User Research Experts in Munich

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Designing AI-first workflows that integrate AI into existing product experiences
• Developing UX concepts for prompt management, reusable and combined prompt workflows, tagging, search and information organisation
• Creating user flows, wireframes, prototypes and high-fidelity interfaces in Figma
• Defining reusable UI patterns, components and interaction logic for scalable products
• Exploring human-AI interaction patterns with emphasis on user control, transparency and manageable cognitive load
• Translating product requirements and technical constraints into developer-ready UX/UI specifications

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

Leading the end-to-end development of Edge AI-powered smart glasses for visually impaired individuals, aligning product vision with user needs and managing a cross-functional team of data scientists, Android developers, AWS engineers, and hardware specialists.

• Defined product roadmap for Edge AI smart glasses and MVP features through user research, stakeholder interviews, and competitive analysis, ensuring accessibility and real-world usability.
• Developed and validated a PoC for AI-driven cancer cell identification in PET/CT scans, collaborating with medical experts to optimize diagnostic accuracy and clinical relevance.
• Built and scaled a multidisciplinary team of 75+ engineers, interns, and designers across Germany and India, driving cross-border collaboration and iterative prototyping.
• Established strategic partnerships with NGOs, healthcare providers, and advocacy groups to embed inclusivity and patient feedback into product design.
• Drove hands-on hardware-software integration using Raspberry Pi and Jetson Nano of AI models. Initiated and nurtured relationships with suppliers, manufacturers, and ecosystem players to build scalable go-to-market plans.
• Owned critical product decisions, from prototype development to funding strategy, applying a data-informed and impact-driven mindset.
• Fostered a learning-focused culture by facilitating brainstorming sessions and continuous feedback loops between engineering and product.

Achievements:

• Public speaker: Auto.Ai 2025 (Berlin), Wearable technologies 2025 (Munich and Bangalore), MEDICA 2024 (Dusseldorf)
• WMF, Bologna, Italy (June 2024): Only AI startup to be selected from Germany as EBV hero to represent sprhava on global platform
• Medica, Germany (2024): Delivered a speech on AI smart glasses in world's largest Healthcare event.
• Wearable Technologies, Bengaluru, India (Dec 2024): I was a speaker presenting sprhava and its product.
• Venturise Global Challenge (GIM 2025, Bengaluru Palace, Karnataka): sprhava was selected as one of the 16 top startups (ESDM) to present on this global platform
• Wearable Technologies Conference 2025 EUROPE, Munich, Germany (May 2025): Delivered a talk on Edge AI at the Europe's biggest wearable tech event.
• InsurNext Köln, Germany (2025): sprhava was honoured with a booth from Cologne administration.

• Established a new venture focusing on AI-powered UX and rapid prototyping

• Leading the development of an AI-based prototyping framework and prompt optimization for product design

• Managing stakeholder relationships and strategizing go-to-market approaches

• Planning and creating coaching programs (to be launched in 2025) on AI-driven product discovery

• Developed internal processes enabling prototype creation in minutes

• Published best practices and insights on LinkedIn, driving industry interest and awareness

• Partner directly with C-level leadership (CEO, CAIO, CTO) on architecture, OKR strategy, and cross-team roadmap prioritization, translating strategic goals into structured engineering requirements.
• Surfaced and mapped technical debt across the entire organization with C-level leadership and co-defined a prioritized remediation strategy, balancing debt paydown against feature delivery.
• Led code reviews and technical standards across the team, fostering a mentor-first environment with two-way feedback dialogue — pairing on complex pipeline work and unblocking junior engineers on async architecture patterns.
• Re-architected the AI companion's core processing pipeline from synchronous to asynchronous with a queue-based worker architecture, enabling horizontal scalability and cutting upload processing time ~4x (from ~22s to 5–10s) while improving response accuracy.
• Designed an AI-driven document intelligence workflow with automatic multi-document classification, per-document summarization, and relevance guardrails for the patient care journey.
• Built a unified patient memory system (short- and long-term context) bridging the document vault and chatbot into a single bidirectional, context-aware platform.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

• Leading UX design for the neurology and emergency modules of syngovia, Siemens Healthineers' global imaging and diagnostic platform
• Exploring and implementing AI opportunities to make diagnostic workflows faster and more efficient
• Collaborating with clinical coaches, radiologists and cross-functional teams to translate complex medical workflows into clear, usable interfaces

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

• I believe that technology should improve our lives, not complicate them.
• Specialized in developing user-friendly digital products for complex areas such as finance, medical technology, and robotics.
• Support projects from kickoff to launch and help companies to develop successful products.

• Taught German language and mathematics to children aged 4-16, providing homework assistance and tutoring
• Supported startups in UX, MVP development, and Lean Startup methodology
• Assisted with branding, communication, and design to strengthen market presence
• Maintained website and Venture Lab app; coordinated and ran events
• Developed presentations to support internal and external communications