, and knowledge bases easier to scan and use. It turns business goals and user needs into a clear structure.
Typical work
- Content inventories and audits
- Navigation and menu structures
- Taxonomies, tags, and labels
- User flows, sitemaps, and content models
- Search and findability improvements
Tools and methods
Professionals in this field often work with research notes, card sorting, tree testing, and sitemap workshops. They may use Figma, Miro, Lucid, or simple diagrams to map structure and test clarity. Good IA is less about decoration and more about decisions that reduce friction.
When to bring help
Companies bring in freelance experts when a product grows messy, content piles up, or teams disagree on structure. That often happens during redesigns, replatforming, mergers, or launches of large content-heavy systems. In Berlin, this is common for SaaS, media, ecommerce, and public-sector teams that need sharper content logic.
What good experts do
Strong specialists ask where users get lost, what content belongs together, and which labels make sense to real readers. They balance business rules with search, accessibility, and editorial needs. They also document decisions so design, content, and engineering teams can work from the same structure.
Skills that matter
- Content strategy and UX research
- Navigation design and naming systems
- Information scent and discoverability
- Stakeholder workshops and facilitation
- Accessibility-aware content structure
Frequently asked questions
What clients ask us most about Information Architecture — answered in short.
Information Architecture shapes how content, features, and paths are organized so people can find what they need quickly. It is used for navigation, labeling, search structure, content grouping, and the overall logic of a site or app. Good IA reduces confusion before visual design adds the final layer.
IA focuses on structure: where things live, how they are named, and how they connect. UX design covers the broader experience, including interaction patterns and interface behavior, while content strategy looks at what to publish, why, and in what form. In practice, the three overlap and should be aligned.
A company should hire a Information Architecture specialist when users cannot find content, menus have grown inconsistent, or teams are reorganizing a large product. It is also useful before a redesign, migration, or new portal launch. In Berlin, remote collaboration is common, but workshops on site can help when many stakeholders need alignment.
A Information Architecture expert often produces sitemaps, navigation models, content hierarchies, taxonomy rules, and labeling recommendations. Depending on the project, they may also document content types, search filters, and page relationships. These deliverables help design and content teams make consistent decisions.
A strong Information Architecture specialist usually brings research, workshop facilitation, and content strategy skills. Knowledge of accessibility, analytics, and search behavior is also valuable because structure affects how people read and browse. Familiarity with Figma, Miro, and content modeling tools helps them work with product teams.
A Information Architecture project can be small if it only needs a few navigation fixes, but complex platforms usually need an expert who has handled large content sets and stakeholder alignment. Look for people who have worked on redesigns, taxonomies, or enterprise portals, not only simple websites. The key is clear thinking, not a specific title.
Information Architecture work can be done remotely very well because the deliverables are usually maps, structures, and decisions that travel easily. On-site sessions help when the project needs fast alignment across content, product, legal, and brand teams. Many Berlin teams use a mixed setup: remote analysis, then focused workshops in person.
A good Information Architecture expert explains choices in plain language and ties structure back to user needs and business goals. Their work should feel consistent, easy to navigate, and ready for design and content teams to use. Ask for examples of sitemaps, taxonomy decisions, or before-and-after structure changes.
The average hourly rate of freelancers in Berlin, Germany who have used Information Architecture in their recent projects is 88 €, which corresponds to a daily rate of about 702 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Information Architecture in their recent projects, 100% hold at least a Bachelor's degree and 38% hold at least a Master's degree.
On average, freelancers in Berlin, Germany who have used Information Architecture in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers in Berlin, Germany who have used Information Architecture in their recent projects are English (100%), German (94%), and French (41%).
The most common industries among freelancers in Berlin, Germany who have used Information Architecture in their recent projects are Information Technology (88%), Media and Entertainment (59%), and Automotive (47%).
The most common business areas among freelancers in Berlin, Germany who have used Information Architecture in their recent projects are Product Development (100%), Information Technology (82%), and Marketing (82%).
Main locations of FRATCH Experts, who have recently used Information Architecture
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Hamburg 
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Frankfurt 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
