Jan Zinal-Customer Experience · Brand & Marketing Strategy · Consumer Insights · Mobility & Energy
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Experience
Founder & Strategy / Business Development Consultant
eberty partners
- Developed positioning strategies, external narratives, and communication concepts for technology ventures; created customer journey analyses and management-ready presentations for decision-makers
- Secured approval for an autonomous mobility pilot in Berlin through structured stakeholder coordination (public sector, mobility, real estate)
- Generated EUR 30k+ in revenue across 4 mandates; prepared investor-ready materials and supported fundraising processes
Consultant – Technology Strategy & Transformation
Ernst & Young (EY)
- Developed CX analyses, persona frameworks, and customer-focused communication concepts for the automotive industry
- Created management-ready market analyses and presentations for senior stakeholders; certified as Design Thinking Facilitator II (Hasso Plattner Institute Potsdam)
Intern – Brand Management & Customer Experience
Deutsche Lufthansa AG
- Conducted competitive benchmarking through own flights with airline competitors; collected customer experience data and developed management-ready analysis
- Organized and facilitated workshops for the internal First Class Experience Community; supported top-customer events and product shows; job shadowing at SWISS, Lufthansa Technik, and Ground Operations MUC
Intern – Customer Experience Management
DB Fernverkehr AG
- Designed a consistent customer experience across all touchpoints for the business traveler target group; contributed to the 'Young Leisure Travelers' program and the 'Green Long-Distance Rail' project
- Supported portfolio management and KPI reporting in the marketing department; prepared management-ready presentations and workshops
Working Student – Digital CX, eCommerce & Marketing
Eurowings Digital · Condor · SunExpress
- Eurowings Digital: monitored customer feedback, conducted UX research, and analyzed KPIs across digital touchpoints; supported the setup of digital services for Eurowings Discover
- Condor: clustered customer feedback from GetFeedback and developed recommendations for the eCommerce team
- SunExpress: implemented email marketing campaigns in Salesforce Marketing Cloud; created a benchmarking study for the European airline market
Industry experience
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Experienced in Automotive, Information Technology, Government and Administration, Real Estate, Tourism, and Transportation.
Business area experience
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Experienced in Marketing, Project Management, Strategy, Business Intelligence, Finance, and Investments and M&A.
Summary
Customer experience strategist with broad experience in aviation, mobility, and digital platforms – from empirical customer experience research and consumer insights to brand positioning and go-to-market execution. Proven ability to turn customer behavior into strategic recommendations for senior management. A mix of academic grounding (bachelor’s thesis on CX in DB long-distance rail) and hands-on roles at Lufthansa, Eurowings Digital, DB Fernverkehr, and Condor, plus strategic consulting experience at eberty partners and Ernst & Young.
Skills
- Salesforce Marketing Cloud
- Powerpoint
- Excel
- Think-Cell
- Miro
Languages
Education
WHU – Otto Beisheim School of Management
Master of Arts · Management · Vallendar, Germany · 2.0
European Distance Learning University Hamburg
Bachelor of Arts, focus: Customer Experience Management · Business Administration · Hamburg, Germany
Certifications & licenses
Design Thinking Facilitator II
Hasso Plattner Institute Potsdam
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
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Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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