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Sebastian Romanus

Managing Director Germany

Sebastian Romanus
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Gräfelfing, Germany

Experience

Jan 2022 - Present
4 years 3 months
Berlin, Germany

Managing Director Germany

Podimo GmbH

Expertise details
Position Summary
Managing Director Germany at Podimo GmbH
Industries
Media and Entertainment
Business Areas
Marketing
Strategy
  • Operating as Managing Director with full P&L responsibility including oversight of all content and marketing/growth spend
  • Budget ownership of 10m+ € for content & marketing investments
  • Grew subscriber base by factor 2,5x since January 2022 and simultaneously reduced content spend significantly
  • Implemented off-platform distribution of podcasts and initial ad-monetization setup
  • Increased CLV (customer lifetime value) while decreasing CAC (customer acquisition cost)
  • Ongoing adaption of content and marketing strategy to react to market dynamics
Jun 2017 - Dec 2021
4 years 7 months
Berlin, Germany

Chief Executive Officer (CEO)

Studio71 GmbH

Expertise details
Position Summary
Chief Executive Officer (CEO) at Studio71 GmbH
Industries
Media and Entertainment
Business Areas
Marketing
Sales
Strategy
  • Operating as CEO Germany with full P&L responsibility for the company
  • Achieved a revenue growth of more than 20% YOY to more than 50m€ in 2020
  • Reached first time profitability in Germany in 2018 and remained profitable since then by working on all revenue and cost levers, e.g. implementing new revenue streams, increasing internal margins and maintaining a high cost discipline
  • Constantly expanding the business across multiple social media platforms, e.g. YouTube, Instagram, TikTok etc. generating incremental revenue
  • Increased media sales by implementing new ad product (trueview) to be sold through Studio71 sales team as well as SevenOne Media sales house starting in 2017 growing to 4,5m€ revenue in 2020
  • Ongoing adjustment of company’s strategic positioning to reflect permanent market changes
Dec 2014 - May 2017
2 years 6 months
Munich, Germany

Managing Director GSA

Maker Studios Germany GmbH

Expertise details
Position Summary
Managing Director GSA at Maker Studios Germany GmbH
Industries
Media and Entertainment
Business Areas
Operations
Production
Sales
  • Acting as Managing Director for the GSA region with P&L responsibility
  • Built up of GSA operations located in Munich & Cologne while also promoting synergies with teams across all territories globally
  • Annual revenue growth of more than 60%
  • Operational responsibility for sales of branded entertainment and media (across all ad products), talent acquisition and production of original programming
  • Driving local integration into The Walt Disney Company Germany
  • Reporting to the global management
Jan 2014 - Sep 2014
9 months
Munich, Germany

Managing Director

Adscale GmbH

Expertise details
Position Summary
Managing Director at Adscale GmbH
Industries
Advertising
Media and Entertainment
Business Areas
Business Intelligence
Sales
Strategy
  • Acting as Managing Director Germany with P&L responsibility
  • Managed teams in Germany & New Zealand (~80 employees)
  • Full P&L responsibility of ~30 Mio. €
  • Responsibility for sales (agency, direct advertiser and RTB partners) and publisher services (AGOF publishers, adnetworks, adexchanges & long-tail publishers) across display & video
  • Analysis and evaluation of market opportunities within growing RTA market
Oct 2010 - Dec 2013
3 years 3 months

Managing Director DACH

Be On GmbH

Expertise details
Position Summary
Managing Director DACH at Be On GmbH
Industries
Advertising
Business Areas
Marketing
Sales
Strategy
Jan 2008 - May 2010
2 years 5 months

Senior Sales Manager

Sport1 GmbH

Expertise details
Position Summary
Senior Sales Manager at Sport1 GmbH
Industries
Media and Entertainment
Sport
Business Areas
Sales
May 2005 - Dec 2007
2 years 8 months

Account Director

SevenOne Media GmbH

Expertise details
Position Summary
Account Director at SevenOne Media GmbH
Industries
Media and Entertainment
Business Areas
Marketing
Sales

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Advertising, and Sport.

Media and Entertainment
Advertising
Sport
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Strategy, Operations, Production, and Business Intelligence.

Sales
Marketing
Strategy
Operations
Production
Business Intelligence
Profile match chart

Summary

More than 10 years Managing Director experience across a mix of corporate, start-up and scale-up environments with a proven track record in building and scaling new businesses at the intersection of digital media and content, both video and audio. Executive leadership expertise in an international and constantly changing environment, respecting the benefits of multi-cultural, high trust and modern work practices.

Profound expertise within commercial digital & tv media, social media platforms, e-commerce, influencer branded entertainment, sales, cross-platform content distribution and monetization.

Strong strategy development capabilities with focus on organizational alignment, execution and bottom-line effect. Hands-on, process-oriented and efficiency-driven. Proven negotiation skills, and capable to manage expectations of all stakeholders in any high-pressure environment.

Significant experience in external engagements with press, pr and media.

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Feb 2002 - Jun 2002

College for International Studies

Semester abroad · Madrid, Spain

Sep 2000 - Jun 2003

Cologne Business School

Bachelor of Arts · Media Business Administration · Cologne, Germany · 1,7

Aug 1990 - May 1999

Georg-Buechner-Gymnasium

Cologne, Germany

Statistics

Experience

Total positions 7
Experience in Media and Entertainment 17 y
Avg length 2 y 10 m
Longest experience 4 y 6 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Managing Director Germany, Chief Executive Officer (CEO), Managing Director GSA
Main industries Media and Entertainment, Advertising, Sport
Main business areas Sales, Marketing, Strategy

Qualifications

Highest degree Bachelor

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Gräfelfing, Germany.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Sebastian have?

Sebastian has at least 20 years of experience. During this time, Sebastian has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 11 months. Note that Sebastian may not have shared all experience and actually has more experience.

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Managing Director Germany, Chief Executive Officer (CEO), Managing Director GSA.

What is Sebastian's latest experience?

Sebastian's most recent position is Managing Director Germany at Podimo GmbH.

What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Podimo GmbH and Studio71 GmbH.

Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Media and Entertainment, Advertising, and Sport.

Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Sales, Marketing, and Strategy. Sebastian also has some experience in Operations, Production, and Business Intelligence.

Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Media and Entertainment.

Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing, Strategy, and Sales.

What is Sebastian's education?

Sebastian holds a Bachelor in Media Business Administration from Cologne Business School.

What is the availability of Sebastian?

Sebastian is immediately available for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Sebastian?

To hire Sebastian, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
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Market avg: 900-1060 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.