Sven (Carsten) Alt-New Business Support
Check rate
Experience
New Business Support
Syndicate Design AG and Double Q GmbH
Interim Manager
Heinze Akademie
- Head of e-learning studio
- Project lead for industrial transformation / BMWK
- Project lead & consortium management (qualification and further training in battery cell production / gigafactory)
Supervisory Board Member
Syndicate Design AG
- Resignation from the management board mandate & transition to the supervisory board of Syndicate Design AG
New Brand Development
Aloys Wobben Stiftung (AWS) and EWE AG
Industry: wind energy
- Brand development and naming for a new wind energy brand
Results:
Stakeholder interviews
Competitive analysis
Brand workshops
Definition of the brand strategy
Naming, incl. trademark research
Definition of the branding and design strategy
Implementation of a new corporate design (2D, 3D, digital)
Brand & design manual
Aurich/Oldenburg, March 29, 2021. Aloys Wobben Stiftung (AWS) and EWE AG have successfully launched their joint venture for the planning and operation of onshore wind energy projects
Successful launch of the new Alterric brand in spring 2021
Founder and Managing Director
Double Q GmbH
Board Member
Syndicate Design AG
Founder and Managing Director
Syndicate Design GmbH
Consultant
GW&P Design
Junior Consultant
Böhm Design
Trainee
Trans Market Research
New Corporate Identity (Repositioning)
August Faller GmbH & Co. KG
Industry: Packaging industry
- Development and implementation of an integrated brand strategy (corporate identity) for one of the leading packaging manufacturers in Pharma & Health Care
Results:
Stakeholder interviews
Competitive and target group analysis
Brand workshops (vision, mission, brand model)
Formulation of the brand strategy
Claim development (“Moving healthcare, moving you”)
Formulation of the branding and design strategy (guiding theme)
Implementation of a new corporate design (2D, 3D, digital)
Brand engagement (training, seminars, internal roadshow, etc.)
Brand & design manual
Successful launch of the new Faller Packaging brand strategy
New Corporate Identity (Digital Transformation)
EOS Group
Industry: Financial industry
- Development and implementation of a new brand strategy for the internationally active financial services company of the Otto Group, with the goal of making the company’s internal change (digital transformation) visible to the outside world.
Results:
Brand and competitive analysis
Stakeholder interviews and brand workshops (vision, mission, brand model)
Formulation of the brand strategy
Formulation of the branding and design strategy (guiding theme)
Implementation of a new corporate design (2D, 3D, digital)
Brand engagement measures
Corporate communication (e.g. annual and sustainability reports)
Style guides and manuals
etc.
Launch of the new brand in March 2022
Two RED DOT Awards
New Brand Development (New Umbrella Brand)
Hamburger Energiewerke GmbH (HEnW)
Industry: Energy sector
- Development and positioning of a new umbrella brand for the municipal energy companies of Hamburg
Results:
Brand workshops (vision, mission, brand model)
Formulation of the brand strategy
Formulation of the branding and design strategy (guiding theme)
Implementation of a new corporate design (2D, 3D, digital)
Digital experience (e.g. website)
Brand & design manual
Successful launch of the new umbrella brand Hamburger Energiewerke GmbH (HEnW)
Hamburger Energiewerke GmbH is a privately organized energy supply company owned by the Free and Hanseatic City of Hamburg, under whose umbrella the brands Wärme Hamburg and Hamburg Energie have been part of it since January 1, 2022
New Corporate Identity (Repositioning)
Kappa Bioscience Europe GmbH
Industry: Bioscience
- Development and implementation of a new corporate identity for the Norwegian ingredient manufacturer
Results:
Brand and competitive analysis
Trend and target group analysis
Customer journey mapping
Brand workshops (vision, mission, brand model)
Formulation of the brand strategy (“Doing it right”)
Formulation of the branding and design strategy (guiding theme)
Implementation of a new corporate design (2D, 3D, digital)
Corporate wording
Style guides and manuals for different formats (e.g. trade fair, website)
Various brand engagement measures
Successful launch of the new brand strategy and new brand presence
New Corporate Identity (Umbrella Brand)
Nordmann, Rassmann GmbH
Industry: Chemicals
- Development and implementation of a brand strategy for the globally active distributor of specialty chemicals
Results:
Brand analysis
Competitive analysis
Target group analysis
Stakeholder interviews
Brand workshops (vision, mission, brand model)
Formulation of the brand strategy (“One family”)
Claim development (“Knowledge in action”)
Moderation of internal processes
Formulation of the branding and design strategy (guiding theme)
Implementation of a new corporate design (2D, 3D, digital)
Brand engagement
Brand & design manual
etc.
Successful launch of the brand strategy
New Brand Development
SV Group
Industry: Hospitality
- Development and naming of a new international brand for employee restaurants (B2B)
Results:
Competitive analysis
Target group analysis
Stakeholder interviews
Brand workshops (vision, mission, brand model)
Development of the brand strategy
Naming, incl. trademark research
Development of the branding and design strategy (guiding concept)
Implementation of a new corporate design (2D, 3D, digital)
Digital experience
Brand and design manual
Successful launch and rollout of the new Beconic brand
Branch Strategy
UBS Switzerland AG
Industry: Retail Banking
- Development and implementation of an innovative retail banking strategy
Results:
Customer journey analysis
Location analysis
Target group analysis
Trend and competitive analysis
Corporate architecture & interior design
Branch communication
Screen design & augmented reality
Design & value engineering
System manual
Successful rollout of the new branch strategy
New Corporate Identity (Repositioning)
Wilhelm Hoyer B.V. & Co. KG
Industry: Energy Trading
- Development and implementation of a new corporate identity for the mineral oil production and trading company with the goal of starting and making visible the generational change.
Results:
Brand and competitive analysis
Brand workshops
Development of the brand strategy (vision, mission, brand model)
Development of the branding and design strategy (guiding concept)
Development of a new corporate design (2D, 3D, digital)
Style guides and manuals
Successful launch of the new brand strategy and brand presence
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Advertising, Education, Manufacturing, and Energy.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Operations, Marketing, Research and Development, Sales, and Project Management.
Summary
- Experienced founder, entrepreneur and supervisory board member with more than 35 years of professional experience
- 32 years as managing director/executive board member at one of Germany's leading branding and design agencies, with sole responsibility for business administration, new business, consulting, and project and rollout management.
- Active as an interim manager & consultant with a focus on brand management and transformation (especially repositioning for new markets), project management (e.g. CI development & store design/rollout management), as well as knowledge transfer (e.g. consulting/coaching on business succession)
Skills
New Brand Development Ci Development Rebranding Naming Project Management
Languages
Education
FH Wiesbaden
Dipl. Betriebswirt · Business Administration · Wiesbaden, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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