Julia Daubertshäuser

As Director of Strategy at bemorrow, I help companies find direction and make decisions in complex and dynamic contexts. Corporate and brand identity serve as a strategic compass to bring clarity to decisions and make actions effective in day-to-day business.

My focus is on developing, leading, and firmly embedding corporate and brand identities—from strategic foundation to effective brand governance and brand engagement, all the way to consistent translation and activation in the customer experience.

I guide brand and transformation processes in the German B2B mid-market and in agencies, working closely with decision-makers, board members, business development, brand, marketing, communications, HR, and teams.

At bemorrow, I help companies align human needs and business success in a sustainable way through solid, future-proof strategies. Combining analytics and empathy, we guide our clients collaboratively from identity and innovation development through cultural transformation to precise implementation.

• I identify key patterns and insights and address challenges directly.
• With the Modern Parenting Program, I support expecting parents on their journey to a fairly shared and equal parenting.

• At the brand and design agency Peter Schmidt Group, I experienced the importance of a well-thought-out strategy for outstanding brand appearances and worked on brand architecture, naming, and corporate design projects.
• My most important project was developing the new corporate design for the Continental Group.