Philipp Frenz-Consultant Retail Media
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Experience
Consultant Retail Media
Bertelsmann GmbH & Co. KG (DeutschlandCard)
- Built and led the retail media sales team
- Built the retail media product portfolio onsite / offsite
- Set up contract documents, accounting processes, sales materials & trainings
- Built strong client relationships to generate revenue (key accounts: industry / agencies)
- Finalized the future product portfolio for marketing
- Developed and derived a product business case for communication and sales management 2025 / 2026
- Implemented a reorganization in e-commerce and sales
Head of Vendor Strategy – Retail Media
MediaMarkt Saturn GmbH
- Led and developed the master data team for the food division (8 FTE)
- Built and led the international retail media sales team across 13 countries (Europe) with 30 FTE
- Marketed the retail media product portfolio (SPA, SBA, data reports, rich content, etc.)
- Set up international contract documents, accounting processes, sales materials & trainings
- Built strong client relationships to generate incremental revenue (media agencies, industry partners & sales partners)
- Managed and planned online sales channels such as product searches, comparison portals, and affiliates using reporting and tracking tools
- Generated €8 million in retail media revenue in the first fiscal year
- Managed local sales processes and international product rollouts with a value contribution of €18 million
- Built, onboarded, and coached the vendor strategy team (8 new FTE)
Director Business Development
Joyn GmbH (ProSiebenSat.1)
- Led and managed the business development & partnerships team (5 FTE)
- Marketed the digital ads portfolio (prerolls, midrolls, branded content, couponing, cashback, CTV)
- Built and expanded existing sales and marketing structures: managed the publisher SevenOne Media, integrated new partners, initiated new sales cooperations & developed revenue-focused products
- Built and planned Joyn Selection (first B2B product in cooperation with Deutsche Bahn)
- Increased marketing revenue by €4 million p.a. with special ad formats
- Created three new digital sales channels: digital gift cards, partnerships and branded content collabs
Senior Digital Consultant
ProSiebenSat.1 Digital GmbH
- Supported building the digital business development team
- Developed and monetized new digital business areas
- Product responsibility for Quipp, mywheels.com & FEM
- Managed budgeting, order processing and project controlling
- Coached sales staff on digital products and their marketing opportunities
- Conducted product launch and marketing kickoff for the gameshow app Quipp
- Implemented the internal sales roadshow on 'digital products' at SevenOneMedia locations in Germany
- Generated revenue within the Quipp app of €750,000
- Built partner relationships with advertisers and media agencies: Sky, Publicis, Samsung, P&G
Head of Digital Business Development / Strategy
Sky Deutschland GmbH
- Built and led the business development team (2 national key account managers / 2 inside sales managers)
- Expanded existing business areas and added new business concepts/opportunities in an international and digital environment
- Managed budgeting, order processing and project controlling
- Partner management: presented and negotiated potential business and cooperation models in a sales context
- Increased new business revenue by 50%
- Set up & executed the most successful B2C & B2B sales campaign in 2018
- Built four new strategic sales segments in saturated markets
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Advertising, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Accounting, Strategy, and Product Development.
Summary
With extensive experience in international sales & the development of retail media strategies, I bring a deep understanding of building & managing sales processes. My strengths include developing market-fit products, managing sales & business development teams, and implementing holistic marketing approaches. I focus on increasing revenue growth & creating digital growth & marketing potential. Developing innovative sales concepts that significantly contribute to achieving ambitious revenue & EBIT targets is the foundation of my work.
Skills
Hands-On Mentality
Persuasiveness
Negotiation Skills
Growth Mindset
Sales
E-Commerce
Retail Media
Performance Marketing
Agile Project Management
Team Leadership
Employee Development
Microsoft Office
Google Toolbox
Adobe Photoshop
Salesforce / Hubspot
Slack
Mixpanel
Kanban
Miro
Asana
Project Management
Six Sigma
Nlp
Design Thinking
Tennis / Padel
Passion For Mountains / Lakes
Community Building & Networking
Languages
Education
HWTK
Master of Arts, Business and Organization · Business and Organization · Berlin, Germany
German Sport University
Bachelor of Arts, Management & Sport Communication · Management & Sport Communication · Cologne, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Philipp is based in Munich, Germany.
Philipp speaks the following languages: German (Advanced), English (Advanced), Spanish (Elementary), French (Elementary).
Philipp has at least 11 years of experience. During this time, Philipp has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Philipp may not have shared all experience and actually has more experience.
Based on recent experience, Philipp would be well-suited for roles such as: Consultant Retail Media, Head of Vendor Strategy – Retail Media, Director Business Development.
Philipp's most recent position is Consultant Retail Media at Bertelsmann GmbH & Co. KG (DeutschlandCard).
In recent years, Philipp has worked for Bertelsmann GmbH & Co. KG (DeutschlandCard), MediaMarkt Saturn GmbH, and Joyn GmbH (ProSiebenSat.1).
Philipp is most experienced in industries like Media and Entertainment, Advertising, and Retail.
Philipp is most experienced in business areas like Marketing, Sales, and Accounting. Philipp also has some experience in Strategy and Product Development.
Philipp has recently worked in industries like Media and Entertainment, Advertising, and Retail.
Philipp has recently worked in business areas like Marketing, Sales, and Accounting.
Philipp holds a Master in Business and Organization from HWTK and a Bachelor in Management & Sport Communication from German Sport University.
The availability of Philipp needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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