Customer Journey Mapping Expert in Germany

• Following the turnaround completed in 2025, the company is pursuing a growth target of more than €50 million in revenue by 2030, driven by the Datacenter First strategy, efficiency gains through AI and a restructuring of sales. This required a market-oriented product portfolio and documented and automated processes from lead to invoice.

• Restructuring of the product portfolio for data centre, colocation and cloud.

• Analysis of market drivers and growth areas for portfolio and pricing decisions.

• Documentation and optimisation of processes from lead to invoice and up-selling.

• Introduction of AI-supported systems in sales and marketing to automate these process steps.

• Regulatory assessment of AI use, particularly for customers from the banking sector.

• Redesigned product portfolio for data centre, colocation and cloud as the basis for growth planning.

• Fully documented process map from lead generation to invoicing.

• Prioritised AI use cases for sales and marketing with a regulatory assessment for each use case.

• Established governance for the use of AI in a critical infrastructure environment.

• Alignment of product, sales and marketing management based on shared KPIs.

• Writing the book chapter “Development of a Digital Business Model” for the Springer Gabler reference book “Practical Guide to Digital Management”.

• Developing global ACM Copilot services and shaping their evolution on a global scale
• Evangelizing the benefits and capabilities of Copilot to internal and external audiences
• Onboarding, mentoring, and training new ACM colleagues in services and methodologies
• Acting as point of contact for internal Copilot proof of concept adoption and change management
• Leading Copilot adoption strategy, communicating benefits, usage and ethical considerations
• Organizing events and workshops and fostering an interactive community to share updates, findings and best practices

• Definition of features
• Authorization Mastercard and Visa
• Usage of ISO protocols and norms
• Mastercard Fast Funds
• Feature analysis Girocard 4.0
• Scoping EPI

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

Research-driven Experience & Conversion Optimization in Automotive E-Commerce. Responsible for driving research-led optimization of key user journeys across vehicle search, configurator, and homepage. Worked cross-functionally with Marketing, Product, and partially Sales to translate insights into measurable business impact.

• User Research & Insight Generation: Led qualitative rapid user research following the launch of the new marketplace to identify usability issues, conversion barriers, and immediate optimization opportunities. Synthesized findings into actionable hypotheses for A/B testing and product improvements.
• Experimentation & Data-informed Optimization: Designed, evaluated, and iterated A/B tests to optimize configurator entry points, search forms, filter and sorting logics. Leveraged GA, Clarity, and experimentation data to derive statistically relevant insights and inform product decisions.
• UX & Interaction Concept Development: Conceptualized new configurator entry mechanisms, quick filters, navigation concepts, and checkout progress indicators to improve orientation and decision confidence.
• Personalization Strategy & Frameworks: Developed personalization hypotheses and use cases and collaborated with external vendors (e.g. Dynamic Yield). Established a scalable framework covering processes, responsibilities, and testing pipelines.
• Homepage Research & Experience Strategy: Co-led research-informed homepage initiatives, including cross-functional workshops, definition of user needs and requirements, phased concept development, and alignment with key stakeholders.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

• Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
• Implementation of automated end-to-end cloud processes
• Development of LLM and NLP models
• Creation of interactive reports
• Support for national and international large corporations as well as medium-sized companies in implementing ML projects

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

• Owned end-to-end Product Management and Strategy for a B2B SaaS platform, from customer discovery and problem definition to roadmap, launch, and lifecycle optimization.
• Drove competitive analysis, customer insights, and sales analytics, identifying growth opportunities that improved product fill rates by 10–15%.
• Owned roadmap and backlog prioritization, balancing customer value, business impact, technical feasibility, dependencies, and strategic goals.
• Led a 12-member cross-functional Agile team across Product, Engineering, QA, Design, Sales, and business functions, ensuring aligned and high-quality delivery.
• Built KPI and product performance frameworks using Power BI, Excel, CRM, and Pendo to measure adoption, engagement, conversion, and business impact.
• Led API integrations and partner initiatives across US and Europe, expanding the partner ecosystem by 75% and enabling scalable B2B workflows.
• Led AI and automation initiatives that improved operational efficiency by 75–80% and reduced manual effort by approximately 15 minutes daily.
• Partnered with Sales, Customer Success, Marketing, Design, and Engineering to validate customer needs, launch products, improve UX, and drive adoption.

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation