User Research Experts in Munich

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Partnering with technology-focused teams to shape brands and design digital products from early strategy through UX/UI and scalable design systems.

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

• Designing AI-first workflows that integrate AI into existing product experiences
• Developing UX concepts for prompt management, reusable and combined prompt workflows, tagging, search and information organisation
• Creating user flows, wireframes, prototypes and high-fidelity interfaces in Figma
• Defining reusable UI patterns, components and interaction logic for scalable products
• Exploring human-AI interaction patterns with emphasis on user control, transparency and manageable cognitive load
• Translating product requirements and technical constraints into developer-ready UX/UI specifications

• Established a new venture focusing on AI-powered UX and rapid prototyping

• Leading the development of an AI-based prototyping framework and prompt optimization for product design

• Managing stakeholder relationships and strategizing go-to-market approaches

• Planning and creating coaching programs (to be launched in 2025) on AI-driven product discovery

• Developed internal processes enabling prototype creation in minutes

• Published best practices and insights on LinkedIn, driving industry interest and awareness

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

Leading the end-to-end development of Edge AI-powered smart glasses for visually impaired individuals, aligning product vision with user needs and managing a cross-functional team of data scientists, Android developers, AWS engineers, and hardware specialists.

• Defined product roadmap for Edge AI smart glasses and MVP features through user research, stakeholder interviews, and competitive analysis, ensuring accessibility and real-world usability.
• Developed and validated a PoC for AI-driven cancer cell identification in PET/CT scans, collaborating with medical experts to optimize diagnostic accuracy and clinical relevance.
• Built and scaled a multidisciplinary team of 75+ engineers, interns, and designers across Germany and India, driving cross-border collaboration and iterative prototyping.
• Established strategic partnerships with NGOs, healthcare providers, and advocacy groups to embed inclusivity and patient feedback into product design.
• Drove hands-on hardware-software integration using Raspberry Pi and Jetson Nano of AI models. Initiated and nurtured relationships with suppliers, manufacturers, and ecosystem players to build scalable go-to-market plans.
• Owned critical product decisions, from prototype development to funding strategy, applying a data-informed and impact-driven mindset.
• Fostered a learning-focused culture by facilitating brainstorming sessions and continuous feedback loops between engineering and product.

Achievements:

• Public speaker: Auto.Ai 2025 (Berlin), Wearable technologies 2025 (Munich and Bangalore), MEDICA 2024 (Dusseldorf)
• WMF, Bologna, Italy (June 2024): Only AI startup to be selected from Germany as EBV hero to represent sprhava on global platform
• Medica, Germany (2024): Delivered a speech on AI smart glasses in world's largest Healthcare event.
• Wearable Technologies, Bengaluru, India (Dec 2024): I was a speaker presenting sprhava and its product.
• Venturise Global Challenge (GIM 2025, Bengaluru Palace, Karnataka): sprhava was selected as one of the 16 top startups (ESDM) to present on this global platform
• Wearable Technologies Conference 2025 EUROPE, Munich, Germany (May 2025): Delivered a talk on Edge AI at the Europe's biggest wearable tech event.
• InsurNext Köln, Germany (2025): sprhava was honoured with a booth from Cologne administration.

• Partner directly with C-level leadership (CEO, CAIO, CTO) on architecture, OKR strategy, and cross-team roadmap prioritization, translating strategic goals into structured engineering requirements.
• Surfaced and mapped technical debt across the entire organization with C-level leadership and co-defined a prioritized remediation strategy, balancing debt paydown against feature delivery.
• Led code reviews and technical standards across the team, fostering a mentor-first environment with two-way feedback dialogue — pairing on complex pipeline work and unblocking junior engineers on async architecture patterns.
• Re-architected the AI companion's core processing pipeline from synchronous to asynchronous with a queue-based worker architecture, enabling horizontal scalability and cutting upload processing time ~4x (from ~22s to 5–10s) while improving response accuracy.
• Designed an AI-driven document intelligence workflow with automatic multi-document classification, per-document summarization, and relevance guardrails for the patient care journey.
• Built a unified patient memory system (short- and long-term context) bridging the document vault and chatbot into a single bidirectional, context-aware platform.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

Projects and client work from first enquiry to handover · Munich, Berlin, Rome.

• 2025 Olympia Equestrian Centre Munich-Riem: site map, brochure and signage.
• SELENE own hairpin label: product design, brand, packaging, shop.
• 2026 Fantasy Farm: self-published children's colouring book.

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

• Leading UX design for the neurology and emergency modules of syngovia, Siemens Healthineers' global imaging and diagnostic platform
• Exploring and implementing AI opportunities to make diagnostic workflows faster and more efficient
• Collaborating with clinical coaches, radiologists and cross-functional teams to translate complex medical workflows into clear, usable interfaces