User Research Experts in Berlin
for clearer product decisions, matched in minutes with vetted freelancersHire experts who uncover user needs, test product concepts and turn interviews, usability sessions and analytics into practical recommendations. Get precise, fast matching with vetted, available freelancers for research work across digital products and services.
Meet FRATCH Experts in Berlin, who have recently used User Research
Dmitry P.
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Anastasia S.
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Hubertus S.
Last position:
Senior Product Manager AI
Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.
- Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
- Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
- Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
- Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
- Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.
Anjana R.
Last position:
Senior Product Designer at Casavi GmbH
I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.
SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.
Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.
My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.
Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Myrto P.
Last position:
UX Lead, Strategist for Property Management Systems at Destination Solutions
- Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
- UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
- Advising C-level stakeholders on UX strategy and design best practices
- Planning and conducting research with agencies and property owners
- Design system strategy and definition of UX architecture
Martina B.
Last position:
UX Designer and Consultant at Self Employed
As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.
My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.
Consulting and conceptual support in UX and product topics (project-based)
Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity
Market and role orientation with a focus on Head of UX / UX Leadership positions
Dave M.
Last position:
Founder & Lead Designer at Dave Mooney Software
- Leading end-to-end UX for two AI SaaS products in closed beta, including LLM-interaction design, prompt-UX, and human-in-the-loop patterns with commercial distribution signed for launch in Q3 2026
- Built a self-built LLM reframing and RAG-correction pipeline powering multi-profile CV and case-study generation in production use
- Shipping real code alongside research, including Three.js/GLSL portfolio work, Figma-API tooling, and a Chrome MV3 extension for session-sync automation
Alicja R.
Last position:
Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
Rashi J.
Last position:
Design Consultant at Valutics Inc.
- Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.
David P.
Last position:
AI Generalist at Mercor
- AI-generated content & design human review
Roman P.
Last position:
Product Management Consultant at Self-employed/Freelancer
Helping product organizations to grow and scale business by creating digital products customers love.
- Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
- Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
- Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
- Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.
Peter S.
Last position:
Service & Strategic Experience Designer at Strategic Consulting & End-to-End Design
- Concept and implementation of data-heavy platforms for enterprise customers
- Design of complex AI-based interactions (chatbots, voice control, semantic search)
- Stakeholder management with more than 10 participants in cross-functional teams
- User research: interviews, usability tests, value validation
- Definition of quality metrics and execution of value analyses
Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX
Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk
Nikos K.
Last position:
Senior UX Research & Experience Lead at RS Components
- Led end-to-end discovery and exploratory research to assess user needs, market readiness, and product viability for a workflow management and collaboration proposition
- Identified structural misalignment between concept assumptions and real engineering workflows, preventing premature delivery escalation and investment exposure
- Demonstrated through research evidence that the initial proposition was premature, preventing delivery escalation
- Reframed the value proposition based on evidence and initiated a renewed discovery cycle grounded in observed field practices
- Designed research plans and synthesis frameworks to inform roadmap prioritisation and reduce delivery risk
- Contributed to research operations setup, clarifying team roles and collaboration patterns to support continuous discovery
- Supported alignment between product, delivery, and leadership stakeholders through structured insight communication
- Scale: global platform launched as Think Hub (EU, UK, US, Asia)
Robert E.
Last position:
Consultant Digital Innovation & Experience at self employed
Discover over 15,000 top freelancers
Statistics of experts using User Research
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.4 years (Germany: 2.3 years)
Positions per freelancer
8
Top business areas
Product Development, Information Technology, Research and Development
Top industries
Information Technology, Professional Services, Banking and Finance
Certification focus areas
Product Development, Information Technology, Project Management
Bachelor's degree or higher
96% (Germany: 95%)
Master's degree or higher
61% (Germany: 55%)
Doctorate
6%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
98%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using User Research
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
User Research experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (92%)
- Professional Services (52%)
- Banking and Finance (48%)
- Education (44%)
- Retail (40%)
- Media and Entertainment (35%)
- Automotive (33%)
- Healthcare (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What User Research covers
User Research is the structured study of people, their goals and the context in which they use a product or service. It helps teams replace assumptions with evidence before they invest in features, journeys or campaigns. The field is also known as UX Research or UXR.
Research methods
Strong research plans combine qualitative and quantitative methods according to the decision a team must make. Interviews and field studies reveal motivations, while usability tests, surveys and diary studies show how people behave over time. Experts also analyse existing product data to focus the work.
Products and outcomes
User Research supports digital products, connected services, websites, mobile applications and internal tools. Typical deliverables include:
- Research plans linked to clear business and product questions
- Interview guides, participant screeners and discussion frameworks
- Usability findings, journey maps and evidence-backed recommendations
- Personas, service blueprints and opportunity areas
Tools and collaboration
Professionals work with interview and testing tools, survey platforms, analytics suites, whiteboards and repository systems. They may use Figma to review prototypes and connect findings with product design. In Berlin, teams often combine remote sessions with on-site workshops, depending on participants, research sensitivity and stakeholder needs.
When companies bring in experts
External expertise is useful when a team is entering a new market, redesigning a complex service or facing disagreement about user needs. It also helps when internal teams lack research capacity or need an independent view. Common signals include:
- High drop-off in a key journey without a clear explanation
- Product decisions based mainly on internal opinions
- A prototype that needs testing before launch
- Research findings that are scattered or rarely used
What distinguishes strong professionals
Good specialists connect research questions to decisions and choose methods for a reason. They recruit suitable participants, avoid leading questions and separate observed behaviour from interpretation. Their reports make evidence easy to trace and recommendations practical for product, design and marketing teams. They communicate clearly in workshops and can work independently with remote or on-site stakeholders.
Frequently asked questions
Questions about User Research? Start with the answers below.
User Research helps companies understand user needs, behaviours, frustrations and decision patterns. Teams use it to validate concepts, improve usability, shape product strategy and identify problems before they become expensive to fix.
UX Research focuses on how people experience and use a specific product, service or prototype. Market research usually examines audiences, categories and buying behaviour, while UX design turns evidence into interaction and interface decisions; the disciplines often work together.
A strong User Research specialist may also bring workshop facilitation, service design, product strategy, accessibility knowledge and data analysis. Experience with prototyping tools, analytics and stakeholder communication helps findings move into delivery.
The right level depends on the research question, audience and risk of the decision. A focused usability study may need a different profile from a multi-market discovery programme, so companies should assess relevant method experience and comparable project scope rather than rely on a generic seniority label.
Yes. User Research can include remote interviews, moderated usability sessions, unmoderated tests and online surveys. Berlin-based teams may prefer a mix of remote work and on-site workshops, with language, participant access and data handling agreed before the project starts.
Qualitative UX Research is useful when a team needs to understand motivations, language or workflow problems. Quantitative research is better for measuring patterns across a broader sample; combining both can explain not only what happens, but why.
Review whether the specialist defines a clear decision, uses suitable methods and documents how participants and evidence were handled. High-quality User Research distinguishes findings from assumptions, includes limitations and gives recommendations that teams can act on.
A User Research professional should clarify the target audience, business decision, product stage, access to participants, timeline and stakeholder roles. They should also agree on consent, recording, confidentiality, language requirements and the format in which findings will be shared.
The average hourly rate of freelancers in Berlin, Germany who have used User Research in their recent projects is 89 €, which corresponds to a daily rate of about 712 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used User Research in their recent projects, 96% hold at least a Bachelor's degree, 61% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Berlin, Germany who have used User Research in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers in Berlin, Germany who have used User Research in their recent projects are English (100%), German (96%), and French (20%).
The most common industries among freelancers in Berlin, Germany who have used User Research in their recent projects are Information Technology (92%), Professional Services (52%), and Banking and Finance (48%).
The most common business areas among freelancers in Berlin, Germany who have used User Research in their recent projects are Product Development (98%), Information Technology (74%), and Research and Development (68%).
Main locations of FRATCH Experts, who have recently used User Research
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
