User-Centered Design Experts in Munich

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

Leading the end-to-end development of Edge AI-powered smart glasses for visually impaired individuals, aligning product vision with user needs and managing a cross-functional team of data scientists, Android developers, AWS engineers, and hardware specialists.

• Defined product roadmap for Edge AI smart glasses and MVP features through user research, stakeholder interviews, and competitive analysis, ensuring accessibility and real-world usability.
• Developed and validated a PoC for AI-driven cancer cell identification in PET/CT scans, collaborating with medical experts to optimize diagnostic accuracy and clinical relevance.
• Built and scaled a multidisciplinary team of 75+ engineers, interns, and designers across Germany and India, driving cross-border collaboration and iterative prototyping.
• Established strategic partnerships with NGOs, healthcare providers, and advocacy groups to embed inclusivity and patient feedback into product design.
• Drove hands-on hardware-software integration using Raspberry Pi and Jetson Nano of AI models. Initiated and nurtured relationships with suppliers, manufacturers, and ecosystem players to build scalable go-to-market plans.
• Owned critical product decisions, from prototype development to funding strategy, applying a data-informed and impact-driven mindset.
• Fostered a learning-focused culture by facilitating brainstorming sessions and continuous feedback loops between engineering and product.

Achievements:

• Public speaker: Auto.Ai 2025 (Berlin), Wearable technologies 2025 (Munich and Bangalore), MEDICA 2024 (Dusseldorf)
• WMF, Bologna, Italy (June 2024): Only AI startup to be selected from Germany as EBV hero to represent sprhava on global platform
• Medica, Germany (2024): Delivered a speech on AI smart glasses in world's largest Healthcare event.
• Wearable Technologies, Bengaluru, India (Dec 2024): I was a speaker presenting sprhava and its product.
• Venturise Global Challenge (GIM 2025, Bengaluru Palace, Karnataka): sprhava was selected as one of the 16 top startups (ESDM) to present on this global platform
• Wearable Technologies Conference 2025 EUROPE, Munich, Germany (May 2025): Delivered a talk on Edge AI at the Europe's biggest wearable tech event.
• InsurNext Köln, Germany (2025): sprhava was honoured with a booth from Cologne administration.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

• B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
• Revamping information architecture, UX concept for new and existing features.
• UX research.
• UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
• Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
• Accessibility according to BITV/WCAG (analysis, concept, implementation).
• Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
• User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
• Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
• Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
• Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
• Qualitative research: moderated interviews, analysis and action recommendations.

• As an experienced creative and leader, I have a deep understanding and experience in design, its processes and methods.

• This allows me to research and create meaningful interactions, services or products for you and your users.

• A history of complex and interdisciplinary environments enable me to get familiar, navigate and create meaningful impact in new contexts and challenges quickly.

• Partnering with technology-focused teams to shape brands and design digital products from early strategy through UX/UI and scalable design systems.

• Works internationally on a project basis for various agencies and clients in roles ranging from service design, branding, product vision and concept to product development
• Defines the creative scope of projects
• Interviews users about their needs and behaviors to support a holistic design process
• Designs and implements innovative ideas and prototypes for all digital platforms
• Presents creative concepts at executive levels
• Collaborates with development teams to bring concepts to life
• Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
• Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF

• Experienced project and product manager with strong technical expertise and a special strength in managing technological innovations and complex projects. • Specialized in leading digital development and transformation projects, including change management and process optimizations.

• Initiated mission-driven sabbatical: Developing privacy-first solutions for international family communication challenges, researching advanced encryption methods, kid-proof authentication alternatives, and censorship-resistant, immutable systems to create genuinely personal services respecting user privacy by design, not policy.
• Addressed language barriers: Built and launched Tiptap, an offline-first communication enhancement tool enabling seamless parent-child interaction across language barriers with a privacy-by-design architecture.
• Stimulate presence memory: Designed and architected Pebbble, a zero-knowledge privacy system using NFC-enabled physical stones as decryption keys to maintain censorship-resistant voice presence via IPFS-distributed audio content.

• Supporting the online courses as an Alumni Coach for Creative Leadership & Human-Centred Systems Thinking

• Supporting all design-related topics including rebranding projects
• Hiring designers and establishing a cross-functional collaboration model