User-Centered Design Experts in Munich

• Partnering with technology-focused teams to shape brands and design digital products from early strategy through UX/UI and scalable design systems.

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

Leading the end-to-end development of Edge AI-powered smart glasses for visually impaired individuals, aligning product vision with user needs and managing a cross-functional team of data scientists, Android developers, AWS engineers, and hardware specialists.

• Defined product roadmap for Edge AI smart glasses and MVP features through user research, stakeholder interviews, and competitive analysis, ensuring accessibility and real-world usability.
• Developed and validated a PoC for AI-driven cancer cell identification in PET/CT scans, collaborating with medical experts to optimize diagnostic accuracy and clinical relevance.
• Built and scaled a multidisciplinary team of 75+ engineers, interns, and designers across Germany and India, driving cross-border collaboration and iterative prototyping.
• Established strategic partnerships with NGOs, healthcare providers, and advocacy groups to embed inclusivity and patient feedback into product design.
• Drove hands-on hardware-software integration using Raspberry Pi and Jetson Nano of AI models. Initiated and nurtured relationships with suppliers, manufacturers, and ecosystem players to build scalable go-to-market plans.
• Owned critical product decisions, from prototype development to funding strategy, applying a data-informed and impact-driven mindset.
• Fostered a learning-focused culture by facilitating brainstorming sessions and continuous feedback loops between engineering and product.

Achievements:

• Public speaker: Auto.Ai 2025 (Berlin), Wearable technologies 2025 (Munich and Bangalore), MEDICA 2024 (Dusseldorf)
• WMF, Bologna, Italy (June 2024): Only AI startup to be selected from Germany as EBV hero to represent sprhava on global platform
• Medica, Germany (2024): Delivered a speech on AI smart glasses in world's largest Healthcare event.
• Wearable Technologies, Bengaluru, India (Dec 2024): I was a speaker presenting sprhava and its product.
• Venturise Global Challenge (GIM 2025, Bengaluru Palace, Karnataka): sprhava was selected as one of the 16 top startups (ESDM) to present on this global platform
• Wearable Technologies Conference 2025 EUROPE, Munich, Germany (May 2025): Delivered a talk on Edge AI at the Europe's biggest wearable tech event.
• InsurNext Köln, Germany (2025): sprhava was honoured with a booth from Cologne administration.

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

• Supporting all design-related topics including rebranding projects
• Hiring designers and establishing a cross-functional collaboration model

• Started a mission-driven sabbatical: Developing privacy-first solutions for international family communication challenges, researching advanced encryption methods, child-proof authentication alternatives, and censorship-resistant, immutable systems to create truly personal services that respect user privacy by design, not policy.
• Addressed language barriers: Built and launched Tiptap, an offline-first communication tool that enables seamless parent-child interaction across language barriers with a privacy-by-design architecture.
• Encouraged a sense of presence: Designed and architected Pebbble, a zero-knowledge privacy system using NFC-enabled physical stones as decryption keys to maintain censorship-resistant voice presence through IPFS-distributed audio content.

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

• B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
• Revamping information architecture, UX concept for new and existing features.
• UX research.
• UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
• Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
• Accessibility according to BITV/WCAG (analysis, concept, implementation).
• Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
• User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
• Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
• Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
• Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
• Qualitative research: moderated interviews, analysis and action recommendations.

• Works internationally on a project basis for various agencies and clients in roles ranging from service design, branding, product vision and concept to product development
• Defines the creative scope of projects
• Interviews users about their needs and behaviors to support a holistic design process
• Designs and implements innovative ideas and prototypes for all digital platforms
• Presents creative concepts at executive levels
• Collaborates with development teams to bring concepts to life
• Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
• Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

• Experienced project and product manager with strong technical expertise and a special strength in managing technological innovations and complex projects. • Specialized in leading digital development and transformation projects, including change management and process optimizations.

• Supporting the online courses as an Alumni Coach for Creative Leadership & Human-Centred Systems Thinking

• I am a Digital Designer who believes that a solid experience strategy is based on business, innovation, creativity, and human-centered design, to drive perception, customer loyalty, increment appeal, adoption, and business results.

• I am passionate about leading creative concepts to launch, directing, and driving projects across complex and accessible digital ecosystems, making them scalable; building multidisciplinary teams able to solve design & business problems creating value through exceptional, unique, and beautiful experiences.

• My main skills are Product and Experience Direction, Optimization of digital processes, Design Ops, UX/UI/IxD, Design Systems, Experience Strategy, Team Leadership & Accessibility.