User Research Expert in Germany
in minutes with precise AI matching and vetted, available freelancersHire experts who uncover user needs, test product concepts and turn interviews, usability sessions and behavioural data into clear decisions. Connect with vetted, available freelancers whose research skills fit your project, methods and collaboration model.
Meet FRATCH Experts in Germany, who have recently used User Research
Dmitry P.
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Thorsten H.
Last position:
Product Owner, AI Manager at crazyALEX.de GmbH
Digitalization of real-world locations using 3D/LiDAR scans to make spatial data usable for AI applications and derive concrete use cases and prototypes from it.
- Digital capture of real-world locations as a basis for faster planning and analysis
- Browser-based access to 3D data for easier use and coordination
- Conversion of spatial data into concrete use cases, prototypes and AI training scenarios
- Planning basis for urban development and other digital applications of the future
Keywords: LiDAR, 3D scan, AI, use cases, AI training, prototyping, Python, web development, data models, architecture
Marc H.
Last position:
Own AI Product Project & AI Training at Self-employed
- Built and validated SupportPiloten, an AI-powered content operations service; won the first paying pilot customer
- Tested agentic workflows with Claude Code and Codex for analysis, research, documentation, and prototyping
- Continued developing my own AI product; training in AI governance, AI compliance, and the EU AI Act (ongoing)
Thomas G.
Last position:
Interim Digital Product Manager at Novartis Pharma GmbH
- Defined and established a clear product strategy and roadmap to align product development with business goals and market trends
- Managed and prioritized product requirements from cross-functional, international stakeholder groups (TA, Brand Family, Content Manager, Legal)
- Efficiently managed the development process in international, agile teams to deliver critical product releases on time and within budget
- Led product launch and marketing activities in coordination with Channel Orchestration Experts
- Monitored and analyzed product performance metrics (KPIs) to optimize based on data and maximize business value
Anastasia S.
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Dennis O.
Last position:
Co-Founder & CEO at Connect AI
AI Agent SaaS
Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.
- Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
- Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
- Structured and led a remote team across engineering, LLM ops, and customer enablement.
- Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
- Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
- Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
- Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
- Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.
Hubertus S.
Last position:
Senior Product Manager AI
Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.
- Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
- Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
- Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
- Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
- Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.
Anjana R.
Last position:
Senior Product Designer at Casavi GmbH
I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.
SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.
Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.
My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.
Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Myrto P.
Last position:
UX Lead, Strategist for Property Management Systems at Destination Solutions
- Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
- UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
- Advising C-level stakeholders on UX strategy and design best practices
- Planning and conducting research with agencies and property owners
- Design system strategy and definition of UX architecture
Martina B.
Last position:
UX Designer and Consultant at Self Employed
As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.
My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.
Consulting and conceptual support in UX and product topics (project-based)
Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity
Market and role orientation with a focus on Head of UX / UX Leadership positions
Oliver K.
Last position:
Founder & Manager at ThinkForm Studio – AI Product Design & Innovation
Designing AI-native digital products by combining product strategy, UX research, interaction design, software engineering, and modern AI workflows. Leading projects from discovery to implementation while integrating AI throughout the entire product development lifecycle.
Key responsibilities
- → Product discovery, stakeholder workshops, Jobs-to-be-Done and user research
- → User journey mapping, information architecture and interaction design
- → Wireframes, high-fidelity UI, prototypes and scalable design systems in Figma and Penpot
- → AI-assisted interface generation and rapid concept exploration using Figma AI, Figma Make and generative design workflows
- → Design-to-code workflows with AI-supported frontend generation and engineering collaboration
- → Building accessible interfaces following WCAG 2.2 and enterprise design standards
- → Usability testing, iterative validation and KPI-driven product optimization
- → Development of AI knowledge systems, MCP-powered design workflows and human-in-the-loop review processes
- → Close collaboration with engineering teams to ensure production-ready implementation
Lukas N.
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Dave M.
Last position:
Founder & Lead Designer at Dave Mooney Software
- Leading end-to-end UX for two AI SaaS products in closed beta, including LLM-interaction design, prompt-UX, and human-in-the-loop patterns with commercial distribution signed for launch in Q3 2026
- Built a self-built LLM reframing and RAG-correction pipeline powering multi-profile CV and case-study generation in production use
- Shipping real code alongside research, including Three.js/GLSL portfolio work, Figma-API tooling, and a Chrome MV3 extension for session-sync automation
Frank H.
Last position:
Director Products & Portfolio at TIMOCOM GmbH
- Responsible for establishing and leading the Products & Portfolio division, consisting of three teams: UX/UR & BA, Projects & Portfolio, and Products & Innovations
- Currently managing three teams with 35 employees and 3 students
- Budget responsibility in the high single-digit million range
- Restructuring of the User Research, User Concept, and Business Analysis teams, including market and competitive analysis
- Development and implementation of a new portfolio management process (PMO), including new PPM software (Meisterplan)
- Establishment of project and program management standards
- Implementation of a new CRM and ERP system based on Microsoft Dynamics
- Market launch of tracking, security, and AI-based products (Live Shipment Tracking, Business Partner Check, TIMOCOM AI)
- Secured innovation funding for R&D activities in the single-digit million range
Discover over 15,000 top freelancers
Statistics of experts using User Research
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.3 years
Positions per freelancer
8
Top business areas
Product Development, Information Technology, Marketing
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Product Development, Project Management, Information Technology
Bachelor's degree or higher
95%
Master's degree or higher
55%
Doctorate
6%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
98%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Discover detailed User Research rate benchmarks:
Explore rate insightsAverage rates of experts in Germany using User Research
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
User Research experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (89%)
- Professional Services (52%)
- Retail (45%)
- Education (39%)
- Automotive (39%)
- Banking and Finance (39%)
- Media and Entertainment (38%)
- Healthcare (34%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What User Research covers
User Research is the structured study of people, their needs, behaviours and context when they use a product or service. Also called UX Research, user experience research or usability research, it helps teams replace assumptions with evidence. The work can shape a new concept, improve an existing experience or clarify why users struggle.
Methods and deliverables
Researchers choose methods based on the decision a team needs to make and the stage of the product. They may combine qualitative insight with behavioural evidence.
- Plan interviews, contextual inquiry and diary studies
- Moderate usability tests and prototype evaluations
- Design surveys, card sorting and tree testing
- Analyse journeys, patterns and recurring pain points
- Deliver personas, journey maps and prioritised findings
Tools and adjacent skills
The ecosystem includes research repositories, survey tools, remote testing software, analytics platforms and collaboration tools. Strong specialists can work with platforms such as UserTesting, Lookback, Dovetail, Qualtrics and Hotjar, while adapting to a company’s existing stack. Useful adjacent skills include service design, product discovery, accessibility, information architecture, UX writing and product analytics.
When companies need support
Companies often bring in freelance expertise before a major product decision, during a redesign or when adoption and satisfaction do not match expectations. In Germany, research may need to reflect local language, regional user behaviour and sector-specific contexts without losing sight of international audiences.
- Validate a market need or product direction
- Identify friction in onboarding or key workflows
- Compare concepts before costly implementation
- Prepare evidence for stakeholder decisions
What strong specialists do
Strong professionals define focused research questions, recruit an appropriate mix of participants and make sessions feel natural without leading the conversation. They separate observation from interpretation, explain uncertainty and connect findings to practical product choices. Their reports are concise, traceable and useful to product, design, marketing and leadership teams.
Collaboration and project fit
User Research can be delivered remotely, on site or through a blended approach. Remote work suits interviews, prototype tests and international studies; in-person sessions can reveal physical, environmental or organisational factors that screens miss. Clear consent processes, accessible materials, reliable participant communication and regular access to decision-makers are essential for credible results.
Frequently asked questions
Need clarity? These are the questions we hear most often about User Research.
User Research helps companies understand user goals, behaviours, barriers and expectations. It supports product discovery, service improvement, usability testing, concept validation and prioritisation of experience changes.
UX Research focuses on how people experience and use a product or service, often through direct conversations and observation. Market research examines broader demand and competition, while product analytics shows behavioural patterns at scale; the methods work best together.
A strong user experience research specialist may also understand service design, accessibility, information architecture, survey design and product analytics. Facilitation, stakeholder communication and the ability to turn evidence into decisions are equally important.
The right level depends on the research question, risk and complexity of the product. A focused usability study may need a different profile from a discovery programme spanning several markets, teams or customer groups.
Yes. User Research works well remotely for interviews, prototype tests, surveys and diary studies, provided participants can use the required tools. For teams in Germany, clarify language expectations, working hours and whether local in-person context is important.
Usability research is often stronger in person when the setting, physical environment or workplace affects behaviour. Remote sessions are usually more convenient and can broaden access, but they may hide environmental details that matter to the experience.
Ask for examples showing the research question, method, participant logic, analysis and resulting decision. A capable User Research professional explains limitations clearly, avoids overstating findings and demonstrates how evidence changed the product or service.
Define the decisions the study must support, the audience, access to participants, methods, consent approach and expected deliverables. For UX Research, also agree how findings will be shared with product and design teams and how quickly they need to act on them.
The average hourly rate of freelancers in Germany who have used User Research in their recent projects is 93 €, which corresponds to a daily rate of about 746 € based on an 8-hour working day.
Of the freelancers in Germany who have used User Research in their recent projects, 95% hold at least a Bachelor's degree, 55% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Germany who have used User Research in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Germany who have used User Research in their recent projects are English (99%), German (95%), and French (17%).
The most common industries among freelancers in Germany who have used User Research in their recent projects are Information Technology (89%), Professional Services (52%), and Retail (45%).
The most common business areas among freelancers in Germany who have used User Research in their recent projects are Product Development (99%), Information Technology (79%), and Marketing (68%).
Main locations of FRATCH Experts, who have recently used User Research
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich 
Frankfurt Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
