User Research Expert in Germany

AI-supported document processing and inventory management integration

Design and development of an AI-supported application for the automated processing of delivery and invoice documents, connected to SelectLine ERP. Documents are analyzed using AI, matched with orders and line items, and prepared for posting goods receipts.

IMPACT:

• Automated extraction of structured order, delivery and invoice data from PDF and image documents
• Automatic and manual mapping of documents to orders and order line items
• Integration with SelectLine ERP for order import, status synchronization and goods receipt postings
• Traceable processing through separate analysis, mapping and posting processes as well as technical logging
• Development of a containerized end-to-end architecture with AI analysis, workflow automation and relational data storage

KEYWORDS: AI, document analysis, OpenAI, n8n, SelectLine ERP, FastAPI, Python, JavaScript, MariaDB, Docker, REST API, PDF, OCR, mapping, inventory management, goods receipt, workflow automation

• Writing the book chapter “Development of a Digital Business Model” for the Springer Gabler reference book “Practical Guide to Digital Management”.

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

As an experienced designer and leader, I have a deep understanding and experience in UX Design, User Research and the corresponding processes and methods.

This enables me to lead the delivery of UX projects end-to-end in interdisciplinary setups. A history of complex project-environments enable me to get familiar, navigate and create impact in new contexts and challenges quickly.

• Independently managing recruiting for design, research, and freelancer positions
• Successfully filling three key positions in UX Design and User Research in close collaboration with the hiring managers
• Further developing recruiting processes and optimizing the candidate experience
• Developing standardized recruiting templates, HR documentation, and process guides

• Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
• Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.

Helping product organizations to grow and scale business by creating digital products customers love.

• Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
• Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
• Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
• Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.

• Built and validated SupportPiloten, an AI-powered content operations service; won the first paying pilot customer
• Tested agentic workflows with Claude Code and Codex for analysis, research, documentation, and prototyping
• Continued developing my own AI product; training in AI governance, AI compliance, and the EU AI Act (ongoing)

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

CRM and revenue platform managing billing and subscription workflows.

• Scaled payments infrastructure across data products, direct debit expansion and automated abuse prevention, generating $416K in annualized operational savings ($8K/week) by eliminating redundant gateway calls.
• Owned backlog and sprint execution for autonomous checkout abuse detection pipelines, designing real-time risk guardrails and velocity heuristics that blocked card testing attacks.
• Architected enterprise billing migrator user stories and data reconciliation mechanisms, achieving zero-downtime subscription state transitions and cutting $60K in infrastructure overhead.
• Expanded European direct debit (SEPA) payment capabilities, managing cross-squad API dependencies and automated webhook error-handling to eliminate checkout friction.

• Ran structured venture discovery across five fields (real estate, trades & property management, psychotherapy & coaching, social impact). Conducted 100+ interviews plus surveys and ad tests, with kill criteria defined upfront for every hypothesis
• Designed and built AI agents for my own workflows: voice-message transcription and summarization, a journaling app with UI, a voice assistant for task planning, plus research and discovery-synthesis agents (Claude Code, Cursor)
• Built an AI-assisted tool that crawls and values property listings to pre-screen investment opportunities
• Executed several real estate projects in Germany and abroad, from sourcing and valuation to acquisition, renovation and operations

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

AI Agent SaaS

Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.

• Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
• Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
• Structured and led a remote team across engineering, LLM ops, and customer enablement.
• Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
• Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
• Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
• Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
• Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.